What Dialog Consulting does

Dialog Consulting, operating commercially as BIS Training, is a Moscow-based private firm founded in 1999 that localizes, distributes and resells psychometric personnel assessment tools for HR departments, sales organizations and individual consultants across Russia, the CIS and the Baltic states. The company is the first strategic partner of TTI (Target Training International) and Success Insights for these markets, holding exclusive rights to the DISC behavioral assessment, PIAV motivation assessment, PTSI competency assessment, SSI sales-strategy test and the integrated TriMetrix system, all delivered through an online testing platform with automated report generation. Content is fully localized in Russian, and the methodology is described as having 30+ years of global validation, use in 75 countries and over 10 million cumulative test takers worldwide.

Name

Dialog Consulting

Legal name

BIS Training

Website

https://dialogsystem.ru

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Dialog Consulting (BIS Training) is a Moscow-based exclusive licensee of TTI Success Insights that localizes and sells DISC, PIAV, PTSI, SSI and TriMetrix psychometric assessments for HR and sales teams across Russia and the CIS.

Ownership category

akta.pro rank

Product category

HR Psychometric Assessment Services

NAICS

Human Resources Consulting Services (541612), Professional and Management Development Training (61143), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)

akta.pro secondary industries

Personality & Behavioral Assessments (BPACAMAC), Computerized Adaptive Testing (CAT) & Psychometric Analytics Platforms (EDAFADAD)

Keywords

• Psychometric assessment services
• Personnel evaluation tools
• DISC behavior assessment
• Competency assessment tests
• HR training certification

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Psychometric Assessment Tests: Online assessment tests for employee evaluation including DISC, PIAV, PTSI, TriMetrix, and SSI. Tests are delivered remotely with automated processing taking only a few minutes.
2. Certification Programs: DISC certification program providing international CBA (Certified Behaviors Analyst) certification. Includes video materials, study guides, and online examination.
3. Training Courses and Materials: Video courses, training programs, and educational materials on DISC theory, motivation management, team building, and sales skills. Both free and paid courses available.
4. Books and Publications: Published books on motivation theory (Maslow, Herzberg), DISC model, leadership, and HR practices sold through the online store.
5. Training Exercises and Games: Interactive training exercises for team building, communication skills, and DISC model application sold as digital downloads.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Dialog Consulting (BIS Training) provides remote psychometric assessment tests for personnel evaluation — including DISC behavior, PIAV motivation, PTSI competencies, SSI sales technique knowledge, and the integrated TriMetrix system — licensed from TTI Success Insights and localized for Russian-speaking users. The portfolio is rounded out by a DISC Certified Behaviors Analyst (CBA) certification program, free online video courses, an e-commerce shop for books, exercises and ready-made training programs, and HR consulting services for competency modeling, talent pool formation, motivation management, and team building.

Product overview

Dialog Consulting (BIS TRAINING) offers a unified portfolio of psychometric assessment tools for personnel evaluation, centered on the Success Insights suite (DISC, PIAV, PTSI, SSI, TriMetrix) licensed from TTI SI. The core offering consists of five psychometric tests — DISC for behavioral style, PIAV for motivational factors, PTSI for competencies and abilities, SSI for sales technique knowledge, and TriMetrix as an integrated system combining all three domains (behavior, motivation, competencies). These tests are complemented by a DISC Certification program (leading to the CBA — Certified Behaviors Analyst certificate), free online video courses, a training shop (books, games, exercises, ready-made training programs), and consulting services (management potential assessment, competency model development, team building, motivation management). The portfolio is delivered entirely online with automated report generation, positioned for HR departments, trainers, and consultants across Russia and CIS countries.

