Chatfuel
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Chatfuel firmographics
Firmographics- Name
- Chatfuel
- Legal name
- Chatfuel
- Website
- https://chatfuel.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Chatfuel industry classification
Industry- Product category
- Conversational AI & Chatbot Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industries
- Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ), Messaging-based Social Commerce (Chat Commerce) (CRAFANAG), Conversational NLP & Dialogue Management (chatbots, agents) (HDAAADAF)
Keywords
Where Chatfuel is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Chatfuel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans (Chatfuel Light & AI Pro): Freemium model with free tier for basic automations and paid AI Pro tier ($49/month) for AI-powered sales and support features. Annual billing provides 29% discount.
- WhatsApp Business API Plans: Business plan starting at $69/month for startups implementing WhatsApp chatbots, Enterprise plan at $400+/month for tailored solutions with dedicated support and bot-builder specialists.
- Affiliate Program: 30-50% recurring commission for 12 months on referred paying customers, managed through FirstPromoter with PayPal payouts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic automation for Instagram, Facebook, WhatsApp |
| Subscription | Monthly | AI-powered sales and support with advanced automation |
| Subscription | Monthly | WhatsApp chatbot solution for businesses starting with automation |
| Subscription | Monthly | Enterprise WhatsApp solution with priority support and dedicated specialist |
| Other | Pay-as-you-go | Affiliate program with recurring revenue share |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Chatfuel product offering
Product offeringCore offering
Chatfuel is an AI-native conversational platform that provides autonomous AI agents (AI Coworker) to automate customer interactions, bookings, ad responses, and sales across Instagram, WhatsApp, Facebook, and websites. It offers specialized AI agents—Mateo (Sales), Maria (Marketing), Sora (Booking), and Valentina (Strategy)—that operate 24/7 as a no-code solution for service SMBs and e-commerce brands, with a freemium Chatfuel Light tier and a paid AI Pro subscription.
Product overview
Chatfuel is a conversational AI platform offering an AI-native operating system for service SMBs. The platform provides multiple messaging channel solutions (WhatsApp, Facebook Messenger, Instagram, Website) powered by specialized AI agents (Mateo, Maria, Sora, Valentina). The product architecture includes: Chatfuel Light (free tier) and AI PRO (paid tier) as the core platform pricing structures; channel-specific solutions for WhatsApp Business, Facebook Messenger, Instagram, and Website automation; and supplementary tools including WhatsApp Link Generator, WhatsApp Chat Widget, and industry-specific chatbot templates. Additional offerings include vertical solutions for Education and eCommerce, plus an Affiliate Program for partners. The platform enables small businesses to automate customer interactions, manage bookings, run ad campaigns, and receive AI-powered strategic recommendations through natural language commands.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Coworker Autonomous AI system with specialized agents (Mateo Sales Agent, Maria Marketing Agent, Sora Booking Agent, Valentina Strategy Advisor) that handles clients, bookings, ads, and strategy 24/7 through natural language and voice commands. Designed for service SMBs and e-commerce businesses.
- Chatfuel Light Free tier of Chatfuel providing Instagram, Facebook, and WhatsApp automations, shared inbox, automated replies, flow builder, contact management and segmentation, and ready-made templates for teams starting with customer automation.
- AI PRO Paid tier ($49/month) with AI sales manager, AI knowledge base, AI-powered automations, broadcasts and re-engagement, funnels for lead qualification, and advanced contact tools. Designed for teams ready to sell and support with AI.
- WhatsApp Business Solution WhatsApp chatbot platform enabling businesses to automate customer communication, bookings, abandoned cart recovery, personal discounts, back-in-stock alerts, cross-selling, lead generation, product recommendations, and feedback collection. Includes Business ($69/month) and Enterprise (from $400/month) pricing tiers.
- Facebook Messenger Automation Facebook Messenger chatbot platform automating customer interactions across all funnel stages including auto-replies, support, re-engagement, and conversion optimization, with reported 3x conversion rate improvement and 98% of customer inquiries handled by chatbot.
- Instagram Automation Instagram chatbot solution automating FAQ responses, lead generation, sales optimization, abandoned cart recovery, and customer engagement across post comments, stories, mentions, direct messages, and ads.
- Website Automation Messenger chatbot integration for websites enabling automated customer conversations, lead capture, and re-engagement through a familiar chat interface.
- Education Solution Turnkey AI sales department solution for EdTech businesses, featuring WhatsApp ChatGPT integration for lead qualification, call/webinar booking, and full sales cycle automation, with reported 100%+ conversion to calls vs. sales managers and 3-4x reduced sales costs.
- eCommerce Solution eCommerce-specific chatbot solution with templates for abandoned cart recovery, product recommendations, promo codes, FAQ, complaints support, and store locator. Features payment integration with Stripe for in-chat purchases.
- Affiliate Program Partnership program offering 30-50% commission per lead for 12 months, targeting entrepreneurs, marketing specialists, influencers, digital agencies, and bot-builders, managed through FirstPromoter with PayPal payouts.
