De Tweede Jeugd
De Tweede Jeugd is a Dutch social enterprise that produces handmade frozen culinary tosti's, Crostini, and Croutons from surplus bread in Amsterdam, selling direct-to-consumer via a webshop and B2B to hospitality, bakeries, and corporate canteens across the Netherlands.
- Company typePrivate
- Founded2016
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What De Tweede Jeugd does
De Tweede Jeugd is a privately held Dutch social enterprise founded in 2016 by chef Benjamin Namane, headquartered in Amsterdam. The company produces and sells artisanal frozen culinary tosti's (branded Supertosti's) from a single production kitchen in Sloterdijk, Amsterdam. The product line comprises nine flavors of hand-made tosti's using sourdough bread (which contains 20% rescued/rest bread), farmer cheeses, and house-made ingredients such as compotes, stews, and chutneys — including Surinamese pom, rendang, kimchi, and lentil-chipotle variants. Complementary products include Crostini (98% rescued bread), Croutons, and Bread&Butter. The company is PSO 30+ certified, with more than 30% of its workforce drawn from vulnerable labor market positions.
The business operates two parallel go-to-market motions. The direct-to-consumer channel is a Dutch-language webshop (detweedejeugd.nl) selling individual tosti's at €3.14-€3.98 each, Crostini and Croutons at €7.50 per package, plus Bread&Butter at €6.50, with home delivery across the Netherlands via zone-based shipping. The B2B channel targets hospitality (horeca), bakeries, company canteens, caterers, and delicatessens via a dedicated B2B portal (b2b.detweedejeugd.nl) and a field sales motion, with a trial box of 9 flavors offered at €22.50 (credited against first order). Additional revenue flows from circular bakery partnerships (BBROOD, Van Vessem, Bakkerij Fermento) where De Tweede Jeugd converts surplus bread into Crostini and other products that the partner bakeries resell in their own shops. The company received investment from three social impact funds — RaboFoundation, Anton Jurgens Fonds, and Stichting DOEN — in 2024 to fund a new, larger production facility near the current Sloterdijk location after reaching capacity limits at the existing site.
De Tweede Jeugd firmographics
Firmographics- Name
- De Tweede Jeugd
- Legal name
- De Tweede Jeugd
- Website
- https://detweedejeugd.nl
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- De Tweede Jeugd is a Dutch social enterprise that produces handmade frozen culinary tosti's, Crostini, and Croutons from surplus bread in Amsterdam, selling direct-to-consumer via a webshop and B2B to hospitality, bakeries, and corporate canteens across the Netherlands.
- Ownership category
- akta.pro rank
De Tweede Jeugd industry classification
Industry- Product category
- Artisanal Frozen Convenience Foods
- NAICS
- Bread and Bakery Product Manufacturing (31181), Frozen Food Manufacturing (31141)
- SIC
- Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Frozen Bakery Products Manufacturing (AFAKAAAF)
- akta.pro secondary industry
- Frozen Snacks & Appetizers (CRADADAD)
Keywords
Where De Tweede Jeugd is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
De Tweede Jeugd business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct-to-Consumer Product Sales: Selling Supertosti's, Crostini, Croutons, and Bread&Butter directly to consumers via their Dutch-language webshop. Products are delivered frozen across the Netherlands. Revenue is transaction-based per order.
- B2B / Hospitality Sales: Supplying culinary frozen Supertosti's to horeca, bakeries, company canteens, caterers, delicatessens, and other food service businesses. Delivered frozen nationwide. Also includes Crostini in retail packaging (130gr) for delicatessens, bakers, and fishmongers.
- Bakker Partnership Products: Developing and producing circular products from bakeries' surplus bread, which the bakeries then resell in their own shops (e.g., BBROOD and Van Vessem partnerships).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Supertosti's - 9 varieties priced €3.14-€3.98 each |
| Unit Pricing | Pay-as-you-go | Crostini and Croutons - €7.50 per package (3 pieces) |
| Unit Pricing | Pay-as-you-go | Bread&Butter with boerenjongens en walnoten - €6.50 (400gr) |
| Transaction based/ take rate | Pay-as-you-go | Zone-based shipping: Red €10/€55 free; Green €10/€65 free; Yellow €11.50/€75 free |
| Unit Pricing | Pay-as-you-go | Business Trial Box (Proefdoosje) - 9 flavors for €22.50 (t.w.v. €46.50) |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
De Tweede Jeugd product offering
Product offeringCore offering
De Tweede Jeugd is a Dutch social enterprise that hand-produces nine varieties of frozen culinary "Supertosti's" together with Crostini, Croutons, and Bread & Butter in its own Amsterdam kitchen, using artisan cheeses, house-made ingredients and sourdough bread containing 20% rescued surplus bread. Products are sold frozen to Dutch consumers via a nationwide webshop and to hospitality, bakery, corporate-canteen, catering and specialty-retail customers via a dedicated B2B channel.
