Dhamaal Games
Dhamaal Games (Jaipur, India) operates the India-facing 1Win online sports betting and casino platform targeting Indian adult consumers with INR-denominated sports betting (35+ sports), an 11,000+ game casino including live dealer and crash games, poker, and affiliate distribution via direct web and mobile apps.
- Company typePrivate
- Founded2018
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Dhamaal Games does
Dhamaal Games (Jaipur, Rajasthan, incorporated 2021) operates the India-facing instance of the 1Win online sports betting and casino platform, marketed via dhamaalgames.com. The platform provides a unified consumer wagering experience spanning pre-match and in-play sports betting across 35+ disciplines (cricket including IPL and ICC events, football, kabaddi, tennis, and 15+ esports titles), an online casino library of approximately 11,000 games aggregated from providers such as NetEnt, Microgaming, Evolution Gaming, and Pragmatic Play, 500+ live dealer tables, crash-style games (Aviator from Spribe, JetX from Smartsoft Gaming, and an in-house Lucky Jet), and poker (Texas Hold'em and Omaha). Technical architecture is a web-based and mobile-accessible platform delivered via responsive site and dedicated Android (APK) and iOS applications, with Provably Fair cryptographic verification for crash games, RNG-based fairness for slots, and HD streaming for live dealer content. The platform supports Hindi, English, Marathi, and Telugu languages and is denominated in INR with integration into local payment rails (UPI, Paytm, PhonePe, IMPS, AstroPay) alongside cards, e-wallets, and cryptocurrency.
Dhamaal Games is the India distribution entity of the broader 1Win brand owned by NextGen Development Labs Ltd, which holds Curacao eGaming license No. 8048/JAZ 2018-040 (the platform itself traces back to 2018 brand establishment). Revenue is generated via odds margin on sports betting, house edge on casino and live dealer games (RTP ~97% on crash games implying a ~3% hold), poker rake and tournament fees, and an affiliate program (1win Partners) paying up to 60% of referred-player NGR weekly. Customer acquisition runs through a product-led growth motion combining paid and organic social channels (Instagram, Telegram, X, Facebook, WhatsApp), SEO/content marketing around high-intent betting queries, and the 1Win Partners affiliate network reaching Indian digital marketers. Promotional mechanics include a four-tier welcome bonus (up to ₹216,000 for crypto deposits, up to ₹45,000 otherwise), weekly cashback up to 30%, express bonuses on accumulator bets, and a 1win Coin loyalty program exchangeable to cash.
The firm's own operating company (Dhamaal Games) is reported at six employees, consistent with a marketing and affiliate-operations function rather than full platform development, which sits with the Curacao-licensed parent. The platform self-reports 166k+ mobile app downloads, a 4.91/5 user rating, and brand-association placements with FIFA, NHL, UFC, ATP, WTA, FIBA, UEFA, and ITF as sponsorship/credibility markers. No public revenue, funding, or audited financial statements are disclosed.
Dhamaal Games firmographics
Firmographics- Name
- Dhamaal Games
- Legal name
- NextGen Development Labs Ltd
- Website
- https://dhamaalgames.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dhamaal Games (Jaipur, India) operates the India-facing 1Win online sports betting and casino platform targeting Indian adult consumers with INR-denominated sports betting (35+ sports), an 11,000+ game casino including live dealer and crash games, poker, and affiliate distribution via direct web and mobile apps.
- Ownership category
- akta.pro rank
Dhamaal Games industry classification
Industry- Product category
- Online Gambling
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290), Other Gambling Industries (71329)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industries
- Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG), Poker Technology & Software (Clients, RNG, Anti-Fraud, HUD/Analytics) (MPAEAEAH), Infrastructure & Hosting for iGaming (Cloud, CDN, DDoS, Uptime/Monitoring) (MPAEAKAM)
Keywords
Dhamaal Games business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Sports Betting - Odds Margin (Vig/Juice): 1Win generates revenue primarily through the built-in margin embedded in sports betting odds across pre-match and live betting markets. The platform covers 35+ sports, 15+ esports, and over 500 tournaments from 100+ countries with daily over 1,500 matches. Odds margin varies by sport, market, and event prominence.
