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DIYA Robotics [Do It Yourself Academy]
DIYA Robotics (Do It Yourself Academy) is an India-based STEM education provider founded in 2013 that delivers coding, robotics, and AI courses to children aged 5–16 through direct enrollment, school partnerships, and franchise programs, serving over 20,000 students across 10+ countries.
- Company typePrivate
- Founded2013
- HeadquartersChennai, India
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What DIYA Robotics [Do It Yourself Academy] does
DIYA Robotics, operating under the trade name Do It Yourself Academy and legal entity DIYA Edulabs, is an India-based STEM education provider founded in 2013 and headquartered in Chennai, with an additional Bengaluru office and a reported headcount of 53. The company delivers technology education to children aged 5–16 across coding, robotics, artificial intelligence, animation, game design, app development, 3D printing, and cybersecurity. It anchors its curriculum on a proprietary pedagogy called TechXploration and proprietary frameworks including CoRE (Center of Robotics Excellence) and ASAT, while leveraging third-party platforms such as MIT's Scratch and Cognimates alongside its own custom-designed hardware kits (Electro-Tinkerer, OTTO biped robot). Graduating students are eligible for NCC UK certification, embedding an internationally branded credential into the learning pathway.
The business operates a four-channel revenue model. Direct-to-consumer course fees are priced in the Rs. 7,999–9,000 range; a B2B institutional channel is delivered through 150+ partner schools; a multi-tier franchise/licensing program extends the model to licensee operators; and international immersion programs are run in the UK, US, Singapore, and Australia. To date, the company reports having trained over 20,000 children across 10+ countries, with students from Malaysia cited specifically. It also runs recurring competition and seasonal products (Innovation League '25, IGNITZ 2K25, SummerCamp 2026) and marketing-driven flagship events such as its 2025 world-record coding session on YouTube.
DIYA is founder-owned, bootstrapped, and privately held, with Udhay Shankar as founder and Latika Rangaraj as COO. The company has not disclosed external funding. Named institutional touchpoints include M S Ramaiah Vidyaniketan, Anna University, and an INTEL community outreach partnership, alongside NCC UK as the certification partner.
DIYA Robotics [Do It Yourself Academy] firmographics
Firmographics- Name
- DIYA Robotics [Do It Yourself Academy]
- Legal name
- DIYA Edulabs
- Website
- https://diyalabs.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DIYA Robotics (Do It Yourself Academy) is an India-based STEM education provider founded in 2013 that delivers coding, robotics, and AI courses to children aged 5–16 through direct enrollment, school partnerships, and franchise programs, serving over 20,000 students across 10+ countries.
- Ownership category
- akta.pro rank
DIYA Robotics [Do It Yourself Academy] industry classification
Industry- Product category
- Children's STEM Coding & Robotics Education
- NAICS
- All Other Schools and Instruction (61169), Computer Training (611420), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Robotics Learning Platforms (EDAFANAB)
- akta.pro secondary industries
- Educational & Hobby Robotics Kits (Consumer) (CRACARAG), Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG), Competition Robotics Teams & Coaching (FLL/FTC/FRC, VEX) (EDAMADAE), Teacher Training & Curriculum Providers (Robotics/Maker Education) (EDAMADAM)
Keywords
Where DIYA Robotics [Do It Yourself Academy] is headquartered
LocationHeadquarters
- HQ city
- Chennai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
DIYA Robotics [Do It Yourself Academy] business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Online Course Fees: Individual course enrollments for children covering coding, robotics, animation, AI, and other technology programs. Sessions include 2 per week (60-minute Mentor-Led + Self-Paced)
- Franchise/Partner Programs: Multiple partnership tiers (Outreach Partner, Digi-Preneur, Home-Preneur, After School Activity Partner, Implementation Partner, National Partner) generating revenue through franchise fees and revenue sharing
- Institutional/School Programs: Year-long on-campus programs in robotics, AI, ML, 3D printing, IoT and Industrial Automation for schools and colleges with dedicated CoRE facilities
- International Immersion Programs: Overseas technology immersion programs for students in Grade 6+ visiting UK, USA, Singapore, or Australia with international experts and future-tech company visits
- Event Registration & Competitions: Registration fees for competitions like DIYA Innovation League and IGNITZ, with prize pools
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Individual Course Enrollment |
| Other | One time/ perpetual license | Group Enrollment Discount |
| Unit Pricing | One time/ perpetual license | Competition Registration |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
DIYA Robotics [Do It Yourself Academy] product offering
Product offeringCore offering
DIYA Robotics delivers online and on-campus STEM/coding/robotics education programs for children aged 5-16, covering animation, AI, electronics, app development, 3D modeling, and bi-ped robot programming. Programs are delivered through a hybrid Learning Management System that pairs self-paced content with live 1:1 mentor-led sessions, supplemented by custom robotics kits and on-campus Center of Robotics Excellence (CoRE) facilities. Courses carry international NCC UK certification and target both individual learners (parents and children) and institutional buyers (K-12 schools, colleges, and edupreneur franchise partners).
