Diflora
Diflora is a privately held, owner-operated flower shop in Ramat Aviv, Tel Aviv, running a hybrid physical storefront, e-commerce website, phone ordering, and same-day delivery across the Tel Aviv metro. It sells fresh bouquets, decorative flower boxes, event florals, and complementary gift add-ons to individual gift buyers, with secondary wedding and corporate customers.
- Company typePrivate
- Founded-
- HeadquartersTel Aviv, Israel
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Diflora does
Diflora (דיפלורה) is a privately held, owner-operated flower shop headquartered at 11 Oppenheimer Street in Ramat Aviv, Tel Aviv, Israel. The company runs a hybrid direct-to-consumer model combining a physical retail storefront, an e-commerce website at diflora.co.il, toll-free phone ordering (1800-35-00-37), and an in-house same-day delivery service covering the Tel Aviv metropolitan area plus Netanya and Rehovot. With approximately 6 employees and no external investors, Diflora operates as a founder/owner-managed small business serving individual gift buyers as its primary segment, alongside secondary wedding/event and corporate customers.
The core product is fresh-cut floral arrangements — bouquets, decorative flower boxes, classic rose bouquets, potted orchids, and the signature Pan Pan Wrapped Bouquet using Dutch hydrangeas — priced from roughly 179 ILS to 650 ILS with size upgrade tiers. Adjacent gifting SKUs (De Karina chocolates, wine, helium balloons, fresh-cut fruit platters, greeting cards, glass vases) increase average order value, and a professional event design service captures bridal, car decoration, and venue installation work. The technology footprint is deliberately minimal: a PCI-compliant storefront built on the e-shop.co.il commerce platform, a UserWay accessibility widget achieving WCAG 2.1 AA compliance per Israeli Standard 5568, and an Instagram channel (@diflora_flowers) for marketing and brand presence. No APIs, mobile app, AI features, or proprietary technology stack are evident.
Revenue is generated through one-time retail sales of arrangements, transaction-based delivery fees (with 100 ILS local / 200 ILS distant-area minimums), and custom event design services billed by quote. The go-to-market is direct-to-consumer with a modest B2B2C layer (corporate gifts, weddings). Pricing is unit-based pay-as-you-go for retail and quote-based for event contracts; there are no subscriptions, no enterprise SaaS layer, and no disclosed recurring revenue. The business carries no patents, no external funding, no parent company, and no M&A activity in the source data.
Diflora firmographics
Firmographics- Name
- Diflora
- Legal name
- דיפלורה (Diflora)
- Website
- https://diflora.co.il
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Diflora is a privately held, owner-operated flower shop in Ramat Aviv, Tel Aviv, running a hybrid physical storefront, e-commerce website, phone ordering, and same-day delivery across the Tel Aviv metro. It sells fresh bouquets, decorative flower boxes, event florals, and complementary gift add-ons to individual gift buyers, with secondary wedding and corporate customers.
- Ownership category
- akta.pro rank
Diflora industry classification
Industry- Product category
- Floral Retail
- NAICS
- Florists (4593)
- akta.pro primary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
- akta.pro secondary industries
- Event Floral Design & Arrangements (HSACAOAA), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)
Keywords
Where Diflora is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Diflora business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Flower Arrangements and Bouquets: One-time sales of fresh flower arrangements, bouquets, and floral products. Products include flower bouquets, flower boxes, orchid pots, rose bouquets, luxury products, gift boxes with chocolate/wine, event decorations, and bridal arrangements.
- Flower Delivery Services: Delivery fees for flowers and arrangements. Minimum order for delivery is 100 ILS (excluding delivery cost), with 200 ILS minimum for distant areas like Netanya and Rehovot.
- Event Design Services: Custom flower design services for events including bridal bouquets, car decorations, and event floral design.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard size flower arrangements |
| Unit Pricing | Pay-as-you-go | Large/Extra size upgrades |
| Unit Pricing | Pay-as-you-go | Premium luxury arrangements |
| Other | Multi-year contract | Corporate/Event bulk orders |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Diflora product offering
Product offeringCore offering
Diflora is an Israeli flower shop that sells fresh flower bouquets, flower boxes, classic rose bouquets, potted plants, and orchids, alongside complementary gift products such as chocolate sets, wine, balloons, fruit platters, vases, and greeting cards. The company also provides custom floral design services for weddings and events, including bridal bouquets, car decorations, head wreaths, and full event installations. Customers can purchase through the e-commerce website, toll-free phone ordering, or by visiting the physical store in Ramat Aviv, Tel Aviv, with same-day and scheduled delivery available across Israel.
