Des Enfants et des Arbres

What Des Enfants et des Arbres does

Des Enfants et des Arbres (DEEDA) is a French non-profit association (loi 1901 d'intérêt général) founded in November 2019 and operating since March 2020, headquartered in Saint-Cloud. Its core product, Plantations Scolaires et Solidaires, is a seasonal (winter, November–March) citizen-participation program that connects CM1–6ème schoolchildren with farmers to plant agroforestry hedgerows on working farms. The organization runs an annual 'appel à projets' (open call) requiring each farmer applicant to be paired with both a recognized technical partner (e.g., AFAC-Agroforesteries, AFAF, Chambres d'agriculture) and a local school; selected projects receive up to €2,400 in financial support, technical accompaniment, 3-year follow-up, and pedagogical resources.

DEEDA's underlying 'technology' is methodological rather than digital, anchored on the proprietary 'Charte de l'Arbre bien planté' technical charter and a 10-rule planting methodology developed by an internal technical committee. Supporting content assets include the 70-minute 'Le Temps des Arbres' documentary (France 5, 2019), the 9-episode 'Nos mains dans la terre' series on Canal+ Kids (2024), and the 'Rencontre avec le génie de l'arbre' pedagogical kit. Across 6 seasons (2021–2026) the organization has supported 714 projects, 572 farmers, 210,000 trees planted, 26,500+ students engaged, and reached 78 of France's metropolitan departments.

The business model is a hybrid donations/mécénat structure. Individual donors give via one-time or recurring contributions (qualifying for ~60% tax deduction under the association's général-interest status) or as project 'parrains' (€5,000 minimum). Corporate mécénat is structured at €5,000 per fully sponsored project (~250 trees), with unit pricing at €20/tree and €42/child engaged. Foundation grants (Mirova, Fondation Yves Rocher), film rental/screening revenue (€5 personal rental), and event-driven donations round out the mix. Critically, the association operates entirely on private funding — no public subsidies are received. GTM is community-led via the annual open call and event-driven via media exposure (600+ appearances in 4 years), with no traditional sales force and a 9-person operational team executing the program.

Name

Des Enfants et des Arbres

Legal name

Association Des Enfants et des Arbres

Website

https://desenfantsetdesarbres.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Des Enfants et des Arbres (DEEDA) is a French non-profit association running a winter seasonal program that pairs schoolchildren (CM1–6ème) with farmers across metropolitan France to plant agroforestry hedgerows, supported by corporate mécénat, foundation grants, and individual donations.

Ownership category

akta.pro rank

Product category

Environmental Nonprofit / Agroforestry Education Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Educational Support Services (611710), Support Activities for Forestry (1153)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200), Forestry (800)

akta.pro primary industry

Environmental Education & Outreach (BPAGAGAH)

akta.pro secondary industries

Afforestation, Reforestation & Revegetation (ARR) (EUABABAA), Environmental Conservation & Sustainability Volunteering (EDAIAGAB), Outdoor & Wilderness Education Schools (Field-Based Learning) (THAAAOAA)

Keywords

• Agroforestry planting programs
• Environmental education
• Hedgerow restoration
• Citizen engagement
• Nonprofit association

Headquarters

HQ city

Saint-Cloud

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Individual Donations: Individual donors contribute through one-time or monthly donations (prélèvement automatique). Donations qualify for tax deductions as the association is d'intérêt général (public interest). Private individuals can also become 'parrains' of complete planting projects for a minimum of 5,000 euros.
2. Corporate Mécénat (Corporate Patronage): Companies sponsor planting projects as financial partners. A complete project sponsorship costs approximately 5,000 euros (equivalent to 2,000 euros after 60% tax deduction). Corporate partners can attend plantings with small groups of employees (4-5 persons) and receive project access through a dedicated portal.
3. Film Revenue: Revenue from renting and organizing screenings of the documentary 'Le Temps des Arbres' (70 minutes). Rentals cost 5 euros for personal use; organizational screenings generate revenue for planting projects. Film was broadcast on France 5 in 2019.
4. Foundation Grants: Support from foundations including Mirova Foundation and Fondation Yves Rocher for specific seasons or projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Des Enfants et des Arbres is a French non-profit association that operates a citizen-participation program connecting schoolchildren (CM1-6ème) with farmers to plant hedgerow and agroforestry trees during winter seasons across metropolitan France. The association provides financial support up to €2,400 per project, technical accompaniment, a 3-year follow-up protocol, and a pedagogical toolkit. It also produces and distributes the documentary 'Le Temps des Arbres' and the Canal+ Kids series 'Nos mains dans la terre' to support its environmental education mission.

Product overview

Des Enfants et des Arbres operates a unified civic program centered on seasonal school-tree-planting events (Plantations Scolaires et Solidaires) that connect schoolchildren with farmers to plant agroforestry hedgerows across France. The organization supplements this core offering with educational content (the documentary 'Le Temps des Arbres' and pedagogical toolkit), film projection services for community fundraising, and a structured financial support program for participating farmers. All offerings interlock to advance the mission of agroecological transition through youth engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Le Temps des Arbres: A documentary film (70 minutes) directed by Marie-France Barrier that preceded the creation of the association. It explores the relationship between humans and trees, and serves as a pedagogical tool for the association's school programs.
• Nos mains dans la terre, l'aventure Des Enfants et des Arbres

