Discover Chiropractic - Bend Oregon

What Discover Chiropractic - Bend Oregon does

Discover Chiropractic is a private, founder-owned chiropractic wellness practice headquartered in Bend, Oregon, with a second office in Redmond. Founded in 2016 by Dr. AJ Garis, the practice operates dual retail/clinical locations serving Deschutes County and employs a six-doctor multi-disciplinary team plus three massage therapists. Its core offering is chiropractic care structured across three phases (Initial Intensive Care, Rehabilitative/Corrective Care, Wellness/Elective Care), supported by complementary services including multi-modality massage therapy (myofascial release, trigger point, sports rehab, Gua Sha, Swedish, and pregnancy massage), Hyperbaric Oxygen Therapy (HBOT), and nutritional supplements sold through a retail partnership with Thorne. Technology is limited to standard clinical equipment — advanced digital X-ray imaging for spine assessment, decompression therapy systems, and the ChiroTouch online scheduling portal — with no proprietary software or AI capabilities.

The practice generates revenue through a mix of fee-for-service care, insurance billing across 12+ major carriers (Aetna, BlueCross BlueShield, Cigna, Medicare, United Healthcare, etc.), monthly self-pay plans for uninsured patients, HBOT sessions, and supplement sales. Pricing is anchored by a $57 New Patient Special that bundles a discovery session, detailed examination, any necessary X-rays, and a 1-on-1 doctor's report. Customer acquisition is direct-to-consumer, driven by community reputation, word-of-mouth, 330+ five-star reviews, social media (Facebook, Instagram), email and SMS marketing, and community wellness workshops (Yoga for Balance, Inner Peace Workshops). Target segments include individuals with chronic pain, families seeking preventive wellness care, athletes, and auto/work injury patients — all served locally within Central Oregon with no disclosed plans to expand beyond the two existing offices.

Operationally, the firm remains lean and tightly held by Dr. Garis with no external institutional investment, no parent company, and no disclosed funding rounds. Its competitive position rests on local brand trust, a diversified multi-doctor clinical team, broad insurance participation, and a longitudinal three-phase care model that generates recurring patient relationships rather than transactional visits.

Name

Discover Chiropractic - Bend Oregon

Legal name

Discover Chiropractic

Website

https://discoverbendchiro.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Discover Chiropractic is a founder-owned, dual-location chiropractic wellness practice in Bend and Redmond, Oregon, offering chiropractic care, massage therapy, HBOT, and Thorne supplements across six-doctor teams to Bend-Redmond-area patients.

Ownership category

akta.pro rank

Product category

Chiropractic & Wellness Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO), Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG), Auto Injury & Personal Injury Chiropractic (Whiplash) (HSADALAH)

Keywords

• Chiropractic care services
• Spinal adjustment therapy
• Massage therapy services
• Hyperbaric oxygen therapy
• Wellness clinic services

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Chiropractic Services: Fee-for-service chiropractic care including initial consultations, examinations, X-rays, and ongoing adjustments. Services structured in three phases: Initial Intensive Care (pain management), Rehabilitative/Corrective Care, and Wellness/Elective Care.
2. Massage Therapy Services: Manual soft tissue therapy including myofascial release, trigger point, sports rehab, Gua Sha, Swedish massage, and pregnancy massage.
3. Hyperbaric Oxygen Therapy: HBOT sessions that increase oxygen delivery throughout the body to support tissue repair, inflammation reduction, and faster recovery.
4. Nutritional Supplements: Sale of Thorne supplements at office and online. Premium supplements designed to support healing, performance, and overall health.
5. Insurance Billing: Direct billing to insurance providers including Aetna, Bluecross Blueshield, Cigna, First Choice, Health Net, Medicare, Moda Health, Pacific Source, Providence, Tri-West, United Healthcare, UMR, auto insurance, and work comp.
6. Self-Pay Plans: Affordable personalized care plans for uninsured patients based on health goals, exam findings, and professional recommendations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Discover Chiropractic delivers hands-on chiropractic adjustments, soft-tissue massage therapy, hyperbaric oxygen therapy sessions, and nutritional supplement retail from two physical clinics in Bend and Redmond, Oregon. Care is structured into three phases (Initial Intensive Care, Rehabilitative/Corrective Care, and Wellness/Elective Care) and supported by advanced digital X-ray imaging and decompression therapy equipment. The practice also runs community wellness workshops such as Yoga for Balance and Inner Peace Workshops.

