Supermarket
DMart Ready is the online grocery and household essentials platform of Avenue E-Commerce Limited, serving value-conscious Indian households across 13 states via website, mobile app, and a network of Pick Up Points in 11 cities.
- Company typePrivate
- Founded-
- HeadquartersBangalore, Karnataka, India
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Supermarket does
DMart Ready is the direct-to-consumer online grocery and household essentials platform operated by Avenue E-Commerce Limited (AEL), the digital arm of the DMart retail chain. The company sells groceries, dairy, personal care, cleaners, bath utility, Pooja Needs, and seasonal/festive merchandise through a website (dmart.in) and native Android/iOS apps, with customers able to choose home delivery or collection from designated Pick Up Points. As of the input data, the Pick Up Point network spans 11 Indian cities — Mumbai, Navi Mumbai, Thane, Pune, Bangalore, Hyderabad, Vadodara, Indore, Bhopal, Ahmedabad and Surat — and operations extend across 13 Indian states and union territories including Maharashtra, Karnataka, Telangana, Andhra Pradesh, Tamil Nadu, Gujarat, Madhya Pradesh, Rajasthan, Chhattisgarh, Uttar Pradesh, Punjab, Haryana and Delhi.
The underlying platform is a standard e-commerce storefront with category navigation, promotional campaign banners, curated seasonal collections, and integrated payments via Visa, Mastercard, American Express, RuPay, and Cash on Delivery. No proprietary technology stack, AI/ML features, patents, or third-party platform integrations beyond payment processors are disclosed. The company is a privately held Indian private limited company with corporate headquarters at Powai, Mumbai, and falls within a 1,001–5,000 employee headcount band.
The business model is transaction-based retail: revenue is generated per order from value-conscious Indian households seeking affordable groceries and daily essentials, with no disclosed subscription tiers or enterprise contracts. The core go-to-market proposition combines the parent DMart brand's 'Best Prices' / 'Daily Savings' positioning with the convenience of online ordering and Pick Up Point flexibility, while promotional campaigns (Great Kitchen Fest, Half Price Store, Clearance Sale) and seasonal collections (Raksha Bandhan, Shravan) drive repeat engagement. No funding rounds, M&A activity, partnerships beyond payment processors, management team details, or quantified revenue figures are disclosed in the input data, limiting visibility into financial scale and corporate development trajectory.
Supermarket firmographics
Firmographics- Name
- Supermarket
- Legal name
- Avenue E-Commerce Limited
- Website
- https://dmart.in
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- DMart Ready is the online grocery and household essentials platform of Avenue E-Commerce Limited, serving value-conscious Indian households across 13 states via website, mobile app, and a network of Pick Up Points in 11 cities.
- Ownership category
- akta.pro rank
Supermarket industry classification
Industry- Product category
- Online Grocery Retail
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Grocery and Convenience Retailers (4451)
- SIC
- Retail-Grocery Stores (5411)
- akta.pro primary industry
- Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)
Keywords
Where Supermarket is headquartered
LocationHeadquarters
- HQ city
- Bangalore, Karnataka
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Supermarket business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Product Sales - Online Grocery: Revenue generated through direct sales of groceries, daily essentials, household items, personal care products, and seasonal merchandise through the DMart Ready e-commerce platform.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Supermarket product offering
Product offeringCore offering
DMart Ready, operated by Avenue E-Commerce Limited, is an online grocery and household essentials platform serving Indian consumers. Customers place orders via the dmart.in website or the DMart Ready mobile app (Android/iOS) and receive items through home delivery or by collecting them from designated DMart Ready Pick Up Points across 11 Indian cities including Mumbai, Navi Mumbai, Thane, Pune, Bangalore, Hyderabad, Vadodara, Indore, Bhopal, Ahmedabad, and Surat. The platform features promotional campaigns such as Great Kitchen Fest, Daily Savings, Half Price Store, and Clearance Sale, and offers product categories spanning dairy, tea, soft drinks, cleaners, bath soaps, toothpaste, shampoos, pooja needs, towels, bath utility, and coffee.
Product overview
DMart Ready is a single unified e-commerce platform operated by Avenue E-Commerce Limited (AEL), offering online grocery, daily essentials, and household items delivery services. The platform provides home delivery as well as pickup point collection options, serving customers across multiple cities including Mumbai, Navi Mumbai, Thane, Pune, Bangalore, Hyderabad, Vadodara, Indore, Bhopal, Ahmedabad, and Surat. The service features various promotional campaigns (Great Kitchen Fest, Daily Savings, Half Price Store, Clearance Sale) and seasonal collections (Raksha Bandhan, Shravan fruits/vegetables, fasting snacks).
