Design For Tomorrow
Design For Tomorrow is a Manila-rooted, Singapore-registered boutique branding and strategy agency delivering brand strategy, identity design, editorial design, and brand experience for enterprises, founders, and institutions across Asia-Pacific and selected international markets.
- Company typePrivate
- Founded2011
- HeadquartersManila, Philippines
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Design For Tomorrow does
Design For Tomorrow (DFT) is a Singapore-registered, Manila-rooted branding and strategy agency founded in 2011 by CEO and Chief Creative Director Ric Gindap. The firm operates as a boutique consultancy delivering brand strategy, identity design, visual systems, editorial design, custom publishing, brand experience, and placemaking services, anchored by a trademarked methodology called Vision Articulators®. Its work spans brand books, monographs, magazines, packaging, environmental graphics, signage and wayfinding, UI/UX design, and campaign communications, with notable flagship projects including the Barchan "Shifting Sands" monograph, the Eluria ultra-luxury real estate brand for Arthaland, AC Energy's identity, Bayad's fintech brand transformation, the APSDA regional design institution brand evolution, and the inaugural PHILSME Business Magazine.
DFT's go-to-market is enterprise field sales: direct engagement with founders, CEOs, CMOs, developers, institutions, and brand teams, with senior attention and few layers between client and execution. Revenue is generated through project-based professional services engagements, quote-based and scope-driven, with multi-year contract cadences on enterprise work. The client base is broad and sector-diverse, covering property development (Ayala Land Premier, Alveo Land, Arthaland, Hongkong Land, Federal Land, Robinsons Land, Nomura Real Estate), hospitality and lifestyle (La Picara, MOVEM, Wynn Wynn Ong), energy and sustainability (AC Energy, NING*NING, AGREA), fintech (Bayad), beauty and wellness (Founders Beauty, Kind Kones), institutional and design bodies (APSDA, PIID), and SME/startup clients.
The agency operates across Asia-Pacific and selected international markets including the Philippines, Singapore, Japan, Thailand, Hong Kong, Myanmar, Australia, the United States, and several European cities. It is privately held with no institutional or venture funding, and its leadership team includes Ric Gindap, Creative and Art Director Rashina Tuazon, and Director of Strategy and Head of Copy Pris Santos. A sister company, Spruce Gallery, was co-founded in Ortigas Center in 2023 as a creative outlet and community platform.
Design For Tomorrow firmographics
Firmographics- Name
- Design For Tomorrow
- Legal name
- Design For Tomorrow
- Website
- https://designfortomorrow.co
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Design For Tomorrow is a Manila-rooted, Singapore-registered boutique branding and strategy agency delivering brand strategy, identity design, editorial design, and brand experience for enterprises, founders, and institutions across Asia-Pacific and selected international markets.
- Ownership category
- akta.pro rank
Design For Tomorrow industry classification
Industry- Product category
- Branding and Strategy Services
- NAICS
- Graphic Design Services (54143), Graphic Design Services (541430), Other Specialized Design Services (54149)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Visual Identity & Brand Design Systems (BPAFAEAC)
- akta.pro secondary industries
- Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Exhibition, Retail & Experiential Design (BPAHAKAL), Sustainability & Purpose Brand Design (ESG Narrative, Impact Branding) (MPAAAEAL), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Design For Tomorrow is headquartered
LocationHeadquarters
- HQ city
- Manila
- HQ country
- Philippines
- HQ region
- Asia
Offices3 records
Markets served
Design For Tomorrow business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Professional Services - Branding and Strategy: DFT generates revenue through professional services engagements including brand strategy, identity design, creative direction, design consultancy, editorial advisory, custom publishing, and brand experience services. Projects are scoped for founders, CEOs, CMOs, developers, institutions, and brand teams across various sectors.
- Custom Publishing and Editorial Services: Revenue from custom publishing, magazine design, book design, monograph creation, and branded content development. DFT leverages its editorial expertise to build brand worlds with narrative depth.
- Brand Experience and Design Services: Income from experience design, wayfinding, environmental graphics, spatial brand applications, and placemaking systems for luxury property, hospitality, and institutional clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise branding projects with comprehensive scope |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Design For Tomorrow product offering
Product offeringCore offering
Design For Tomorrow is a boutique branding and strategy agency that helps organizations clarify brand direction and translate it into identity systems, editorial platforms, and brand experiences. Its core work spans brand strategy, identity design, visual systems, editorial design, custom publishing, brand experience, environmental and packaging design, UI/UX, and campaign communications, delivered primarily to founders, CEOs, CMOs, property developers, institutions, and ambitious growth brands across Asia-Pacific.
