Desert Blue Connect
Desert Blue Connect is a Geraldton-based non-profit providing women's health, family violence, sexual assault, and crisis accommodation services across the Mid West region of Western Australia. It operates bulk-billed medical clinics, free counselling, rural outreach, and primary prevention programs.
- Company typePrivate
- Founded-
- HeadquartersGeraldton, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Desert Blue Connect does
Desert Blue Connect is a non-profit community services organization headquartered in Geraldton, Western Australia, delivering an integrated suite of women's health, family violence, sexual assault, and crisis intervention services across the Mid West region. The organization operates four primary service locations in Geraldton — the main office at 25 Chapman Road, the Women's Wellness Centre at 26 Durlacher Street (offering bulk-billed medical and free nurse consultations), the Men's Service at 1 Bayly Street, and the Chrysalis House Women's Refuge — and maintains a rural outreach counsellor based in Morawa who serves clients across the shires of Perenjori, Carnamah, Three Springs, Coorow, Mingenew, and Kalbarri. Product offerings span 20+ service lines including bulk-billed medical appointments (contraception, cervical screening, STI treatment, medical termination of pregnancy up to 9 weeks), free sexual assault counselling and a 24-hour crisis line (1800 016 789), family violence counselling and advocacy, crisis accommodation, perinatal mental health (LAMP), men's behaviour change programs (MCIS), and primary prevention programs (CRE and MEYGE). The business model is built on government grants and donations, with services delivered predominantly free or at minimal cost — bulk billing through Medicare for medical appointments, free family violence and sexual assault services, and a sliding scale ($10-$40) for women's counselling. The organization is governed by a Board of Directors chaired by Karin Grima, with Meegan Taylor appointed as CEO on 4 May 2026 following her tenure as Business Services Manager since 2021.
Desert Blue Connect firmographics
Firmographics- Name
- Desert Blue Connect
- Legal name
- Desert Blue Connect
- Website
- https://desertblueconnect.org.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Desert Blue Connect is a Geraldton-based non-profit providing women's health, family violence, sexual assault, and crisis accommodation services across the Mid West region of Western Australia. It operates bulk-billed medical clinics, free counselling, rural outreach, and primary prevention programs.
- Ownership category
- akta.pro rank
Desert Blue Connect industry classification
Industry- Product category
- Community Health Services
- NAICS
- Individual and Family Services (6241), Community Housing Services (62422), Emergency and Other Relief Services (624230), Child and Youth Services (624110)
- SIC
- Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Protection Services (GBV, Child Protection, Legal Aid) (BPADADAH)
- akta.pro secondary industry
- Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC)
Keywords
Where Desert Blue Connect is headquartered
LocationHeadquarters
- HQ city
- Geraldton
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Desert Blue Connect business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Government Funding: Primary revenue from government grants and funding agreements to provide community health, family violence, and sexual assault services across the Mid West region.
- Donations: Community donations and fundraising events support program delivery and special initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Doctor appointments - Bulk Billed (Free) |
| Subscription | Pay-as-you-go | Nurse Consultations - Free Service |
| Unit Pricing | Pay-as-you-go | Women's Counselling - Sliding Scale |
| Other | Pay-as-you-go | Cancellation Fee |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Desert Blue Connect product offering
Product offeringCore offering
Desert Blue Connect is a non-profit community organization providing women's health, family violence, and sexual assault services across the Mid West region of Western Australia. Core offerings include bulk-billed women's medical and nursing services at the Women's Wellness Centre, free sexual assault counselling supported by a 24-hour crisis line, family violence counselling, advocacy and outreach, crisis accommodation at Chrysalis House Women's Refuge, children's therapeutic counselling, men's support groups, and rural outreach counselling. Primary prevention is delivered through the Community Respect & Equality (CRE) project and the Mid West Early Years Gender Equality (MEYGE) initiative.