Quantifiable outcome
- Booking increases of 20-40% for healthcare clinics using AI automation
- +8 more outcomes
Companies that use Chatfuel
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
Chatfuel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature6 records
Chatfuel partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Nebius AI StudiocoreAI-powered customer engagement platform Chatfuel partnered with Nebius AI Studio to implement a cascade of Llama-405B models for its chatbot agents. The collaboration improved routing performance by 24% over OpenAI's GPT-4o while reducing costs and enabling deployment of diverse AI agents for SMB clients.
- Meta (Facebook/Instagram)coreOfficial Meta Partner status enabling Chatfuel to provide Messenger and Instagram chatbot solutions with direct API access and integration capabilities.
- WhatsAppcoreWhatsApp Business Solution Provider status enabling green badge verification and official WhatsApp Business API integration. The latest official version of WhatsApp Business API is built directly into Chatfuel.
- FirstPromoterminorAffiliate management platform used by Chatfuel to track referrals, manage commissions, and process affiliate payouts via PayPal.
Scale indicators14 records
Recent moves6 records
Expansion highlights5 records
Chatfuel competitors and assessment
Company assessmentDirect peers
- ManyChat: Direct competitor offering no-code Instagram, WhatsApp, Facebook Messenger, and TikTok chatbot automation targeted at SMBs and creators. Closest peer given overlapping channels, freemium onboarding, and PLG positioning in the social-commerce chatbot category.
- Tidio: AI-powered customer service and marketing chatbot platform for SMBs and Shopify merchants. Direct competitor in the SMB conversational-AI / automated lead capture space; now part of Klaviyo, increasing competitive firepower.
- Wati: WhatsApp Business API solution provider with team inbox, no-code bots, and broadcast tooling aimed at SMBs and agencies. Direct competitor on the WhatsApp Business API tier that Chatfuel also monetizes.
- Yellow.ai: Enterprise-grade conversational AI platform with autonomous agents across chat and voice. Adjacent direct competitor; targets larger enterprise, but its agentic AI capabilities (akin to Chatfuel's AI Coworker) make it a comparable model.
- Botpress: Developer-friendly chatbot/AI agent platform with omnichannel deployment. Comparable on autonomous-agent positioning and multi-channel orchestration, though it skews more developer/Power-User than SMB.
Broad incumbents
- Intercom: Established customer service platform with Fin AI agent and AI chatbot suite across web, in-app, and messaging channels. Broad incumbent in the same conversational-AI category with deeper enterprise reach and substantially more funding.
- Drift (Salesloft): Conversational marketing/chat platform for B2B lead capture and qualification. Comparable on the conversational marketing/lead-gen category (overlapping with Chatfuel's Mateo Sales Agent use cases), now operating within Salesloft.
- Zendesk: Global customer service/contact center SaaS with AI agents and bots across web, messaging, and voice. Broad incumbent competing in the enterprise end of the conversational-AI support stack that Chatfuel addresses for SMBs.
Emerging players
- Ada: AI-native customer service automation platform with autonomous resolution agents. Comparable on the AI-Coworker/agentic-AI positioning; primarily focused on mid-market and enterprise, an emerging segment adjacent to Chatfuel's SMB core.
- Respond.io: Omnichannel messaging platform combining WhatsApp, Messenger, Instagram, and web chat with AI agents for sales and support. Emerging player with overlapping channel coverage and SMB/mid-market targeting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Chatfuel social profiles
Digital presenceChatfuel compliance and trust
Trust signalCompliance5 records
Chatfuel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chatfuel leadership team
Management profileNumber of profiles
Profiles5 records
Chatfuel funding detail
Funding detailFunding overview
Funding rounds3 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chatfuel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chatfuel
What does Chatfuel do?
Chatfuel is an AI-native conversational platform that provides autonomous AI agents (AI Coworker) to automate customer interactions, bookings, ad responses, and sales across Instagram, WhatsApp, Facebook, and websites. It offers specialized AI agents—Mateo (Sales), Maria (Marketing), Sora (Booking), and Valentina (Strategy)—that operate 24/7 as a no-code solution for service SMBs and e-commerce brands, with a freemium Chatfuel Light tier and a paid AI Pro subscription.
Is Chatfuel a public or private company?
Chatfuel is a private company. It is classified as venture growth investor backed and is currently operating.
When was Chatfuel founded?
Chatfuel was founded in 2015. It employs 11 to 50 people.
Where is Chatfuel based?
Chatfuel is headquartered in San Francisco, United States, in the North America region.
How does Chatfuel make money?
Three revenue lines are on record. Subscription Plans (Chatfuel Light & AI Pro) is the primary driver. The others are whatsApp Business API Plans and affiliate Program.
Who are Chatfuel's main competitors?
Direct peers on record are ManyChat, Tidio, Wati, Yellow.ai and Botpress. Broad incumbents are Intercom, Drift (Salesloft) and Zendesk. Emerging players are Ada and Respond.io.
Does Chatfuel have an API?
Yes. Chatfuel API allows users to connect external tools and services to the platform. The API supports integrations with tools like Google Sheets, Zapier, and Stripe. The platform also uses webhooks for real-time data transmission between apps and services.
What industry is Chatfuel in?
Chatfuel's product category is Conversational AI & Chatbot Platform. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of BPAFAKAJ, Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat). Its NAICS code is 5182 and its SIC code is 7372.