Product overview
Design For Tomorrow is a Manila-rooted, Singapore-registered branding and strategy agency that operates as a single integrated service offering rather than a platform. The agency's core work spans brand strategy, identity design, visual systems, editorial design, custom publishing, brand experience, and digital expression. Key service lines include Vision Articulators (trademarked strategy methodology), Visual Identity Systems, Editorial Design & Custom Publishing, Brand Experience & Environmental Design, Packaging Design, UI/UX Design, and Campaign Design. The agency specializes across industry verticals including real estate and property development (Eluria, The Observatory, PropertyAccess), hospitality and lifestyle, energy and sustainability (AC Energy, Ning*Ning, BulacanSol), fintech and financial services (Bayad), and institutional/professional services (APSDA). The agency has a distinct editorial strength, producing magazines, monographs, books, and brand publications alongside traditional identity work. Notable projects include PHILSME Business Magazine, Spruce Gallery (a sister company retail concept), and the Shifting Sands monograph for Barchan Architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy & Identity Design Strategic brand positioning, vision articulation, logo design, and identity systems that help organizations clarify who they are and how they should be understood across markets. Targeted at founders, CEOs, CMOs, and brand teams.
- Visual Identity Systems Comprehensive brand identity development including logo design, color palettes, typography, pattern systems, brand expressions, guidelines, and applications for consistent market presence.
- Editorial Design & Custom Publishing Magazine design, book publishing, monographs, brand books, and long-form storytelling that gives brands a voice, hierarchy, rhythm, and narrative depth. Used for custom publications like PHILSME Business Magazine and the Shifting Sands monograph.
- Brand Experience & Environmental Design Experience mapping, environmental graphics, signage and wayfinding systems, placemaking strategies, and spatial brand applications that bring brands to life in physical spaces, including property showrooms and corporate environments.
- Vision Articulators® DFT's proprietary and trademarked brand strategy methodology for helping organizations clarify their vision and express it with clarity and courage across teams, people, and markets. Delivered as the agency's signature positioning.
- Spruce Gallery Independent magazine store and art gallery in Ortigas Center, Manila, co-founded by Design For Tomorrow's Ric Gindap and Bonnapart Galeng, showcasing curated independent publications and rotating art exhibitions. Functions as a creative outlet and community engagement space.
Quantifiable outcome
- Supported AC Energy growth from zero megawatts in 2011 to approximately 2,600 MW, on path to 5,000 MW by 2025
- +1 more outcomes
Companies that use Design For Tomorrow
Customer profileNamed customers17 records
Segments8 records
Ideal customer profiles8 records
Design For Tomorrow technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Design For Tomorrow partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered major, minor and core.
- PHILSMEmajorDFT served as creative collaborator for inaugural PHILSME Business Magazine, launched at 18th PHILSME Business Expo. Led concept, art direction, and design direction for portrait-led publication portraying Filipino entrepreneurs. Collaboration on ongoing publishing platform for SME ecosystem.
- The Rotary Club of MakatiminorHosted vernissage with The Rotary Club of Makati to launch Stephan Holzinger's 'Moments of Life, Live Moments' monograph, a charitable initiative supported by DFT.
- Barchan Architecture (formerly Buensalido Architects)coreLong-standing strategic partnership since 2011 with Jason Buensalido. DFT designed Barchan's brand identity and the 400-page 'Shifting Sands' monograph celebrating the firm's transformation. Multiple collaborative projects including Paradigm Development, Altea retail destination, Degan Towers, Genea Gardens, and Convention Center. Also collaborated on 2014 book 'Random Responses: A Crusade to Contemporize Philippine Architecture'.
- Spruce GallerycoreCo-founded by Bonnapart Galeng and Ric Gindap. Independent magazine store and art gallery in Ortigas Center serving as a creative outlet and third-space community. DFT developed Spruce Gallery's brand identity, logo design, packaging design, digital and social media applications, and signage design. Both companies act as inseparable partners in collective quest for creative expression.
- FMB Architects (Michael Banak)majorCollaboration on Eluria ultra-luxury residential development project by Arthaland. Michael Banak served as architect with DFT handling brand conception. Michael Banak publicly praised DFT's incisive analysis and creative capabilities for the project.
- Adefuin Design Studio (Jigs Adefuin)minorJigs Adefuin of Adefuin Design Studio handled Eluria showroom design, collaborating with DFT's brand experience vision.
- APSDA Board (2023-2025)majorCommissioned by APSDA 2023-2025 board led by President Keat Ong (Singapore), Deputy President Emil Chao (Taiwan), and Vice President IDr. Ivy Almario (Philippines). Board brought together representatives from Australia, Hong Kong, India, Indonesia, Japan, South Korea, Malaysia, Macao, Nepal, New Zealand, Thailand, Vietnam for brand evolution project.
- PIID (Philippine Institute of Interior Designers)majorAPSDA brand was revealed during PIID Gala x APSDA Awards Gala Dinner 2025, marking a significant regional design institution launch event.
- FIND Design Fair AsiamajorAPSDA brand made trade show debut at FIND Design Fair Asia in Singapore, introducing the refreshed brand into major international design industry setting.
- Department of Trade and Industry - CITEMmajorCollaboration through FASHIONPhilippines Milan Mentorship Program. DTI-CITEM project to elevate Filipino talent on international stage. DFT wrote curator's notes for Alembong collection and laid out collection's accompanying literature for Milan Fashion Week showcase.
- Philippine Fashion CoalitionminorPartner organization in FASHIONPhilippines initiative for international fashion promotion. DFT contributed to Alembong collection documentation for international showcase.
