Philippine SME Business Expo

What Philippine SME Business Expo does

Philippine SME Business Expo (PHILSME), operated by Mediacom Solution Inc. and founded in 2013 by David Abrenilla, is a Philippines-based B2B events and media business targeting the small and medium enterprise segment. Its flagship product is a bi-annual expo held at SMX Convention Center in Manila, drawing 10,000-12,000 attendees, 180 exhibitors offering 260+ business solutions, and 30+ keynote speakers per edition. The 19th edition is positioned with Department of Trade and Industry (DTI) Philippines co-branding and has grown attendance roughly 20% from the prior edition.

The company has built a year-round ecosystem around the core expo: the PHILSME Business Network (150+ paying members across 85+ sectors at ₱22,000/year), the PHILSME Business Show podcast (Season 4, 100,000+ cumulative views), the upcoming PHILSME Business Magazine (launching May 2026 with 18,000+ target readership), and monthly virtual networking meetings. This multi-product media stack extends monetization beyond the two annual event windows.

Revenue is generated across five streams: exhibitor booth fees (₱29,880 to ₱89,880 per booth), sponsorship packages including new Elite and Premium tiers (₱218,000 to �1.2M), Network membership dues, advertising in the podcast and magazine, and VIP/conference passes (₱2,498). Anchor enterprise sponsors include GCash, Toyota, Globe, Adobe, and Canva, providing brand credibility and a sponsorship revenue floor. Following the founder's passing in 2023, Trixie Esguerra-Abrenilla assumed the CEO role in January 2024, and the business is headquartered in Makati City with an estimated 11-50 employees. The combined event-and-media model targets the underserved Filipino SME market that lacks access to enterprise-scale B2B matchmaking and education.

Name

Philippine SME Business Expo

Legal name

Mediacom Solution Inc.

Website

https://philsme.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Philippine SME Business Expo (PHILSME) operates a bi-annual B2B expo in Manila plus a year-round ecosystem (Network, podcast, magazine) serving Filipino small and medium enterprises with matchmaking, sponsorship, and education offerings.

Ownership category

akta.pro rank

Product category

Business Events & Trade Shows

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Industry Trade Shows & Expos (MPAGAGAA), Professional & Association Conferences (MPAGAGAB)

Keywords

• Business expo events
• SME networking platform
• Trade show conferences
• Business membership network
• B2B exhibitions

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Exhibitor Booth Fees: Revenue from SME and business solution providers renting exhibition booths at the bi-annual expo. Booths categorized by company size (Small, Medium, Large) with early bird and regular pricing. Small booths from ₱31,680-₱39,880; Medium from ₱58,080-₱59,880; Large from ₱88,880-₱89,880
2. Sponsorship Packages: Tiered sponsorship packages (Diamond P1,200,000; Platinum P588,000; Gold P388,000; Silver P218,000) providing pre-event, event, and post-event marketing mileage including speaking slots, branding, email campaigns, social media posts, and magazine features
3. Network Membership: Annual membership fee of P22,000 providing access to networking meetings, Facebook promotion (44,000+ followers), newsletter announcements (40,000+ contacts), magazine features (18,000+ readers), YouTube interviews (100,000+ views), and directory listing
4. Advertising Rates: Branded SMS campaigns (P8,800-148,800 for 1k-20k contacts), branded email campaigns (P8,800-148,800), and branded Facebook posts (P8,800-48,800 for 1-4 posts)
5. VIP Pass Sales: Premium event experience passes at ₱2,498 (regular ₱3,499) providing VIP Lounge access, priority seating, speaker meet-and-greet, exclusive magazine issue, and limited edition merchandise
6. Conference Tickets: Paid conference tickets for premium educational sessions and workshops at the expo, with limited seats available (100 seats mentioned for 2025 conference)

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels11 records

Core offering

Philippine SME Business Expo (PHILSME) organizes semi-annual B2B trade shows, conferences, and networking events at SMX Convention Center Manila for SMEs, startups, and entrepreneurs. The company sells exhibitor booth rentals, tiered sponsorship packages (Diamond, Platinum, Gold, Silver), annual network memberships, premium VIP passes, and advertising packages. It also operates year-round community touchpoints including a monthly virtual networking meeting, the PHILSME Business Network directory, the PHILSME Business Show podcast, and PHILSME Magazine.

