Kringloopwinkel De Waarde

What Kringloopwinkel De Waarde does

Kringloopwinkel De Waarde is a Dutch social-enterprise thrift store operated by the non-profit foundation Stichting De Nieuwe Waarde and located at Veilingstraat 10, Utrecht. Founded by Herman Punt approximately 15 years ago (firmographics list 2012; founder narrative indicates ~2010), it sells donated reusable goods — furniture, clothing, and household items — through a single physical storefront open Monday through Saturday, 09:30–17:00, with no online sales channel. Inventory is sourced as donated goods, processed and merchandised by a workforce of approximately 40 people working 8–40 hours per week (16 per firmographic headcount), drawn from socially isolated individuals, retirees, those rejected from the labor market, and participants referred by Reclassering (probation services), the Raad voor de Kinderbescherming (Child Protection Board), Leger des Heils (Salvation Army), and penitentiary programs.

Around the core retail operation, the organization layers fee-based service modules: a distance-tiered delivery service called Waardetransport (€32.50 within 3 km, €45 within Utrecht, €0.60/km plus €45 outside), a free goods pickup service operating 10:00–16:00, custom-quoted moving services within Utrecht, and a professional house-clearing service with broom-clean handover. Donors can also drop off smaller goods without appointment. The organization maintains a multi-stream recycling pipeline routing specific waste categories to specialist handlers — bottle caps to KNGF (guide dogs), toners and phones to Stichting Opkikker, batteries to Stibat, appliances to WeCycle, and unsellable clothing to clothing collectors.

Revenue is generated primarily through one-time in-store sales of donated goods plus per-job service fees, with no subscription, licensing, or recurring contract layer. All operations are localized to the Utrecht region; there is no second retail location, no app, and no disclosed online store. Approximately €1,500 per month is distributed to charitable causes including Make a Wish Nederland, Hersenstichting, Stichting Destino, and Stichting Intentio. Marketing is community-driven and low-budget, centered on Facebook and Instagram, the dewaarde.org website, and partnerships with the Utrecht Volunteer Centre for intake of new workers. The organization holds BBS-erkend leerbedrijf certification from SBB as an approved apprenticeship host.

Name

Kringloopwinkel De Waarde

Legal name

Stichting De Nieuwe Waarde

Website

https://dewaarde.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Kringloopwinkel De Waarde is a non-profit thrift store in Utrecht, Netherlands, operated by Stichting De Nieuwe Waarde. It sells donated reusable goods through a single storefront and offers delivery, moving, and house-clearing services, while employing approximately 40 people — many referred by Dutch reintegration and welfare programs.

Ownership category

akta.pro rank

Product category

Second-hand Retail

NAICS

Used Merchandise Retailers (459510)

akta.pro primary industry

Reuse & Resale / Recommerce Operations (EUAIANAC)

akta.pro secondary industries

Donation, Resale & Disposal Coordination (HSAFAAAK), Donation Pickup & Reuse Hauling (HSAKALAI)

Keywords

• Second-hand retail
• Thrift store services
• Circular economy retail
• Social enterprise thrift
• Reusable goods sales

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Second-hand goods retail sales: Revenue generated from selling donated reusable goods (furniture, clothing, household items, small goods) to consumers at the physical Utrecht storefront. One-time transaction-based sales with no returns policy except for visibly non-working or incomplete items.
2. Delivery service (Waardetransport): Paid delivery service transporting purchased goods to customers' homes up to behind the first door. Fees vary by distance from store: €32.50 within 3km, €45 within Utrecht, outside Utrecht 60 cents per km plus €45 base fee.
3. Moving services: Custom-quoted moving services within Utrecht region. Quote considers number of rooms, floors, elevator presence, and parking distance. All terms documented and signed before service.
4. House clearing services: Professional house clearing with custom quotes based on floors, rooms, lift size, parking distance, expected waste kilos, and special conditions (asbestos, glued flooring). Also considers potential revenue from saleable goods. Results in broom-clean property handover.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Kringloopwinkel De Waarde operates a physical thrift store in Utrecht that sells donated reusable goods (furniture, clothing, household items, small goods) to consumers. The store operates as a social enterprise under Stichting De Nieuwe Waarde, employing approximately 40 people in meaningful daytime work. Supporting services include free goods pickup, paid home delivery (Waardetransport), moving services, and house clearing (huisontruiming) for the Utrecht region.

