DBB (Digital Baby Boomer - Data Baby Boomer - Faceboomer)

What DBB (Digital Baby Boomer - Data Baby Boomer - Faceboomer) does

Digital Baby Boomer (DBB) is a France-based, privately held SAS web marketing agency founded in 2016 in Nîmes (with a Paris correspondence address), specializing exclusively in the Silver Economy digital marketing niche for brands targeting the 55+ demographic. The company operates as a B2B agency with 6 employees, supported by a Label-certified network of 600+ CNIL/RGPD-compliant publishers, and has accumulated more than 200 client references across senior housing, home adaptation, personal services, hearing/vision, insurance and wealth management, leisure/culture, and non-profit verticals. Named engagements include work with ThyssenKrupp (home adaptation), Santiane (health insurance), Disney (leisure), and AFM Téléthon (charitable campaigns), alongside media partnerships with Prisma Media titles (Femme Actuelle, Voici, Géo, Capital), Les Boomeuses, and Grand-Mercredi.

The company's core technology consists of three proprietary components: (1) Data Baby Boomer, a quantitative and qualitative research platform built on a 1200+ respondent 55+ panel used for behavioral trend analysis and market studies; (2) the Faceboomer solution, a Facebook/Meta advertising offering purpose-built for the 55+ audience; and (3) the DBB Label, a quality certification for partner publishers' age-segmented databases with guaranteed age targeting (leads under 50 not charged). The full product portfolio spans market research, email and SMS marketing (8M+ phone numbers, 400+ opt-in email bases), native formats on major French media, display, retargeting (Reciblage), coregistration, influencer social, DOOH (500+ medical-waiting-room screens reaching 8.6M monthly consumers), podcast advertising, and a creative production studio — essentially an end-to-end multi-channel digital marketing stack unified by Silver Economy specialization.

DBB's business model is primarily project-based professional services revenue from campaign fees and lead-volume pricing, with an emerging subscription/recurring element via Data Baby Boomer as a standalone research product. Go-to-market is sales-led (direct outreach, contact form, thought-leadership content) supplemented by channel partnerships with major French media groups. The company is bootstrapped with no disclosed external funding, focuses solely on the French market, and relies heavily on founder Yves Bozzi's 20+ years of web marketing experience and the editorial reputation of partner Arielle Granat (Les Boomeuses). No AI/ML capabilities, API platform, or mobile applications are disclosed.

Name

DBB (Digital Baby Boomer - Data Baby Boomer - Faceboomer)

Legal name

Digital Baby Boomer

Website

https://digitalbabyboomer.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Digital Baby Boomer is a French B2B web marketing agency, founded 2016, that helps brands reach and convert the 55+ demographic online through proprietary research (Data Baby Boomer), a 600+ publisher network, and multi-channel campaigns spanning email, SMS, social, DOOH, and podcast.

Ownership category

akta.pro rank

Product category

Silver Economy Digital Marketing Agency

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Silver economy marketing
• Senior digital marketing
• Audience targeting services
• Email marketing agency
• Performance marketing campaigns

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Web Marketing Campaign Services: Digital Baby Boomer provides end-to-end digital marketing services to brands targeting the 55+ demographic. Services include market studies, lead generation, acquisition campaigns, and custom operations across multiple digital channels (emailing, SMS, display, native, podcast, DOOH, social, retargeting). Revenue is generated through project-based fees, campaign management fees, and lead volume pricing. The company works with a network of 600+ publishers and offers guaranteed targeting (leads under 50 not charged).
2. Data & Analytics Products (Data Baby Boomer): The company offers its own survey and data analysis platform (Data Baby Boomer) for conducting quantitative and qualitative studies on the 55+ demographic. This tool supports their campaign services and can be offered as a standalone product for clients seeking audience insights.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Digital Baby Boomer is a B2B web marketing agency specializing in the French Silver Economy (55+ demographic), selling market research, lead generation, and multi-channel digital campaign services to brands seeking to reach Baby Boomer consumers. Its core commercial offering is anchored in proprietary data (Data Baby Boomer survey platform), a 600+ publisher network with certified age-segmented databases, a Facebook/Meta advertising solution (Faceboomer), and full-service activation across email, SMS, display, native, retargeting, coregistration, influencer social, DOOH, and podcast channels.

