Name

DINOLABS

Legal name

DINOLABS

Website

https://dinolabs.dev

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

AI Automation and Digital Marketing Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Advertising Agencies (541810)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industries

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ), Intelligent Document Processing (IDP) & OCR Automation (HDAEAHAC)

Keywords

• AI automation services
• Business process automation
• Digital marketing services
• Web development services
• AI agent deployment

Headquarters

HQ city

Colombia

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Web Development Services: Professional web design and development services delivered as project-based engagements. Includes strategy, design, development, and launch support with included SEO and analytics.
2. Digital Advertising Management: Meta Ads and Google Ads campaign management. Includes strategy, execution, creative design, optimization, and weekly reporting.
3. AI Agent Deployment: Custom AI agent development and deployment for business processes, WhatsApp integration, and automation. Includes briefing, flow design, integration, and continuous improvement.
4. Process Automation: Workflow automation connecting business systems, document processing, and automated reporting. Includes diagnosis, agent design, tool integration, and deployment.
5. SEO and AI Positioning: Search engine optimization and AI citation optimization services including technical SEO, content creation, link building, and monthly reporting.
6. Custom App Development: Web, iOS, and Android application development built to specification. Includes UX/UI design, sprint-based development, testing, and deployment support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

DINOLABS designs, builds, and deploys custom AI agents and business process automations for SMBs and mid-market companies, alongside professional website development, digital advertising (Meta and Google Ads), AI-ready SEO, and custom web/mobile application development. Its offerings are delivered as project-based professional services integrating WhatsApp, Telegram, CRM, Google Drive, and payment systems to execute customer service, lead qualification, document generation, and scheduling autonomously 24/7.

Product overview

DINOLABS offers a unified suite of AI-powered digital services for business growth. The core offerings include AI Agents (autonomous agents for WhatsApp/Telegram/websites) and Process Automation, which work together to automate customer interactions and business workflows. Supporting services include Website Development, Digital Advertising (Meta/Google Ads), SEO with AI positioning optimization, and Custom App Development (web/iOS/Android). All services are designed to be integrated with each other — websites can include AI agents, automation connects to advertising data, and apps can incorporate AI capabilities. The portfolio operates on a modular basis where businesses can engage one or multiple services, with WhatsApp serving as a common integration point across the AI and automation offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Agents (Agentes de IA) Autonomous AI agents deployed on WhatsApp, Telegram, or websites that execute business processes including customer service, lead qualification, document generation, and appointment scheduling without human intervention. Operates 24/7 with response times under 2 minutes. Targeted at SMBs and mid-market companies across Latin America, Europe, and North America.
• Process Automation (Automatización) Custom workflow automation services that connect business processes to AI agents and integrate existing tools such as CRM, Google Drive, Google Sheets, WhatsApp, and payment gateways. Includes OCR-based document extraction, automated reporting, and Google Maps routing for logistics. Targets businesses seeking to eliminate manual repetitive tasks.
• Website Development (Páginas Web) Professional website design and development services focused on conversion optimization, delivered on WordPress, Shopify, and WooCommerce platforms with built-in SEO, fast load times (under 2 seconds), Google Analytics, and optional AI chatbot and e-commerce functionality. Targeted at SMBs and mid-market businesses seeking sales-generating websites.
• Digital Advertising (Publicidad) Campaign management services for Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, Shopping), including strategy, creative design, audience targeting, A/B testing, retargeting, Meta Pixel and Google Tag setup, and weekly performance reporting. Targets businesses seeking measurable ROI from digital advertising.
• SEO and AI Positioning (SEO y Posicionamiento en IA) Search engine optimization services covering traditional Google SEO and AI platform citation optimization (ChatGPT, Gemini, Claude). Includes technical SEO, content creation, local SEO, link building, and monthly reporting. Targets businesses seeking visibility on both conventional search engines and emerging AI answer platforms.
• Custom App Development (Desarrollo de Apps) Custom application development services for web, iOS, and Android platforms, built from scratch without templates. Includes UX/UI design, sprint-based development, REST API integrations with ERP, CRM, and payment gateways, admin dashboards, and e-commerce functionality. Targeted at mid-market companies requiring tailored digital products.

Quantifiable outcome

• 100+ websites delivered, 250+ automizations completed
• +6 more outcomes

Named customers29 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability8 records

Feature3 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Globant: Large LATAM-headquartered IT services and digital transformation firm with AI studios, web/app development, and digital marketing capabilities. Comparable in offering breadth (custom dev + AI + digital), but serves enterprise clients and at vastly larger scale.
• Cognizant Softvision: Global IT services giant with strong LATAM delivery centers providing custom software, AI, and digital engineering. Overlaps with DINOLABS across custom development and AI integration, but at enterprise scale and with much broader portfolio.

Direct peers

• ManyChat: AI-powered chatbot platform specializing in WhatsApp, Instagram, and Messenger automation for SMBs and creators. Highly comparable product/category (WhatsApp-first AI agents for customer interaction), competing for the same SMB conversational AI budgets.
• Chatfuel: WhatsApp and Messenger chatbot/automation platform used by SMBs for lead qualification and customer support. Comparable as a no-code AI agent builder targeting similar small business automations, though Chatfuel is product-led and DINOLABS is service-led.
• Tekton Labs: Mid-sized LATAM-based digital engineering and design agency offering custom development, web/mobile apps, and AI integrations for SMB and mid-market clients. Directly comparable in geography, customer size tier, and service mix (custom dev + digital products).

Emerging players

• Tidio: SMB-focused live chat + AI chatbot platform (Lyro AI) integrating with WhatsApp, websites, and CRMs for customer service automation. Comparable as a SMB-facing AI agent/automation stack with adjacent customer base, though delivered as SaaS rather than services.
• Botpress: AI agent platform enabling businesses to build autonomous customer service and workflow agents via visual builders and LLM integrations. Comparable at the technology layer (autonomous AI agents + business process automation) where DINOLABS delivers; Botpress competes in tooling while DINOLABS competes in delivery.
• Voiceflow: Conversational AI platform for designing, prototyping, and deploying AI agents across chat and voice channels. Comparable on autonomous-agent capability and integration breadth, though Voiceflow sells tooling while DINOLABS builds and runs the agents for clients.

Regional players

• Punto Web: Colombian digital agency offering web design, development, SEO, and digital marketing to SMBs in LATAM. Comparable as a same-country digital agency competing for the same Colombian SMB customers, though with a more traditional (non-AI-led) service stack.
• Huenei: LATAM-based software development and IT outsourcing firm offering custom applications, AI, and digital transformation services. Comparable as a regional services competitor targeting similar SMB/mid-market clients across Latin America with overlapping custom dev + AI offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dinolabs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DINOLABS