DietetykPro

What DietetykPro does

DietetykPro is a Polish B2B SaaS platform, operated by Aura Group Sp. z o.o. and headquartered in Wrocław, that enables dietitians and nutritionists to compose meal plans and run their practices. The cloud-based application uses a drag-and-drop interface to assemble diets while automatically balancing 97 nutritional values against integrated official IŻŻ (Polish) and USDA databases; it tracks patient allergies and medical conditions to flag non-recommended ingredients, generates shopping lists with one-click global product substitution, and produces branded PDF outputs for patients. The core platform is augmented by a suite of more than 16 clinical calculators (BMI, BMR variants, WHtR, PRAL, HOMA-IR, etc.), a patient-facing mobile app (DietetykPro-Twoja dieta on iOS and Android), and the bundled DietDoctor 24/7 online appointment calendar.

The product portfolio is modular and vertically segmented. The flagship comes in STANDARD and PREMIUM PRO subscription tiers (Premium PRO 12-month list price 639.60 PLN, 6-month at 392.62 PLN), with a per-seat Gabinety license for multi-dietitian clinics at 650 PLN net per dietitian. Adjacent modules address institutional catering (Zdrowe Zbiorowe, with 200+ customers), educational institutions (Edu DietetykPro, 300+ universities and schools), and branded merchandise (Strefa Zakupów). Distribution is product-led and direct — self-serve purchase via dietetykpro.pl with PayU payments and a free demo at demo.dietetykpro.pl — supplemented by inside and direct sales for institutional and academic accounts.

Monetization is almost entirely subscription-based, with peripheral one-time revenue from merchandise. The company has run since 2014 with no external funding disclosed, claims category leadership in the Polish dietitian market, and cultivates a partnership network spanning 30+ universities, professional associations (Polish Dietetic Association, Fundacja Insulinooporność), nationwide clinic chains (Mój Dietetyk), and food/supplement brands. Its database of over 10,000 products and recipes is refreshed continuously, with 2024–2026 launches covering recipe-package subscriptions, retailer- and appliance-specific content (Żabka, Thermomix, Air Fryer), and diet-vertical packs (keto, anti-inflammatory).

Name

DietetykPro

Legal name

Aura Group Sp. z o.o.

Website

https://dietetykpro.pl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

DietetykPro is a Polish cloud SaaS platform that lets dietitians compose meal plans using a 10,000+ item nutritional database, manage patient records, and run clinics. It serves individual dietitians, multi-dietitian clinics, institutional caterers, and educational institutions via subscription-based modular products.

Ownership category

akta.pro rank

Product category

Diet Planning Software

NAICS

Special Food Services (7223)

akta.pro primary industry

General Nutrition Coaching (HSADAFAA)

akta.pro secondary industries

Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN), Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE), Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking) (EDAAAHAA), Menu Planning, Nutrition & Dietary Accommodation Services (Allergens, Special Diets) (EDAEAEAD), Food Allergy/Intolerance & Specialized Diets (Gluten-Free, Low-FODMAP, etc.) (HSADAFAI)

Keywords

• Diet planning software
• Nutrition practice management
• Clinical meal planning
• Dietitian SaaS platform
• Institutional nutrition software

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software subscription (Standard/Premium Pro): Annual and semi-annual subscription plans for the DietetykPro software. STANDARD and PREMIUM PRO tiers offer different feature sets. Includes access to the meal planning software, appointment calendar, and promoted dietitian profile.
2. Group/Clinic licensing: Multi-seat license for dietary clinics with multiple dietitians. Shared patient database, recipes, and products. Priced at 650 PLN net per dietitian in the practice.
3. Zdrowe Zbiorowe institutional subscription: Subscription for catering companies, kindergartens, schools, and hospitals for collective nutrition planning
4. Edu DietetykPro institutional subscription: Educational platform for universities and schools. Volume pricing based on number of student licenses. Includes lecturer training.
5. DietDoctor calendar subscription: Standalone online appointment calendar with 24/7 patient registration and dietitian ranking profile. Free with DietetykPro subscription.
6. Merchandise and educational materials: Strefa Zakupów store selling posters, mugs, and gadgets. Discounted prices for DietetykPro users. Includes scientific posters (FODMAP diet, glycemic index, Mediterranean diet, etc.)

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

DietetykPro is a cloud-based SaaS platform that enables dietitians and nutritionists to compose balanced meal plans and manage their professional practice. The software integrates official IŻŻ and USDA nutritional databases covering 97 values per product, provides drag-and-drop meal planning with automated shopping lists, patient allergy and disease tracking, custom-branded PDF outputs, and a companion 24/7 online appointment booking system (DietDoctor). A patient-facing mobile application on iOS and Android extends the platform by enabling meal plan delivery, appointment booking, and nutrition diary tracking.

Product overview

DietetykPro is a Polish B2B SaaS platform for dietitians offering a modular product ecosystem. The core offering is the DietetykPro diet planning software (available in STANDARD and PREMIUM PRO tiers), which integrates with the free DietDoctor online appointment calendar. Additional modules include Gabinety DietetykPro for multi-dietitian clinic collaboration, Edu DietetykPro for educational institutions, and Zdrowe Zbiorowe for institutional catering. A companion mobile app (DietetykPro - Twoja dieta) serves patients, while the Strefa Zakupów offers branded merchandise. The platform features a database of over 10,000 products and recipes, includes 18+ dietetic calculators, and operates on a subscription model.