Product overview
Diflora is an Israeli flower shop operating both a physical store in Ramat Aviv, Tel Aviv, and an e-commerce platform. The company offers fresh flower bouquets and arrangements as its core products, including flower bouquets, flower boxes, classic rose bouquets, and potted plants including orchids. The product portfolio spans signature designer arrangements (Pan Pan Wrapped Bouquet), curated recommendation collections, premium specialty items, and event design services including bridal bouquets, car decorations, and professional event floral design. Complementary products include chocolate gift sets, cut fruit platters, helium balloons, wine and beverages, glass vases, and greeting cards. The company emphasizes fresh flowers sourced without intermediary markups, fast delivery service, and accessibility compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- Flower Bouquets (זרי פרחים)
Companies that use Diflora
Customer profileSegments3 records
Ideal customer profiles3 records
Diflora technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Diflora partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
Diflora competitors and assessment
Company assessmentBroad incumbents
- FTD: Long-established US flower and gift delivery brand offering bouquets, plants, and gift baskets online with same-day delivery. Comparable e-commerce flower business model, though serving a different (US) geography.
- Teleflora: US florist delivery network connecting customers to local member florists for hand-arranged, hand-delivered flowers. Comparable to Diflora's local-florist + delivery + e-commerce model, with a similar reliance on premium bouquet positioning.
- 1-800-Flowers: Large US-based direct-to-consumer florist and gift retailer with same-day delivery and broad assortment. Comparable as a multi-channel (web + phone + retail) flower and gift e-commerce operator, though operating at significantly greater scale and US-only.
- Interflora: Global florist delivery network aggregating independent local florists for international and same-day delivery. Directly comparable business model to Diflora's local-florist-with-delivery proposition, but operating at network scale across Europe.
Direct peers
- BloomNation: Online marketplace connecting customers to independent local florists with same-day delivery. Comparable to Diflora as a digitally enabled florist, though BloomNation operates as a marketplace aggregator rather than a single retailer.
- Farmgirl Flowers: Direct-to-consumer online florist known for signature burlap-wrapped bouquets and a curated, design-led assortment. Comparable to Diflora in emphasizing a proprietary wrapping style and a designer-led brand identity.
- UrbanStems: Direct-to-consumer online florist offering curated, designer-style bouquets with same-day delivery in select US cities. Highly comparable in product mix (designer bouquets, premium positioning) and customer segment to Diflora.
- The Bouqs Co. Direct-to-consumer online florist sourcing flowers farm-direct and delivering bouquets on subscription and one-off basis. Closely comparable business model to Diflora in terms of online-first, fresh-flower, direct-sourcing positioning.
Regional players
- Ode à la Rose: Online florist specializing in French-inspired bouquets with same-day delivery in major US and European cities. Comparable premium-bouquet positioning and e-commerce flower model to Diflora, but serving US/Europe.
- ProFlowers: Online flower and gift retailer offering fresh bouquets and same-day delivery options across the US. Comparable assortment and e-commerce-first flower retail model to Diflora, though at greater scale and US-only.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Diflora social profiles
Digital presenceDiflora compliance and trust
Trust signalCompliance2 records
Diflora financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diflora leadership team
Management profileNumber of profiles
Profiles1 record
Diflora funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diflora M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diflora
What does Diflora do?
Diflora is an Israeli flower shop that sells fresh flower bouquets, flower boxes, classic rose bouquets, potted plants, and orchids, alongside complementary gift products such as chocolate sets, wine, balloons, fruit platters, vases, and greeting cards. The company also provides custom floral design services for weddings and events, including bridal bouquets, car decorations, head wreaths, and full event installations. Customers can purchase through the e-commerce website, toll-free phone ordering, or by visiting the physical store in Ramat Aviv, Tel Aviv, with same-day and scheduled delivery available across Israel.
Is Diflora a public or private company?
Diflora is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Diflora founded?
Diflora was founded in -1. It employs 1 to 10 people.
Where is Diflora based?
Diflora is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Diflora make money?
Three revenue lines are on record. Flower Arrangements and Bouquets are the primary driver. The others are flower Delivery Services and event Design Services.
Who are Diflora's main competitors?
Broad incumbents on record are FTD, Teleflora, 1-800-Flowers and Interflora. Direct peers are BloomNation, Farmgirl Flowers, UrbanStems and The Bouqs Co.. Regional players are Ode à la Rose and ProFlowers.
Does Diflora have an API?
No public API is recorded for Diflora.
What industry is Diflora in?
Diflora's product category is Floral Retail. Its primary akta.pro industry code is CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces, with a secondary code of HSACAOAA, Event Floral Design & Arrangements. Its NAICS code is 4593.