The Vape Warehouse / Digital Imports

What The Vape Warehouse / Digital Imports does

The Vape Warehouse, doing business as Digital Imports, is a privately held Canadian vape and tobacco-heating retailer that sells directly to adult consumers (18+) through both a Shopify-based e-commerce storefront at digitalimports.ca and a physical retail network of 13 stores concentrated in Alberta (11 in Calgary, 2 in Edmonton, and 1 in Airdrie). The online channel ships to all Canadian provinces and territories, with product availability and pricing filtered by the shipping province to comply with Canadian regulations that vary jurisdiction by jurisdiction; age gating is enforced with a birth-date entry gate and government photo ID required at checkout.

The product portfolio spans five core categories—freebase and salt-nicotine e-liquids, disposable vapes (ranging from 1,800 to 150,000 puffs), closed pod systems, open pod kits and mods, and tanks and rebuildables—alongside IQOS Iluma heat-not-burn devices and Terea Smartcore sticks from Philip Morris International, dry-herb vaporizers, and accessories. Pricing is unit-based, with individual products ranging from roughly $10.99 CAD (entry-level disposable vapes and replacement coils) to $94.99 CAD (premium RDAs), and promotional offers such as 'Buy 3 Salt Nics for $30'. Free shipping thresholds are province-dependent ($150+ CAD in Alberta, BC, Manitoba, Ontario, Quebec, Saskatchewan; $200+ CAD in other provinces), and a free same-day local delivery service operates in Calgary for orders of $200+ CAD placed before noon on weekdays. A points-based loyalty program supports repeat purchases across both channels.

Revenue is generated entirely through one-time retail transactions on regulated consumer goods, with no subscription, B2B, or licensing streams disclosed. The company reports no revenue figures, headcount, funding rounds, acquisitions, or leadership roster in the available data, and ownership is not disclosed. Go-to-market combines bottom-of-funnel e-commerce and in-store sales with top-of-funnel blog content and organic social (Facebook, Instagram) and a mid-funnel email newsletter, with the loyalty program functioning as a retention layer.

Name

The Vape Warehouse / Digital Imports

Legal name

The Vape Warehouse

Website

https://digitalimports.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Vape Warehouse (dba Digital Imports) is a privately held Canadian vape retailer operating a Shopify-based e-commerce storefront (digitalimports.ca) and 13 Alberta retail stores (11 Calgary, 2 Edmonton, 1 Airdrie), selling e-liquids, disposables, pod systems, hardware, IQOS, and accessories to adult (18+) consumers nationwide under province-specific regulatory filtering.

Ownership category

akta.pro rank

Product category

Vape Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

akta.pro primary industry

Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA)

akta.pro secondary industries

Vape & E-Cig Online Retail (DTC & Marketplaces) (CRANAEAB), Disposable Vape Retail (CRANAEAI), E-Liquid & Nicotine Salt Retail (CRANAEAH)

Keywords

• Vape retail
• E-liquid sales
• Disposable vapes
• Vaping hardware
• Tobacco alternatives

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail E-commerce Sales: Direct online sales of vape products (e-liquids, disposables, hardware, accessories) to Canadian consumers via digitalimports.ca. One-time transaction-based purchases with no subscription model.
2. Physical Retail Store Sales: Brick-and-mortar retail sales across 13 store locations in Alberta (Calgary, Edmonton, Airdrie). In-store purchases of the same product categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Vape Warehouse / Digital Imports retails vaping products directly to Canadian adult consumers (18+) through a Shopify-based e-commerce store at digitalimports.ca and 13 brick-and-mortar locations in Alberta. The catalog spans e-liquids (freebase and salt nicotine), disposable vapes, closed pod systems, open pod kits, mods, tanks, rebuildables, replacement coils and pods, IQOS heat-not-burn tobacco devices, and accessories. Product assortment, pricing, and shipping thresholds are tailored per Canadian province to comply with provincial regulations.