Product overview
Desert Blue Connect is a community services organization in Geraldton, Western Australia, offering an integrated suite of women's health, family violence, and sexual assault services across the Mid West region. The Women's Wellness Centre is the hub for bulk billing medical services, counselling, and health promotion. Family violence services include counselling, advocacy, outreach, and court intervention programs, complemented by the Community Respect & Equality (CRE) and Mid West Early Years Gender Equality (MEYGE) primary prevention projects. Sexual assault services provide prevention education and free counselling with a 24-hour crisis line. Additional services span children's therapeutic counselling, crisis accommodation (Chrysalis House), men's support groups, and rural outreach counselling across the region.
Differentiator
Problem solved
Functional benefit
Brands
- MEYGE: Mid-West Early Years Gender Equality Project - a primary prevention initiative addressing family and domestic violence through early childhood education
- CRE (Community, Respect & Equality)
Products and services
- Medical Services Bulk billed women's health medical appointments offered on Tuesdays and Thursdays at the Women's Wellness Centre, providing contraception, cervical screening, mental health care plans, STI treatment, breast examinations, and medical termination of pregnancy (up to 9 weeks gestation). For women in the Mid West region of Western Australia.
- Women's Wellness Centre A holistic women's health hub located at 26 Durlacher Street, Geraldton, providing a range of low-cost and bulk billing health services for the prevention, treatment, and management of women's health related issues for women in the Mid West region.
- Women's Counselling Confidential and individual counselling services for women addressing anxiety, depression, stress, self-esteem, grief and loss, family issues, personal and emotional issues, and family violence, with sliding scale fees based on healthcare card status.
- Mum's Group Weekly group supporting mothers' mental, physical, and emotional health after birth, held Wednesday mornings with wellness-focused activities, parenting education, and morning tea.
- Women's Social Group Inclusive weekly group for women focusing on connection, self-acceptance, and developing skills to improve social and emotional wellness, with fun activities and educational sessions.
- Looking After Mum's Program (LAMP) Perinatal mental health services for new and expectant mums in Geraldton diagnosed with or at risk of developing mental health issues during pregnancy and the first postpartum year, offering screening, support, advocacy, and referral services.
- Unintended Pregnancy Counselling and Support Free and confidential unplanned pregnancy counselling providing non-directional information on all options including abortion, adoption, and parenting, staffed by qualified counsellors using a pro-choice and woman-centred approach.
- Women's Health Promotion Free or low-cost community health promotion and women's health education, including women's health seminars, healthy lifestyle programs, mental health workshops, and in-school support for teachers with sexuality and relationship education.
- Family Violence Counselling & Advocacy Service Counselling, support, and intervention for families where family violence has occurred or is likely to occur, including advocacy and assistance with referrals, risk assessment, and safety planning.
- Domestic Violence Outreach Service Early intervention and prevention strategies for women experiencing family violence, providing short-term support, advocacy, referral, and assistance to help clients stay safe in their own home, including home visits.
- Local Support Coordinator (Murchison Region) Coordinated response and proactive outreach to women experiencing family violence in the Murchison region for up to 18 months, including risk assessment, safety planning, home visits, court support, and referrals.
- Family Violence Intervention Service – Barndimalgu Court Support service for Aboriginal women who have experienced family violence and their partners or ex-partners referred to the Barndimalgu Court, by direct referral from Court.
- Community Respect & Equality Project (CRE) A regional prevention project facilitating a whole-of-community approach to prevent violence against women, initiated in 2016. Includes the CRE Agreement for organisations and businesses (developed 2018) and various community awareness initiatives.
- Mid West Early Years Gender Equality Project (MEYGE) Primary prevention initiative addressing family and domestic violence through breaking down gender stereotypes in early childhood, providing foundational learnings for Protective Behaviours and Respectful Relationship curriculums for early childhood educators and caregivers.
- Sexual Assault Prevention Initiatives and programs preventing sexual violence including sexual assault, sexual harassment, and technology facilitated sexual violence, with workshops targeted at young people aged 14-25 years in schools, workplaces, and correctional facilities.
- Sexual Assault Counselling Free counselling and support for people experiencing trauma from recent or past sexual assault and/or abuse, including counselling for significant others. Available to male and female clients over 13 years. Backed by a 24-hour Sexual Assault Crisis Line.
