Direction 61:3

What Direction 61:3 does

Direction 61:3 is a faith-based 501(c)(3) nonprofit organization founded in 2017 and headquartered in McKinney, Texas, that supports foster youth ages 14-24 who are aging out of the Texas foster care system. The organization delivers services through a portfolio of housing facilities across McKinney and Denton — including Zoie's Place, Anchored, Petra, Oak Creek Place, Heritage House, Brotherhood, and Tony's Place — serving 31 youth at present, with a planned 19-home, up to 60-youth capacity community called The Farm under construction on a 4.7-acre campus acquired in May 2022. Core programs include the THRIVE life-skills curriculum (held weekly on Tuesday evenings with local professional volunteers, tutoring, mentorship, and career preparation), the Kingdom Cars vehicle donation and preparation program, financial literacy courses in partnership with First United Bank's Banzai platform, and formalized foster home placement services. The organization holds a Texas Department of Family and Protective Services Child Placing Agency license (December 2020), is ECFA accredited (October 2024), and holds a Candid Gold Transparency Seal (2025).

The revenue model is donation-driven, with five primary streams: individual donations including the $25/month IMPACT recurring giving program; an $8.87 million Launch a Legacy Capital Campaign for The Farm with home sponsorship tiers ranging from $200,000 to $250,000 per home and a $1.9M community event center tier; corporate and event sponsorships (golf tournament $350 individual/$1,600 corporate team, BBQ & Bingo $80/ticket, Paddle Battle Pickleball $75-$100/person); in-kind donations of vehicles, furniture, and appliances; and volunteer services across three engagement tiers. The go-to-market motion is community-led, leveraging 12+ ministry church partners, 30+ business partners, direct referrals from Texas DFPS and CASA advocates, an SMS keyword program (text INFO to 79613), email newsletters, and earned media coverage (WFAA, NBC Sports, Viewpoint Project with Dennis Quaid). Geographic operations are concentrated in North Texas (McKinney, Denton, Dallas, Collin County) with no disclosed expansion beyond the region.

Name

Direction 61:3

Legal name

DIRECTION61:3

Website

https://direction613.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Direction 61:3 is a faith-based 501(c)(3) nonprofit founded in 2017 in McKinney, Texas, that supports foster youth ages 14-24 aging out of care through housing facilities, the THRIVE life-skills curriculum, and the Kingdom Cars vehicle donation program.

Ownership category

akta.pro rank

Product category

Foster Care Services

NAICS

Child and Youth Services (62411), Other Community Housing Services (624229)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)

akta.pro secondary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Foster care services
• Aging out support
• Life skills training
• Transitional housing
• Nonprofit youth services

Headquarters

HQ city

McKinney

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Individual Donations: One-time and monthly recurring donations from individual supporters. The IMPACT monthly giving program encourages recurring donations starting at $25/month, offering free t-shirts as a thank-you gift.
2. Capital Campaign (Launch a Legacy): Major fundraising campaign to raise $8.87 million to build The Farm, a transitional housing community. Includes home sponsorship opportunities ($200,000-$250,000 per home), community event center sponsorship ($1.9M), and naming rights.
3. Corporate Sponsorships: Event sponsorships for golf tournaments, pickleball tournaments, BBQ & Bingo events, and other fundraising activities. Includes various sponsorship tiers with benefits like signage, table reservations, and recognition.
4. In-Kind Donations: Donations of vehicles (Kingdom Cars Program), furniture, appliances, and household items for foster homes. Also includes Amazon Wish List donations and meal Train contributions for THRIVE program.
5. Volunteer Services: Volunteer time and skills donated including administration, special events, meal preparation, maintenance, tutoring, mentoring, and respite care services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Direction 61:3 is a faith-based nonprofit that provides housing, life-skills training, education, career preparation, and transportation services to foster youth ages 14-24 aging out of care in North Texas. It operates licensed foster homes and a planned transitional housing community (The Farm) while delivering the THRIVE curriculum, Kingdom Cars vehicle program, financial literacy, and mentorship through a volunteer and church/business partner network.

Product overview

Direction 61:3 is a faith-based nonprofit organization offering a portfolio of foster care support services, not a unified tech product. The core services include foster care housing facilities across McKinney and Denton, Texas, the THRIVE life-skills training program, and the Kingdom Cars transportation initiative. The organization operates multiple housing facilities including The Farm (main campus), Zoiés Place, Anchored, Petra, Oak Creek Place, Heritage House, Brotherhood, and Tony's Place, serving youth ages 14-24. Additional offerings include the Launch a Legacy Capital Campaign for facility expansion and the IMPACT monthly giving program for donors.