Differentiator

Problem solved

Functional benefit

Products and services

• DietetykPro PREMIUM PRO Full-featured annual or semi-annual SaaS subscription providing professional diet planning software for individual dietitians, including drag-and-drop meal planner, IŻŻ and USDA-backed nutritional database covering 97 values per product, automated shopping lists with global product substitution, patient allergy and disease tracking, custom-branded PDF outputs, DietDoctor appointment calendar, and a promoted dietitian profile in the ranking.
• DietetykPro STANDARD Lower-tier subscription providing core diet planning functionality for individual dietitians at a reduced feature set compared to PREMIUM PRO.
• DietDoctor 24/7 online appointment booking calendar that allows patients to self-register for dietitian consultations, with a ranked dietitian profile directory. Operates as a wholly owned adjacent subsidiary and is offered free with DietetykPro subscription.
• Gabinety DietetykPro Multi-station license for dietetic clinics with multiple dietitians, providing a shared patient database, shared recipes and products, collaborative access, a reception module, and an online calendar. Priced at 650 PLN net per dietitian per year.
• Edu DietetykPro Educational platform for schools and universities offering dietetics programs, providing students with individual access while lecturers assign tasks and grade work. Includes lecturer training, RODO-compliant data handling, and volume-based per-seat pricing.
• Zdrowe Zbiorowe Menu planning tool for catering companies and institutional food service covering kindergartens, schools, and hospitals. Generates shopping lists, prints recipes and nutrition plans, and complies with Polish Ministry of Health collective nutrition recommendations.
• DietetykPro-Twoja dieta Mobile App Mobile application for iOS and Android that allows patients to receive meal plans, dietary recommendations, book dietitian appointments, and track their nutrition diary. Companion app to dietitian DietetykPro subscriptions.
• DietetykPro Calculators Suite of 16+ free online dietetic calculators including BMI, WHR, WHtR, Broca, Lorentz, Potton, Mifflin BMR, Harris-Benedict BMR, Cunningham BMR, Katch-McArdle BMR, CPM, PRAL, YMCA body fat, glycemic load, lean body mass, and HOMA-IR index.
• Strefa Zakupów DietetykPro Online store offering branded merchandise and educational materials for dietitians, including scientific posters (FODMAP diet, glycemic index, Mediterranean diet, hydration, herbs, sports nutrition), ceramic mugs, and nutritional accessories. Discounted pricing for DietetykPro subscribers.

Quantifiable outcome

• Over 10,000 products and recipes available in database
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

27 partnerships are on record, tiered minor and moderate.

