Sportfondsen Gooise Meren | Sportcentrum de Zandzee

What Sportfondsen Gooise Meren | Sportcentrum de Zandzee does

Sportfondsen Gooise Meren BV operates Sportcentrum de Zandzee, a multi-facility recreational sports complex headquartered at Struikheiweg 14 in Bussum, North Holland, Netherlands, under the Koninklijke Sportfondsen (Royal Sportfondsen) network. The principal site combines a competition pool, outdoor pool, recreation pool, target-group pool, 25m pool, whirlpool, children's pool, slides, changing rooms, restaurant, café, childcare, and sports halls; the operator also runs Sportfondsen Bredius in Muiden and 7 satellite gymnasiums across Bussum. Core products are KNZB-licensed swimming instruction along the national Zwem-ABC pathway (A/B/C diplomas), open-swim entry, aqua sports, sports-hall rental to clubs and schools, themed children's birthday parties, and on-site hospitality (Douwe Egberts coffee, AB InBev and Coca-Cola beverages, Farm Frites, Mars, and Remia-sourced snacks). Ancillary social-domain programs include 'Jong & Oud in het Water', 'Samen Vitaal', 'Vitaal Portogal', 'TEAM:FIT', and 'Samen aan de slag', delivered via the municipality-funded Gooise Meren Beweegt initiative operated out of the facility. A digital Leerlingvolgsysteem tracks student progress via smiley-based scores and 8 color-coded swimming bands, while the EasySwim Drijfpakje provides beginner floatation. 23 employees support operations; the real estate is owned by Gemeente Gooise Meren with the operator running a 10-week 2026 sustainability retrofit (heat pumps, modern air treatment, heat recovery) initiated as part of a 5-building municipal pilot.

Name

Sportfondsen Gooise Meren | Sportcentrum de Zandzee

Legal name

Sportfondsen Gooise Meren BV

Website

https://dezandzee.nl

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

Sportfondsen Gooise Meren BV operates Sportcentrum de Zandzee, a Dutch municipal sports complex in Bussum offering KNZB-licensed swimming lessons, general swimming, aqua sports, sports-hall rentals, hospitality, and Gooise Meren Beweegt community-movement programs to local residents, schools, and sports clubs.

Ownership category

akta.pro rank

Product category

Recreation and Sports Facilities

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

akta.pro secondary industries

Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL), Training & Practice Facilities (Team Performance Centers) (MPAKAEAI)

Keywords

• Swimming instruction
• Aquatic sports programs
• Sports hall rental
• Recreation facilities
• Community health programs

Headquarters

HQ city

Bussum

HQ country

Netherlands

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Swimming Lessons: Recurring revenue from group swimming lessons for children (A/B/C diplomas), adults, and baby/toddler swimming classes. Structured as monthly subscriptions, multi-visit cards, or automatic direct debit payments. Revenue stream includes registration fees and monthly subscriptions.
2. Sports Hall Rental: Rental of sports halls and gymnasiums to sports clubs, schools, and businesses for various activities including football, events, sports days, and corporate activities. Multiple locations available including Sportfondsen De Zandzee, Bredius, and various gymnasiums.
3. Hospitality/Horeca: Food and beverage services including Douwe Egberts coffee, sandwiches, snacks, and custom catering for events, breakfasts, lunches, and corporate gatherings. Includes catering partnerships with AB InBev, Coca-Cola, Croky, Farm Frites, Mars, Remia, and others.
4. Children's Birthday Parties: Organized swimming birthday parties including disco parties, mermaid parties, and other themed events. Complete event packages offered to families.
5. Swimming/Bath Entry Fees: Single-entry and multi-visit cards for lane swimming, recreational swimming, baby/toddler swimming, and specialized swimming programs. Includes therapy swimming and relaxation swimming.
6. Social Domain Programs: Government-funded programs including 'Jong & Oud in het Water', 'Samen Vitaal', 'Vitaal Portaal', 'TEAM:FIT', and 'Samen aan de slag' under the Social Domain (Sociaal Domein) initiatives, in partnership with municipality Gooise Meren.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sportcentrum de Zandzee is a multi-facility sports and recreation center in Bussum, Netherlands, operating swimming instruction programs (Zwem-ABC diplomas), general swimming activities, aqua sports, and sports hall/gymnasium rentals. The center offers children's birthday parties, hospitality and catering services, and community-based health programs under the Gooise Meren Beweegt initiative. The facility includes competition pool, outdoor pool, recreation pool, target group pool, and 25m pool, alongside multiple sports halls across Bussum and Muiden.

Product overview

Sportfondsen Gooise Meren operates Sportcentrum de Zandzee as a multi-facility sports and recreation center offering aquatic and land-based activities. The core product portfolio centers on swimming instruction (Zwemles) through the national Zwem-ABC diploma system, supplemented by general swimming, aqua sports, and sports hall rentals. Additional offerings include children's birthday parties, hospitality services, and the Gooise Meren Beweegt community health program. A digital Leerlingvolgsysteem enables parents to track children's progress. The center also serves as a VVV-Toplocatie tourist information point. The organization is part of Koninklijke Sportfondsen (Royal Sportfondsen), which received the Royal designation in April 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Zwemles (Swimming Lessons)

Quantifiable outcome

• Children achieve swimming diploma A in approximately 12 lessons on average
• +3 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

16 partnerships are on record, tiered core and minor.