Product overview
De Tweede Jeugd is a social enterprise producing artisanal frozen culinary tosti's, crostini, and croutons made primarily from surplus bread. The product portfolio centers on nine Supertosti's flavors (Classic, Paddenstoel, Pom, Kimchi, Twee kazen, Ham-Kaas, Linzen-chipotle, Rendang, and Tomaat), complemented by Bread & Butter (with boerenjongens and walnuts) and Crostini/Croutons. All products are handmade in their own kitchen, featuring artisan ingredients, farmer cheeses, and sourdough bread. The products are sold through a consumer webshop for home delivery throughout the Netherlands and a B2B shop for hospitality partners. A trial box (proefdoosje) is offered for business customers to sample the range.
Differentiator
Problem solved
Functional benefit
Brands
- Supertosti's: The company's signature line of hand-made, culinary frozen tostit's made with sourdough bread (partly from surplus bread), artisan cheeses, and house-made ingredients. Includes nine varieties such as Classic, Paddenstoel, Pom, Kimchi, Twee kazen, Ham-Kaas met uiencompôte, Linzen-chipotle, Rendang, and Tomaat.
- Bread & Butter
- Crostini
- Croutons
Products and services
- Supertosti's (9 culinary varieties) Handmade frozen culinary tosti's offered in nine flavours — Classic, Paddenstoel, Pom, Kimchi, Twee kazen, Ham-Kaas met uiencompôte, Linzen-chipotle, Rendang and Tomaat — prepared in the company's own Amsterdam kitchen with artisan farmer's cheeses, house-made ingredients (compotes, stews, chutneys, kimchi), and sourdough bread containing 20% rescued surplus bread. Sold frozen to Dutch consumers via the webshop and to hospitality and corporate canteen customers via the B2B channel.
- Bread & Butter (met boerenjongens en walnoten) Frozen sourdough loaf with boerenjongens (farmers' cheese) and walnuts, 400 grams, that can be baked in the oven or thawed 3 hours before eating. Sold to Dutch consumers via the webshop.
- Crostini Zeezout/Zwarte peper Toast-style snack made from 98% rescued/rest sourdough bread from BBROOD and Van Vessem bakeries, baked with house-made rosemary oil, sea salt and black pepper. Packaged in 130-gram retail format of 3 pieces, sold through the consumer webshop, delicatessens, fishmongers and gift packages.
- Croutons Rozemarijn/Zeezout Crunchy sourdough croutons made from leftover bread with rosemary and sea salt, packaged in a 100-gram retail format of 3 pieces for salads and soups. Sold through the consumer webshop.
- Supertosti's Proefdoosje (B2B Trial Box) B2B trial package containing 9 surprise Supertosti flavours delivered frozen, offered at a reduced rate of €22.50 (retail value €46.50) with delivery included. The €22.50 fee is refunded on the first business order, designed to lower the barrier for hospitality, bakery, catering and corporate canteen customers to test the full range before committing to recurring supply.
Companies that use De Tweede Jeugd
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
De Tweede Jeugd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
De Tweede Jeugd partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Younes DouariminorFinancial advisor/mentor who guided De Tweede Jeugd through the investment round with RaboFoundation, Anton Jurgens Fonds, and Stichting DOEN. Will remain active to help realize the company's growth plans.
- BBROODcoreBBROOD is a bakery partner from which De Tweede Jeugd sources surplus bread to create circular products. The resulting products (Crostini and other items) are then sold back through BBROOD's own stores - a circular economy partnership.
- Van VessemcoreVan Vessem is a bakery partner similar to BBROOD, supplying surplus sourdough bread for circular product development. Their leftover bread is used to create Crostini and other products which may be sold through their stores.
- Bakkerij FermentocoreBakkerij Fermento produces the special 'Dubbel Gebakken' (Double Baked) bread specifically for De Tweede Jeugd. This bread contains 20% rescued/rest bread, supporting the circular economy mission.
- Oh Na MiminorAmsterdam-based kimchi maker run by Alex (Korean heritage) who produces traditional kimchi following his grandmother's recipe. Used as an ingredient in the Kimchi Supertosti. The name 'Oh Na Mi' was Alex's grandmother's name.
- Buitengewone VarkensminorSupplier of 'special pig' ham used in the Ham & Cheese with Onion Compote Supertosti - the only meat product in the range.
- Green SerendipityminorPackaging advisor helping De Tweede Jeugd stay informed about developments in sustainable packaging. Currently advising on recyclable PP bags for product packaging.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
De Tweede Jeugd competitors and assessment
Company assessmentBroad incumbents
- Vandemoortele: Belgian-headquartered frozen bakery and pastry group supplying retail and foodservice channels across Europe. Comparable as a scaled frozen bakery manufacturer operating in similar product categories (frozen bread, pastry, and convenience bakery items) and serving overlapping horeca/retail customers.
