De Vrienden Van

What De Vrienden Van does

De Vrienden Van is a privately held Dutch village pub (dorpskroeg) founded in 2022 by co-owners Jeffrey Mooren and Gijs de Rooij, operating from a single venue at Oranjelaan 37 in Diepenveen, Netherlands. The business operates as a multi-service hospitality venue combining a walk-in café with a specialty beer and aperitif menu, a modular party hall accommodating 10-150 persons, a summer terrace with playground, and a programme of recurring group activities such as pub quizzes, music bingo, klootschieten, and murder mystery dinners. The operating week is Wednesday-Sunday with varying afternoon-to-late-night hours.

Beyond the core pub, De Vrienden Van generates revenue through four additional streams: hall rental (zaalverhuur) for private and corporate events; SnackTrekker, a branded mobile snack wagon offering on-location catering with a €495 minimum order; Feest op Locatie, a full turnkey on-location event service including drinks, catering, cocktail cart, professional DJs, bar setup, and decoration; and paid group activities priced from €5-7 per person. A catering partnership with local butcher Keurslager Harmsen supplies buffets, BBQ, and luxury boards for hall events.

The business has no proprietary technology platform and no disclosed AI or digital product surface. Customer acquisition is driven by local community presence, word-of-mouth, the company website, Instagram (@devriendenvan) and Facebook pages, and direct WhatsApp contact with the two owners. The company is registered in the Netherlands (KvK 86520091) and is privately held with no external investment, parent company, or institutional ownership disclosed.

Name

De Vrienden Van

Legal name

de Vrienden van

Website

https://devriendenvan-diepenveen.nl

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

De Vrienden Van is a privately held Dutch village pub in Diepenveen, founded in 2022, combining a walk-in café, modular party hall (10-150 persons), mobile snack catering (SnackTrekker), turnkey on-location events, and group activities for local residents and regional corporate/private event clients.

Ownership category

akta.pro rank

Product category

Pub and Event Venue Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (7224), Food Services and Drinking Places (722), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Neighborhood Bars & Taverns (CRANACAA)

akta.pro secondary industries

Bars & Pubs (Non-Music) (MPAGAIAC), Party Transportation (Limo, Shuttle) Services (HSACACAN)

Keywords

• Village pub hospitality
• Event venue rental
• Mobile catering service
• Group activity packages
• Bar and beverage service

Headquarters

HQ city

Diepenveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Food and beverage sales: Café operations including drinks (specialty beers, aperitifs) and bar snacks/borrelhapjes served on-site.
2. Zaalverhuur (Hall rental): Rental of the party hall for private events (birthdays, weddings, company parties, wakes). The space can be rented in full or partially, accommodating 10-150 persons.
3. Group activities: Organised entertainment activities such as pub quizzes, music bingo, klootschieten, team-building events, charged per person (from €5-7 per person).
4. SnackTrekker (mobile snack wagon): Mobile catering service providing street food and bites at events, either on-location at client sites or at De Vrienden Van premises. Minimum order €495 for on-location service.
5. On-location event services: Full-service event management for off-site parties including drinks, bites, cocktail wagon, professional DJs, bar setup, and decoration. 'Ont zorging van A tot Z' (full turnkey solution).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

De Vrienden Van operates a village pub (dorpskroeg) in Diepenveen offering drinks, bar snacks and borrelhapjes, and a wide specialty beer and aperitif menu. Beyond the café, it provides modular party hall rental (Zaalverhuur) for groups of 10-150, a mobile snack wagon service (SnackTrekker) for on-location events, full-service 'Feest op Locatie' event management, and group activity packages such as pub quizzes, music bingo and klootschieten.

Product overview

De Vrienden Van operates as a multi-service hospitality venue in Diepenveen, combining a traditional village pub (dorpskroeg) with modular event services. The core offering centers on the café establishment offering drinks and casual dining, supplemented by party hall rental (Zaalverhuur) for events of 10-150 guests, and a mobile catering service (SnackTrekker and Feest op Locatie) that brings food, drinks, and entertainment to external locations. Additional offerings include group activity packages such as pub quizzes, music bingo, and murder mystery dinners, as well as catering arrangements through local partners. The business positions itself as a full-service venue for both walk-in customers and private/event bookings.

Differentiator

Problem solved

Functional benefit

Brands

• SnackTrekker: A mobile snack wagon service offering various food options including fries, snacks, burgers, and customizable menus. They serve events at the venue or at external locations with a minimum spend of €495 for on-location service.

