Design Mode International

Name

Design Mode International

Legal name

Design Mode International Pty Ltd

Website

https://designmode.com.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Design Mode International Pty Ltd is a family-owned Australian distributor and D2C retailer of contemporary European designer homewares, giftware, and lifestyle products, serving consumers, wholesalers, and corporate gift buyers across Australia and New Zealand through its Shopify-based e-commerce platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Mona Vale

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Direct-to-Consumer): The company generates revenue through direct sales of designer homewares, lifestyle products, and giftware to consumers in Australia and New Zealand via their e-commerce platform. Revenue is transactional and one-time per purchase, with no subscription component. The company also supports wholesale accounts for retailers.
2. Wholesale Distribution: Revenue is generated through supplying wholesale accounts including retail stores and corporate gift buyers. The website mentions wholesale access with retailer login functionality.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Design Mode International imports and distributes award-winning contemporary designer homewares, giftware, and lifestyle products from predominantly European brands (including Normann Copenhagen, Audo Copenhagen, Zone Denmark, Secrid, Skandinavisk, Mette Ditmer, and others) to customers in Australia and New Zealand. The company sells directly to consumers via their e-commerce website designmode.com.au and supplies retail businesses and corporate gift buyers through wholesale and corporate channels.

Product overview

Design Mode International operates as a multi-brand distributor and retailer of contemporary designer homewares, gift ware, and lifestyle products. The company functions as an authorized distributor for over 15 Scandinavian and European design brands including Audo Copenhagen (formerly Menu), Normann Copenhagen, Zone Denmark, Secrid, Gense, Gingko, Hoptimist, Mette Ditmer, Skandinavisk, Flensted, Kay Bojesen, LSA International, Rosendahl, Holmegaard, LindDNA, and Looplabb. Their product portfolio spans across 20+ categories including ornaments, vases and vessels, furniture, lighting, kitchen accessories, bathroom essentials, home organization, audio, clocks, eyewear, glassware, home decor, travel essentials, tech accessories, and wallets. The company sells directly to consumers through their Shopify-based e-commerce platform while also serving wholesale and retail business customers across Australia and New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Normann Copenhagen Danish design brand established in 1999, creating original and innovative products in simple contemporary design across furniture, lighting, textiles, and home accessories. Distributed by Design Mode International in Australia and New Zealand.
• Audo Copenhagen Danish design brand (formerly Menu) offering high-end designs for everyday pleasures in residential, work, and leisure contexts including furniture, lighting, home accessories, and kitchenware. Distributed exclusively in Australia and New Zealand by Design Mode International.
• Zone Denmark Danish design brand creating durable design products for homes worldwide across home decor, tableware, accessories, storage, and furniture categories.
• Secrid Dutch brand established in 2009, B Corp certified since 2022, creating pocket-sized essentials including cardprotectors and wallets. Distributed in Australia and New Zealand by Design Mode International.
• Skandinavisk Scandinavian brand specializing in home fragrances and lifestyle products including scented candles and home scent accessories.
• Mette Ditmer Danish designer brand offering bathroom textiles, home accessories, and art pieces including Art Piece collection, Geo and Diagonal towel lines. Distributed exclusively in Australia and New Zealand through Design Mode International.
• Gense Swedish producer of high-quality silver and stainless steel cutlery established in 1856, representing over 165 years of Scandinavian cutlery tradition with products handmade by expert craftsmen.
• Hoptimist Danish design brand creating playful bouncing figures and decorative accessories including Bumble and Bimble collections in ABS plastic and wood materials.
• Gingko Design brand creating innovative products including clocks, lighting, and smart home devices, distributed in Australia and New Zealand by Design Mode International.
• Kay Bojesen Danish designer brand known for wooden toys and figurines including the iconic Songbird collection made from natural and smoked oak.
• Flensted Danish brand since 1953 creating handcrafted mobiles designed for contemporary interiors, including the Drifting Clouds mobile.
• Lexon French design brand creating innovative everyday objects and tech accessories including audio products and lifestyle items.
• LSA International UK-based designer and manufacturer of contemporary handcrafted glassware and home accessories including Flower Table Bouquet Vases.
• Holmegaard Danish heritage brand specializing in glassware and tableware with a tradition dating back centuries, offering handmade glass products.
• Rosendahl Danish design group creating functional and aesthetic design products for everyday life including lifestyle products and accessories.
• LindDNA Danish brand offering sustainable leather accessories and home goods.
• Looplabb