• KNZB (Koninklijke Nederlandse Zwembond)coreStrategic or Co-development PartnerNational swimming federation providing licensing for official swimming diploma programs (A, B, C). The facility is authorized to issue diplomas meeting national water safety standards according to KNZB guidelines.
• Gooise Meren BeweegtcoreStrategic or Co-development PartnerMunicipality-funded community movement initiative operating from Sportcentrum de Zandzee. Team of 13 employees (10.4 FTE) providing neighborhood sports coaches, association support, and social domain programs including 'Jong & Oud in het Water', 'Samen Vitaal', 'Vitaal Portaal', 'TEAM:FIT', and 'Samen aan de slag'.
• Gemeente Gooise MerencoreStrategic or Co-development PartnerMunicipality owns the facility and initiated the 2026 sustainability renovation project. Part of a pilot project to make 5 municipal buildings more energy-efficient. Owns and operates the sports complex through Sportfondsen Gooise Meren BV.
• ReumaNederlandminorStrategic or Co-development PartnerPartnership for training swimming instructors to better guide people with rheumatism in their lessons, part of broader vitality programs.
• Hartstichting (Netherlands Heart Foundation)minorStrategic or Co-development PartnerPartnership providing personal lifestyle and exercise advice based on health checks, supporting cardiovascular health initiatives.
• Douwe EgbertsminorOthersCoffee and beverage partner for hospitality services. National partnership across all Sportfondsen accommodations.
• AB InBevminorOthersBeverage partner for hospitality services. National partnership across all Sportfondsen accommodations.
• Coca-ColaminorOthersBeverage partner for hospitality services. National partnership across all Sportfondsen accommodations.
• Farm FritesminorOthersFood partner for hospitality services. National partnership across all Sportfondsen accommodations.
• FysiohollandminorStrategic or Co-development PartnerPhysical therapy partner offering rehabilitation swimming programs. Also provides pregnancy swimming (ZwangerFit) services.
• A.V. TempominorChannel Partner/ Reseller/ DistributorAthletics club using facility for training and competitions. Contact: 035-691 20 68
• Bussum JetsminorChannel Partner/ Reseller/ DistributorSports club using facility for training and events. Contact: 06-24 51 99 91
• GHC (Gooische Hockey Club)minorChannel Partner/ Reseller/ DistributorField hockey club using sports facilities. Contact: 035-694 22 56
• GTV Keizer OttominorChannel Partner/ Reseller/ DistributorGymnastics club using gymnasium facilities.
• Judoschool van der HoekminorChannel Partner/ Reseller/ DistributorJudo school using facility for training. Contact: 06-14 35 50 46
• The Wandel WorkoutsminorChannel Partner/ Reseller/ DistributorWalking workout organization providing guided walking routes during senior events. Contact: www.theworkouts.nl/wandel-workouts/

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Basic-Fit: Largest low-cost fitness chain in Europe with significant Dutch presence. While focused on fitness rather than swimming, competes for the same household discretionary recreation budget in the Dutch market.
• SportCity: Dutch premium fitness chain offering swimming, group fitness, and personal training. Competes for the same urban/suburban Dutch consumer seeking accessible recreation and wellness activities.
• Koninklijke Sportfondsen (other local facilities): Parent network operating sports facilities across approximately 100 Dutch municipalities. Other local Sportfondsen locations run the same swimming lesson, sports hall rental, and community program model, making them the closest operational peers within the same brand.

Regional players

• Eindhoven Sport: Municipal sports operator in Eindhoven running swimming pools, sports halls, and community programs. Comparable public-private model with similar focus on accessible recreation and social domain programming.
• Sportbedrijf Amsterdam: Municipal sports operator in Amsterdam running swimming facilities, sports halls, and community sports programs. Comparable business model with public-private elements and strong community integration, though serving a larger urban market.

Direct peers

• Pellikaan: Dutch company operating fitness and sports facilities including swimming pools, sports halls, and recreation centers. Directly comparable in offering swimming instruction, sports hall rentals, and hospitality services.
• De Mirandabad: Amsterdam-based swimming and recreation center offering swimming lessons, recreational swimming, and sports facilities. Comparable aquatic facility with multi-pool setup and diploma instruction aligned with Dutch water safety standards.
• Optisport: Dutch operator of municipal sports facilities including swimming pools, sports halls, and ice rinks. Operates on similar public-private partnership structures with Dutch municipalities, offering directly comparable swimming instruction and facility rental services.
• Sportaal: Dutch operator of multiple sports facilities including swimming pools and sports halls across multiple municipalities. Operates similar mixed aquatic/sports hall business with focus on community programs and instruction.

Others

• KNZB (Koninklijke Nederlandse Zwembond): National swimming federation that licenses swim schools to issue official Zwem-ABC diplomas. Not a direct competitor but a key ecosystem enabler and quality standard-setter governing the swimming instruction market De Zandzee operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sportfondsen-gooise-meren-sportcentrum-de-zandzee

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportfondsen Gooise Meren | Sportcentrum de Zandzee