Lumme Design

What Lumme Design does

Lumme Design is a privately-held Brazilian design agency founded in 2020 and operating out of São Paulo, delivering website development, e-commerce, and visual identity services to small and mid-market businesses. Its core product set comprises Website/Landing Page builds, E-commerce stores, and Visual Identity systems, supplemented by add-on services including Social Media Management, Business Presentations, E-books, Product Labels, and Digital/Print Materials. Technical delivery relies on standard industry design tooling with WordPress integration, PagSeguro payment processing (including installment billing), shipping connectors, and ERP integrations as demonstrated in client builds such as A Matilha (Portugal) and Hopfully Brewing (Ireland).

The company operates a hybrid revenue model combining one-time project fees (R$8K-R$30K+ per engagement, varying with complexity) with recurring monthly plans for ongoing social media and institutional material work, and on-demand professional services routed through an agency partnership program. Customer acquisition is sales-led via direct channels — website contact form, WhatsApp, and email — supplemented by organic social presence on Instagram and Dribbble; the agency partner channel adds a B2B outsourcing route. Named clients span 8+ industries across 4 countries (Brazil, Ireland, Portugal, and one additional market), with 30+ completed projects and 20+ lifetime clients cited over 5+ years. The team is small (Ana, Lucas, Gabriel referenced in testimonials), and the company has not disclosed external funding, headcount, or revenue figures.

Name

Lumme Design

Legal name

Lumme Design

Website

https://designlumme.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Lumme Design is a Brazilian design agency founded in 2020, delivering websites, e-commerce, visual identity, and social media services to SMBs across Brazil, Ireland, and Portugal, with a parallel agency outsourcing partnership channel.

Ownership category

akta.pro rank

Product category

Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Website design services
• Visual identity design
• E-commerce development
• Brand identity services
• Creative design agency

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Project-based design services: One-time project fees for websites, landing pages, visual identity, e-commerce, labels, and presentation materials. Prices vary based on project complexity and time required.
2. Monthly plans: Recurring monthly service plans for ongoing design needs including social media management and institutional materials.
3. On-demand project services: Flexible project work for agencies and clients who need specific deliverables or to outsource portions of their design projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Lumme Design is a Brazilian design agency that develops websites and landing pages, builds e-commerce stores, and creates visual identity systems for businesses and partner agencies. The agency supplements these core offerings with social media management, business presentations, e-books, product labels, and digital/print marketing materials. Services are delivered as one-time projects or via recurring monthly plans, with project budgets ranging from R$ 8K to R$ 30K+.

Product overview

Lumme Design is a Brazilian design agency offering a portfolio of interconnected creative services. The core offerings include Website/Landing Page development, E-commerce solutions, and Visual Identity (Brand Identity) development. These are supplemented by add-on services including Social Media Management, Business Presentation design, E-book creation, Product Label design, and Digital/Print Materials. The agency also provides Agency Partnership Plans for outsourcing creative project steps. All services are delivered by a dedicated team with over 30 completed projects across 4 countries, serving individual clients, businesses, and agency partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Website / Landing Page Custom website and single-page landing page development with responsive design adapted to all device types, including interactive navigation and personalized layouts for product promotion. Targeted at SMBs needing a professional web presence.
• E-commerce Online store development integrated with payment gateways (PagSeguro), shipping systems, ERP systems, and optionally WordPress blogs for content marketing. Targeted at SMBs selling physical products.
• Visual Identity (Id. Visual) Brand identity development including logo design or modernization, color palette updates, and comprehensive visual identity systems for businesses and personal brands.
• Agency Partnership Plans Outsourcing service for digital and design agencies that need to delegate project steps or entire deliverables. Includes on-demand projects, partial project outsourcing, dedicated account management, and tailored plans for agency partners.
• Social Media Management Social media account management, content creation, and institutional materials for social media platforms, available as recurring monthly plans or one-off project work.
• Business Presentation Design Commercial and business presentation template design, helping businesses present their services professionally to clients and stakeholders.

Quantifiable outcome

• 30+ completed projects delivered
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Agency Partners (unspecified)coreChannel Partner/ Reseller/ DistributorLumme Design has established +3 agency partnerships for outsourcing design services. They offer dedicated support, on-demand projects, and the ability to outsource portions of client projects. Agencies receive tailored plans and dedicated account management.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Superside: Subscription-based design service delivering web, brand, and marketing creative to SMBs and agencies globally. Closely mirrors Lumme's combination of one-off projects, monthly plans, and agency outsourcing, but at significantly larger scale.
• 99designs: Global design marketplace connecting SMBs with freelance designers for branding, web, and graphic design projects. Comparable in customer segment (SMBs needing design) and project-based delivery, though using a contest/marketplace model rather than a dedicated team.
• Ramotion: Design and development agency offering branding, web, and app design services to startups and SMBs. Similar agency-style service portfolio and SMB/mid-market focus to Lumme.
• ManyPixels: Subscription design service for startups and SMBs covering web, ad, and illustration design on a monthly basis. Closely aligned with Lumme's SMB-focused, recurring-revenue positioning.
• Penji: On-demand design subscription platform targeting SMBs, agencies, and marketing teams. Competes head-to-head with Lumme in the outsourced SMB design space, including white-label agency partnerships.
• Design Pickle: Flat-rate subscription design service offering graphic, web, and branding work to SMBs and agencies. Operates a near-identical business model to Lumme's recurring monthly plans and agency outsourcing channel.
• Clay: Boutique digital design agency specializing in web, brand identity, and UX/UI for SMB and mid-market clients. Highly comparable service mix, customer profile, and project-based delivery model to Lumme.
• Kimp: Subscription design service providing graphics, web, and motion design to SMBs on a monthly plan basis, with agency white-label offerings. Directly comparable recurring-revenue model and SMB target customer.

Broad incumbents

• Huge: Large global digital agency offering experience design, web, e-commerce, and brand services to enterprise clients. Operates in the same categories as Lumme but at much larger scale and with enterprise-grade engagements.
• Work & Co: Established digital product and design agency serving global brands with web, e-commerce, and brand work. Comparable offering to Lumme (websites, e-commerce, branding) but at enterprise scale and pricing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lumme.design
• LinkedInlinkedin.com/company/lumme-design

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lumme Design