Mette Ditmer Denmark

What Mette Ditmer Denmark does

Mette Ditmer Denmark (legal entity: Mette Ditmer Design ApS, CVR 31887585) is a Scandinavian interior design company founded in 1995 by Mette Ditmer and headquartered in Silkeborg, Denmark, with approximately 11 employees. The company designs and sells coordinated home accessories across four primary surfaces — bathroom (dispensers, toothbrush holders, towels, bath mats, shower curtains, storage, pedal bins), kitchen (tableware, storage, trays, tea towels, dishwashing), living room (candleholders, vases, throws, cushions, art pieces, mats/rugs), and bedroom (bedding, cushions) — with materials spanning marble, travertine, oak, opal glass, organic cotton, and OEKO-TEX certified textiles. The assortment is structured into recurring collections (OPAL, LOTUS, MARBLE, TRAVERTINE, SHADOW, RETRO, COLORE, ART PIECE and others) refreshed twice yearly, enabling cross-category mix-and-match purchases within the brand.

The company operates a hybrid go-to-market across five channels: direct-to-consumer e-commerce on Shopify (metteditmer.com for 25 European countries, metteditmer.dk for Denmark with GLS fulfilment), a wholesale retailer network served via a dedicated B2B portal, a contract/project sales line for hospitality venues (hotels, restaurants, cafés), a corporate gifting program built on organic cotton bed linen sets, and appointment-based showroom sales in Silkeborg. Regional showroom partners extend the brand into Benelux (De Woonindustrie), Finland (House of Seasons), Norway (Flow Interior), and Australia (Design Mode International). Pricing is unit-based at €9–€385 per SKU with VAT-inclusive pricing (25% in Denmark) and free shipping thresholds of €500 / DKK 500. Digital acquisition relies on Klaviyo email, Google Marketing Platform, and Pinterest/Facebook pixels.

The business is founder-owned, privately held as a Danish ApS, with no disclosed funding rounds, subsidiaries, or institutional investors. There are no patents, awards, regulatory actions, or M&A events in the source data. Named commercial references include Søllerød Kro restaurant (hospitality dispensers) and interior stylist Camilla Rudnicki.

Name

Mette Ditmer Denmark

Legal name

Mette Ditmer Design ApS

Website

https://metteditmer.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Mette Ditmer Denmark is a Silkeborg-based Scandinavian interior design brand (founded 1995) that designs and sells coordinated home accessories across bathroom, kitchen, living, and bedroom categories via Shopify e-commerce, wholesale retailers, and hospitality contract sales, serving consumers, retailers, and corporate clients across 25 European countries and Australia.

Ownership category

akta.pro rank

Product category

Home Accessories

NAICS

Other Furniture Related Product Manufacturing (3379), Furniture and Related Product Manufacturing (337)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

akta.pro secondary industries

Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB), Commercial & Hospitality Home Textiles Retail (Bulk Linens for Hotels, Spas, Restaurants) (CRAIALAJ), Disposable Tableware (Plates, Cups, Cutlery) (CRAJAGAG), Table Linens Retail (Tablecloths, Napkins, Runners, Placemats) (CRAIALAE)

Keywords

• Scandinavian home accessories
• Bathroom textile design
• Kitchen home decor
• Interior design products
• Organic cotton bedding

Headquarters

HQ city

Silkeborg

HQ country

Denmark

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time product sales of Scandinavian home accessories and textiles through e-commerce websites and retail partners. Products include bathroom accessories, kitchen items, living room décor, bedding, and small furniture. Prices range from €9 to €385 per item.
2. Contract & Project Sales: Bulk orders for hospitality businesses including hotels, restaurants, and cafés. Custom bed linen production for corporate orders. Project-based sales for interior design implementations.
3. Corporate Gifting: Corporate gift packages including bed linen sets in organic cotton presented in signature Mette Ditmer tote bags for employee and client gifts.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Mette Ditmer Denmark designs, sources, and sells Scandinavian home accessories across bathroom, kitchen, living room, and bedroom categories through its own e-commerce sites and B2B wholesale network. Products span textile items (towels, bath mats, shower curtains, throws, cushions, bedding), bathroom and kitchen accessories (dispensers, dishes, holders, trays, storage, pedal bins, recycle bins), decorative objects (art pieces, candleholders, vases, coral items), and small furniture. The company also runs dedicated corporate gifting and contract/project sales programs for hospitality and business buyers.