Product overview

Digital Baby Boomer is a specialized web marketing agency for the Silver Economy, operating since 2016 and targeting consumers aged 55 and over. The company offers a comprehensive suite of digital marketing services organized around a proprietary data platform (Data Baby Boomer) and a Facebook advertising solution (Faceboomer). Core offerings span market research and surveys, lead generation through multiple channels (emailing, SMS, native formats, display, retargeting, coregistration), social media influencer marketing, digital out-of-home advertising (DOOH), and podcast advertising. The portfolio also includes creative production services and custom marketing operations. All solutions are unified by the Label DBB certification ensuring GDPR-compliant, age-targeted (50+) database partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Faceboomer: A solution exclusively dedicated to the creation and management of Meta (Facebook/Instagram) advertising campaigns targeting individuals over 55 years old.
• Data Baby Boomer
• DBB Label

Products and services

• Data Baby Boomer Quantitative and qualitative survey data platform for understanding the 55+ demographic through behavioral, psychological, and market analysis based on 1200+ respondent annual panels. Used by brands to inform strategy and campaign planning.
• Faceboomer Facebook/Meta advertising solution exclusively for individuals over 55 years old, covering campaign creation, boosted posts, community management, retargeting, and lead validation using Data Baby Boomer insights.
• Emailing dédié DBB Dedicated email marketing service for lead generation through targeted 55+ campaigns, leveraging a network of 600+ publishers, multi-device delivery, Test & Learn methodology, KPI analysis, and deliverability tracking.
• SMS Marketing SMS marketing solution with socio-demographic segmentation (owner/tenant), age-based targeting, and geolocation, accessing over 8 million phone numbers to reach 55+ consumers.
• Formats Native Native advertising formats integrated into newsletters and media websites (Femme Actuelle, Le Figaro, Voici, Grands-Mères.net) with socio-demographic targeting of 55+ readers.
• Display Advertising Banner advertising on partner network media sites for brand awareness campaigns among 55+ audiences, with tracking and performance measurement.
• Reciblage (Retargeting) Retargeting solution that re-engages prospects who have shown interest, tracking their navigation journey and delivering personalized banner and email messages throughout the conversion funnel.
• Coregistration Lead collection through questionnaire-based registration on partner landing pages, with profile targeting, filtering, and optional call center requalification before lead delivery.
• Influ Social +55 Influencer marketing service for the 55+ demographic on Facebook and Instagram, featuring innovative scripting, editorial content collaboration with influencers, social promotion, and long-term SEO benefits.
• DOOH (Digital Out-of-Home) Digital out-of-home advertising targeting seniors and their families via screens in medical waiting rooms across France, with over 500 screens reaching 8.6 million healthcare consumers per month.
• Podcast Advertising Audio podcast advertising solution with three tiers: custom podcast creation and distribution, pre-roll and mid-roll placement on existing podcasts (Spotify, Deezer, Apple Podcasts, Google Podcasts), and listenership boosting through native formats.
• Pôle création (Creative Studio) Digital content creation services including partial or full adaptation (email kits, landing pages, banners), visual identity creation, white-label apps/sites, and campaign journey execution across all formats.
• Event Conception, production, and organization of in-person, hybrid, or digital event strategies and experiences with multi-channel activation.
• Études de Marché & Enquêtes (Market Research) Quantitative and qualitative market studies through 55+ population panel surveys, KPI definition, and data analysis for business indicator tracking.
• Acquisition Lead generation and customer conversion services through qualified data, a network of 600+ publishers, and multiple digital marketing levers (email, SMS, native, display, retargeting, DOOH, podcast).
• Opérations sur Mesure (Custom Operations) Custom innovative marketing operations with personalized support, multi-channel digital execution, and quantitative/qualitative performance measurement.