Product overview
DIYA (Do It Yourself Academy) is an ed-tech company offering a comprehensive suite of coding, robotics, and technology courses for children aged 5-16. The portfolio includes core educational courses (Illustrious Animator using Scratch/MIT, AI Gusto using Cognimates/MIT Media Lab, Electro-Tinkerer, App Wizard, Bot Prodigy, Droid Crafter), robotics kits (Bi-Ped Botists/OTTO), and seasonal programs (SummerCamp). Programs are delivered through international certification partnerships with NCC UK, featuring hybrid learning with TechXploration methodology combining self-paced videos and mentor-led sessions. The company also operates competition events (DIYA Innovation League, IGNITZ), on-campus Center of Robotics Excellence programs for schools, and international immersion programs, creating a complete ecosystem from foundational coding education through advanced robotics and AI skills.
Differentiator
Problem solved
Functional benefit
Brands
- DIYA Innovation League: Annual innovation competition for students in Robotics, Innovation, and STEM with prize pool of Rs 1,00,000
- IGNITZ
- Centre of Robotics Excellence (CoRE)
- TechXploration (TXI)
Products and services
- Illustrious Animator Animation and game design course using Scratch by MIT. Children learn coding fundamentals by creating interactive stories, animations, and games while strengthening programming concepts. Targeted at school-age learners.
- AI Gusto (Artificial Intelligence Course) AI and machine learning course using the Cognimates platform from MIT Media Lab. Students learn speech recognition, image recognition, chatbot creation, and deploy AI algorithms for intelligent decision-making in real-world applications. Targeted at children aged 10+.
- Electro-Tinkerer Electronics course using the DIYA Electro-Tinkerer kit. Children build electronic projects and program controllers for decision-making and user interaction, understanding how real-world machines work via Problem-Based Learning. Targeted at children aged 7-10+.
- Budding Animator Entry-level animation course for younger children (age 5-7), introducing storytelling, cause-and-effect events, storyboard creation, and basic coding concepts through interactive learning.
- Savvy Wonderer Course for children aged 5-7 focusing on early technology exposure and foundational skills development through age-appropriate hands-on learning activities.
- Droid Crafter Robotics course for children aged 10+ focusing on robot construction, programming, and practical applications of robotics technology.
- Digi-Guardian Cybersecurity course teaching children about online safety, ethical hacking concepts, and protecting digital assets.
- 3D Technocrat 3D modeling and printing course where students learn to design and create 3D printed projects including keychains and other objects using 3D printing technology.
- Bot Prodigy Advanced coding and robotics course for children, positioning the Bot Prodigy as a coding buddy for future tech enthusiasts.
- Program Propeller Programming fundamentals course introducing children to coding concepts, algorithms, and conditional statements.
- App Wizard Android app development course teaching students to develop customer-centric, use-case specific mobile apps ranging from productivity to entertainment, building on modern smartphone technology.
- Blossoming Roboteer Robotics course where students build practical applications of robots helping in various walks of life — floor cleaning robots, automated warehouse delivery systems, wheeled and automated robots for patient support, defense, and futuristic industries.
