Divadlo Marianny Arzumanové, z.s.

What Divadlo Marianny Arzumanové, z.s. does

Divadlo Marianny Arzumanové, z.s. (Divadlo MA) is an independent nonprofit theater company based in Prague, founded in 2013 by Russian-born actress and director Marianna Arzumanova. It operates as a registered association (zapsaný spolek / z.s.) with a small core team of 6 employees and produces live theatrical performances across multiple Prague venues, including its own home stage at Žitná 41, Divadlo v Celetné, Grotta in Grébovka (site of its annual summer festival), and Studio Ypsilon.

The company's repertoire centers on original and biographical productions (e.g., "Být Marlene Dietrich," "Address Unknown," "Gramophone," "Ošklivec"), performed in Czech with select English-language productions targeting Prague's expatriate audience. The artistic identity is anchored by the founder's personal brand and credentials (GITIS Moscow, DAMU Prague), and the company holds the artistic patronage of world-renowned pianist Evgeny Kissin. There is no proprietary technology platform; ticketing is distributed via the third-party GoOut platform.

The business model combines ticket sales with a diversified set of revenue lines: donations, Club MA membership (1,000 CZK per season), acting courses (4,500 CZK), venue rental, and seasonal festival programming. The organization is institutionally partnered with AMU (Academy of Performing Arts in Prague) and operates as a small-scale arts nonprofit rather than a commercial enterprise.

Name

Divadlo Marianny Arzumanové, z.s.

Legal name

Divadlo Marianny Arzumanové, z.s.

Website

https://divadloma.cz

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Divadlo Marianny Arzumanové is a Prague-based independent nonprofit theater company founded in 2013, producing original Czech and English-language live performances across multiple venues, complemented by acting courses, a membership club, donations, and an annual summer festival.

Ownership category

akta.pro rank

Product category

Performing Arts Theater

NAICS

Theater Companies and Dinner Theaters (71111), Dance Companies (711120)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater, Musicals & Performing Arts (THAJAFAB)

akta.pro secondary industries

Dance Theatre (Narrative/Experimental) (MPAGADAC), Touring Theatre Productions (MPAGABAC), Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

Keywords

• Live theatrical productions
• Performing arts theater
• Acting courses
• Summer theater festival
• Theater venue rental

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Primary revenue stream. The theater sells tickets to live performances at its own venue, Grotta in Grébovka, Divadlo v Celetné, and guest venues across Prague. Tickets are available via the GoOut platform and at the door. Pricing ranges from standard to premium depending on the venue and production.
2. Tax-Deductible Donations: The theater accepts donations from individuals and businesses, which are tax-deductible under Czech law (up to 30% of taxable income base for legal entities, up to 2% or 1,000 CZK minimum for individuals). Donors receive a donation confirmation for tax purposes.
3. MA Club Membership: The theater offers a 'Club of Divadlo MA' membership for 1,000 CZK per theater season. Benefits include two tickets to any performance, free invitations to two 'behind the scenes' evenings with actors, two glasses of wine at those events, discounted venue rental, and access to exclusive theater insider information.
4. Acting Courses and Workshops: The theater offers a 'Basics of Acting' course based on the Stanislavsky method, priced at 4,500 CZK for 10 workshops (120 minutes each), with an early-bird discount of 3,500 CZK for the first four registrants. Courses are held near Náměstí Míru, Prague 2.
5. Venue Rental: The theater rents out its own venue space at Žitná 41 and potentially Grotta for private events, with discounted rates offered to club members.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Divadlo MA stages original live theatrical productions at its own Prague venue at Žitná 41 and partner venues (Divadlo v Celetné, Grotta in Grébovka, Studio Ypsilon), built on a signature blend of the Stanislavsky acting method, Argentine tango choreography, and multilingual/non-verbal staging. Beyond performances, the theater sells paid Stanislavsky-based acting courses, annual club memberships with performance access and exclusive events, and rents its venue for private events.

Product overview

Divadlo Marianny Arzumanové is an independent Prague theater company founded in 2013, operating as a single unified theater entity with multiple production offerings. The core product is live theatrical performances staged at venues including Divadlo v Celetné, Grotta in Grébovka, and their own stage at Žitná 41. The theater produces original plays written and directed by Marianna Arzumanova, including 'Buenos Aires Final Destination', 'Gramophone', '13 Faces of a Woman', and adaptations like 'To Kill a Dragon' and 'Address Unknown'. Supporting offerings include acting courses based on the Stanislavsky method and a membership club program. The annual summer festival 'Letní divadlo v Grébovce' brings outdoor performances to Grotta. Productions frequently incorporate music, dance (particularly Argentine tango), and non-verbal theatrical elements.

Differentiator

Problem solved

Functional benefit

Brands

• Klub Divadla MA: Friends club offering discounted tickets and exclusive events behind the scenes for members.
• Letní divadlo v Grébovce
• Kurzy herectví