Differentiator

Problem solved

Functional benefit

Brands

• Kingdom Cars: A program whereby cars or designated funds are donated to Direction61:3. The Kingdom Cars team prepares vehicles for youth enrolled in the program. Once youth have completed required proficiencies, a car is awarded with a contractual agreement to remain in the program for an additional year. Youth are taught car buying process, insurance, and maintenance before acquisition.
• THRIVE
• The Farm
• Launch a Legacy
• IMPACT

Products and services

• The Farm (Transitional Housing Community) A 4.7-acre main campus in McKinney, TX serving as the primary office and future site of a 19-home foster/aged-out community with up to 60 youth capacity, including 7 Independent Living Homes, 7 Four-Bedroom Program Homes, and 5 Five-Bedroom Program Homes. For foster youth aging out of care in North Texas.
• THRIVE Life-Skills Program A weekly life-skills curriculum program incorporating local professional volunteers and leaders for tutoring, mentorship, Bible discussions, life-skills training, and employment opportunities for foster youth ages 14-24.
• Kingdom Cars Program A vehicle donation and preparation program where cars are donated, refurbished by volunteers, and awarded to youth who complete required proficiencies, with education on licensing, car buying, insurance, and maintenance. For foster youth aging out of care.
• Financial Literacy Courses Financial education courses provided in partnership with First United Bank for youth and young adults in the Direction 61:3 program, covering budgeting, banking, and financial independence.
• Oak Creek Place Foster Home First home opened by the organization, a 4-bedroom suburban home on a half-acre property providing 4 individual bedrooms and 2 shared bathrooms for young women ages 15-22 aging out of foster care, with a full master suite for house parents.
• Heritage House Foster Home Second home opened by the organization in September 2019, serving girls in foster care ages 15-22 with 3 individual bedrooms, shared bathroom, and house parent suite. Located in McKinney.
• Brotherhood Foster Home Home for young men ages 15-22 aging out of care, opened in November 2020, with capacity for 3 young men plus house parent suite. Located in Denton.
• Zoié's Place Foster Home A home opened in Fall 2022 for girls aging out of foster care, housing 3-4 girls with a master suite for house parents, as continuation of Zoié's Place Ministry. Located in Denton.
• Anchored Foster Home A 4-bedroom suburban home for teenagers in the foster care system, located in Denton.
• Petra Foster Home A 5-bedroom house for teenage girls in foster care (ages 15-22), the newest home opened in Denton.
• Tony's Place Transition Home A transition home for 3 young men ages 18-22 who have aged out of care, with a full master suite for house parents. Located in Denton.
• IMPACT Monthly Giving Program A monthly recurring donation program providing sustainable support for foster youth services, housing, job training, educational support, and community guidance. Donors giving $25/month or more receive a free Direction 61:3 t-shirt.
• Launch a Legacy Capital Campaign An $8.87 million capital campaign to fund The Farm transitional housing community, including home sponsorship opportunities ($200,000-$250,000 per home), a $1.9M community event center, and naming rights. For donors, churches, and business sponsors.

Quantifiable outcome

• Over 1,200 youth age out of foster care annually in Texas
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

31 partnerships are on record, tiered core and minor.