• PrimavikaminorOthersPolish food manufacturer with family traditions since 1998, specializing in healthy food production helping people achieve healthy lifestyle. Partnership focuses on promoting healthy eating.
• Uniwersytet Przyrodniczy we Wrocławiu (UPWr)moderateOthersPublic academic university from faculties of Veterinary Medicine and Agriculture, with 5 faculties, 30 departments, and 11 institutes. Offers 28 fields of study.
• Polskie Stowarzyszenie Dietetyków (Polish Dietetic Association)moderateOthersOne of the newest and largest organizations gathering dietitians and nutrition specialists in Poland. Main goal is caring for dietitians' interests and qualifications.
• Dla Zdrowia (DlaZdrowia.pl)minorOthersPortal creating space where companies and experts can share information and opinions on products, services, trends, and announcements in health and beauty.
• TEB EdukacjaminorOthersNetwork of schools with 45 branches across Poland offering professional education and career preparation through specialized courses. 20 years of experience.
• Wydawnictwo PZWL (PZWL Publishing)minorOthersMedical publisher present for 69 years, oldest and largest medical publishing house in Poland. Generations of Polish doctors gained medical knowledge through PZWL books.
• Fundacja Insulinooporność (Insulin Resistance Foundation)moderateOthersOnly foundation in Poland and Europe dedicated to insulin resistance. Targets both patients and specialists including doctors and dietitians.
• DecathlonminorOthersInternational chain of large-format stores offering sportswear, articles, accessories, supplements, equipment, and sporting gear for 86 sports disciplines.
• Olimp Sport NutritionminorOthersPremium quality supplements and sports nutrition for athletes and physically active people. Available on the market for nearly 30 years with popularity in Poland and internationally.
• BezglutenminorOthersLeader in Polish gluten-free and low-protein food market. Combination of knowledge, experience, and passion has created products meeting highest quality standards.
• IntensonminorOthersLeading Polish superfoods brand known worldwide. Company mission is access to healthy food and innovative food products for health-conscious consumers.
• BioOrganicminorOthersManufacturer of natural dietary supplements without dangerous additives. Known for products like Grykamina C, comprehensive preparation from germinated buckwheat seeds.
• KrestominorOthersRenowned producer of delicious and healthy dried fruits, winner of many international competitions and trade fairs, not only in Poland but worldwide.
• Food ForumminorOthersMost popular in Poland bimonthly magazine about food and nutrition for Dietitians and Healthy Nutrition Specialists, available in print and electronic form.
• Uniwersytet Medyczny w Łodzi (Medical University of Lodz)moderateOthersMedical university with traditions that educated many generations of doctors and health service workers. History dates to interwar period, combining tradition with innovative education.
• Uniwersytet Rzeszowski (University of Rzeszow)minorOthersLargest university in southeastern Poland, dynamically developing. Highly qualified academic staff and modern teaching facilities offer wide educational offerings.
• PWSZ im. Witelona w Legnicy (State University of Applied Sciences in Legnica)minorOthersEstablished in 1998, currently educating over 14,000 students in full-time, part-time, and postgraduate studies.
• AWF Wrocław (University of Physical Education in Wroclaw)moderateOthersPublic higher education institution established in 1946. Three-faculty university with Faculty of Physical Education, Physiotherapy, and Sports Sciences, offering six fields of study.
• SGTiH VistulaminorOthersRenowned university with established position in educational market, closely cooperating with international organizations. Lecturers are outstanding practitioners.
• Mój DietetykmoderateOthersNationwide network of dietetic clinics gathering specialists for whom dietetics is not just a profession but a true passion. Support others in achieving happiness through habit change and effective, healthy weight loss.
• SingularisminorOthersRespected worldwide American manufacturer of natural dietary supplements. One of few brands with clinical trials and research confirming therapeutic effectiveness of individual substances and their combinations.
• SanDietminorOthersComprehensive diet therapy for women by Emilia Ptak. Creates training courses, ebooks, and ready-made diets for women with various health issues.
• EduNutricaminorOthersProfessional company offering training and workshops in dietetics. Main mission is raising competencies and expanding knowledge of dietitians and nutrition-interested individuals.
• Szkoła na widelcuminorOthersFoundation working for better food in kindergartens and schools. Main goal is improving children's nutrition quality and spreading healthy eating awareness among parents and teachers.
• Porcja DobraminorOthersHealthy sweets and natural snacks without preservatives for children and adults. Excellent taste, ideal composition, and good message in every portion.
• JanexminorOthersFamily company operating continuously for over 30 years, valued producer in domestic and foreign markets. Main direction is production and confectionery of cereal products.
• Centrum Medyczne VitaimmunmoderateOthersInnovative center dealing with modern medical diagnostics in commercial and scientific terms. Created by specialists who are authorities in diagnostics and treatment of chronic conditions.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SimplePractice: SimplePractice is a leading US practice management platform for health and wellness professionals. While broader than dietetics, it serves the same dietitian customer segment with scheduling, client management, and telehealth — competing for the same wallet share.
• MyFitnessPal: MyFitnessPal is the largest consumer nutrition and calorie tracking platform with a massive food database and recently launched professional tools. As a broad incumbent, it competes for dietitian mindshare and patient adoption adjacent to DietetykPro's ecosystem.
• Cronometer: Cronometer is a broader consumer/professional nutrition tracking platform with an extensive verified food database. While not a dietitian practice management suite, its database depth and dietitian professional tier overlaps with DietetykPro's content positioning.

Direct peers

• Healthie: Healthie is a US-based practice management and EHR platform built for dietitians, nutritionists, and health coaches. It offers similar functionality to DietetykPro including meal planning, patient portals, and appointment scheduling for nutrition professionals.
• Foodzilla: Foodzilla is a nutrition software platform for dietitians offering meal planning, nutrient analysis, and patient-facing apps. While newer and smaller, it competes directly with DietetykPro in the dietitian practice software category.
• Nutrium: Nutrium is a Portugal-based SaaS platform serving dietitians and nutritionists with meal planning, patient management, and practice tools — directly comparable to DietetykPro's core offering, with the same professional-dietitian target customer and SaaS delivery model.
• NutriAdmin: NutriAdmin is a practice management platform specifically for dietitians and nutritionists with meal planning, client tracking, and appointment features — overlapping materially with DietetykPro's core SMB offering.
• Nutritionist Pro (Axxya Systems): Nutritionist Pro is professional nutrition analysis software used by dietitians for meal planning, nutrient analysis, and patient assessment. It overlaps with DietetykPro's professional dietitian workflow but is more analysis-focused than practice management.
• Practice Better: Practice Better is a Canada-based all-in-one practice management platform for health and wellness practitioners including dietitians, with meal planning, client portals, scheduling, and invoicing — closely mirroring DietetykPro's practitioner-focused feature set.

Emerging players

• ESHA Research (Genesis R&D): ESHA Research provides professional nutrition analysis software (Genesis R&D) used by food manufacturers, dietitians, and institutions. Its overlap with DietetykPro's institutional and professional nutrient analysis capabilities makes it a comparable adjacent solution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfArMFLohrXdQiRdi09GTnQ
• Facebookfacebook.com/dietetykpro
• Instagraminstagram.com/dietetykpro/?hl=pl
• LinkedInlinkedin.com/company/dietetykpro-pl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DietetykPro