Products and services

• Theatrical Productions (Repertoire) Original live theatrical performances including 'Buenos Aires, Final Destination!', 'Gramophone', 'Address Unknown', 'To Kill a Dragon', 'Dangerous Corner', 'Polyphony.Chekhov.Cz', '13 Faces of a Woman', 'Don Giovanni', 'Ošklivec', 'Jak je důležité míti... Oscara', and others, staged at Divadlo MA's own venue at Žitná 41, Divadlo v Celetné, Grotta in Grébovka, and Studio Ypsilon, aimed at Prague theater-goers, the expatriate community, and culturally engaged adult audiences.
• Basics of Acting Course A 10-workshop acting course (120 minutes each) teaching the Stanislavsky method covering stage attention, muscle freedom, imagination, physical mood, communication, and partner work, priced at 4,500 CZK with an early-bird discount of 3,500 CZK for the first four registrants, held near Náměstí Míru in Prague 2 for amateur and professional acting students.
• Club of Divadlo MA Membership Annual membership program for 1,000 CZK per theater season providing two tickets to any performance, free invitations to two behind-the-scenes evenings with actors and two glasses of wine, discounted venue rental, and access to exclusive theater insider information.
• Letní Divadlo v Grébovce (Summer Theater Festival) Annual outdoor summer theater festival at Grotta in Havlíčkovy sady (Grébovka), Prague 2, running for the 7th edition in 2026 with 20 evenings and five productions, organized under the auspices of Prague 2 municipal district and the Nadace Život umělce foundation.
• Theater Concert Concert featuring songs from Divadlo MA performances, original compositions, and favorite pieces ranging from classics to pop, performed as a season finale.

Quantifiable outcome

• Repeatedly sold-out performances since its founding in 2013
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Evgeny KissincoreStrategic or Co-development PartnerMaestro Evgeny Kissin, the world-renowned pianist, serves as the artistic patron of Divadlo MA. He has provided the musical score for the production 'Gramophone' and endorsed the theater's mission. His patronage is prominently featured across all theater communications and lends significant international prestige to the company.
• AMU (Akademie múzických umění)coreStrategic or Co-development PartnerThe production 'Být Marlene Dietrich' was created in cooperation with and with financial support from AMU (Academy of Performing Arts in Prague), one of the Czech Republic's premier arts universities.
• MČ Praha 2 (Prague 2 Municipal District)minorGTM or Marketing PartnerThe Letní Grébovka summer festival is organized under the auspices and with support of Prague 2 municipal district as a charitable cultural event for citizens.
• Nadace Život umělce (Artist's Life Foundation)minorGTM or Marketing PartnerThe summer festival and select productions receive support and patronage from the Nadace Život umělce foundation, which supports artists and cultural projects.
• Ministry of Culture of the Czech RepubliccoreGTM or Marketing PartnerThe production 'Gramophone' is held under the auspices of the Ministry of Culture of the Czech Republic, the Jewish Community of Prague, and the Embassy of the State of Israel in the Czech Republic.
• Jewish Community of PragueminorGTM or Marketing PartnerThe Jewish Community of Prague is listed as a patron of the 'Gramophone' production, along with the Embassy of the State of Israel.
• Embassy of the State of Israel in the Czech RepublicminorGTM or Marketing PartnerThe Embassy of the State of Israel is listed as a patron of the 'Gramophone' production.
• Divadlo v CeletnécoreChannel Partner/ Reseller/ DistributorDivadlo MA performs regularly at the Divadlo v Celetné venue in Prague 1, which serves as one of its primary performance locations alongside its own venue at Žitná 41.
• GoOutcoreChannel Partner/ Reseller/ DistributorGoOut is the primary ticketing platform used by the theater for all performance ticket sales across its various venues.
• AND ČR (Aliance nezávislých divadel / Alliance of Independent Theaters)minorStrategic or Co-development PartnerDivadlo MA is a member of AND ČR, the Alliance of Independent Theaters in the Czech Republic, which represents and supports independent theater companies.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Dejvické divadlo: Prague independent theater known for contemporary original productions and sold-out runs. Comparable as a small-ensemble Prague company with a focus on author-driven contemporary drama and a loyal repeat audience.
• Studio Ypsilon: Established independent Prague theater where Divadlo MA regularly performs as a guest company (e.g., Ošklivec, Běh života). Directly comparable as a small-ensemble Prague theater producing original work with an established loyal audience.
• Divadlo Archa: Independent Prague theater focused on contemporary international and Czech productions. Comparable as a venue producing original multilingual theater and hosting touring international artists.
• Laterna magika: Prague-based theater combining live performance, dance, and film projection. Comparable to Divadlo MA due to its hybrid physical/multimedia performance approach and Prague-based touring model.
• RockOpera Praha: Prague-based alternative theater known for original rock-opera productions combining music and performance. Comparable as a small original-focused Prague company with a niche artistic identity (a former employer of Divadlo MA's production manager Jiří Valeš).
• Divadlo v Celetné: Prague 1 venue where Divadlo MA performs as a resident/guest company. Closely comparable as a small independent Prague stage hosting original contemporary theater in intimate settings.

Broad incumbents

• Cirque du Soleil: Globally renowned performance company whose non-verbal physical shows parallel Divadlo MA's multilingual/non-verbal format. Comparable in the use of physical theater and dance (including Latin dance-adjacent movement) as a language-agnostic artistic vehicle, though vastly larger in scale.
• Divadlo Na Vinohradech: Municipal theater in Prague with an established resident ensemble. Comparable as a Prague theater producing a mix of contemporary and classical repertoire, but with municipal backing and significantly larger scale.
• Národní divadlo: The Czech National Theatre — the largest and most prestigious theater institution in Prague. Comparable as a Prague-based theater operator, but vastly larger with state backing and a broader classical and contemporary repertoire.

Others

• MeetFactory: Prague-based independent arts center hosting performances, exhibitions, and concerts. Comparable as a node in the Prague independent arts ecosystem and venue-based programming supporting small theater companies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCr3M65-Fcyk14h7ZMh5xmWw
• Facebookfacebook.com/divadloMariannyArzumanove
• Instagraminstagram.com/divadloma.cz
• LinkedInlinkedin.com/company/divadlo-marianny-arzumanov%C3%A9-z-s

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Divadlo Marianny Arzumanové, z.s.