- DOST PTRIminorDepartment of Science and Technology - Textile Research Institute partner in FASHIONPhilippines Milan Mentorship Program for Filipino fashion international promotion.
- Lit.fashion ConsultancyminorConsultancy partner in FASHIONPhilippines initiative. DFT provided curatorial and design support for international fashion showcase.
- Interior Designers (for AC Energy)minorDFT partnered with interior designers for AC Energy brand immersion and environmental design projects, creating wayfinding graphics, digital displays, and corporate storytelling installations.
- The Modern Collective PHminorFilm production company that produced and edited Eluria interview video featuring architect Michael Banak for Arthaland's ultra-luxury property project.
- Wynn Wynn OngminorDesigner and founder of Artisanal Works in Myanmar and Philippines. Long-standing client collaboration with Ric Gindap on successive ventures both domestically and internationally since initial branding project.
- Cindy Xi ChenminorFounder of Aether/The Holistic Way based in Hong Kong. Worked with DFT to launch personal wellness brand, describing the experience as incredible journey with passionate, creative team.
Scale indicators4 records
Recent moves7 records
Expansion highlights10 records
Design For Tomorrow competitors and assessment
Company assessmentDirect peers
- Saffron Brand Consultants: Independent global brand consultancy with offices in Madrid, New York, Mumbai, and Istanbul. Comparable to DFT in boutique positioning and focus on brand strategy + identity, with similar cross-sector client base.
- Mucho: Barcelona-based independent branding and design studio serving international clients across real estate, hospitality, and cultural sectors. Comparable to DFT in editorial-grade identity work and cross-border luxury / property client base.
- Lippincott: Brand strategy and design consultancy serving global enterprise clients. Comparable to DFT in strategic brand articulation methodology and senior-led boutique delivery model.
- Moving Brands: Independent brand and experience design firm with studios in London, San Francisco, and Zurich. Comparable to DFT in integrated strategy, identity, and brand experience work across multiple sectors.
- Pentagram: Global independent design consultancy operating as a partnership of principal designers. Comparable to DFT in boutique, founder-led positioning and brand identity / visual systems focus, but with significantly larger scale and broader geographic footprint.
- Anthem (formerly CA / Creative Alliance): Independent brand and design agency working across brand strategy, identity, and experience design. Comparable to DFT in founder-led boutique positioning and cross-sector client base, with stronger US presence.
- Foreign Policy Design: Singapore-based independent brand and design consultancy serving Asia-Pacific clients. Closely comparable to DFT in regional APAC focus, brand strategy + identity scope, and founder-led boutique model.
Broad incumbents
- Brand Union (now Superunion): Global brand and design network (WPP-owned) offering brand strategy, identity, and experience design across major markets. Comparable service portfolio to DFT at significantly larger scale.
- Interbrand: Global brand consultancy offering brand strategy, naming, identity, and valuation services. Comparable to DFT's strategic brand work but operating as a large network with offices worldwide.
- Landor & Fitch: Global brand consulting and design firm (WPP-owned) offering brand strategy, identity, and experience design at scale. Comparable to DFT's core service line but with vastly larger bench and integrated capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Design For Tomorrow social profiles
Digital presenceDesign For Tomorrow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Design For Tomorrow leadership team
Management profileNumber of profiles
Profiles3 records
Design For Tomorrow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Design For Tomorrow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Design For Tomorrow
What does Design For Tomorrow do?
Design For Tomorrow is a boutique branding and strategy agency that helps organizations clarify brand direction and translate it into identity systems, editorial platforms, and brand experiences. Its core work spans brand strategy, identity design, visual systems, editorial design, custom publishing, brand experience, environmental and packaging design, UI/UX, and campaign communications, delivered primarily to founders, CEOs, CMOs, property developers, institutions, and ambitious growth brands across Asia-Pacific.
Is Design For Tomorrow a public or private company?
Design For Tomorrow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Design For Tomorrow founded?
Design For Tomorrow was founded in 2011. It employs 11 to 50 people.
Where is Design For Tomorrow based?
Design For Tomorrow is headquartered in Manila, Philippines, in the Asia region.
How does Design For Tomorrow make money?
Three revenue lines are on record. Professional Services - Branding and Strategy is the primary driver. The others are custom Publishing and Editorial Services and brand Experience and Design Services.
Who are Design For Tomorrow's main competitors?
Direct peers on record are Saffron Brand Consultants, Mucho, Lippincott, Moving Brands, Pentagram, Anthem (formerly CA / Creative Alliance) and Foreign Policy Design. Broad incumbents are Brand Union (now Superunion), Interbrand and Landor & Fitch.
Does Design For Tomorrow have an API?
No public API is recorded for Design For Tomorrow.
What industry is Design For Tomorrow in?
Design For Tomorrow's product category is Branding and Strategy Services. Its primary akta.pro industry code is BPAFAEAC, Visual Identity & Brand Design Systems, with a secondary code of MPAAAEAG, Environmental & Experiential Brand Design (Retail/Exhibit/Signage). Its NAICS code is 54143 and its SIC code is 7330.