DIE RINGE GmbH
DIE RINGE GmbH operates a mobile calisthenics training app with 700+ exercises and adaptive workout plans, serving individual fitness enthusiasts globally through subscriptions, hardware sales, and a Lifetime Access tier.
- Company typePrivate
- Founded-
- HeadquartersXanten, Germany
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What DIE RINGE GmbH does
DIE RINGE GmbH is a German private limited company (GmbH) founded in 2020 and headquartered in Xanten, Germany, that operates a mobile-first calisthenics training platform aimed at individual fitness enthusiasts. The company is led by Managing Directors Eric Machmüller and Walter Klaschka and operates with approximately 5 employees, combining a digital subscription product with a small physical-goods business.
The core product is the DIE RINGE mobile app (iOS and Android), which delivers personalized calisthenics workout plans built on a library of more than 700 exercises, ranging from beginner progressions (e.g., first pull-up) to advanced skills (muscle-up, front lever, back lever). The app applies adaptive algorithms to personalize training progression based on individual user data, and the company positions its methodology as sports-science-backed via a partnership with Deutsche Sporthochschule Köln and the Deutscher Calisthenics und Streetlifting Verband. A supporting SEO-indexed exercise collection of 300+ pages and a blog drive organic discovery.
DIE RINGE monetizes primarily through annual and monthly app subscriptions (the annual tier bundled with free gymnastic rings), supplemented by a Lifetime Access one-time-purchase tier, physical product sales (rings, dip belts, accessories) through a Shopify-powered shop, and gift vouchers. Distribution is entirely digital: app stores for the software product, the company's own e-commerce site for hardware, and a multilingual web presence (English, French, German). Logistics are outsourced to Hive Technologies GmbH, and payments are processed via Stripe, PayPal, Shopify Payments, Klarna, Amazon Payments, and SOFORT. The company received early-stage funding via the Gründerstipendium NRW startup grant; no external venture rounds are disclosed.
DIE RINGE GmbH firmographics
Firmographics- Name
- DIE RINGE GmbH
- Legal name
- DIE RINGE GmbH
- Website
- https://dieringe.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DIE RINGE GmbH operates a mobile calisthenics training app with 700+ exercises and adaptive workout plans, serving individual fitness enthusiasts globally through subscriptions, hardware sales, and a Lifetime Access tier.
- Ownership category
- akta.pro rank
DIE RINGE GmbH industry classification
Industry- Product category
- Fitness Mobile Applications
- NAICS
- Fitness and Recreational Sports Centers (713940), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
- akta.pro secondary industries
- Functional Fitness & Mobility Training (HSADAAAD), Functional Training & Conditioning Accessories Retail (Bands, Suspension Trainers, Agility/Ladders, Sleds) (CRAMADAD)
Keywords
Where DIE RINGE GmbH is headquartered
LocationHeadquarters
- HQ city
- Xanten
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
DIE RINGE GmbH business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- App Subscription (Annual/Monthly): The primary revenue stream is a digital subscription to the DIE RINGE mobile app, available as annual or monthly plans. Subscriptions provide full access to personalized training plans, exercise library, and progress tracking. The company promotes an annual subscription with free rings included.
- Lifetime Access: One-time purchase of Lifetime Access grants full access to the product and selected services for as long as the product exists, without time limitation. Non-refundable after purchase. Provides ongoing access without recurring billing.
- Hardware Sales (Gymnastic Rings): The company sells physical gymnastic rings and related equipment through its online shop (shop.dieringe.com). Rings are offered for free with subscription plans as a customer acquisition incentive.
- Gift Vouchers: Gift vouchers sold via the online shop, redeemable for goods. Gift vouchers and remaining balances can be redeemed until the end of the third year following purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual App Subscription with Free Rings |
| Subscription | Monthly | Monthly App Subscription |
| One time/ perpetual license | Multi-year contract | Lifetime Access (One-time Purchase) |
| Subscription | Annual | 100 Workouts Money Back Challenge |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
DIE RINGE GmbH product offering
Product offeringCore offering
DIE RINGE GmbH develops and operates a mobile calisthenics training application that delivers personalized workout plans through adaptive algorithms, featuring a library of over 700 exercises developed by sports scientists. The company also sells physical gymnastic rings and training accessories through its own online shop, bundling free rings with annual subscriptions as a customer acquisition incentive.
Product overview
DIE RINGE GmbH offers a unified product ecosystem centered on its mobile calisthenics training application, which provides over 700 exercises with personalized workout plans developed by sports scientists and optimized through smart algorithms. The core app is complemented by an e-commerce shop selling physical products like gymnastic rings, an exercise collection database, and educational blog content. The company operates subscription-based access models including annual memberships and a Lifetime Access one-time purchase option.
Differentiator
Problem solved
Functional benefit
Products and services
- DIE RINGE App A mobile calisthenics training application offering over 700 exercises with personalized workout plans that adapt to user progress via smart algorithms. Designed for adult individuals seeking to build strength and calisthenics skills through bodyweight and ring-based training.
- Gymnastic Rings and Training Accessories Physical gymnastic rings, dip belts, and related calisthenics training equipment sold through the DIE RINGE online shop for use with the mobile training application.