- Sexual Assault Crisis Line 24-hour crisis line (1800 016 789) supporting people who have suffered recent or historic trauma from sexual assault, available across the Mid West region.
- Children's Services Child sexual assault therapeutic counselling and support services for children and families affected by sexual assault in the Mid West region.
- Crisis Accommodation for Women & Children (Chrysalis House Women's Refuge) Crisis accommodation services for women and children escaping family and domestic violence, including support through Chrysalis House Women's Refuge. Contact via (08) 9964 2173.
- Men's Service (MCIS) Support services for men including MCIS Friday's weekly men's group providing a safe space for men to talk, learn, and grow, with topics covering self-care, conflict resolution, trauma, depression, and emotional wellbeing, plus men's counselling and domestic violence intervention services.
- Rural Support Services Counselling and support services for clients in rural areas across the Mid West region, with a counsellor based in Morawa at 68 Gill Street who travels across the region to serve clients in other shires.
- Family Violence Prevention Workshops Diverse range of family violence workshops, professional development, programs and events in Geraldton and throughout the Midwest, using a whole-of-community or whole-of-school approach for sustainable prevention.
Companies that use Desert Blue Connect
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles7 records
Desert Blue Connect technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Desert Blue Connect partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Justice & Community NetworkcoreCollaborative network of justice and community organizations working together on shared initiatives including the Wanarayimanha National Reconciliation Week Walk and NAIDOC celebrations.
- Ngala (Child and Parent Centre Rangeway)corePartnership with Ngala for child and parent centre operations, including Protective Behaviours workshops and 'Let's Play' pop-up playgroup events.
- Perenjori Community Resource CentreminorCollaboration with Perenjori CRC to deliver women's health information sessions and community events.
- Kalbarri Health CentreminorPartnership for cervical screening and women's health days in Kalbarri.
- Soroptimist International Geraldton and MidwestcoreAnnual partnership for International Women's Day events since 2010, celebrating and connecting local women.
- Midwest Multicultural AssociationcorePartnership for International Women's Day events celebrating diversity and women's achievements.
- Midwest Early Years NetworkcoreNetwork coordination including Chat and Chomp networking events for early years providers and Children's Week celebrations.
- Department of CommunitiescoreFunding partner supporting Economic Empowerment for Women workshops and other community programs.
- Aboriginal Learning Centre, Central Regional TAFEminorVenue partnership for Women's Wellbeing Expo 2023.
- A Glassy Day Surf CoachingminorPost-event paddle out organized following WAVe Walk Against Violence event.
- Geraldton Sporting Aboriginal CorporationminorCollaboration on Community, Respect & Equality Breakfast events.
- Aboriginal Family Law ServicesminorCollaboration on family violence prevention initiatives.
- WA Centre for Rural HealthminorCollaboration on Community, Respect & Equality Breakfast.
- Schools and Educational InstitutionscoreDelivery of sexual assault prevention programs, Protective Behaviours education, and respectful relationships curriculum in Geraldton and Midwest schools including Geraldton Secondary College, John Willcock College, Geraldton Grammar School, Morawa Agricultural College, and Nagle Catholic College.
- Department of JusticecoreCollaboration on Justice & Community Network activities including Reconciliation Week Walks and NAIDOC events.
- Frank Sexology (Fran Foulkes-Taylor)minorSexologist delivering 'Confidence, Communication & Self Care in Your 20s' program.
- Circle Green (Workplace Respect Project)minorPartnership to deliver Workplace Sexual Harassment and Active Bystander Training.
- ThirriliminorIndigenous victim support organization collaborating on First Nations Women's Health & Wellbeing program.
- Geraldton Regional Aboriginal Medical Service (GRAMS)minorParticipation in Mum's Wellbeing Expo 2024 with information on maternal health services.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Desert Blue Connect competitors and assessment
Company assessmentBroad incumbents
- 1800RESPECT: National sexual assault and domestic violence counselling hotline funded by the Australian government. Comparable on sexual assault crisis line service (Desert Blue Connect operates the local 1800 016 789 line) but at national scale.