- Mora: Long-established Dutch frozen snack brand (now part of Upfield/Conifer) producing frozen snacks, pizza, and convenience foods for retail and foodservice. Comparable as a Netherlands-based frozen convenience-food brand serving similar horeca and retail customers.
- Dr. Oetker Ristorante: Major European frozen-pizza and flatbread brand under the Dr. Oetker group, distributed through retail and foodservice channels across the Netherlands and Europe. Comparable as a frozen convenience flatbread/sandwich-style product in the same foodservice and consumer channels.
- Lotus Bakeries: Belgian bakery-snack group producing branded biscuits, caramelized biscuits, and healthy-snack products for international retail and foodservice. Comparable as a Benelux-origin specialty bakery brand with international reach and foodservice distribution.
- Kwekkeboom: Dutch frozen snack manufacturer (snacks, bitterballen, frikandellen) supplying supermarket, foodservice, and horeca channels in the Netherlands and beyond. Comparable as a Dutch frozen convenience-food brand with broad horeca distribution and a product range positioned for casual consumption.
- Iglo Nederland: Dutch arm of the Iglo frozen-foods brand (Unilever), producing frozen vegetables, fish, and ready meals for retail and foodservice. Comparable as a large frozen-food incumbent operating in the same Dutch retail and foodservice channels with overlapping meal-solution positioning.
Emerging players
- Plenty Reasons: Netherlands-based plant-based meat-startup producing pea-protein-based alternatives for retail and foodservice. Comparable as a Dutch emerging plant-based food brand with foodservice ambitions, similar to De Tweede Jeugd's plant-based Supertosti flavors (Linzen-chipotle, Rendang).
Direct peers
- Tony's Chocolonely: Dutch social-enterprise chocolate brand with a mission-driven, impact-investor-backed model and direct-to-consumer plus retail distribution in the Netherlands and internationally. Comparable as a Netherlands-based social-enterprise food brand built on a distinctive ethical/sustainability narrative.
- The Vegetarian Butcher: Dutch-origin plant-based food brand (now owned by Unilever) producing meat alternatives for retail and foodservice. Comparable as a Dutch plant-based food brand with strong foodservice penetration and chef-quality positioning, overlapping De Tweede Jeugd's plant-based Supertosti line.
Others
- Sligro Food Group: Largest Dutch foodservice distributor supplying horeca, canteens, and caterers with a broad range of frozen and ambient products. Comparable as a key channel for De Tweede Jeugd's B2B customers and a relevant ecosystem participant in the Dutch horeca supply chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
De Tweede Jeugd social profiles
Digital presenceDe Tweede Jeugd compliance and trust
Trust signalCompliance1 record
De Tweede Jeugd financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Tweede Jeugd leadership team
Management profileNumber of profiles
Profiles2 records
De Tweede Jeugd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Tweede Jeugd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Tweede Jeugd
What does De Tweede Jeugd do?
De Tweede Jeugd is a Dutch social enterprise that hand-produces nine varieties of frozen culinary "Supertosti's" together with Crostini, Croutons, and Bread & Butter in its own Amsterdam kitchen, using artisan cheeses, house-made ingredients and sourdough bread containing 20% rescued surplus bread. Products are sold frozen to Dutch consumers via a nationwide webshop and to hospitality, bakery, corporate-canteen, catering and specialty-retail customers via a dedicated B2B channel.
Is De Tweede Jeugd a public or private company?
De Tweede Jeugd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was De Tweede Jeugd founded?
De Tweede Jeugd was founded in 2016. It employs 1 to 10 people.
Where is De Tweede Jeugd based?
De Tweede Jeugd is headquartered in Amsterdam, Netherlands, in the Europe region.
How does De Tweede Jeugd make money?
Three revenue lines are on record. Direct-to-Consumer Product Sales are the primary driver. The others are B2B / Hospitality Sales and bakker Partnership Products.
Who are De Tweede Jeugd's main competitors?
Broad incumbents on record are Vandemoortele, Mora, Dr. Oetker Ristorante, Lotus Bakeries, Kwekkeboom and Iglo Nederland. Plenty Reasons is listed as an emerging player. Direct peers are Tony's Chocolonely and The Vegetarian Butcher. Sligro Food Group is listed as an others.
Does De Tweede Jeugd have an API?
No public API is recorded for De Tweede Jeugd.
What industry is De Tweede Jeugd in?
De Tweede Jeugd's product category is Artisanal Frozen Convenience Foods. Its primary akta.pro industry code is AFAKAAAF, Frozen Bakery Products Manufacturing, with a secondary code of CRADADAD, Frozen Snacks & Appetizers. Its NAICS code is 31181 and its SIC code is 2050.