Quantifiable outcome

• 714 school planting projects completed in 6 seasons
• +6 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Edouard Bergeon (Film Director)coreStrategic or Co-development PartnerFilm director of 'Au nom de la terre' (In the Name of the Earth) serves as godfather (parrain) of the association. Brings legitimacy and voice from personal family farming story and commitment to agricultural transition support.
• Canal+ KidscoreStrategic or Co-development PartnerBroadcast partner producing and airing 'Nos mains dans la terre, l'aventure Des Enfants et des Arbres' documentary series (9 episodes). First two episodes available on YouTube for free viewing.
• Alain CanetcoreStrategic or Co-development PartnerAdviser and trainer in agroforestry. Member of internal technical committee. Affiliated with BHBZ Agroforesterie, Arbre et Civilisation, Centre National d'Agroécologie-Carbone Fertile. Contributed to 10 rules video series.
• Philippe GuilletcoreStrategic or Co-development PartnerFormer Chambre d'Agriculture technician and specialist in agroforestry systems for poultry. Member of internal technical committee providing expertise for project selection and charter development.
• AFAC-AgroforesteriescoreChannel Partner/ Reseller/ DistributorNational federation of agroforestry associations. Provides network of member organizations that can serve as technical partners for farmer projects. Resource for finding local technical accompaniment.
• AFAF (Association Française d'Agroforesterie)coreChannel Partner/ Reseller/ DistributorFrench agroforestry association providing technical support network. Helps connect farmers with trained technicians for project design and accompaniment.
• Chambre d'AgriculturecoreChannel Partner/ Reseller/ DistributorRegional agricultural chambers serve as technical partners in many projects. Multiple chambers involved including CIVAM PACA, Chambres d'agriculture des Pays de la Loire, and Chambres d'agriculture des Bouches-du-Rhône.
• Ver de Terre ProductionminorStrategic or Co-development PartnerTraining partner providing agroforestry introduction content for farmer education. Webinar resources linked to planting preparation and technical learning.
• Arbre et Paysage 32coreChannel Partner/ Reseller/ DistributorRegional agroforestry association (Gers) providing technical expertise and video resources for DEEDA planting methodology. Partner in webinar production for 10 rules series.
• Arbre et Agriculture (Hugues de Failly)coreChannel Partner/ Reseller/ DistributorTechnical adviser in agroforestry operating in Aquitaine. Supports farmer projects with design, accompaniment, and school planting day animation. Provides testimonial about DEEDA partnership value.
• ADAF 26-Drôme (Frédéric Laurence)coreChannel Partner/ Reseller/ DistributorAssociation for Development of Agroecology and Agroforestry in Drôme. Technician Frédéric Laurence provides technical counsel and field accompaniment for DEEDA-supported projects.
• 1% for the Planet NetworkminorGTM or Marketing PartnerInternational collective of companies and associations working for environmental causes. DEEDA is a member organization, providing credibility and network access for corporate partner recruitment.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• GoodPlanet Foundation: Yann Arthus-Bertrand's French environmental foundation running documentary-driven programs around biodiversity and education; comparable to DEEDA because it leverages documentary content (DEEDA's founder worked with Arthus-Bertrand) and citizen mécénat for environmental causes.
• WWF France: Major international environmental NGO with French operations focused on biodiversity, agriculture, and citizen engagement; comparable to DEEDA because it competes for the same French mécénat pool and runs parallel corporate partnership programs for biodiversity restoration.
• Fondation Nicolas Hulot: Major French environmental foundation funding biodiversity, agriculture, and youth environmental education initiatives; comparable to DEEDA because it pursues similar mécénat-funded programs in agroecology and youth engagement and competes for the same donor and corporate partner pool.
• LPO (Ligue pour la Protection des Oiseaux): Major French biodiversity nonprofit with broad environmental advocacy and habitat restoration work; comparable to DEEDA because it competes for the same corporate mécénat and individual donor budgets tied to biodiversity outcomes, and runs habitat/plantation programs of its own.
• Noé (formerly Noé Conservation): French environmental nonprofit focused on biodiversity and ecological transition programs; comparable because it operates a similar mécénat-driven French nonprofit model with corporate partners and citizen engagement around nature-based solutions.
• AFAC-Agroforesteries: National federation of French agroforestry associations and DEEDA's primary technical partner network. Comparable because it is the institutional hub coordinating the same agroforestry actors that DEEDA depends on for project execution.
• Fermes d'Avenir: French nonprofit promoting agroecological transition through farmer support, training, and communication; comparable to DEEDA because it pursues the same agroecological transition narrative, engages French farmers, and runs corporate partnership programs with comparable mécénat dynamics.

Direct peers

• AFAF (Association Française d'Agroforesterie): French agroforestry association promoting agroforestry practices and providing technical support; comparable to DEEDA because it serves the same farmer audience with technical accompaniment for hedgerow and tree planting, and operates as a DEEDA channel partner.
• Arbre & Forêt / Fondation Plantons pour l'Avenir: French foundation funding tree-planting and hedgerow restoration programs with corporate mécénat; directly comparable to DEEDA because it pursues the same French hedgerow planting mission with parallel corporate mécénat pricing and farmer-school engagement models.
• Fondation Yves Rocher – Terre de Femmes / Plantons pour la Planète: Foundation of the Yves Rocher group running tree-planting citizen programs in France and internationally; directly comparable because it operates parallel mécénat-funded tree-planting programs with corporate and citizen engagement, and is already a DEEDA partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AssociationDesEnfantsEtDesArbres
• LinkedInlinkedin.com/company/des-enfants-et-des-arbres
• Instagraminstagram.com/desenfantsetdesarbres

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Des Enfants et des Arbres