Quantifiable outcome

• Nearly 80% of 55+ respondents are active on Facebook, with 1/3 connecting daily
• +4 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• SilverEcominorGTM or Marketing PartnerSilverEco is a French media outlet and directory focused on the Silver Economy. Digital Baby Boomer is listed in their directory of companies serving the senior market, contributing to brand visibility within the industry ecosystem.
• SilvervalleyminorGTM or Marketing PartnerSilvervalley is a Silver Economy directory and ecosystem platform. Digital Baby Boomer is listed in their directory (id 119), providing industry visibility and networking within the senior-focused business community.
• Silver Economy ExpominorGTM or Marketing PartnerDigital Baby Boomer exhibited and participated as an intervenant at the Silver Economy Expo, with founder Yves Bozzi speaking at the event, positioning the company within the senior economy industry.
• Grand-MercredicoreStrategic or Co-development PartnerPartnership to create intergenerational content strengthening bonds between grandparents and grandchildren. Activities, ideas, and community content specifically designed for grandparents. This partnership enables Digital Baby Boomer to reach both senior and intergenerational audiences through Grand-Mercredi's platform and community.
• Les BoomeusescoreStrategic or Co-development PartnerLong-standing partnership with the editorial excellence of Arielle Granat, editor-in-chief of Les Boomeuses magazine and influencer. Includes publireportages on social networks and newsletters, product/service testing campaigns with the Boomeuses tester club, and content marketing collaborations. Past clients include Disney (leisure), ThyssenKrupp (home adaptation/monte-escaliers), Santiane (health insurance), and AFM Téléthon (charity).
• Prisma Media (Femme Actuelle, Voici, Géo, Capital)coreGTM or Marketing PartnerPrisma Media, France's leading bi-media group and #1 magazine publisher, partners for content-to-commerce strategy. Collaboration produces content specifically adapted to the Baby Boomer generation, distributed across Prisma's titles (Femme Actuelle, Voici, Géo, Capital) for broad reach and conversion-focused marketing.
• Media Partners (Femme Actuelle, Le Figaro, Voici, Grands-Mères.net)coreChannel Partner/ Reseller/ DistributorNative advertising and newsletter placements on affinity media sites and newsletters of major French media brands (Femme Actuelle, Le Figaro, Voici, Grands-Mères.net). These placements enable Digital Baby Boomer clients to reach the 55+ demographic with non-intrusive, contextually relevant advertising.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Digimind: French social listening and market intelligence platform. Comparable to DBB's Data Baby Boomer in providing audience insights and analytics, though Digimind focuses on social listening across all demographics rather than senior-specific panels.

Direct peers

• Kolsquare: French influencer marketing SaaS platform. Comparable to DBB as a French B2B marketing technology provider with audience targeting and campaign management capabilities.
• Reech: French influencer marketing platform and agency. Directly comparable to DBB's Influ Social +55 offering; both serve French B2B clients with influencer-driven campaigns and audience targeting solutions.
• Eskimoz: French digital marketing agency offering SEO, SEA, and lead generation services. Comparable to DBB as a French B2B digital marketing agency competing for similar mid-market client budgets, though without DBB's vertical specialization in seniors.
• Influence4You: French influencer marketing platform and agency. Comparable to DBB as a French B2B marketing services provider with influencer activation capabilities targeting specific audiences.

Broad incumbents

• Webedia: French digital media group operating content properties and influencer marketing. Comparable as a French media ecosystem player with content, audience, and influencer capabilities that overlap with DBB's media partnership model.
• Publicis Groupe: Global advertising holding company with significant French presence. Comparable as a broad incumbent that could build or expand Silver Economy practice areas; competes for Silver Economy client budgets with DBB.
• Dentsu: Global advertising group operating in France via Dentsu Creative and Carat. Comparable as a broad incumbent with media buying and audience targeting capabilities that overlap with DBB's offering at scale.
• Havas Media: Global media agency headquartered in France. Comparable as a broad incumbent offering media planning, buying, and audience targeting services that overlap with DBB's multi-channel activation model.

Others

• Prisma Media: France's leading magazine publisher (Femme Actuelle, Voici, Capital, Géo). Already a partner of DBB but also a potential competitor or channel partner for senior-targeted content and advertising distribution at large scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/digitalbabyboom
• Facebookfacebook.com/digitalbabyboomer
• LinkedInlinkedin.com/company/digital-baby-boomer

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DBB (Digital Baby Boomer - Data Baby Boomer - Faceboomer)