• McKinney Rotary ClubcoreStrategic or Co-development PartnerService organization providing major financial support. Awarded $100,000 matching gift to kick off Launch a Legacy Capital Campaign. Rotary Club of McKinney continues to sponsor homes at The Farm.
• Denton Lake Cities Rotary ClubminorStrategic or Co-development PartnerService organization partner providing support for Denton-area programming and recognition.
• Christ Fellowship ChurchcoreStrategic or Co-development PartnerMinistry partner providing financial support and community engagement for foster youth programs.
• Life.ChurchcoreStrategic or Co-development PartnerMinistry partner providing financial support and community engagement.
• Hope FellowshipcoreStrategic or Co-development PartnerMajor ministry partner contributing $275,000 to Launch a Legacy Capital Campaign. One of early partners helping raise 20% of Phase 1 funding goal.
• Preston Trail Community ChurchcoreStrategic or Co-development PartnerMinistry partner that generously sponsored one of the first two homes breaking ground at The Farm in September 2025.
• Cottonwood Creek ChurchcoreStrategic or Co-development PartnerMinistry partner providing financial support. Also sponsors events including Tee Up For Foster Youth Golf Tournament.
• First United BankcoreStrategic or Co-development PartnerBusiness partner providing financial literacy courses through partnership with Direction 61:3. Youth in the program access Banzai financial education platform. Also sponsors events.
• Simpson Strong-TiecoreGTM or Marketing PartnerTitle sponsor of Tee Up For Foster Youth Golf Tournament. Provides event sponsorship and professional services.
• Chick-fil-AminorGTM or Marketing PartnerBusiness partner that sponsors events including Paddle Battle Pickleball Tournament and other fundraising activities.
• Paul Stankowski PGA GolfercoreStrategic or Co-development PartnerProfessional golfer on PGA Champions Tour partnering with Direction 61:3 for Birdies for Foster Youth campaign. Goal to raise minimum $100,000 through birdie pledges (averages 280 birdies and 5 eagles per year). Featured on NBC Sports.
• Serve Denton CentercoreStrategic or Co-development PartnerCentralized hub of non-profits in Denton providing office space for Direction 61:3. Offers numerous services and meeting spaces for staff and volunteers.
• Texas Department of Family and Protective ServicescoreStrategic or Co-development PartnerState agency that licensed Direction 61:3 as a Child Placing Agency in December 2020. Provides regulatory oversight and referrals for foster youth.
• Divine Savior ChurchminorStrategic or Co-development PartnerMinistry partner providing financial support and community engagement.
• Preston Ridge ChurchminorStrategic or Co-development PartnerMinistry partner providing financial support and community engagement.
• Anchor ChurchminorStrategic or Co-development PartnerMinistry partner providing financial support and community engagement.
• Crosspoint Church McKinneyminorStrategic or Co-development PartnerMinistry partner providing financial support and community engagement.
• First DentonminorStrategic or Co-development PartnerMinistry partner providing financial support and community engagement.
• Gateway Community ChurchminorStrategic or Co-development PartnerMinistry partner providing financial support and community engagement.
• First McKinneyminorStrategic or Co-development PartnerMinistry partner providing financial support and community engagement.
• ArmetcominorGTM or Marketing PartnerBusiness partner supporting organization through donations or sponsorships.
• Enterprise HoldingsminorGTM or Marketing PartnerBusiness partner providing vehicle rentals or support for transportation needs.
• WalmartminorGTM or Marketing PartnerBusiness partner that may sponsor events or provide donations.
• McCraw Law GroupminorGTM or Marketing PartnerBusiness partner providing legal services or event sponsorship.
• Zoie's PlaceminorStrategic or Co-development PartnerPartner organization in Denton. Direction 61:3 opened a home for girls aging out of foster care as continuation of Zoie's Place Ministry in Fall 2022.
• Principia Wealth AdvisoryminorGTM or Marketing PartnerBusiness partner and presenter at Paddle Battle Pickleball Tournament. Also sponsors Tee Up For Foster Youth Golf Tournament.
• ATP Pickleball ClubminorChannel Partner/ Reseller/ DistributorDenton facility hosting Paddle Battle Pickleball Tournament fundraiser for Direction 61:3.
• The Clubs of Stonebridge RanchminorChannel Partner/ Reseller/ DistributorGolf facility hosting Tee Up For Foster Youth Golf Tournament at The Dye Course.
• McKinney Flour MillminorChannel Partner/ Reseller/ DistributorVenue hosting BBQ & Bingo fundraising event.
• Performance Roofing and PaintingminorGTM or Marketing PartnerBusiness partner providing maintenance services and event sponsorship.
• DBA ArchitectsminorGTM or Marketing PartnerBusiness partner providing architectural services for facility projects.

Scale indicators15 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Promise House: Dallas-based nonprofit serving homeless and at-risk youth ages 14–21, including those aging out of foster care, via emergency shelter, transitional housing, and life-skills programming — closely comparable mission, geography, and service model to Direction 61:3.
• Another Way Ministries: Texas faith-based nonprofit operating foster and adoption services including aging-out youth support — comparable faith-based identity, Texas footprint, and foster youth housing model.
• ACH Child and Family Services: Fort Worth-based nonprofit providing foster care, adoption, and family preservation services across North Texas — directly comparable foster care licensing, residential care, and youth transition support.
• Lifeline Children's Services: Faith-based foster care and adoption agency operating across multiple states including Texas — comparable faith-aligned foster placement and youth services, with broader geographic reach.

Broad incumbents

• Texas CASA: Statewide network supporting 70+ local CASA programs that advocate for foster children in court — adjacent but broader in scope, serving the same Texas foster youth population from an advocacy rather than direct-services angle.
• Buckner International: Large Dallas-based faith-affiliated nonprofit operating foster care, adoption, and family services across Texas — broader portfolio and greater scale, but directly overlapping on foster youth housing and aging-out support.
• TexProtects: Texas chapter of Prevent Child Abuse America focused on child welfare policy and prevention — addresses the same foster youth population but through policy advocacy and prevention rather than direct housing/services.
• National Foster Youth Institute: National advocacy and leadership organization led by current and former foster youth — comparable mission alignment with aging-out youth, but operates at scale through policy and leadership development rather than direct residential services.
• Children's Home Society of Texas: Long-standing Texas nonprofit providing foster care, adoption, and early childhood services across multiple regions — comparable foster care service delivery at materially greater scale and longer operating history.

Regional players

• CASA of Collin County: Local Court Appointed Special Advocates program operating in the same Collin County geography as Direction 61:3 — comparable regional focus on foster youth outcomes, though delivery model is advocacy rather than residential care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/direction613
• Facebookfacebook.com/direction613
• YouTubeyoutube.com/@direction613
• LinkedInlinkedin.com/company/direction-61-3

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Direction 61:3