Product overview

Mette Ditmer Denmark is a Scandinavian interior design company established in 1995, offering a comprehensive range of home accessories across bathroom, kitchen, living, and bedroom categories. The product portfolio includes bathroom essentials (towels, bath mats, shower curtains, dispensers, toothbrush holders, toilet brush holders, mirrors, storage, pedal bins), kitchen items (tableware, storage, kitchen roll holders, recycle bins, dishwashing organizers, tea towels), living room décor (art pieces, candleholders, oil lamps, vases, throws, cushions, mats, rugs), bedroom bedding (duvet sets, cushions), and small furniture. The company operates through Shopify e-commerce platforms (metteditmer.com and metteditmer.dk) and offers B2B services including corporate gifting and contract/project sales for hospitality and business clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Bath and Hand Towels Bath and hand towels in various patterns and colors including NOVA ARTE, RETRO, SOFT, DIAGONAL, GEO, and BODUM collections for everyday bathroom use.
• Bath Mats Bath mats in various designs including RETRO, DIAGONAL, MOROCCO, TILE STONE, GRID, and GEO collections.
• Shower Curtains Shower curtains in various patterns and colors including DIAGONAL, MESH, SUBTLE, RETRO, NOVA ARTE, DUET, GALLERY, and ROCK collections.
• Bathroom Dispensers and Dishes Bathroom dispensers and dishes including soap dispensers, tumblers, and dishes across OPAL, MODEST, LOTUS, LOTUS PLAY, TRAVERTINE, MARBLE, and SHADES collections.
• Toothbrush Holders Bathroom toothbrush holders in various designs and colors including MODEST, OPAL, LOTUS, LOTUS PLAY, MARBLE, TRAVERTINE, SHADES, ICON, and VISION collections.
• Toilet Brush Holders Toilet brush holders in various collections including OPAL, LOTUS, LOTUS PLAY, TRAVERTINE, MARBLE, SHADES, and ICON.
• Bathroom Mirrors Bathroom mirrors in MARBLE and TRAVERTINE collections.
• Pedal Bins Pedal bins in various sizes and colors including MINI-WALTHER and WALTHER collections.
• Kitchen Tableware Kitchen tableware including mugs, bowls, and plates in ELEMENTS and SAND GRAIN collections.
• Kitchen Storage Solutions Kitchen storage solutions including cubes, flower pots, and caddies in MARBLE, TRAVERTINE, RAW, and ATTITUDE collections.
• Kitchen Recycle Bins Kitchen recycle bins in the WONDA collection.
• Dishwashing Organizers Kitchen dishwashing products including dish racks and dishwashing organizers.
• Bedding Sets Bedroom bedding sets in COLORE, MINI, DIAGONAL, and ALIGN collections, including organic cotton options used in corporate gifting bundles.
• Decorative Throws Decorative throws in SHADOW, STUDIO, MAZE, RETRO, and GALLERY collections.
• Cushions and Cushion Covers Cushions and cushion covers in LOUNGE, SCALA, SHADOW, FIGURA, BRICK, and ACROSS collections.
• Art Pieces Collection Decorative art pieces including candleholders, sculptures, vases, artistic objects, and bowls in the ART PIECE collection, used for distinctive styling installations.
• Candleholders and Oil Lamps Candleholders and oil lamps in AURA, STEP, MARBLE, and RIBBON collections.
• Decorative Vases Decorative vases in BY HAND and RIBBON collections.
• Small Furniture Small furniture items including racks, mirror shelves, and storage solutions in WIRE, SHOW-ME, SHOWCASE, ROOTS, and ART STUDIO collections.
• Corporate Gifting Service Corporate gifting service for businesses ordering staff gifts, bed linen sets, and branded products in signature tote bags via [email protected].
• Contract and Project Sales Service Project sales service for hotels, restaurants, cafés, and retail spaces with bulk orders and customization options, supported by a professional project team at [email protected].

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• De WoonindustriecoreChannel Partner/ Reseller/ DistributorBenelux showroom partner located at Symfonielaan 1, Nieuwegein, Netherlands. Provides showroom experience for retailers and designers in the Benelux region. Contact: [email protected]
• House of SeasonscoreChannel Partner/ Reseller/ DistributorFinland showroom partner at Veneentekijäntie 18, 00210 Helsinki. Serves Finnish retailers and design professionals. Contact: [email protected]
• Flow InteriorcoreChannel Partner/ Reseller/ DistributorNorway showroom partner at Kjelsåsveien 174, 08840 Oslo. Supports Norwegian retail and design community. Contact: [email protected]
• Design Mode InternationalcoreChannel Partner/ Reseller/ DistributorAustralia representative. Craig McCredie manages distribution across Australia. Contact: Tel: +61 2 9998 8200, Email: [email protected]

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Broste Copenhagen: Danish design house offering home textiles and decorative accessories with a similar curated multi-category approach and Scandinavian aesthetic.
• Broste Copenhagen: Danish interior design brand with a similar Scandinavian aesthetic spanning home textiles, decorative accessories, and seasonal collections, sold through DTC and retail partners in Europe.
• HAY: Danish contemporary design brand with broad home accessories, textiles, and small furniture; relevant peer given overlapping Scandinavian positioning and international wholesale footprint.
• Marimekko: Finnish heritage textile and home accessories brand with strong pattern-driven design DNA; comparable on Nordic design positioning, home textiles, and DTC plus retailer channels.
• Normann Copenhagen: Danish design brand offering Scandinavian home accessories, lighting, and textiles; overlaps with Mette Ditmer on decorative accessories and coordinated lifestyle categories.
• Muuto: Nordic design company producing Scandinavian home accessories, lighting, and furniture; comparable on design language, materials use, and international distribution via dealers.
• Stelton: Danish design brand focused on home accessories and tableware; overlaps with Mette Ditmer on dispensers, kitchen accessories, and Scandinavian design pedigree.
• Ferm Living: Copenhagen-based Scandinavian interior design brand offering coordinated home accessories, textiles, and furniture; the closest direct comparable to Mette Ditmer in positioning, materials, and channel mix.

Broad incumbents

• H&M Home: Mass-market Scandinavian-styled home retailer with vastly broader assortment and global store footprint; relevant competitive benchmark for pricing and category breadth.
• Georg Jensen: Established Danish design brand with broader luxury home, gift, and tableware assortment; overlaps on decorative home accessories and Scandinavian heritage positioning at higher price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/metteditmerdenmark

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mette Ditmer Denmark