- Online Casino Gaming (Slots, Table Games, Crash Games): Revenue from casino gaming including approximately 9,000 slot games, 300+ table games, crash games (Aviator, JetX, Lucky Jet), and quick games. Casino operators typically retain a house edge (RTP for Aviator is 97%, meaning the house retains ~3% on average). Welcome bonus wagering requirements, free spins, and cashback promotions drive engagement and rake generation.
- Poker Rake and Rakeback: Poker tables (Texas Hold'em, Omaha) charge rake on cash games and tournament entry fees. The platform offers rakeback up to 50%, with a special promotion of up to ₹88,000 for a royal flush. Rake is collected as a percentage of each pot or as tournament fees.
- Live Dealer Casino Revenue Share: Live casino games (500+ tables) with professional dealers from Evolution Gaming, Pragmatic Play, and others generate revenue through a house edge on each bet. Providers may operate on a revenue-share or flat-fee model with 1Win.
- Affiliate Program Commissions: 1Win Partners affiliate program pays commissions to digital marketers and affiliates who refer new depositing players. Commission structure offers up to 60% of net gaming revenue (NGR) from referred players. Payments are processed weekly every Tuesday. First payout requires at least 10 referred players each depositing $70+. Payment methods include Mastercard, Visa, BTC, USDT, and Webmoney.
- Promotional Bonus Wagering Requirements: Welcome bonuses (up to ₹216,000 over 4 deposits for crypto; up to ₹45,000 for other currencies) must be wagered in casino games before withdrawal. The platform retains winnings from bonus play after wagering requirements are met. Weekly cashback (up to 30%) and express bonuses are additional retention mechanisms.
- Currency Conversion and Crypto Transaction Fees: The platform supports 20+ currencies (INR, USD, EUR and others) and cryptocurrencies (BTC, ETH, USDT). Transaction processing fees may apply to crypto withdrawals. INR is the primary currency for Indian players with UPI, Paytm, PhonePe, IMPS, and AstroPay supported.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Online Casino - Stake-based pricing (No fixed subscription) |
| Transaction based/ take rate | Pay-as-you-go | Sports Betting - No fixed fee, player-determined stakes |
| Hybrid | Pay-as-you-go | Welcome Bonus - Tiered deposit match up to ₹216,000 |
| Transaction based/ take rate | Pay-as-you-go | Poker - Rake from cash games and tournament fees |
| Outcome Based/ Performance | Weekly | Affiliate Program - Revenue share up to 60% |
| Freemium | Pay-as-you-go | Mobile App - Free download with in-app purchases |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels11 records
Dhamaal Games product offering
Product offeringCore offering
Dhamaal Games operates an online gambling and sports betting platform (branded as 1Win India) targeted at Indian consumers. The platform aggregates third-party casino content from providers such as Evolution Gaming and NetEnt, alongside sports betting markets and crash-style games, delivered through a web and mobile interface.
Product overview
Dhamaal Games promotes the 1win India online betting and casino platform — a unified consumer-facing product combining sports betting (35+ sports including cricket, football, kabaddi, tennis, and 15+ esports titles) with a full online casino (over 11,000 games including slots, crash games, table games, and 500+ live dealer games), poker, and virtual sports. The platform operates as a core product (1win India) with multiple integrated modules: Sports Betting, Casino, Live Casino, V-Sports, Esports Betting, and Poker. Crash-style games (Aviator by Spribe, Lucky Jet in-house, and JetX by Smartsoft Gaming) are featured as distinct sub-products within the Casino module. The offering also includes a mobile application for Android/iOS, an affiliate program (1win Partners), a welcome bonus system, and a loyalty program (1win Coins). The platform supports INR currency and multiple Indian payment methods including UPI, Paytm, PhonePe, IMPS, AstroPay, and cryptocurrency.