Product overview

PHILSME (Philippine SME Business Expo) operates as an integrated business events and networking ecosystem for SMEs, start-ups, and entrepreneurs in the Philippines. The core offering is the semi-annual Philippine SME Business Expo, a two-day B2B event at SMX Convention Center Manila featuring 180+ exhibitors, 260+ business solutions, and 30+ keynote sessions targeting 12,000+ attendees. This is supported by the year-round PHILSME Business Network (150+ member companies across 85+ sectors), the PHILSME Business Show podcast (Season 4, 100K+ YouTube views), bimonthly PHILSME Magazine (18K+ readership), monthly PHILSME Business Networking Meetings (virtual Zoom sessions), and premium VIP Pass access. The ecosystem provides exhibitor and sponsorship opportunities, media partnerships, and business matching services for the Philippine SME community.

Differentiator

Problem solved

Functional benefit

Products and services

• Philippine SME Business Expo The Philippines' largest B2B business expo, conference, and networking event for SMEs, start-ups, and entrepreneurs, held semi-annually at SMX Convention Center Manila. Features 180+ exhibitors, 260+ business solutions, and 30+ keynotes over 2 days, targeting 12,000+ attendees including business owners, C-level executives, and investors.
• PHILSME Business Network A professional membership group of business solution providers with 150+ members across 85+ industry sectors, providing year-round networking, visibility, collaboration, and learning opportunities through media exposure, business features, newsletters, and educational programs. Annual membership fee: P22,000.
• PHILSME Business Show Podcast A weekly video podcast featuring business solutions and entrepreneur stories, distributed on Spotify and YouTube. Covers topics including digital transformation, HR tech, fintech, cybersecurity, and business growth strategies.
• PHILSME Magazine A bimonthly digital publication celebrating Filipino entrepreneurship, featuring founder and CEO cover stories, exclusive leadership features, expert insights, and business profiles. Distributed to 18,000+ business contacts via digital download and limited print editions.
• PHILSME Business Networking Meeting Monthly virtual networking events (90-minute Zoom sessions) connecting SMEs with 100-200+ participants per meeting. Features sponsor presentations, networking sessions, member spotlights, and business matching.
• PHILSME VIP Pass Premium event access package offering exclusive VIP Lounge entry, priority conference seating, speaker and sponsor meet-and-greets, complimentary PHILSME Magazine launch issue, limited edition trade show bag, and networking opportunities. Priced at ₱2,498 (regular ₱3,499).

Quantifiable outcome

• 90% of attendees say they will return next year
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

19 partnerships are on record, tiered flagship, core and minor.

• DTI PhilippinesflagshipStrategic or Co-development PartnerDepartment of Trade and Industry official support for PHILSME events, positioning the expo as a key platform for SME development in the Philippines.
• SMX Convention Center ManilacoreStrategic or Co-development PartnerVenue partner for the Philippine SME Business Expo, hosting 10,000-12,000+ attendees across multiple halls at Asia's premier convention center.
• GCash / G-XCHANGE Inc.coreGTM or Marketing PartnerDiamond sponsor offering mobile financial services solutions to SME exhibitors and attendees. Booth PS1 at expo.
• SkyrocoreGTM or Marketing PartnerFintech sponsor offering digital financial services. Booth PS2 at expo. Featured speaker on financing topics.
• Esquire Financing Inc.coreGTM or Marketing PartnerSME financing solutions provider and platinum sponsor. Booth PS3. Featured speaker on business funding.
• Adobe PhilippinescoreTechnology or IntegrationTechnology and software sponsor providing creative solutions for SMEs. Booth PS4. Featured sessions on creativity and productivity.
• Arthaland CorporationcoreGTM or Marketing PartnerReal estate and property development sponsor. Booth GS1. Featured speaker on sustainability.
• Cebuana LhuilliercoreGTM or Marketing PartnerFinancial services and microfinance sponsor. Booth GS2. Insurance and business financing solutions.
• Palawan PawnshopminorGTM or Marketing PartnerFintTech and microfinance sponsor. Booth GS4. Business financing solutions for SMEs.
• Isuzu PhilippinesminorGTM or Marketing PartnerAutomotive sponsor offering vehicle solutions for business operations. Booth GS5.
• Zoho CorporationcoreTechnology or IntegrationSoftware company sponsor. Booth SS2. Business software and CRM solutions for SMEs.
• Globe BusinesscoreTechnology or IntegrationTelecommunications and IT solutions sponsor. Booth SS7. B2B services for SMEs. Featured speaker on business solutions.
• Sprout SolutionscoreTechnology or IntegrationHR and payroll software sponsor. Booth SS4. Featured speaker on business solutions.
• Odoo PhilippinescoreTechnology or IntegrationEnterprise software sponsor. Featured as Platinum sponsor for 18th edition.
• Innity PhilippinescoreGTM or Marketing PartnerDigital marketing and content solutions. Diamond sponsor for 18th edition. Content and digital solutions for SMEs.
• GMA NetworkcoreGTM or Marketing PartnerMedia partner providing coverage and featuring overseas Filipino entrepreneur panels. Philippine Daily Inquirer, Business World, Manila Bulletin also media partners.
• Philippine Chamber of Commerce and Industry (PCCI) Quezon CityminorStrategic or Co-development PartnerConducted mentoring sessions and community activities in the PHILSME Meet Up Space during expo.
• Toastmasters InternationalminorStrategic or Co-development PartnerConducted public speaking and leadership sessions in the PHILSME Meet Up Space.
• Dean Pax Lapid / AI for BusinessminorStrategic or Co-development PartnerAI mentoring sessions conducted in PHILSME Meet Up Space during expo.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Others