Differentiator
Problem solved
Functional benefit
Products and services
- DMart Ready Online grocery and household essentials shopping platform offering home delivery and pickup point collection across 11 Indian cities, targeting value-conscious Indian households seeking affordable groceries and daily essentials.
Companies that use Supermarket
Customer profileSegments1 record
Ideal customer profiles1 record
Supermarket technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Supermarket partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Supermarket competitors and assessment
Company assessmentDirect peers
- JioMart: Reliance Retail's online grocery platform offering wide-assortment grocery delivery across India. Competes with DMart Ready in the same value-conscious segment with the backing of India's largest retailer.
- Swiggy Instamart: Quick-commerce vertical of Swiggy delivering groceries and essentials in 15–30 minutes. Competes head-to-head with DMart Ready in overlapping Indian metros with broader assortment and faster delivery.
- Zepto: Well-funded quick-commerce startup delivering groceries in 10 minutes across Indian metros. Directly competes with DMart Ready for urban value-conscious grocery shoppers via superior delivery speed.
- Blinkit: Zomato-owned quick-commerce platform offering 10-minute grocery delivery across India. Directly competes with DMart Ready in the same online grocery category with broader geographic reach and instant delivery.
- Amazon Fresh (India): Amazon India's online grocery delivery service offering scheduled slots and same-day delivery. Competes with DMart Ready for urban grocery shoppers with Prime-linked loyalty and deep assortment.
- Flipkart Supermart: Flipkart's online grocery vertical offering scheduled delivery of groceries and household essentials. Targets the same value-conscious Indian households as DMart Ready.
- BigBasket: Tata-owned online grocery platform offering scheduled and same-day delivery of groceries and household essentials. Directly comparable in assortment, customer base, and category to DMart Ready.
Emerging players
- Nature's Basket: Premium grocery e-commerce platform owned by Spencer's / RP-Sanjiv Goenka Group. Comparable online grocery operator with physical-store pickup and delivery hybrid model, though focused on premium rather than value segments.
- Spencer's Online: Spencer's Retail's online grocery channel operating from its physical store base. Comparable as a hybrid offline-plus-online grocery retailer targeting urban Indian consumers, though smaller in scale than DMart Ready.
Broad incumbents
- Reliance Smart Bazaar Online: Digital channel of Reliance Retail's Smart Bazaar hypermarket chain. Comparable as an established omnichannel grocery retailer, though it serves a broader portfolio of categories beyond DMart Ready's grocery-focused assortment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Supermarket social profiles
Digital presenceSupermarket financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supermarket leadership team
Management profileNumber of profiles
Supermarket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supermarket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supermarket
What does Supermarket do?
DMart Ready, operated by Avenue E-Commerce Limited, is an online grocery and household essentials platform serving Indian consumers. Customers place orders via the dmart.in website or the DMart Ready mobile app (Android/iOS) and receive items through home delivery or by collecting them from designated DMart Ready Pick Up Points across 11 Indian cities including Mumbai, Navi Mumbai, Thane, Pune, Bangalore, Hyderabad, Vadodara, Indore, Bhopal, Ahmedabad, and Surat. The platform features promotional campaigns such as Great Kitchen Fest, Daily Savings, Half Price Store, and Clearance Sale, and offers product categories spanning dairy, tea, soft drinks, cleaners, bath soaps, toothpaste, shampoos, pooja needs, towels, bath utility, and coffee.
When was Supermarket founded?
Supermarket was founded in -1. It employs 1,001 to 5,000 people.
Where is Supermarket based?
Supermarket is headquartered in Bangalore, Karnataka, India, in the Asia region.
How does Supermarket make money?
One revenue line is on record: product Sales - Online Grocery.
Who are Supermarket's main competitors?
Direct peers on record are JioMart, Swiggy Instamart, Zepto, Blinkit, Amazon Fresh (India), Flipkart Supermart and BigBasket. Emerging players are Nature's Basket and Spencer's Online. Reliance Smart Bazaar Online is listed as a broad incumbent.
Does Supermarket have an API?
No public API is recorded for Supermarket.
What industry is Supermarket in?
Supermarket's product category is Online Grocery Retail. Its primary akta.pro industry code is BPAMAGAF, Grocery, Food & Essentials Commerce Platforms. Its NAICS code is 445110 and its SIC code is 5411.