Differentiator
Problem solved
Functional benefit
Products and services
- 1Win India Online Betting Platform
Quantifiable outcome
- RTP of 97% for Aviator crash game (₹97 returned per ₹100 wagered on average over millions of rounds)
- +6 more outcomes
Companies that use Dhamaal Games
Customer profileSegments3 records
Ideal customer profiles1 record
Dhamaal Games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
Feature9 records
Dhamaal Games partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor and core.
- FIFAminorFIFA is listed among sports organization logos displayed in the footer of the 1Win India website, indicating a brand association or sponsorship relationship. This partnership signals 1Win's credibility in the sports betting ecosystem and aligns the brand with global football's governing body.
- UEFAminorUEFA (Union of European Football Associations) is listed among sports organization logos in the footer, indicating a brand association. UEFA tournaments including the Champions League and Europa League are available for betting on the 1Win platform.
- UFCminorUFC (Ultimate Fighting Championship) is listed among sports organization logos in the footer. UFC fight events (boxing/MMA section) are available for betting on 1Win, with betting markets including method of victory and round betting.
- NHLminorNHL (National Hockey League) appears among sports organization logos in the footer. Hockey betting markets (Hockey India League, World Cup) are available on the 1Win platform.
- ATPminorATP (Association of Tennis Professionals) is listed among sports organization logos. ATP tournaments including Miami Open, Indian Wells, Madrid Open, and Rogers Cup are available for betting on 1Win.
- WTAminorWTA (Women's Tennis Association) is listed among sports organization logos. WTA tournaments are covered alongside ATP events on the 1Win platform, offering 70-100 tennis betting markets per match.
- FIBAminorFIBA (International Basketball Federation) is listed among sports organization logos. Basketball betting markets including NBA and EuroLeague matches are available on 1Win with points spread and quarter score betting.
- ITFminorITF (International Tennis Federation) is listed among sports organization logos. ITF tournaments are among the tennis events covered on the 1Win platform.
- AstroPaycoreAstroPay is listed as a payment processing partner and appears in the footer payment logos. It serves as a deposit method for Indian players with limits of ₹390-600,000 and instant processing. AstroPay is confirmed as a trusted payment processor supporting 1Win's operations in India.
- Evolution GamingcoreEvolution Gaming is the primary live dealer casino provider for 1Win, delivering HD-quality live casino games including Hindi Lightning Live Roulette, Infinite Blackjack, and Mega Ball. Evolution is an industry-leading live casino studio.
- Pragmatic PlaycorePragmatic Play provides live casino content to 1Win alongside Evolution Gaming, contributing to the 500+ live dealer games available. Pragmatic Play is a major casino game studio known for live dealer and slot content.
- NetEntcoreNetEnt provides slot games to 1Win Casino. NetEnt is one of the world's leading providers of online slot gaming content, powering the 9,000+ slot games available on the platform.
- MicrogamingcoreMicrogaming provides slot games to 1Win Casino and is listed among the platform's slot game providers. Microgaming is a pioneering online gaming software developer.
- SpribecoreSpribe is the developer of the Aviator crash game, which launched on February 15, 2019, and is credited as the first crash-style game in the industry. Aviator is one of 1Win's most popular casino games with multipliers up to 1,000,000x and Provably Fair technology.
- Smartsoft GamingcoreSmartsoft Gaming is the developer of the JetX crash game on the 1Win platform. JetX features a jetpack character with multipliers up to x100 and Provably Fair technology. The game has an RTP of 97% and supports betting in Euros and INR.
- EzugicoreEzugi is listed as a table games provider for 1Win's live casino section, alongside Evolution Gaming and Pragmatic Play. Ezugi specializes in live dealer gaming content.
