Innothenics Gmbh

What Innothenics Gmbh does

Innothenics GmbH is a privately held German company headquartered in Fellbach (Stuttgart jurisdiction) that develops and operates 'Thenics,' a mobile calisthenics training application distributed globally through the Apple App Store and Google Play Store. Founded in 2020 (originally as Innothenics UG and legally restructured to a GmbH in 2026), the company is led by General Managers Dmitar Abadzic and Daniel Burkhardt and operates as a founder-controlled business with no disclosed institutional funding or parent company. The app guides fitness enthusiasts through step-by-step progressions for bodyweight skills such as planche, handstand, and muscle-up variations, pairing each skill with technique explanations, structured workouts, and a community layer where users can publish, like, copy, and adapt each other's workouts.

The product is built on a Firebase (Google) backend covering authentication, Cloud Firestore data storage, Cloud Storage for user photos, and analytics, with RevenueCat handling subscription management and Apple/Google processing payments. AI capabilities are positioned as user-facing features rather than core technology: 'Thenics Coach' is a recommendation engine that adapts workout plans based on individual training performance and goals, and 'Ask Coach' is a generative conversational feature that returns automated text responses to fitness queries (with disclaimers about accuracy in the Terms of Use). The business model is a freemium consumer PLG motion — free tier with basic skill guidance and Pro tier via auto-renewing subscription (weekly/monthly/annual with a 14-day first-time free trial) or a one-time Lifetime Access purchase. Marketing is concentrated on organic Instagram community engagement, and the company has no disclosed enterprise customers, B2B revenue, patents, awards, or headcount.

Name

Innothenics Gmbh

Legal name

Innothenics GmbH

Website

https://www.thenics.de

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Innothenics GmbH operates Thenics, a global mobile calisthenics training app delivering AI-personalized workout progressions to fitness enthusiasts. The freemium app monetizes via Pro subscriptions and Lifetime Access purchases, supported by community user-generated workouts.

Ownership category

akta.pro rank

Product category

Fitness Mobile Application

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning Personal Training (HSADAAAB)

akta.pro secondary industries

Online/Remote Personal Training & Programming (HSADAAAM), Strength & Conditioning / Athletic Performance Training (HSADAEAB)

Keywords

• Calisthenics training app
• Mobile fitness platform
• Bodyweight workout coaching
• AI fitness personalization
• Workout progression app

Headquarters

HQ city

Fellbach

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations

Revenue model

1. Pro Membership Subscription: Auto-renewing subscription model offering access to premium app features. Users can choose from different subscription periods (weekly, monthly, annual). First-time Pro users receive a 14-day free trial. Subscription automatically renews unless cancelled 24 hours before period ends.
2. Lifetime Access Purchase: One-time payment for perpetual access to Thenics Pro features. Lifetime Access remains available as long as the product/service exists and is not limited by a specific time period. Non-refundable except as required by law.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Innothenics GmbH operates Thenics, a mobile calisthenics training application for iOS and Android that guides users through step-by-step skill progressions with technique explanations, AI-powered personalized workout plans via the Thenics Coach algorithm, and conversational fitness advice through the Ask Coach generative AI feature. The basic app is free; full functionality is offered through a Pro membership subscription (weekly, monthly, or annual, with a 14-day trial) or a one-time Lifetime Access purchase. Users can also create, publish, like, copy, and adapt community workouts.

Product overview

Innothenics Gmbh operates Thenics, a mobile fitness application centered on calisthenics training. The core product is the Thenics App, which is available on iOS and Android devices. The app includes a free tier with basic functionalities and a premium subscription called Thenics Pro (available as auto-renewable subscription or Lifetime Access purchase). Key features include Thenics Coach, an AI-powered personalization engine that generates customized workout plans based on user performance and goals, and Ask Coach, an AI chatbot that provides conversational fitness advice and workout generation. Users can also create, publish, and interact with community workouts.

Differentiator

Problem solved

Functional benefit

Products and services

• Thenics App Mobile calisthenics training application for iOS and Android that guides individual users through skill progressions with descriptions and technique explanations, with each skill divided into several progressions containing workouts adapted to the user's current level. Basic functionalities are free and include community workout features and skill/technique guidance.
• Thenics Pro Premium tier of the Thenics app providing the full range of functions via auto-renewable subscription (weekly, monthly, annual) or one-time Lifetime Access purchase. First-time Pro users receive a 14-day free trial; subscriptions auto-renew unless cancelled at least 24 hours before period end.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Firebase (Google)coreTechnology or IntegrationFirebase services from Google Ireland Limited used for authentication (Firebase Authentication), database storage (Cloud Firestore), file storage (Cloud Storage), analytics (Google and Firebase Analytics), and push notifications (Firebase Cloud Messaging). Provides infrastructure for user accounts, workout data storage, and photo uploads.
• RevenueCatcoreTechnology or IntegrationRevenueCat subscription management platform used to process and manage purchases and subscriptions. Handles subscription data from app stores (Google Play Store and Apple App Store) including product data, price, purchase date, subscription duration and status. Payment processing handled by app stores, not shared with company.
• Google Sign-IncoreTechnology or IntegrationGoogle Sign-In integration for user account registration and authentication. Users can sign up/login using their Google account credentials. Company receives public data (first name, last name, email address) from Google for account creation.
• Apple Sign IncoreTechnology or IntegrationApple Sign In integration for user account registration and authentication. Users can sign up/login using their Apple ID. Users can choose to hide their true email address with an anonymized random email address generated for privacy.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Peloton: Peloton is a broad incumbent in connected fitness with a subscription app offering strength, yoga, and cardio classes—competing for the same premium-paying fitness enthusiast segment as Thenics.
• Apple Fitness+: Apple Fitness+ is a broad incumbent subscription fitness service integrated into the Apple ecosystem, offering trainer-led strength, HIIT, and mobility workouts that compete with Thenics for the same iOS subscriber base.
• Adidas Training: Adidas Training is a broad incumbent offering a free and premium workout app with bodyweight and strength training modules, competing with Thenics for casual-to-intermediate fitness consumers on the same app stores.
• Nike Training Club: Nike Training Club is a broad incumbent offering a multi-discipline fitness training app with strength, mobility, and bodyweight content—overlapping with Thenics' strength/calisthenics modules but serving a much broader category.

Emerging players

• Sweat: Sweat is an emerging player in the women's fitness app subscription category with trainer-led programs and progression tracking, comparable in mobile subscription model but differentiated by content creator focus.

Direct peers

• Freeletics: Freeletics is a direct peer offering AI-driven bodyweight and strength training via a mobile app with freemium subscription and coaching personalization, closely mirroring Thenics' core model in the calisthenics/strength-training category.
• Caliverse: Caliverse is a direct competitor in the calisthenics-specific training category, offering mobile app-based skill progressions and bodyweight training content targeted at the same niche as Thenics.
• Fitbod: Fitbod is a direct peer providing AI-personalized strength and conditioning workout plans through a mobile subscription app, serving the same fitness enthusiast segment with algorithmic personalization and progressive overload.
• Centr: Centr is a direct peer delivering subscription-based fitness training via a mobile app with personalized workout programs and AI-driven coaching, comparable in business model and target consumer.

Others

• Strava: Strava is a thematically adjacent fitness subscription app with social/community features and a freemium model, comparable in product-led growth motion but focused on endurance rather than strength training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thenics_app
• LinkedInlinkedin.com/company/thenics
• Instagraminstagram.com/thenics

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innothenics Gmbh