- Gift Vouchers Gift vouchers redeemable for products in the DIE RINGE online shop, valid for redemption until the end of the third year following purchase.
Quantifiable outcome
- Users learn their first pull-up and ring dip in 21 weeks on average, based on analysis of over 7000 DIE RINGE app users.
- +1 more outcomes
Companies that use DIE RINGE GmbH
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles1 record
DIE RINGE GmbH technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
DIE RINGE GmbH partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Deutscher Calisthenics und Streetlifting VerbandcoreDisplayed as a partner logo on the DIE RINGE website. The German Calisthenics and Streetlifting Federation is the national governing body for calisthenics in Germany, suggesting a strategic relationship around the sport's development and promotion.
- Calisthenics CampminorDisplayed as a partner logo on the DIE RINGE website. Calisthenics Camp organizes calisthenics training camps and events, potentially collaborating with DIE RINGE on training programs or content.
- Moving MonkeyminorDisplayed as a partner logo on the DIE RINGE website. Moving Monkey is a calisthenics equipment and content brand, suggesting potential collaboration on content, events, or equipment.
- Deutsche Sporthochschule KölncoreDisplayed as a partner logo on the DIE RINGE website. The German Sport University Cologne is Germany's largest sport university. The partnership provides scientific credibility to DIE RINGE's sports science-based training methodology.
- Hive Technologies GmbHminorWarehouse and returns processing partner. Hive Technologies GmbH handles the logistics and returns for physical products shipped from their facility at Maulbeerstr. 7, 15834 Rangsdorf, Germany on behalf of DIE RINGE.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
DIE RINGE GmbH competitors and assessment
Company assessmentBroad incumbents
- Peloton App: Peloton's digital app offers a broad library of strength, yoga, and bodyweight classes for a monthly fee—overlapping with DIE RINGE on subscription fitness content but oriented toward Peloton's broader connected-fitness ecosystem.
- Apple Fitness+: Apple Fitness+ is a subscription fitness service integrated across Apple devices with broad workout categories—comparable as a digital fitness subscription incumbent, though not specialized in calisthenics or ring training.
- Nike Training Club: Nike's Training Club app is a broad, free fitness app covering strength, bodyweight, and mobility workouts—offering overlapping capabilities at much larger scale but without DIE RINGE's calisthenics depth or scientific partnerships.
- Adidas Training: Adidas Training (by adidas) is a smartphone-based workout app offering bodyweight and gym programs—overlapping with DIE RINGE as a brand-led fitness app with comparable subscription and content mechanics.
Direct peers
- Thenics: Thenics is a calisthenics-specific training app offering progressive bodyweight and bar skills—directly competing with DIE RINGE in the same niche of structured calisthenics progression on mobile.
- Freeletics: Freeletics is a Munich-based mobile fitness app focused on bodyweight training with AI-driven personalization—directly comparable to DIE RINGE's app-based, subscription-led, bodyweight training model and overlapping audience.
- FitOn Workouts & Plans: FitOn is a mobile fitness app providing free and premium workout programs including bodyweight and strength training—comparable to DIE RINGE in app-based, subscription-supported personalized fitness content.
Emerging players
- Calisthenics Family: Calisthenics Family offers online calisthenics programs, tutorials, and a YouTube-driven community—adjacent to DIE RINGE in the calisthenics niche, with overlapping audience but more emphasis on free content and camps.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DIE RINGE GmbH social profiles
Digital presenceDIE RINGE GmbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
DIE RINGE GmbH leadership team
Management profileNumber of profiles
Profiles2 records
DIE RINGE GmbH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DIE RINGE GmbH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DIE RINGE GmbH
What does DIE RINGE GmbH do?
DIE RINGE GmbH develops and operates a mobile calisthenics training application that delivers personalized workout plans through adaptive algorithms, featuring a library of over 700 exercises developed by sports scientists. The company also sells physical gymnastic rings and training accessories through its own online shop, bundling free rings with annual subscriptions as a customer acquisition incentive.
Is DIE RINGE GmbH a public or private company?
DIE RINGE GmbH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DIE RINGE GmbH founded?
DIE RINGE GmbH was founded in -1. It employs 1 to 10 people.
Where is DIE RINGE GmbH based?
DIE RINGE GmbH is headquartered in Xanten, Germany, in the Europe region.
How does DIE RINGE GmbH make money?
Four revenue lines are on record. App Subscription (Annual/Monthly) is the primary driver. The others are lifetime Access, hardware Sales (Gymnastic Rings) and gift Vouchers.
Who are DIE RINGE GmbH's main competitors?
Broad incumbents on record are Peloton App, Apple Fitness+, Nike Training Club and Adidas Training. Direct peers are Thenics, Freeletics and FitOn Workouts & Plans. Calisthenics Family is listed as an emerging player.
Does DIE RINGE GmbH have an API?
No public API is recorded for DIE RINGE GmbH.
What industry is DIE RINGE GmbH in?
DIE RINGE GmbH's product category is Fitness Mobile Applications. Its primary akta.pro industry code is HSADAAAM, Online/Remote Personal Training & Programming, with a secondary code of HSADAAAD, Functional Fitness & Mobility Training. Its NAICS code is 713940 and its SIC code is 3949.