Differentiator

Problem solved

Functional benefit

Products and services

• DISC Behavioral Assessment Tests Online DISC assessment tests that identify an individual's four behavioral types (Dominance, Influence, Steadiness, Conscientiousness); offered with multiple role-specific report variants including Management-Personnel, Team Building, Sales Managers, Sales Leaders, Top Management, and Service Departments, with results delivered online within seconds.
• PIAV Tests (Personal Interests, Attitudes & Values) Online assessment that identifies individual motivational factors using Eduard Spranger's six-value typology (theoretical, economic, political, aesthetic, social, traditional) to determine what drives employee motivation and engagement.
• PTSI Tests (Performance, Talent, Strengths Insight) Online assessment based on Robert Hartman's axiology that evaluates 80+ competencies including emotional intelligence, leadership potential, and business qualities; available in universal and specialized versions for evaluating top managers and individual specialists.
• SSI Test (Sales Strategy Index) Online sales-competency assessment that evaluates knowledge of sales techniques across six stages (sales planning, introductory techniques, needs analysis, presentation and negotiation, persuasion, and closing) using 67 business-case scenarios.
• TriMetrix System (Success Insights TriMetrix) Integrated personnel assessment system that simultaneously evaluates values and motivation, abilities/competencies, and behavior (DISC) in a single platform; generates competency models, individual employee evaluations, and comparative analysis reports.
• DISC Certification Program (CBA — Certified Behaviors Analyst) Distance-learning DISC certification program covering DISC theory and practical application; includes video materials, study guides, online examination (requiring at least 80% correct answers), and one coaching session with a client, leading to the international CBA — Certified Behaviors Analyst certificate. Priced at 17,900 rubles.
• Training Shop (Books, Exercises, Games, Trainings, Materials) Online e-commerce store selling books on motivation theories (Maslow, Herzberg, Spranger, MBTI, DISC), DISC training games and exercises, presentation materials, video training content, complete training programs (e.g., "We Win as a Team DISC"), and other educational materials, priced in Russian rubles.
• Personnel Assessment Services Professional HR consulting services including management potential assessment, comprehensive personnel evaluation, competency model development, talent pool formation, motivation management, and communication/interaction skills development, all powered by the DISC, PIAV, PTSI, SSI, and TriMetrix assessment battery.

Quantifiable outcome

• Results processed in minutes through automated system
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• TTI (Target Training International)coreTechnology or IntegrationBIS Training is the first strategic partner of TTI in Russia, CIS countries, and Baltic states. They hold exclusive rights to adapt and distribute TTI Success Insights psychometric assessment tools including DISC, PIAV, PTSI, and TriMetrix systems for Russian language markets.
• Success InsightscoreTechnology or IntegrationSuccess Insights provides the core assessment technology platform. BIS Training adapted Success Insights tools for Russian language including psychometric tests for behavioral competencies, motivational factors, abilities, and business qualities. Over 10 million people have been tested using Success Insights technology worldwide in 75 countries.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hogan Assessments: Global leader in personality assessment for hiring, leadership development, and talent management. Competes head-to-head with DISC and PTSI assessments in the same buyer use cases (leadership selection, talent development) and serves the same corporate HR buyer.
• SHL: One of the largest global psychometric assessment providers, offering behavioral, cognitive, and personality assessments to enterprise HR. Directly comparable to BIS Training's behavioral and competency assessment products, though at a significantly larger scale and with broader geographic reach.
• Thomas International: DISC-based behavioral assessment provider with a globally distributed partner network, similar to the TTI Success Insights model BIS Training operates. Closely comparable in product (DISC personality), GTM (partner-led certification), and target customer (HR professionals and managers).
• CPP (Wiley): The original publisher of the DISC model and Everything DiSC suite. Competes directly with the DISC portion of BIS Training's product line and is the upstream intellectual property source for the DISC framework globally.
• TalentLens (Pearson): Pearson's psychometric assessment brand offering OPQ personality assessments and Watson-Glaser critical thinking. Targets the same corporate HR buyer for selection and development decisions and is a leading psychometric suite in the international market.

Broad incumbents

• Aon Assessment Solutions: Aon's assessment practice (including cut-e) offers psychometric and situational judgment tests for talent decisions. Operates as part of Aon's broader HR consulting business, providing an enterprise-scale alternative to BIS Training's psychometric suite.
• Korn Ferry: Global organizational consulting firm offering Korn Ferry Hay Group assessments, Korn Ferry Voices 360, and a suite of psychometric tools within a broader talent and executive search portfolio. Overlaps with BIS Training's assessment business but operates at much larger scale and with a broader service mix.

Regional players

• Mirapolis: Russian HR technology platform offering LMS, performance management, and personnel assessment tools. Most direct domestic competitor to BIS Training in the Russian market, though with a broader HR suite rather than a pure psychometric focus.
• Evalion: Russian-language online psychometric assessment platform covering personality, motivation, and cognitive testing. Competes with BIS Training in the same Russian-language market and similar buyer segments (HR departments, trainers, consultants).

Emerging players

• PMetric: AI-native psychometric assessment platform focused on personality and behavioral measurement. Represents the emerging AI-driven competitive threat to legacy psychometric suites like DISC and PTSI, particularly relevant to BIS Training's longer-term replacement risk.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dialog-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dialog Consulting