What Dial A Cab Rugby does

Dial A Cab Rugby, trading as Dial-a-Cab Midlands Ltd, is a privately-held local taxi operator headquartered at Aidens House, No. 3 Bath Street, Rugby, Warwickshire. The company provides 24/7 passenger transport across Rugby and surrounding areas including Coventry, Leamington Spa, Nuneaton, Daventry, Lutterworth, and Houlton, with longer-distance airport transfers to Birmingham, Heathrow, Gatwick, Stansted, Luton, and East Midlands. Its service portfolio covers standard 4–8 seater taxis, wheelchair-accessible vehicles, prestige Mercedes E-Class wedding/special-occasion transport, 8-seater minibus hire, and corporate account transfers.

The business is built on a fleet of licensed vehicles (licensed by Rugby Borough Council) and a cloud-based taxi dispatch system paired with GPS tracking and in-cab CCTV for centralized job management and safety monitoring. There is no proprietary software product and no mobile app; bookings are taken via a 24/7 phone line, a general online form, and a dedicated airport booking form on the company's website. Revenue is generated purely from per-journey transaction fees, with distance-based pricing plus ancillary charges for extra stops, waiting time, and tolls/parking; NHS staff receive a 20% discount and fixed hospital fares, and corporate clients can be billed monthly on account.

Customer segments span individual consumers (airport runs, station pickups, nights out, weddings), NHS staff and key workers, and local corporate accounts. Marketing is local and low-cost — primarily the company's website, an active Facebook page, and an opt-in email newsletter — and there is no evidence of fundraising, acquisitions, app development, or AI/ML capability. The company presents as a mature, established single-site private hire business rather than a scaling platform.

Name

Dial A Cab Rugby

Legal name

Dial-a-Cab Midlands Ltd

Website

https://dialacabrugby.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Dial A Cab Rugby is a privately-held local taxi operator in Rugby, Warwickshire, providing 24/7 passenger transport, airport transfers, wedding and corporate hire, and NHS staff discounts using a licensed 4–8 seater fleet dispatched via a cloud-based system.

Ownership category

akta.pro rank

Product category

Taxi Services

NAICS

Taxi and Limousine Service (4853), Limousine Service (485320)

SIC

Transportation Services (4700)

akta.pro primary industry

Dispatch / Call Center Taxi Services (THADAEAB)

akta.pro secondary industry

Airport Taxi & Ground Transportation Operators (TLAFAHAE)

Keywords

• Local taxi services
• Airport transfer services
• Corporate transport services
• Wheelchair accessible taxis
• Wedding car hire

Headquarters

HQ city

Rugby

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Taxi journey fares: One-time transaction fees charged per taxi journey. Pricing varies by distance, destination, and vehicle size. Journeys include airport transfers, station pickups, wedding transport, nights out, and corporate transfers. Payment accepted via credit card, debit card, cash, or invoice/accounts for regular corporate customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Dial A Cab Rugby is a local taxi company based in Rugby, Warwickshire, providing 24/7 passenger transport services across Rugby and surrounding areas. The company specializes in airport transfers to major UK airports (Birmingham, Heathrow, Gatwick, Stansted, Luton, East Midlands), Rugby station transfers, wedding and special occasion transport, corporate employee transfers on account, and wheelchair-accessible taxi services. Operations are supported by a fleet of 4-8 seater vehicles, a cloud-based taxi dispatch system with GPS tracking, and in-cab CCTV systems, all licensed by Rugby Borough Council.

Product overview

Dial A Cab Rugby is a traditional taxi service company providing passenger transportation within Rugby, Warwickshire, and surrounding areas. The company operates a fleet of vehicles accommodating 4 to 8 passengers, including standard taxis, wheelchair-accessible vehicles, and prestige cars for special occasions. Core services include airport transfers to major UK airports (Birmingham, Heathrow, Gatwick, Stansted, Luton, East Midlands), corporate employee transportation, wedding transport, and general taxi services. The company offers 24/7 availability with online booking capability and provides NHS staff discount programs. No software products, platforms, or modules are offered — this is a service-only business.

Differentiator

Problem solved

Functional benefit

Products and services

• Airport Taxi Booking Pre-booked airport transfer service for passengers travelling between Rugby, Warwickshire and major UK airports (Birmingham, Heathrow, Gatwick, Stansted, Luton, and East Midlands) with flight number tracking, 4-8 seater options, and dedicated online booking form for both outbound and inbound trips.
• Standard Taxi Service 24/7 general taxi service for short and long distance journeys in and around Rugby and surrounding areas, including Rugby station transfers, nights out, and local trips, with 4-8 seater vehicle options and online or phone booking.
• Corporate Transfers Account-based corporate employee transport service for businesses in Rugby, Warwickshire, covering one-off trips and regular contracted journeys with invoice and accounts payment options, ideal for transporting staff between offices and business parks.
• Wedding Transport Special occasion transport service for weddings and events, featuring prestige vehicles such as the Mercedes E Class, including transport for the wedding party and guests or relatives between venues across Rugby and surrounding areas.
• Wheelchair Accessible Taxis Accessible taxi service using rear-loading vehicles that accommodate four seated passengers plus one wheelchair user, providing accessible transport for passengers with mobility needs across Rugby and surrounding areas.
• Minibus Hire Group transport service using 8-seater vehicles for nights out, events, and group travel, serving Rugby and nearby cities including Birmingham, Leicester, and Nottingham.

Quantifiable outcome

• NHS staff 20% discount on all regular journeys
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kabbee: London-focused minicab aggregator that lets users compare and book licensed private-hire vehicles; comparable to Dial A Cab Rugby in the licensed-hire booking space, especially for corporate and airport-run demand.
• Ola: Rideshare platform with UK operations offering app-booked taxi and private-hire trips; competes for Dial A Cab Rugby's consumer and airport passengers through mobile booking.
• FreeNow: Multi-taxi and private-hire aggregator app across the UK connecting licensed taxis and PHVs to riders via smartphone booking — directly comparable to Dial A Cab Rugby's dispatch model, but with an app-first UX that the Rugby operator lacks.
• Green Tomato Cars: London private hire/executive car service with corporate accounts, executive vehicles and airport transfers — comparable to Dial A Cab Rugby's premium Mercedes-led wedding and corporate transfer offering at a city scale.
• Gett: UK licensed black-cab and private-hire app for corporate and consumer rides with corporate account billing — directly comparable to Dial A Cab Rugby's corporate account, airport transfer, and dispatch-driven service model.
• Bolt: App-based rideshare and taxi-hailing service active across UK cities; competes head-on with Dial A Cab Rugby's on-demand and airport transfer journeys with a mobile-first matching experience.
• Thriev: UK private hire operator offering app-based booking, corporate accounts, and airport transfers; competes with Dial A Cab Rugby across the same use-case mix at a multi-city scale.

Broad incumbents

• Addison Lee: UK private hire and executive car service with a large driver fleet, corporate accounts, and airport transfer coverage — comparable to Dial A Cab Rugby in airport, corporate, and account-billed services, but operating at national scale and broader service portfolio.
• ComfortDelGro: Global land transport group operating taxi and private-hire services (including UK operations); comparable to Dial A Cab Rugby in dispatch-based taxi services but with national and international scale and integrated bus/coach exposure.
• Uber: Global rideshare platform operating across UK towns and cities including the West Midlands; competes with Dial A Cab Rugby for the same consumer and corporate ride demand through app-based dispatch and dynamic pricing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dialacabrugby
• LinkedInlinkedin.com/company/dial-a-cab-rugby

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dial A Cab Rugby