Products and services

• De Vrienden Van Café A village pub (dorpskroeg) offering a large café with a cozy atmosphere, a wide drinks selection including specialty beers and aperitifs, and a bar snacks/borrelhapjes menu. Operates Wednesday-Sunday with varying hours and serves as the main walk-in hospitality establishment for casual gatherings, social visits, and community events.
• Zaalverhuur (Party Hall Rental) A versatile event space at De Vrienden Van available for full or partial rental, accommodating groups of 10 to 150 people. Suitable for birthdays, weddings, corporate events, family gatherings and private celebrations, with modular setup options and catering arrangements including buffets, BBQ and luxury boards via Keurslager Harmsen.
• SnackTrekker A mobile snack wagon service offering unlimited eating for 1.5 hours, with five menu options including fries, snacks, burgers and custom menus. Available at De Vrienden Van's own venue or at customer-specified external locations, requiring a minimum of €495 for on-location service.
• Feest op Locatie (Party at Location) A mobile event service that delivers complete turnkey party solutions at customer-specified locations, including a snack wagon serving street food, buffets, cocktail cart, portable bar, professional DJs, and full décor and atmosphere setup.
• Groepsactiviteiten (Group Activities) Group activity packages including Muziekbingo (Music Bingo), Pub Quiz, Klootschieten, Ik Hou van Holland, Hunted & Escape and Het Moordspel (Murder Mystery Dinner). Designed for team-building, corporate outings and private group entertainment, charged per person (e.g., music bingo from €5, pub quiz from €7, klootschieten €6 per person).
• Catering & Borrelkaart Food and beverage catering services including finger food menus (7, 8 or 9 courses), buffets, luxury appetizer platters, BBQ arrangements via local Keurslager Harmsen, specialty beer tastings, and a curated drinks menu, available as add-ons for hall rentals and private events.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Keurslager HarmsenminorStrategic or Co-development PartnerLocal butcher providing catering options for zaalverhuur events, including buffets, luxury aperitif boards, and BBQ arrangements. This partnership offers locally-sourced food options for party hall rentals and complements the bar and beverage offerings.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Others

• Sligro Food Group: Dutch food service wholesale and hospitality supplier serving horeca operators across the Netherlands. Comparable as an enabling partner in the same Dutch food and beverage ecosystem, supplying inputs to venues like De Vrienden Van rather than competing directly.

Broad incumbents

• Fletcher Hotels: Dutch hotel-restaurant chain operating restaurants, bars, and meeting/event spaces across the Netherlands. Comparable to De Vrienden Van's combination of on-site dining, drinks, and private event hosting, though at significantly larger scale and national footprint.
• Vermaat: Dutch hospitality company running on-site restaurants, bars, and event catering at venues across the Netherlands. Comparable to De Vrienden Van's integrated venue + food + events model, though Vermaat focuses on B2B locations rather than a single public-facing village pub.
• Albron: Large Dutch food service and catering company providing on-site hospitality, event catering, and concession services. Comparable to De Vrienden Van's SnackTrekker mobile catering and Feest op Locatie event services, but operating at institutional scale across multiple sectors.
• Hutten: Dutch hospitality and catering group operating restaurants, event catering, and on-location food services for corporate and private clients. Comparable to De Vrienden Van's mix of walk-in café/bar trade plus off-premise catering and event services, though Hutten operates at enterprise scale.
• NH Hotel Group: Dutch-headquartered hotel group with restaurants, bars, and event facilities across Europe. Comparable in offering a combined food, drink, and event proposition, but at a multi-property, multi-country scale that contrasts with De Vrienden Van's single-village footprint.
• Van der Valk Hotels: Dutch hotel and restaurant chain with attached bars, restaurants, and event venues across the Netherlands. Comparable as a Dutch multi-service hospitality operator offering F&B, events, and group activities, but at a much larger national scale than De Vrienden Van's single village pub.

Direct peers

• Brouwerij 't IJ: Amsterdam craft brewery with attached bar, terrace, and tastings/events. Comparable to De Vrienden Van as a Dutch brewery/pub combining specialty beer trade with event hosting and group activities, though based in a major city rather than a village.
• The Social Hub: Dutch-founded multi-service hospitality brand combining café/bar, events, coworking, and group activities under one roof. Comparable to De Vrienden Van's village pub + activity + event proposition as a community-anchor venue, though operating across multiple cities.
• Jopen: Dutch craft brewery with on-site taproom, food, and event programming in Haarlem. Comparable to De Vrienden Van as a specialty-beer-led Dutch pub combining bar trade with events and group activities, though at a larger city-based venue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100086307431503
• Instagraminstagram.com/devriendenvan
• LinkedInlinkedin.com/company/de-vrienden-van

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Vrienden Van