Direct.Farm

Name

Direct.Farm

Legal name

Общество с ограниченной ответственностью «Директ Фарм Технологии»

Website

https://direct.farm

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Agricultural Technology Platform

NAICS

Farm Management Services (115116)

SIC

Agricultural Services (700)

akta.pro primary industry

Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG)

Keywords

• Agricultural digital platform
• Farm knowledge base
• Agricultural classifieds marketplace
• Agronomy community software
• Agtech mobile platform

Headquarters

HQ city

Krasnodar

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software support and maintenance services: Services for software maintenance and information systems support, charged per individual client agreement.
2. Software development, adaptation, and modification: Custom development, adaptation, and modification of software for electronic computers, priced based on the type of service, scope, and complexity of development.
3. Installation, testing, and software support: Installation, testing, and support services for software, billed per project scope.
4. Business account subscriptions and advertising: Companies can connect a Business Account for their company profile, enabling advertising and promotional services. The platform offers paid business accounts for maximum business promotion capabilities.
5. General platform access (free tier): Core platform services are provided free of charge for informational support in agricultural activity per the user agreement, with the goal of sustainable agricultural development in the Russian Federation. Paid premium services include business accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Direct.Farm is a digital platform for agricultural industry participants that combines a knowledge base of articles and expert blogs, an industry news feed, a classifieds marketplace for agricultural products and inputs, a job board for agronomists and veterinarians, an events calendar, and productivity tools such as a crop-specific Agro Calendar and a GPS field area measurement tool. The platform is delivered as a web application and a cross-platform mobile app, with a freemium access model and paid Business Account subscriptions for agribusiness companies.

Product overview

Direct.Farm is a unified digital ecosystem for the agricultural sector, organized as a single platform combining multiple integrated services. The core product is Direct.Farm – Knowledge Base and Marketplace for Agrarians, a digital platform registered in the Russian Software Registry (entry 13949, June 2022). The ecosystem is delivered via a web platform and native mobile applications (Android/iOS) and includes a social feed (Лента), agricultural knowledge base (База знаний), classifieds marketplace (Объявления), agricultural events calendar (Агрособытия), and job board (Работа). Key features include an Agro Calendar with crop-specific and regional reminders, and a GPS-based field area measurement function. The platform serves approximately 6,500 agricultural companies and 300,000 monthly visitors, with 33,000 daily active agricultural professionals using the mobile application.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct.Farm Web Platform Web application at direct.farm that aggregates a knowledge base of expert articles, an industry news feed, a classifieds marketplace for agricultural products and inputs, a job board for agronomists and veterinarians, an events calendar, and field productivity tools including a crop-specific Agro Calendar and a GPS field area measurement tool. Targeted at individual farmers, agronomists, veterinarians, and agribusiness companies in Russia.
• Direct.Farm Mobile App Mobile companion to the Direct.Farm web platform, available on Google Play, RuStore, and NashStore, providing expert articles, news, classifieds, jobs, events, and the Agro Calendar and field area measurement tools on iOS and Android devices. Built with Flutter and Dart and integrated with Firebase (Crashlytics, Analytics, Cloud Messaging, Remote Config) and the Yandex Maps Mobile SDK.
• Business Account Paid subscription offering for agribusiness companies that enables branded content publication, news posting, product listings, and promotional placements on the Direct.Farm platform. Sold through per-client commercial agreements and tendered contracts and used by more than 6,500 registered companies on the platform.
• Custom Software Services Bespoke software development and related services delivered by the Direct.Farm team to agricultural and adjacent clients under per-client commercial agreements and tendered contracts, leveraging the company's technology stack (Java/Spring Boot, TypeScript/Next.js, Flutter, C#/.NET).

Quantifiable outcome

• 6,500 companies and 300,000 visitors on the platform
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered major, minor and core.

