Zoie Health

What Zoie Health does

Zoie Health is a South Africa-based digital health platform founded in 2020 that delivers an integrated ecosystem of women's health services, virtual care, pharmacy, and consumer products. The platform serves women across life stages from puberty through menopause, addressing contraception, fertility, pregnancy, postpartum, hormonal health, and STI/general health needs through virtual consultations with GPs, OBGYNs, fertility specialists, psychologists, midwives, and doulas, paired with an online pharmacy, at-home test kits, and a proprietary line of vegan, halaal-certified supplements organised by health season.

The underlying technology stack combines a telemedicine booking system, an e-commerce storefront (zoiehealth.com), a script-management and pharmacy-delivery workflow, and a Honeycommb-powered online community platform with expert-following and peer support circles. Operationally, Zoie runs a direct-to-consumer e-commerce and tele-health model in South Africa, distributing through its own storefront and retail stockists including Clicks and Dis-Chem, while also operating a B2B2C employer benefit called KhayaCare that delivers subscription healthcare to domestic workers via WhatsApp. Monetisation spans pay-as-you-go consultations (R250–R400 per visit), recurring subscriptions (MyContraceptive, KhayaCare tiers at R149–R349 per month), and one-time product sales across supplements and test kits.

As of mid-2023, Zoie reported more than 5,000 platform users and 50+ engaged healthcare professionals, with a Trustpilot rating of 4.7/5. The company is backed by 4DX Ventures (lead) and E Squared Investments following a June 2023 pre-seed round, and has publicly disclosed plans to expand into Kenya and Nigeria. Legal entity is Zoie Health Technologies Proprietary Limited (registration 2020/921741/07), incorporated in South Africa with headquarters in Cape Town and the Johannesburg metro referenced in firmographic data.

Name

Zoie Health

Legal name

Zoie Health Technologies Proprietary Limited

Website

https://zoiehealth.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Zoie Health is a South African digital health platform providing women with virtual consultations, pharmacy delivery, contraceptives, at-home test kits, and a proprietary supplement line across fertility, pregnancy, and menopause, plus an employer-sponsored KhayaCare benefit for domestic workers.

Ownership category

akta.pro rank

Product category

Women's Digital Healthcare

NAICS

Family Planning Centers (62141), Family Planning Centers (621410), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB)

akta.pro secondary industries

Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD), Primary Care & General Medicine Virtual Care (HLALAAAA), Maternal, Women’s & Family Virtual Care Programs (Payer-Sponsored) (HLALACAJ)

Keywords

• Women's digital health
• Virtual healthcare consultations
• Online pharmacy services
• Fertility supplements
• Telemedicine platform

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Virtual Consultations: Revenue from online healthcare consultations with GPs, OBGYNs, psychologists, and specialists ranging from R250-R400 per consultation
2. Product Sales (Supplements & Pharmacy): One-time and subscription purchases of wellness supplements, test kits, feminine care products, and prescription medications with delivery across South Africa
3. KhayaCare Subscription: Monthly employer-sponsored healthcare benefit for domestic workers with three tiers (R149-R349/month) covering consultations, prescriptions, and medication delivery
4. Contraceptive Subscription (MyContraceptive): Monthly subscription for contraceptive delivery with automatic script renewals and medical aid billing integration

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Zoie Health is a South African digital health platform that delivers women's healthcare across all life stages via virtual consultations with GPs, OBGYNs, fertility specialists and mental health professionals, an online pharmacy with home delivery, expert-formulated supplements and at-home test kits, plus a peer community platform and the MyContraceptive subscription service for monthly contraceptive delivery with automatic script renewals.