• Bizzabo: Bizzabo is an event experience platform offering registration, engagement, and analytics for B2B events and conferences. PHILSME's combination of in-person, virtual networking, podcast, and digital magazine overlaps with the integrated event stack that Bizzabo enables for similar organizers.
• Cvent: Cvent is a leading event management platform providing registration, venue sourcing, and event marketing software to enterprise and association event organizers. While not a competing expo, PHILSME's broader event-and-content platform overlaps with functions Cvent provides to similar customers.

Broad incumbents

• Messe Frankfurt: Messe Frankfurt is a leading German-based trade fair organizer with a global portfolio of B2B industry exhibitions. It is comparable in that it monetizes SME and enterprise exhibitors via booth rentals and sponsorship packages tied to industry-specific events, similar to PHILSME's playbook.
• Informa Markets: Informa Markets is the world's largest B2B trade show and exhibitions organizer, operating hundreds of industry events globally. While vastly larger and broader in scope, it competes for the same SME exhibitor wallet and global sponsor relationships that PHILSME monetizes in the Philippines.
• Money 20/20: Money 20/20 is the world's leading B2B events and media brand for the financial services industry, running regional editions. It is comparable to PHILSME in event-driven monetization of fintech sponsors, though its scope is global and theme-specific rather than broad SME.
• Reed Exhibitions (RX Global): RX Global operates 400+ trade and consumer exhibitions worldwide, including industry-specific B2B expos. It is comparable to PHILSME in target audience (SME exhibitors and decision-makers) and revenue model (booth fees and sponsorships), but at massively greater scale and breadth.

Direct peers

• Tech in Asia Conference: Tech in Asia runs the largest startup/SME conference and media platform in Southeast Asia, including annual conferences across the region. It mirrors PHILSME's playbook of combining a flagship event with year-round content, community, and sponsorships targeting decision-makers at growth-stage businesses.
• Franchise Asia Philippines: Franchise Asia Philippines is an annual B2B expo focused on SME and franchise businesses in the Philippines. It directly competes for SME exhibitors, sponsors, and attendees in the same SMX convention venue, using a similar expo-plus-content monetization model.

Regional players

• Singapore FinTech Festival: The Singapore FinTech Festival is the world's largest FinTech event, organized by the Monetary Authority of Singapore. While regional and fintech-specific, it competes with PHILSME's enterprise software/fintech sponsor relationships (GCash, Canva, Zoho, Odoo, banks) for fintech exhibitor and sponsor mindshare.

Emerging players

• Hubilo: Hubilo is a virtual and hybrid event platform targeting B2B marketers and event organizers. It represents a partial-overlap emerging competitor to the in-person PHILSME expo, particularly its virtual networking meeting format and digital community engagement, while primarily serving a global enterprise event base.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@philippinesmebusinessexpo
• Facebookfacebook.com/PhilippineSMEBusinessExpo
• Instagraminstagram.com/philippinesmebusinessexpo
• Xx.com/PHILSME1
• LinkedInlinkedin.com/company/philippine-sme-business-expo

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Philippine SME Business Expo