• OOO AGROLIGA (Agroliga Russia Group of Companies)majorStrategic or Co-development PartnerAgroliga Russia Group of Companies is a leading Russian distributor of field crop seeds, plant protection products, fertilizers, and agrochemicals from manufacturers such as AgriTecno, Bayer, BASF, Syngenta, and others. They partner with Direct.Farm as a content contributor, posting educational articles on agronomy topics through their company profile and employees.
• OOO GROUP OF COMPANIES VFminorStrategic or Co-development PartnerAn agro-tech expert company in digital infrastructure and AJK marketing, listed as a partner of Direct.Farm with the platform's editorial and laboratory entities.
• Mir Grjoz dlja Koz (Kozel Non-Alcoholic Brand Program)minorStrategic or Co-development PartnerA brand support program for goat farmers from the Kozel Non-Alcoholic brand, aimed at creating an open database and improving knowledge and skills of farmers in goat breeding. Partners include Direct.Farm's labs and editorial team.
• AO FIRMA AVGUSTmajorStrategic or Co-development PartnerAVGUST is a major Russian agricultural chemicals company that actively posts on Direct.Farm's platform, sharing content about crop protection products and field trials. It is one of the top-rated companies on the platform.
• BASFmajorStrategic or Co-development PartnerBASF, the global agrochemical company, has a company profile on Direct.Farm and publishes content including the 'VINOGRAD 2026' signal issue dedicated to modern viticulture trends and technologies.
• Direct.Farm News Editorial (Novostnaja redakcija Direct.Farm)coreStrategic or Co-development PartnerThe platform's own internal editorial team that publishes agricultural news and industry updates. Listed as a partner across multiple company profiles on Direct.Farm.
• Agronomy Laboratory Direct.Farm (Laboratorija agronomii Direct.Farm)coreStrategic or Co-development PartnerPlatform-run expert community covering agronomy topics, providing specialized content and peer interaction. Partners with other platform labs and external agricultural companies.
• Animal Husbandry Laboratory Direct.Farm (Laboratorija Zhivotnovodstva Direct.Farm)coreStrategic or Co-development PartnerPlatform-run expert community covering animal husbandry topics, providing specialized content and peer interaction. Partners with external agricultural companies and the platform's editorial team.
• Agricultural Machinery Laboratory Direct.Farm (Laboratorija selkhoztekhniki Direct.Farm)coreStrategic or Co-development PartnerPlatform-run expert community covering agricultural machinery topics, providing specialized content and peer interaction for machinery specialists.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Climate FieldView (Bayer): Climate FieldView is Bayer's flagship farm management and agronomic data platform; it competes broadly with Direct.Farm in the digital ag ecosystem and serves as a benchmark for what a scaled ag platform looks like.
• Granular (Corteva): Granular, owned by Corteva, provides farm management software for crop producers, directly overlapping with the operational-advisory dimension of Direct.Farm's platform.
• Indigo Ag: Indigo Ag operates a large agricultural marketplace and digital agronomy platform; while US-focused and broader in scope, its marketplace-plus-knowledge community model parallels Direct.Farm's offering.
• Trimble Agriculture: Trimble Agriculture offers precision-ag and farm management software with deep machinery and field-data integrations, comparable in scope to Direct.Farm's machinery-focused content and tools.

Direct peers

• OneSoil: OneSoil is a digital precision-agriculture platform serving farmers across Eastern Europe and CIS with field analytics, agronomic decision support, and community tools, closely aligned with Direct.Farm's farm digital ecosystem.
• CropX: CropX delivers farm management and precision-agriculture software with agronomic decision support and field-level data tools, overlapping with Direct.Farm's agro-calendar and farm-management features.
• Farmers Business Network (FBN): FBN operates a farmer-to-farmer network combining a marketplace for inputs, agronomic data sharing, and professional community for agricultural producers, mirroring Direct.Farm's knowledge base + marketplace + community model.
• Bushel: Bushel provides a digital platform connecting grain industry participants, agribusinesses, and farmers with data-sharing and marketplace tools, comparable to Direct.Farm's classifieds and agribusiness network functions.

Regional players

• Agrobot (agricultural marketplace): Agrobot is a Russian agricultural classifieds and marketplace platform for farm equipment and inputs, competing directly with Direct.Farm's classifieds module in the same domestic market.
• Agroinvestor (Russian ag media): Agroinvestor is a leading Russian-language agricultural media and information platform serving agribusiness professionals; it overlaps with Direct.Farm's news, analytics, and professional audience.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCoXjYsSxy0owFac2DdjJCAA
• TikToktiktok.com/@direct.farm
• LinkedInlinkedin.com/company/directfarm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Direct.Farm