Product overview

Zoie Health is a South African digital health platform offering a comprehensive ecosystem of women's health products and services. The platform operates as a unified offering combining Virtual Consultations (with GPs, OBGYNs, fertility specialists, psychologists, midwives, doulas, and mental health professionals), an Online Pharmacy (prescriptions, chronic meds, self-medication, script upload), and Zoie-branded Supplements across hormonal health, fertility, period care, pregnancy & postpartum, perimenopause, gut health, sexual wellness, and lifestyle support categories. Additional products include At Home Test Kits (fertility/pregnancy, general health, and STI panels) and Care by Season Supplement Bundles for curated life-stage health support. Key service modules include MyContraceptive (contraceptive consultation, prescription, and monthly delivery subscription), Emergency Contraceptives, a peer Community platform, The Journal educational blog, and KhayaCare (employer-sponsored healthcare benefits for domestic workers with three pricing tiers). The platform targets women across Africa, with expansion plans into Kenya and Nigeria, serving over 5,000 members with over 50 health professionals engaged.

Differentiator

Problem solved

Functional benefit

Brands

• KhayaCare: An affordable doctor and mental healthcare benefit for domestic workers, purchased by employers.

Products and services

• Virtual Consultations

Quantifiable outcome

• Over 5,000 users and 50 health professionals engaged on platform
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• ClicksminorChannel Partner/ Reseller/ DistributorRetail stockist for Zoie supplements, available at selected Clicks stores nationwide for in-person purchase
• Dis-ChemminorChannel Partner/ Reseller/ DistributorRetail stockist for Zoie supplements and pharmacy products, available at selected Dis-Chem stores nationwide for in-person purchase
• Courier GuysminorOthersThird-party courier service partner for delivery of shop purchases and medications across South Africa
• Fastway CouriersminorOthersThird-party courier service partner for delivery of orders, subject to their terms and conditions
• Partner PharmaciescoreStrategic or Co-development PartnerLicensed pharmacy partners dispensing prescriptions, managing medication fulfillment, and coordinating with medical aid schemes for Zoie Health's pharmacy and contraceptive services

Scale indicators5 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• Maven Clinic: Maven Clinic is a well-funded US-based virtual care platform for women's and family health covering fertility, pregnancy, postpartum, and menopause — directly comparable to Zoie's life-stage women's health telehealth offering, though at much larger scale and primarily employer/payer-sponsored.
• Hers: Hers is a US-based direct-to-consumer women's telehealth and wellness brand offering virtual consultations, prescription products, and supplements — directly comparable to Zoie's D2C women's health model combining telehealth, branded supplements, and pharmacy delivery.

Direct peers

• Tia: Tia is a women's healthcare provider combining virtual and in-person primary care, gynecology, and mental health — directly comparable to Zoie's integrated virtual consultations + community + wellness product model targeting women across life stages.
• Kindbody: Kindbody is a US fertility and women's health platform offering virtual consultations, fertility testing, and reproductive care — directly comparable to Zoie's fertility consultations, fertility supplements, and home test kits.
• Zuri Health: Zuri Health is a Kenya-based digital health platform offering telemedicine, pharmacy delivery, and lab/test bookings across Africa — directly comparable as an African telehealth peer targeting similar outpatient virtual care use cases, though with broader (non-women-focused) scope.
• Nurx: Nurx is a US telehealth platform specializing in prescription contraception, STI testing, and women's health — directly comparable to Zoie's MyContraceptive and Emergency Contraception services and STI home test kits.
• Daye: Daye is a UK-based women's health brand offering at-home STI and vaginal microbiome testing plus period care products — directly comparable to Zoie's STI test kits and feminine/period care product lines in the D2C women's health category.

Regional players

• mPharma: mPharma is a Ghana-based pharmacy and patient management platform operating across multiple African countries — comparable as a regional African healthcare infrastructure peer supporting Zoie's pharmacy delivery and chronic medication fulfillment model.
• Vezeeta: Vezeeta is a Middle East and Africa digital healthcare booking and telehealth platform — comparable as a regional telehealth peer with similar booking, provider, and pharmacy referral flows serving emerging markets.

Emerging players

• Proov: Proov is a US-based at-home fertility and hormone testing brand — directly comparable to Zoie's at-home fertility and pregnancy test kits and fertility supplement bundles, focused on the same ovulation/hormone testing niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/zoiehealth

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoie Health