- Bi-Ped Botists (OTTO / OTTO Bot) Robotics Kit Interactive programmable bi-ped robot kit. Students assemble a 3D-printed robot body, wire electronics, and code functions including walking, dancing, obstacle detection, emotion display, and LED matrix messaging using Arduino.
- Center of Robotics Excellence (CoRE) On-campus robotics center program for K-12 schools providing full-time professional technology experts, DIYA-designed robotic kits, 70% practical / 30% theory learning, and a year-end expo. Sold as a year-long institutional partnership.
- International Immersion Programs Overseas technology immersion programs for students in Grade 6 and above, traveling to UK, USA, Singapore, or Australia to interact with international experts, build projects, and visit future-tech companies alongside local sightseeing activities.
- Edu-Preneur Partnership Programs (Franchise Network) Multi-tier partnership program including Outreach Partner, Digi-Preneur (home-based), Home-Preneur (after-school ELC), After School Activity Partner (ASAP), Implementation Partner, and National Partner tiers for edupreneurs to operate DIYA-branded coding and robotics education businesses under license.
- DIYA Innovation League '25 Annual multi-event competition platform featuring Robo Vortix (robotics), Techno Central (quiz, poster, oration), and IGNITZ (innovation challenge) for students to showcase STEM skills. Prize pool of Rs.1,00,000; registration fee Rs.500/student; conducted in partnership with M S Ramaiah Vidyaniketan.
- IGNITZ Innovation Challenge Children's Day online project exhibition where students from Grades 1-10 develop STEM-based innovative models addressing UN Sustainable Development Goals and showcase creativity via video presentations. Free registration, with prizes and e-certificates.
- SummerCamp Seasonal intensive learning program featuring multiple courses — Electro-Tinker, Blossoming Roboteer, Illustrious Animator, App Wizard, Bi-Ped Botists, and Artificial Intelligence — in online and offline formats with hands-on learning.
Quantifiable outcome
- 70% Practical and 30% Theory-based student-centric hands-on learning
- +2 more outcomes
Companies that use DIYA Robotics [Do It Yourself Academy]
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
DIYA Robotics [Do It Yourself Academy] technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature5 records
DIYA Robotics [Do It Yourself Academy] partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- National Computing Centre (NCC), UKcoreInternational certification partner ensuring global standards of education through guided learning. DIYA's online courses are internationally certified by NCC, UK, providing students with globally recognized credentials accepted across industries and countries.
- INTELflagshipCommunity outreach initiative partnership where DIYA conducted workshops for 100+ college-going women on IoT and AI as part of INTEL's diversity in engineering program. INTEL promotes diversity in engineering through tech skilling initiatives.
- International Education Providers (UK, US, Singapore, Australia)corePartnerships with leading education providers in UK, US, Singapore, and Australia enable DIYA to provide international certification and immersion programs. Students receive certifications from these countries based on courses completed.
- M S Ramaiah VidyaniketancoreSchool partnership powering DIYA Innovation League '25 competition event. M S Ramaiah Vidyaniketan hosts the event providing venue and student participation for robotics and STEM competitions.
- 150+ Partner SchoolscoreSchools across India and internationally have partnered with DIYA to establish Center of Robotics Excellence (CoRE) on campus. Schools receive year-long programs, professional technology experts, and access to DIYA's curriculum and robotics kits.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
DIYA Robotics [Do It Yourself Academy] competitors and assessment
Company assessmentDirect peers
- Wonder Workshop: US-based educational robotics company (Dash, Dot, Cue) selling programmable robot kits and curriculum to schools and consumers; closely matches DIYA's kit + curriculum + school model.
- Cuemath: Indian K-12 math and coding platform with a strong franchise/teacher network; comparable in customer base, online + offline hybrid delivery, and franchise-led distribution.
- Tynker: Global kids coding platform with block-based programming curriculum and school partnerships; comparable to DIYA's online coding courses and K-12 institutional channel.