Product overview

Kringloopwinkel De Waarde operates as a second-hand department store in Utrecht, functioning as both a retail operation and a social enterprise. The core offering is the physical and online retail store selling pre-owned goods. Around this core, the organization offers a portfolio of service modules: Waardetransport (delivery), Goederen Ophalen (free pickup), Goederen Inleveren (drop-off), Huisontruiming (home clearing), Verhuizing (moving), and Recycling Services. Additionally, the organization provides Dagbesteding (supported employment) as a social program that gives approximately 40 people meaningful work while supporting the retail operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Kringloopwinkel De Waarde (Second-hand Department Store) Physical second-hand department store in Utrecht selling donated pre-owned goods including furniture, clothing, and household items, with the social mission of giving items a second or third life while providing meaningful daytime activities to workers in need.
• Waardetransport (Delivery Service) Paid delivery service that transports purchased goods from the Utrecht store to customers' homes up to behind the first door. Pricing varies by distance: €32.50 within 3km, €45 within Utrecht, and €0.60/km + €45 outside Utrecht.
• Goederen Ophalen (Free Goods Pickup Service) Free in-home pickup service for reusable goods from customers in the Utrecht region, available Monday-Saturday 10:00-16:00. Customers submit photos via WhatsApp for pre-assessment of larger items.
• Huisontruiming (House Clearing Service) Professional house clearing service that empties properties to broom-clean condition, including floor covering removal and wall repairs. Quotes are custom-built based on floors, rooms, lift size, parking distance, expected waste kilos, special conditions (asbestos, glued flooring), and potential resale value of items left behind.
• Verhuizing (Moving Service) Professional moving service within the Utrecht region. Provides an on-site assessment followed by a customized quote considering number of rooms, floors, elevator availability, and parking distance, with all terms documented and signed before service commencement.
• Recycling Drop-off Service Environmental recycling drop-off service accepting bottle caps for guide dog training (KNGF), empty toners and old mobile phones for charity (Stichting Opkikker), old batteries for Stibat, old household appliances for WeCycle, clothing for various collectors, and paper for recycling.

Quantifiable outcome

• Approximately €1,500 per month donated to good causes
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor.

• KNGF (Koninklijk Nederlands Geleidehondenfonds)minorStrategic or Co-development PartnerDe Waarde collects bottle caps (doppen) to support the basic training of guide dogs for the blind at KNGF.
• Stichting OpkikkerminorStrategic or Co-development PartnerDe Waarde collects old/empty toners and mobile phones for donation to Stichting Opkikker, which supports seriously ill children.
• StibatminorStrategic or Co-development PartnerDe Waarde collects old batteries for Stibat, the Dutch producer responsibility organization for battery recycling.
• WeCycleminorStrategic or Co-development PartnerDe Waarde brings old household appliances to WeCycle for proper electronic recycling.
• Various clothing collectorsminorStrategic or Co-development PartnerDe Waarde donates clothing to various clothing collection organizations to give clothing items another chance before final recycling.
• Make a Wish NederlandminorOthersDe Waarde supports Make a Wish Nederland as one of their regular good causes, contributing to granting wishes for seriously ill children.
• Hersenstichting (Brain Foundation)minorOthersDe Waarde supports the Hersenstichting as one of their regular good causes, contributing to brain health research and support.
• Stichting DestinominorOthersDe Waarde supports Stichting Destino as one of their regular good causes. Average monthly support of €1,500 across all causes.
• Stichting IntentiominorOthersDe Waarde supports Stichting Intentio as one of their regular good causes (visible on their supported charities section).
• Volunteer Centre Utrecht (Vrijwilligerscentrale Utrecht)minorChannel Partner/ Reseller/ DistributorDe Waarde recruits volunteers through the Utrecht Volunteer Centre, listing positions such as 'Duizendpoot' (jack-of-all-trades), 'Kassamedewerker' (cashier), and 'Kilometervreter' (mileage eater/driver).
• Reclassering (Probation Services)minorStrategic or Co-development PartnerDe Waarde provides day activities for task-based offenders from probation services as part of their rehabilitation and reintegration into society.
• Raad voor de Kinderbescherming (Child Protection Board)minorStrategic or Co-development PartnerDe Waarde works with the Child Protection Board providing meaningful activities for young people under their supervision.
• Leger des Heils (Salvation Army)minorStrategic or Co-development PartnerDe Waarde collaborates with the Salvation Army providing work and reintegration opportunities for people associated with their programs.
• Penitentary Program ParticipantsminorStrategic or Co-development PartnerDe Waarde provides fixed day activities for people in penitentiary programs who are allowed to work outside with an ankle monitor, supporting their reintegration into society.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Kringloopwinkel Emmaus: Network of Dutch second-hand thrift stores under the Emmaus social-enterprise umbrella, combining reuse retail with social mission and house-clearing services — directly comparable operating model and community reintegration angle.
• Leger des Heils ReShare: Salvation Army-affiliated reuse and recycling operation collecting textiles and goods for resale. Comparable non-profit circular-economy operator with overlap on donation intake, sorting, and resale to consumers.
• Het Goed: Largest Dutch thrift-store chain operating multi-site reuse retail with paid pickup and house-clearing services. Directly comparable second-hand retail + service model in the Netherlands, though at significantly larger scale.

Others

• Ecochain / Duurzaam Hout: Circular-economy enabling partners in the Dutch reuse and recycling value chain; comparable only thematically as adjacent ecosystem participants that channel donations and waste streams away from thrift operators.

Emerging players

• Vinted: Online C2C recommerce marketplace growing rapidly in the Netherlands; competes with thrift retail for second-hand clothing spend and increasingly for donor attention, but with a digital-only model.

Regional players

• Kringloopbedrijf De Beurs: Regional Dutch thrift/reuse operator combining retail, pickup and clearing — comparable operating model though operating in a different regional market from De Waarde.

Broad incumbents

• Marktplaats: Dominant Dutch C2C classifieds platform owned by Adevinta; broad incumbent for second-hand goods transactions, partially substitutes donation-to-store flow with direct peer-to-peer resale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/DeWaarde
• Instagraminstagram.com/kringloopdewaarde/?hl=nl
• LinkedInlinkedin.com/company/kringloopwinkel-de-waarde

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kringloopwinkel De Waarde