Dietetyka #NieNaŻarty

What Dietetyka #NieNaŻarty does

Dietetyka #NieNaŻarty (legal entity: Dietetyka Nienażarty Sp. z o.o.) is a Polish direct-to-consumer online diet service provider registered in Wrocław, Poland, operating a three-tier subscription diet-planning platform for individual consumers in the domestic Polish market. Founded by Dr. Arkadiusz Matras, the company has served approximately 28,961 cumulative clients across use cases including general weight loss, clinical metabolic conditions (insulin resistance, PCOS, Hashimoto's, IBS, reflux, high cholesterol), sports nutrition, pregnancy/lactation, emotional eating, vegetarian/vegan balance, and couples' shared cooking. Customer-facing assets include a 4.9/5 star rating on Google (552 reviews) and Facebook (277 reviews), internal satisfaction scores between 8.81 and 9.42 across three categories, and a transformation story library documenting outcomes such as a 66.2 kg loss by one client over 14 months.

The core product is delivered through the Avodiet white-label mobile application on iOS and Android, which houses a 4,500-recipe dietitian-prepared database with two-click meal and product swapping, a real-time chat channel with an assigned dietitian (24-hour response time in the Max tier), barcode scanning for automatic nutritional lookup, shopping lists, and progress tracking with measurement graphs. Underlying technology is a cloud-based diet planning platform with questionnaiadministered onboarding (health conditions, lab results, preferences, lifestyle) feeding dietitian-built, monthly-refreshed individualized 7-day meal plans. The infrastructure is delivered as a white-label arrangement with Avodiet rather than as proprietary in-house software, which is a meaningful architectural dependency.

Revenue is generated through monthly recurring subscriptions (Lite at 42 PLN/month, Plus at 183 PLN/month, Max at 225 PLN/month) with multi-month discounts up to 43% on 6-month commitments, supplemented by 199 PLN 50-minute video consultations with dietitians or psychodietitians, culinary e-books, fitness training plans, and gift vouchers. Payment is processed via BLIK, Przelewy24, PayPal, Google Pay, Apple Pay, Visa/Mastercard, and BNPL options (PayPo, Alior Bank and Santander installments). Customer acquisition is content-led and SEO-driven via 100+ blog articles, free calculators (calorie, BMI, WHR), the founder's free weight-loss e-book course, and visible transformation testimonials. The company is privately held, has 20 employees, no disclosed external funding, no parent company, and registered share capital of 6,000 PLN, indicating a founder-led, capital-light operating model.

Name

Dietetyka #NieNaŻarty

Legal name

Dietetyka Nienażarty Sp. z o.o.

Website

https://dietetykanienazarty.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Dietetyka #NieNaŻarty is a Polish direct-to-consumer online diet service selling personalized subscription meal plans and human-dietitian coaching to individual consumers across Poland via the Avodiet white-label mobile app. Founded by Dr. Arkadiusz Matras, it has served approximately 28,961 clients across weight-loss, clinical, and sports use cases.

Ownership category

akta.pro rank

Product category

Online Diet & Nutrition Services

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)

akta.pro secondary industries

General Nutrition Coaching (HSADAFAA), Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO)

Keywords

• Online diet planning
• Personalized meal plans
• Nutritionist consultation services
• Weight loss subscription
• Clinical nutrition services

Headquarters

HQ city

Wrocław

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription plans (Lite, Plus, Max): Three-tier subscription model with monthly billing. Packages include 1-month, 3-month, and 6-month options with discounts of up to 16% quarterly and 43% for 6-month subscriptions. Auto-renewal with ability to cancel anytime.
2. Individual consultations: Video consultations with dietitians and psychodietitians available at 199 PLN per 50-minute session
3. E-books and culinary guides: Sale of culinary e-books with recipes available through the shop
4. Training plans: Fitness training plans sold as additional products
5. Vouchers: Gift vouchers available for purchase

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Online subscription-based personalized diet service offering individually tailored meal plans and nutritional programs to individual consumers, supported by human dietitians and delivered via a dedicated mobile app and website. Plans account for personal goals, allergies, intolerances, and medical conditions, and are accompanied by progress tracking, a recipe database, and access to dietitian consultations.

