El Día de Segovia

What El Día de Segovia does

El Día de Segovia is a hyperlocal digital news publication serving readers in Segovia city and the broader Segovia province in Castilla y León, Spain. Founded around 2016, the outlet operates from editorial offices on Estiradores 1 in Segovia city center (postal code 40003) under a 6-person newsroom. The product is a free, ad-supported online newspaper covering local, provincial, regional, national, and international news, with dedicated sections for sports, opinion, culture, gastronomy, weather, and events. Editorial surface includes multimedia galleries, video reports, and sports scoreboards; readers can opt into cookie-based personalized advertising that the publication frames as sustaining free, rigorous journalism without paywalls or subscriptions.

The underlying technology is a web-based content management and publishing platform with cookie-based personalization for ad targeting and RSS syndication. Distribution runs through the primary website (eldiasegovia.es), newsletters, social channels (X, Facebook, Instagram, YouTube, LinkedIn), and multimedia partners including CyLTV (La8 Segovia) and Vive! Radio. A companion digital Kiosko storefront on promecal.es and kiosko.eldiasegovia.es allows paid purchases of special editions and premium publications.

The business model is a hybrid ad-supported free content model plus a digital kiosk subscription/transaction stream. The publication sits inside Grupo Promecal, a diversified regional Spanish media conglomerate; the legal entity responsible for data processing is Sumando TV y Web, S.A.U. (Berrioplano, Navarra). Grupo Promecal operates multiple sister regional titles (Diario de Ávila, Diario de Burgos, El Día de Valladolid, El Día de Soria, El Día de la Rioja, La Tribuna publications), giving El Día de Segovia shared infrastructure and cross-promotional reach. No funding rounds, acquisitions, executive team disclosures, or revenue figures are publicly available — financial visibility is contained within the parent's consolidated reporting.

Name

El Día de Segovia

Legal name

SUMANDO TV Y WEB, S.A.U.

Website

https://eldiasegovia.es

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

El Día de Segovia is a free, ad-supported digital news outlet serving readers in Segovia city and province in Castilla y León, Spain. Part of Grupo Promecal, it delivers local, provincial, regional, national, and international news via website, multimedia partners, and a digital Kiosko storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Segovia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Digital Advertising: The newspaper monetizes through digital advertising, offering personalized ads when users accept cookies. The publication states that accepting cookies supports a free information service and contributes to maintaining rigorous news coverage without requiring payments or subscriptions.
2. Digital Kiosk Sales: The publication operates a digital kiosk (Kiosko) through promecal.es where digital editions and special publications can be purchased.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

El Día de Segovia is a regional digital news publication delivering daily coverage of Segovia city and province, including local affairs, sports, culture, opinion, and broader regional, national, and international news. It operates as a free, ad-supported online news platform under the Grupo Promecal media group, complemented by a paid digital kiosk (Kiosko) for premium and special editions.

Product overview

El Día de Segovia is a regional digital and print news publication covering local, provincial, regional, national, and international current affairs for Segovia and its province in Spain. The publication operates under the Promecal media group (SUMANDO TV Y WEB, S.A.U.) and offers free online news content supported by advertising revenue and optional reader-supported cookie acceptance. The product is a traditional editorial media platform with no named digital product modules, SaaS offerings, or technology products — it functions as a content publication with a companion digital kiosk subscription service.

Differentiator

Problem solved

Functional benefit

Products and services

• El Día de Segovia Digital News Publication Free, ad-supported digital news platform providing daily editorial coverage of Segovia city and province, regional Castilla y León news, Spain national news, international news, sports (basketball, motorsports, cycling, football), culture, opinion, gastronomy, and multimedia content including photo galleries and video reports. Targeted at residents and stakeholders in Segovia and surrounding areas.
• Kiosko (Digital Kiosk)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Grupo PromecalcoreOthersEl Día de Segovia is part of the Grupo Promecal media group, which operates multiple regional newspapers and media outlets across Spain including Diario de Ávila, Diario de Burgos, El Día de Soria, El Día de Valladolid, El Día de la Rioja, and La Tribuna publications across multiple provinces.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• El Día de la Rioja: Sibling Promecal title covering La Rioja. Closely comparable in business model, content structure, and digital news approach.
• Diario de Ávila: Sibling title within Grupo Promecal covering the neighboring Ávila province. Closely comparable in scope, audience size, and ad-supported digital news model to El Día de Segovia.
• El Adelantado de Segovia: The other major historical daily newspaper serving Segovia city and province. Direct competitor in the same local news market with overlapping coverage of municipal, provincial, and regional affairs.
• El Día de Valladolid: Sibling Promecal title covering Valladolid, the largest city in Castilla y León. Comparable model and group affiliation, with somewhat larger scale and broader advertiser appeal.
• El Día de Soria: Sibling Promecal title covering Soria. Effectively a template peer — same brand architecture, same parent group, same regional digital news and Kiosko monetization model.
• Diario Palentino: Sibling Promecal title covering Palencia. Another regional daily in the same group following the same El Día de Segovia playbook: free digital news, advertising, and Kiosko.
• Diario de Burgos: Another Promecal-owned regional daily covering Burgos. Mirrors El Día de Segovia's structure: provincial digital news outlet with multi-section coverage, advertising model, and Kiosko integration.
• La Tribuna de Albacete: Another Promecal-group regional daily covering Albacete. Useful template peer demonstrating the group's replication of the El Día de Segovia model across Spanish provinces.

Broad incumbents

• ABC (Castilla y León edition): National Spanish newspaper with regional Castilla y León coverage. Indirect competitor for local advertising budgets and digital news readership in the same geographic market.
• El Norte de Castilla: The historic regional newspaper of Castilla y León, owned by Vocento. Competes with El Día de Segovia for regional and provincial readership and advertising in Castilla y León, with significantly larger scale and legacy brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eldiasegovia
• YouTubeyoutube.com/@eldiasegovia
• Facebookfacebook.com/eldiasegovia
• LinkedInlinkedin.com/company/el-d%C3%ADa-de-segovia
• Instagraminstagram.com/eldiasegovia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Día de Segovia