- Young Engineers: Global STEM/robotics enrichment franchise for children using proprietary kits and curriculum; closely mirrors DIYA's franchise-led expansion model and age 5–16 target.
- STEMROBO: India-focused STEM and robotics education company providing kits, curriculum, and school programs; directly comparable to DIYA's robotics kits + school CoRE model.
- WhiteHat Jr (BYJU'S): India-based kids coding platform offering 1:1 live coding classes, directly competing with DIYA in the same target segment (children, online coding, international curriculum framing).
Emerging players
- Code.org: Nonprofit promoting K-12 computer science education with free block-based curriculum; comparable in target audience and pedagogical approach but offers no paid kits or paid mentorship layer.
- Sphero: Programmable educational robot maker (BB-8, Sphero BOLT, indi) selling into schools and consumers; comparable in robotics kit + curriculum model for K-12 STEM.
Broad incumbents
- LEGO Education: Global incumbent in educational robotics with LEGO-based kits, lesson plans, and school partnerships; competes for the same school robotics budget as DIYA's CoRE program at much larger scale.
Regional players
- Robomate: India-focused STEM/robotics education provider with school partnerships and lab setups; comparable to DIYA's school CoRE and curriculum offerings within the same Indian K-12 segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
DIYA Robotics [Do It Yourself Academy] social profiles
Digital presenceDIYA Robotics [Do It Yourself Academy] compliance and trust
Trust signalCompliance1 record
DIYA Robotics [Do It Yourself Academy] financial estimates
Financial estimateRevenue estimate
Valuation estimate
DIYA Robotics [Do It Yourself Academy] leadership team
Management profileNumber of profiles
Profiles2 records
DIYA Robotics [Do It Yourself Academy] funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DIYA Robotics [Do It Yourself Academy] M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DIYA Robotics [Do It Yourself Academy]
What does DIYA Robotics [Do It Yourself Academy] do?
DIYA Robotics delivers online and on-campus STEM/coding/robotics education programs for children aged 5-16, covering animation, AI, electronics, app development, 3D modeling, and bi-ped robot programming. Programs are delivered through a hybrid Learning Management System that pairs self-paced content with live 1:1 mentor-led sessions, supplemented by custom robotics kits and on-campus Center of Robotics Excellence (CoRE) facilities. Courses carry international NCC UK certification and target both individual learners (parents and children) and institutional buyers (K-12 schools, colleges, and edupreneur franchise partners).
Is DIYA Robotics [Do It Yourself Academy] a public or private company?
DIYA Robotics [Do It Yourself Academy] is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DIYA Robotics [Do It Yourself Academy] founded?
DIYA Robotics [Do It Yourself Academy] was founded in 2013. It employs 51 to 100 people.
Where is DIYA Robotics [Do It Yourself Academy] based?
DIYA Robotics [Do It Yourself Academy] is headquartered in Chennai, India, in the Asia region.
How does DIYA Robotics [Do It Yourself Academy] make money?
Five revenue lines are on record. Online Course Fees are the primary driver. The others are franchise/Partner Programs, institutional/School Programs, international Immersion Programs and event Registration & Competitions.
Who are DIYA Robotics [Do It Yourself Academy]'s main competitors?
Direct peers on record are Wonder Workshop, Cuemath, Tynker, Young Engineers, STEMROBO and WhiteHat Jr (BYJU'S). Emerging players are Code.org and Sphero. LEGO Education is listed as a broad incumbent. Robomate is listed as a regional player.
Does DIYA Robotics [Do It Yourself Academy] have an API?
No public API is recorded for DIYA Robotics [Do It Yourself Academy].
What industry is DIYA Robotics [Do It Yourself Academy] in?
DIYA Robotics [Do It Yourself Academy]'s product category is Children's STEM Coding & Robotics Education. Its primary akta.pro industry code is EDAFANAB, Robotics Learning Platforms, with a secondary code of CRACARAG, Educational & Hobby Robotics Kits (Consumer). Its NAICS code is 61169 and its SIC code is 8200.