Product overview

Dietetyka #NieNaŻarty is a Polish online diet service provider offering a tiered subscription model with three main packages: Lite (app with 4,500 recipe database and calorie counter), Plus (adds personalized 7-day diet from a dietitian), and Max (adds full dietitian coaching with 24-hour chat support). The core product is delivered via the Avodiet mobile application (iOS/Android) which serves as the primary interface for meal plans, dietitian chat, shopping lists, and progress tracking. The company also provides free tools including a calorie calculator and knowledge base (blog, recipes, calculators). Supplementary offerings include dietitian consultations (video calls), training plans, promotional bundles, gift vouchers, and culinary ebooks. The service differentiates itself through human dietitians (not AI bots), personalization based on health conditions and preferences, and a database of 4,500 dietitian-prepared recipes. The company serves approximately 28,961 clients across Poland.

Differentiator

Problem solved

Functional benefit

Products and services

• Personalized Diet Subscription Service

Quantifiable outcome

• Average weight loss of 7 kg in 3 months for clients with full dietitian care
• +5 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Google Play StorecoreChannel Partner/ Reseller/ DistributorMobile app distribution partnership for Android application. Customers download the Avodiet-based app to access meal plans, recipes, chat with dietitians, and track progress.
• Apple App StorecoreChannel Partner/ Reseller/ DistributorMobile app distribution partnership for iOS application. Customers download the app to access personalized meal plans, chat with dietitians, and track progress.
• BLIKcoreTechnology or IntegrationPayment processor integration for Polish mobile payments. Enables convenient payment options for Polish customers.
• Przelewy24coreTechnology or IntegrationPolish payment gateway providing bank transfers and online payments. Major Polish payment processor integrated for customer transactions.
• PayPalcoreTechnology or IntegrationInternational payment processor for customer convenience. Integrated alongside Polish payment methods.
• Onet (media)minorOthersPolish media partner that has featured the company. Included in 'Zaufali nam' (Trusted by us) section on marketing materials.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Others

• Avodiet: White-label diet-planning platform provider whose technology underpins Dietetyka #NieNaŻarty's mobile app. Directly comparable as it serves multiple dietitian-led diet brands with the same feature set.

Direct peers

• ZdroweRacje: Polish online diet catering and meal plan service, operating in the same Polish market with overlapping target audience and dietitian-led positioning.
• Lifesum: European subscription nutrition and diet-tracking app with personalized meal plans. Directly comparable offering and target audience, though with broader geographic reach.
• Yazio: European calorie counter and personalized meal planning subscription. Comparable feature set (recipes, tracking, paid plans) competing in the same category.
• Fitatu: Popular Polish calorie counter and meal planning app, competing for the same Polish diet-conscious consumer base with overlapping functionality.
• Dietly: Polish online diet service offering personalized meal plans from dietitians via subscription, in direct competition within the same Polish market and category.
• Diet Doctor: Subscription-based online diet service offering personalized plans and expert guidance, with comparable business model and emphasis on evidence-based nutrition.

Emerging players

• Nutrium: B2B SaaS platform for nutritionists/dietitians to manage clients, plans and meal delivery — comparable diet-planning technology and dietitian workflow focus, though on the practitioner side.

Broad incumbents

• Noom: Global leader in subscription-based weight-loss coaching with human coaching elements. Comparable business model and target customer, but at vastly greater scale and geography.
• MyFitnessPal: Global incumbent in calorie counting and food tracking. Overlaps in functionality (calorie counter, food database) and competes for the same consumer's diet-tracking workflow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dietetykanienazarty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dietetyka #NieNaŻarty