- Play'n GOcorePlay'n GO is listed as a slot game provider for 1Win's mobile app, contributing to the mobile casino game library alongside Microgaming and NetEnt.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Dhamaal Games competitors and assessment
Company assessmentBroad incumbents
- Betway: Established global online betting and casino operator with a meaningful India presence. Competes in the same sports betting and casino categories but with broader global footprint, stronger brand recognition, and more mature regulatory licensing (MGA, UKGC).
- Bet365: Global incumbent in online betting and casino with strong brand recognition. While Bet365 has historically been light in India, it competes in the broader sports betting and live dealer categories and represents the dominant global player against which 1Win positions.
- LeoVegas: Established European online casino and sportsbook operator with proprietary mobile-first platform. Comparable in mobile-first product strategy and live casino focus, though more focused on European/regulated markets versus India's gray zone.
Direct peers
- ComeOn: Mid-tier online sports betting and casino operator with similar product mix and Curacao licensing. Comparable in scale and product breadth, targeting multi-market presence with casino and sportsbook verticals.
- Pin-Up: Direct competitor operating a Curacao-licensed online sportsbook and casino platform. Similar India market focus with INR support, comparable casino game aggregation (10,000+ games), and similar welcome bonus/affiliate program structures targeting similar demographics.
- Royal Panda: Online casino and sportsbook operator with comparable product offering across slots, live casino, and sports betting. Similar market positioning in mid-tier international markets with casino and sportsbook verticals.
- 1xBet: Direct competitor operating a Curacao-licensed online sports betting and casino platform with similar product breadth (sportsbook, casino, live dealer, crash games). Targets emerging markets including India with multi-language and INR support, comparable welcome bonus structures, and affiliate-driven acquisition.
- 22Bet: Direct competitor in online sports betting and casino, with significant India market presence. Curacao-licensed platform with similar multi-sport coverage, casino game aggregation, and INR/local payment support targeting Indian consumers.
- Parimatch: Direct competitor in online sports betting and casino with significant India market presence. Similar product offering (sports betting, casino, crash games, mobile apps) targeting Indian consumers with INR and local payment methods, and aggressive bonus structures.
- Stake.com: Competitor in online sports betting and casino with strong crypto focus and similar product breadth across sportsbook, casino, and crash-style games. Targets global markets including India with similar Curacao licensing and digital-first marketing.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Dhamaal Games social profiles
Digital presenceDhamaal Games compliance and trust
Trust signalCompliance1 record
Dhamaal Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dhamaal Games leadership team
Management profileNumber of profiles
Dhamaal Games funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dhamaal Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dhamaal Games
What does Dhamaal Games do?
Dhamaal Games operates an online gambling and sports betting platform (branded as 1Win India) targeted at Indian consumers. The platform aggregates third-party casino content from providers such as Evolution Gaming and NetEnt, alongside sports betting markets and crash-style games, delivered through a web and mobile interface.
Is Dhamaal Games a public or private company?
Dhamaal Games is a private company. It is classified as unknown and is currently operating.
When was Dhamaal Games founded?
Dhamaal Games was founded in 2018. It employs 1 to 10 people.
How does Dhamaal Games make money?
Seven revenue lines are on record. Sports Betting - Odds Margin (Vig/Juice) is the primary driver. The others are online Casino Gaming (Slots, Table Games, Crash Games), poker Rake and Rakeback, live Dealer Casino Revenue Share, affiliate Program Commissions, promotional Bonus Wagering Requirements and currency Conversion and Crypto Transaction Fees.
Who are Dhamaal Games's main competitors?
Broad incumbents on record are Betway, Bet365 and LeoVegas. Direct peers are ComeOn, Pin-Up, Royal Panda, 1xBet, 22Bet, Parimatch and Stake.com.
Does Dhamaal Games have an API?
No public API is recorded for Dhamaal Games.
What industry is Dhamaal Games in?
Dhamaal Games's product category is Online Gambling. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEAKAG, Game Aggregation, Content Distribution & RGS (Remote Game Servers). Its NAICS code is 7132 and its SIC code is 7900.