Product overview

The Vape Warehouse / Digital Imports operates an e-commerce platform and physical retail chain selling a comprehensive range of vape and tobacco products. The product portfolio centers on five core categories: E-Liquids (both freebase and salt nicotine formulations), Disposable Vapes (single-use devices in various puff capacities), Closed Pod Systems (pre-filled pods for specific devices), Open Pod Kits (refillable pod systems and mods), and Tanks & Rebuildables. Additional offerings include IQOS heat-not-burn tobacco products, herbal vaporizers, and vaping accessories. The business also operates a loyalty rewards program. Product availability and pricing vary by Canadian province due to regulatory requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Liquids (Freebase) Freebase-nicotine e-liquids in 60mL and 120mL sizes with 0mg–20mg strengths, featuring brands such as Twelve Monkeys, This Bru MFG, and Naked100; intended for adult Canadian vapers using sub-ohm and higher-wattage devices.
• E-Liquids (Salt Nicotine) Salt-nicotine e-liquids in 30mL and 60mL sizes at 10mg–20mg strengths, featuring brands such as Flavour Beast, Vibe, and Summit; intended for adult Canadian vapers using pod systems and low-wattage devices.
• Disposable Vapes Pre-filled single-use disposable vape devices ranging from 1,800 to 150,000 puffs, including ElfBar, Geek Bar, STLTH, Kraze, Lost Vape, Mr. Fog, Oxbar, VEEV Now, and other brands; sold to adult Canadian consumers for personal use.
• Closed Pod Systems Pre-filled closed pod cartridges (e.g., Level X, Ripper X, STLTH Loop Max, VEEV One, Triple X, Geek Bar BRK) and compatible closed-pod devices sold to adult Canadian consumers.
• Open Pod Kits Refillable pod system devices and starter kits from brands including Vaporesso, Uwell, Smok, GeekVape, Oxva, Aspire, Artery, Voopoo, and Mr. Fog; sold to adult Canadian consumers for personal use.
• Mods & Kits Variable-wattage mods, full starter kits, and closed-pod system devices from manufacturers including Eleaf, Innokin, Lost Vape, Smok, Kangertech, GeekVape, Aspire, Vaporesso, and Voopoo.
• Coils & Replacement Pods Replacement coils and refillable pods for various tanks and pod devices from brands including Aspire, Freemax, GeekVape, Uwell, Horizontech, Innokin, Joyetech, Kangertech, Smok, Vaporesso, Voopoo, Smoant, Mr. Fog, and Level X.
• Tanks & Rebuildables Sub-ohm tanks and rebuildable atomizers (RDA, RTA, RDTA) from brands including Aspire, Freemax, Horizontech, Smok, Uwell, and Voopoo, targeted at advanced adult vapers.
• IQOS Iluma Heat-Not-Burn Devices IQOS Iluma i and IQOS Iluma i One heat-not-burn tobacco heating devices and Terea Smartcore sticks from Philip Morris International, sold as an alternative nicotine product.
• Vaping Accessories & Supplies Batteries, chargers, building tools, wicks, wires, replacement glass, and other vaping accessories.
• Dry Herb Vaporizers Herbal vaporizers and dry herb heating devices for adult consumers.
• Digital Imports Loyalty Program Points-based rewards program that lets customers earn points on purchases and redeem them for discounts.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the digitalimports.ca online store. Provides shopping cart, checkout, payment processing, and website infrastructure for the company's online sales operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 180 Smoke: Canadian vape and smoking retailer with both online store and physical locations across multiple provinces. Direct competitor in the same specialty vape retail category with overlapping product mix (e-liquids, disposables, hardware) and similar DTC + omnichannel positioning.
• Phillips & Byrne (formerly 180 Smoke retail arm): Canadian specialty vape and cannabis retailer with omnichannel presence. Closely comparable business model combining physical retail locations with online sales across regulated Canadian product categories.
• Vape North: Canadian vape e-commerce retailer carrying e-liquids, pod systems, and disposables. Directly comparable online-first competitor with overlapping catalog and Canadian shipping model.
• Vapor MD: Canadian online vape retailer selling e-liquids, disposables, and hardware nationwide. Closely comparable e-commerce-first model with similar product breadth and Canadian provincial compliance approach.

Emerging players

• Flavour Beast: Canadian vape e-liquid and disposable brand with strong domestic distribution. Carried heavily by Digital Imports but also expanding its own DTC and retail presence, making it both a supplier and emerging competitive threat in the brand-retail boundary.
• STLTH (Imperial Tobacco Canada): Canadian closed pod system brand sold through Digital Imports and other retailers; increasingly expanding into disposables. Comparable product overlap in pods and disposables, though STLTH is both brand and emerging DTC player rather than a diversified retailer.

Others

• ElfBar (iMiracle): Major global disposable vape manufacturer whose products dominate Digital Imports' assortment. Comparable in the sense that the brand is increasingly pursuing its own distribution channels, but is primarily a supplier rather than a peer retailer.

Broad incumbents

• VEEV (BAT Canada): British American Tobacco's Canadian vape brand offering closed pod systems (VEEV One, VEEV Now). Operates with corporate backing and broad distribution across Canadian retailers, overlapping product category and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights1 record

Customer concentration

• Facebookfacebook.com/digitalimportscountryhills
• Instagraminstagram.com/the_vape_warehouse_yyc
• LinkedInlinkedin.com/company/the-vape-warehouse-digital-imports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Vape Warehouse / Digital Imports