Product overview

Discover Chiropractic operates as a dual-location chiropractic wellness practice in Bend and Redmond, Oregon, offering an integrated approach to musculoskeletal and nervous system health. The core offering is Chiropractic Care, supported by complementary services including Massage Therapy, Hyperbaric Oxygen Therapy, and Nutritional Supplements from Thorne. The practice also offers a New Patient Wellness Package that serves as an entry point combining consultation, examination, imaging, and doctor consultation to establish personalized care plans. Services are delivered through an experienced multi-doctor team and are accessible via ChiroTouch online scheduling.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Care Natural, hands-on spinal alignment and nervous system care delivered through a three-phase model: Initial Intensive Care (pain management), Rehabilitative/Corrective Care, and Wellness/Elective Care. Relieves back, neck, and joint pain; improves posture and mobility; supports nervous system health; serves individuals, families, athletes, and injury-recovery patients in Central Oregon.
• Massage Therapy Targeted soft-tissue therapy using Myofascial Release, Trigger Point, Sports Rehab, Gua Sha, Swedish Massage, and Pregnancy Massage modalities to relieve tension, improve circulation, and support recovery. Provided by in-house massage therapists (Becky Snead, Steven Arrasmith, Bryan Cloud) at the Bend and Redmond clinics.
• Hyperbaric Oxygen Therapy (HBOT) Advanced oxygen therapy in which patients breathe 100% medical-grade oxygen at increased atmospheric pressure to increase blood flow, encourage tissue regeneration, decrease inflammation, and support faster recovery. Available at the Bend clinic.
• Nutritional Supplements (Thorne) Premium Thorne nutritional supplements sold at the office and online via a direct-order link to support joint, muscle, and nerve health, recovery, energy, and overall wellness, complementing chiropractic and care plans.
• New Patient Wellness Package Comprehensive discovery session for new patients priced at $57, including thorough consultation, detailed examination using advanced diagnostic technology, any necessary X-rays with digital imaging, and a 1-on-1 doctor's report to establish a personalized care plan.

Quantifiable outcome

• 500,000+ chiropractic adjustments performed
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ThornecoreOthersThorne is a premium supplement company providing personalized, scientific testing and solutions for individuals to live healthier for longer. Discover Chiropractic offers Thorne supplements at their office and provides a direct link for patients to order supplements online at https://www.thorne.com/u/DiscoverBendChiro. The partnership enables patients to access high-quality, research-backed nutritional supplements as part of their comprehensive wellness care plans.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Airrosti: Data-driven musculoskeletal care provider with multiple clinic locations focused on chiropractic, soft tissue, and rehab. Comparable insurance-billed treatment model and patient outcomes orientation to Discover.
• Chiro One Wellness Centers: Mid-to-large multi-location chiropractic + wellness practice group with multi-doctor teams and integrated service lines (adjustments, rehab, wellness). Operates a very similar phase-based care model and brand positioning to Discover across multiple U.S. geographies.
• AlignLife: Franchise combining chiropractic care with functional medicine and nutritional supplements (similar to Discover's Thorne partnership). Direct overlap on service mix and target demographic of wellness-minded families.
• Tuck Chiropractic Clinic: Multi-location regional chiropractic practice offering adjustments, rehab, and wellness. Same multi-doctor, multi-site private practice structure as Discover with comparable scale and integrated service mix.
• The Joint Chiropractic: National walk-in chiropractic franchise with high-volume, single-visit model. Differs in retail walk-in positioning but directly competes for chiropractic patients in shared geographies.
• HealthSource Chiropractic: Franchise chiropractic network combining adjustments with rehab, weight loss, and wellness services. Multi-doctor, multi-location model with similar integrated wellness + insurance-billed positioning to Discover.
• 100% Chiropractic: Family-focused chiropractic franchise with multi-doctor practices offering adjustments, massage, and wellness services. Comparable target segments (families, children, athletes) and similar fee-for-service + insurance billing model.

Emerging players

• Massage Heights: Multi-location massage therapy franchise offering therapeutic and recovery massage services. Partial overlap with Discover's massage therapy revenue stream and similar target demographic of wellness-minded adults.

Broad incumbents

• LifeClinic at Life Time: Chiropractic and recovery services embedded within Life Time Fitness health clubs. Large-platform competitor offering overlapping services (chiropractic, massage, recovery) within a fitness member base.
• ATI Physical Therapy: Large outpatient musculoskeletal and physical therapy provider with broader service portfolio (PT, sports medicine, hand therapy). Represents a scaled, well-capitalized competitor/adjacent that could enter Discover's market with integrated chiro-like services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/discoverchiropracticoregon
• Instagraminstagram.com/discoverchiropracticoregon
• LinkedInlinkedin.com/company/discover-chiropractic---bend-oregon

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Discover Chiropractic - Bend Oregon