- Relationships Australia: National provider of relationship counselling, family dispute resolution, and family violence services. Comparable on counselling and family support offerings, but operates nationally with broader scope.
- YWCA Australia: National women's services organization operating across women's housing, family violence support, and women's leadership programs. Comparable on family violence and women's empowerment service lines but at much broader geographic scale.
- Centrecare: Western Australian community services organization offering counselling, family support, and mental health services. Comparable on counselling and family support, though broader in geographic and service scope.
- Anglicare WA: Large Western Australian community services provider delivering family services, housing support, and financial counselling. Comparable on community services and crisis support offerings, but at a much broader scale.
- Lifeline Australia: National crisis support and suicide prevention service offering 24/7 phone counselling. Comparable on crisis line operations (Desert Blue Connect operates a 24/7 sexual assault crisis line), though broader in scope and national in reach.
Direct peers
- Women's Community Shelters: NSW-based network of women's refuges and crisis accommodation services with a similar regional shelter model. Directly comparable on the crisis accommodation and family violence support service line.
- Djinda Services: Western Australian Aboriginal family violence service providing accommodation, counselling, and advocacy. Closely comparable on Aboriginal family violence support, including court-based intervention work similar to Desert Blue Connect's Barndimalgu Court service.
- Women's Health and Family Services: Western Australian non-profit providing similar women's health, family violence, and counselling services, with comparable bulk-billing medical clinics and counselling centers. Most direct regional peer given overlapping service portfolio and operating geography.
Regional players
- Aboriginal Family Law Services: Western Australian Aboriginal family law and family violence support service. Comparable on Aboriginal family violence prevention and intervention; Desert Blue Connect partners with this organization on family violence initiatives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Desert Blue Connect social profiles
Digital presenceDesert Blue Connect financial estimates
Financial estimateRevenue estimate
Valuation estimate
Desert Blue Connect leadership team
Management profileNumber of profiles
Profiles2 records
Desert Blue Connect subsidiaries and ownership
Company hierarchySubsidiaries5 records
Desert Blue Connect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Desert Blue Connect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Desert Blue Connect
What does Desert Blue Connect do?
Desert Blue Connect is a non-profit community organization providing women's health, family violence, and sexual assault services across the Mid West region of Western Australia. Core offerings include bulk-billed women's medical and nursing services at the Women's Wellness Centre, free sexual assault counselling supported by a 24-hour crisis line, family violence counselling, advocacy and outreach, crisis accommodation at Chrysalis House Women's Refuge, children's therapeutic counselling, men's support groups, and rural outreach counselling. Primary prevention is delivered through the Community Respect & Equality (CRE) project and the Mid West Early Years Gender Equality (MEYGE) initiative.
Is Desert Blue Connect a public or private company?
Desert Blue Connect is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Desert Blue Connect founded?
Desert Blue Connect was founded in -1. It employs 11 to 50 people.
Where is Desert Blue Connect based?
Desert Blue Connect is headquartered in Geraldton, Australia, in the Oceania region.
How does Desert Blue Connect make money?
Two revenue lines are on record. Government Funding is the primary driver. The others are donations.
Who are Desert Blue Connect's main competitors?
Broad incumbents on record are 1800RESPECT, Relationships Australia, YWCA Australia, Centrecare, Anglicare WA and Lifeline Australia. Direct peers are Women's Community Shelters, Djinda Services and Women's Health and Family Services. Aboriginal Family Law Services is listed as a regional player.
Does Desert Blue Connect have an API?
No public API is recorded for Desert Blue Connect.
What industry is Desert Blue Connect in?
Desert Blue Connect's product category is Community Health Services. Its primary akta.pro industry code is BPADADAH, Protection Services (GBV, Child Protection, Legal Aid), with a secondary code of BPAGAAAC, Emergency Shelter, Camp Management & Non-Food Items (NFI). Its NAICS code is 6241 and its SIC code is 8300.