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Normann CopenhagencoreChannel Partner/ Reseller/ DistributorDanish design company established in 1999 by Jan Anderson and Poul Madsen, creating original and innovative products in simple contemporary design. Normann Copenhagen is a core brand partner distributed by Design Mode International in Australia and New Zealand.
• Audo CopenhagencoreChannel Partner/ Reseller/ DistributorDanish design brand offering high-end designs for everyday pleasures in residential, work and leisure contexts. Distributed exclusively in Australia/New Zealand by Design Mode International.
• Zone DenmarkcoreChannel Partner/ Reseller/ DistributorDanish design brand creating durable design products for homes worldwide. Design Mode International distributes Zone Denmark products across their portfolio of home decor, tableware, accessories, storage, and furniture.
• SkandinaviskcoreChannel Partner/ Reseller/ DistributorScandinavian brand specializing in fragrances and home scent products. Distributed by Design Mode International in Australia and New Zealand.
• SecridcoreChannel Partner/ Reseller/ DistributorDutch brand creating pocket-sized essentials, established in 2009 with B Corp certification since 2022. Products include cardprotectors and wallets, distributed in Australia/New Zealand by Design Mode International.
• Mette DitmercoreChannel Partner/ Reseller/ DistributorDanish designer Mette Ditmer creates art pieces, bathroom textiles, and home accessories. Her products are distributed in Australia and New Zealand exclusively through Design Mode International.
• GenseminorChannel Partner/ Reseller/ DistributorSwedish producer of high-quality silver and stainless steel cutlery established in 1856. Gense represents over 165 years of Scandinavian cutlery tradition, with products handmade by expert craftsmen.
• HoptimistcoreChannel Partner/ Reseller/ DistributorDanish design brand creating playful kinetic sculptures and figurines. Distributed by Design Mode International with products including Bumble and Bimble collections in various sizes and materials.
• GingkominorChannel Partner/ Reseller/ DistributorDesign brand creating innovative products including clocks, lighting, and smart home devices. Distributed in Australia and New Zealand by Design Mode International.
• Kay BojesenminorChannel Partner/ Reseller/ DistributorDanish designer brand known for wooden toys and figurines including the iconic Songbird collection. Products made from natural and smoked oak, distributed by Design Mode International.
• FlenstedminorChannel Partner/ Reseller/ DistributorDanish brand creating handmade mobiles since 1953. Products are designed for contemporary interiors, distributed by Design Mode International in Australia and New Zealand.
• LexonminorChannel Partner/ Reseller/ DistributorFrench design brand creating innovative everyday objects and tech accessories. Distributed by Design Mode International in their product categories.
• LSA InternationalminorChannel Partner/ Reseller/ DistributorUK-based designer and manufacturer of contemporary glassware and home accessories. Products distributed by Design Mode International in Australia and New Zealand.
• HolmegaardminorChannel Partner/ Reseller/ DistributorDanish heritage brand specializing in glassware and tableware with a tradition dating back centuries. Distributed by Design Mode International.
• RosendahlminorChannel Partner/ Reseller/ DistributorDanish design group creating functional and aesthetic design products for everyday life. Distributed in Australia/New Zealand by Design Mode International.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Provincial Home Living: Australian multi-store and online retailer of designer homewares, furniture, and lifestyle products. Most direct Australian comparable — same geography, similar curated designer assortment, and overlapping customer base for premium home styling.
• Smallable: French curated online concept store for designer homewares, furniture, kids lifestyle, and family products. Comparable multi-brand DTC model with a premium European designer portfolio similar to Design Mode International's brand mix.
• Nordic Nest: Swedish online retailer of Scandinavian designer homewares and lifestyle brands with a curated multi-brand portfolio spanning furniture, lighting, kitchen, and decor. Operates an analogous DTC distribution model to Design Mode International across Nordic and international markets.
• Finnish Design Shop: Finnish multi-brand e-commerce retailer/distributor of Scandinavian and European designer homewares, furniture, lighting, and lifestyle products. Closely mirrors Design Mode International's curated multi-brand DTC distribution model and premium Scandinavian brand portfolio.
• Royal Design: Swedish online retailer specializing in premium Scandinavian and European designer homewares, furniture, and lifestyle products. Comparable in curation approach, brand mix, and DTC channel strategy to Design Mode International.

Broad incumbents

• Adairs: Large ASX-listed Australian homewares, bedding, and furniture retailer with nationwide store footprint and online channel. Operates in the same Australian market as Design Mode International but at broader scale and more mass-market positioning.
• Freedom Furniture: Major Australian furniture and homewares retailer with broad assortment across contemporary and designer categories. Same AU/NZ geography as Design Mode International but operates at broader scale and mainstream positioning.
• Country Road: Premium Australian fashion, home, and lifestyle retailer (part of Woolworths Holdings) operating physical and online channels. Overlaps with Design Mode International in designer-leaning homewares category within the same Australian consumer base.
• The Conran Shop: Established UK-based multi-brand retailer of designer homewares, furniture, lighting, and lifestyle goods. Comparable in curating premium designer brands for home consumers, though operates at broader scale and UK focus rather than AU/NZ.

Regional players

• Hus & Hem: Norwegian retailer of Scandinavian and international designer homewares, furniture, and lifestyle products. Comparable curated multi-brand designer model but operates primarily in the Norwegian market rather than competing directly with Design Mode International in AU/NZ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/design-mode-international

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Design Mode International