dMN

What dMN does

DMN, operating under the legal entity DEMAIN SARL (RCS Paris n°492 730 080), is a privately held Parisian luxury women's tailoring brand headquartered at 8 Avenue d'Eylau, 75116 Paris. The company designs, sources, and sells high-end ready-to-wear women's apparel — blouses, tops, jackets, trousers, dresses, coats, skirts, and knitwear — priced from €230 for entry knitwear up to €990 for premium coats, with most jackets and dresses concentrated in the €690-€890 band. The brand emphasizes Parisian tailoring heritage combined with Italian luxury fabrics from Thomas Mason, Albini Group, and Loro Piana, targeting professional urban women seeking versatile everyday luxury rather than occasion-only pieces.

Underlying technology is a standard small-brand commerce stack: a Shopify-hosted DTC storefront at dmn.paris with Stripe and PayPal payment processing, Paybox-powered 3x installment payments, and UPS for international fulfillment. There is no proprietary technology, no public API, no SDK, and no AI/ML capabilities documented. Product imagery, inventory, and transaction processing all run through Shopify.

DMN generates revenue through three channels: (1) direct e-commerce unit sales on its own Shopify storefront; (2) in-person sales at a single private salon at 49 rue du Four, 75006 Paris; and (3) wholesale supply to a network of more than 100 multi-brand boutiques across France, Germany, Belgium, Spain, Italy, Norway, Serbia, the Netherlands, the UK, Switzerland, Sweden, the USA, Israel, Turkey, Taiwan, Russia, Morocco, and New Caledonia. Customer acquisition relies on email newsletters, organic social media on Facebook, Twitter, and Pinterest, and seasonal lookbooks (SS26 currently active). The company is privately held with no disclosed investors, funding rounds, parent company, or management team biographies, and no financial figures (revenue, headcount, or valuation) are publicly available.

Name

dMN

Legal name

DEMAIN SARL - DMN

Website

https://dmn.paris

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

DMN (DEMAIN SARL) is a privately held Parisian luxury women's tailoring brand that designs and sells ready-to-wear apparel priced €230-€990, using Italian fabrics from Thomas Mason, Albini, and Loro Piana, distributed via a Shopify DTC storefront, one Paris private salon, and 100+ wholesale boutiques across 18+ countries.

Ownership category

akta.pro rank

Product category

Luxury Women's Ready-to-Wear Apparel

NAICS

Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Women's Clothing Stores (5621), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Mass-Market & Lifestyle Apparel Brands (CRAAAAAA)

Keywords

• Luxury ready-to-wear
• Women's tailoring
• Parisian fashion
• Designer apparel
• Premium clothing

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Direct E-commerce Sales: The company sells products directly to consumers through its Shopify-powered e-commerce website, processing payments via Stripe, PayPal, and credit cards including Visa and Mastercard.
2. Wholesale to Retail Partners: DMN supplies its collections to multi-brand boutiques and department stores globally, including major retailers across France, Europe, Americas, and Asia.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

DMN (Dare Modern Nobility) designs, produces, and sells a seasonal luxury ready-to-wear women's clothing collection organized into categories of shirts and tops, tailored jackets and blazers, trousers, coats, dresses, skirts, and knitwear. The brand sources premium Italian fabrics from Thomas Mason, Albini Group, and Loro Piana. Products are sold directly to consumers through a Shopify e-commerce storefront and a private Paris salon, and indirectly through a global network of more than 100 multi-brand retail partners.

Product overview

DMN (Dare Modern Nobility) is a Parisian luxury women's tailoring brand offering high-end ready-to-wear clothing. The product portfolio is organized as a unified fashion collection subdivided into sub-categories: Chemises et Hauts (shirts and tops including silk blouses, viscose tops, and poplin styles), Vestes (tailored jackets and blazers in tweed, linen, wool, and suede), Pantalons (trousers in various cuts including flare and wide-leg), Manteaux (coats), Robes (dresses including shirt dresses and silk fluid styles), Jupes (skirts), and Pulls (knitwear). The collections are presented seasonally (SS26, FW24) and feature premium Italian fabrics from Thomas Mason, Albini, and Loro Piana. The brand operates a private salon in Paris and sells exclusively through its Shopify e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• SS26 Ready-to-Wear Collection Seasonal luxury ready-to-wear collection for women featuring blazers, trousers, shirts, tops, dresses, skirts, knitwear, and coats designed for elegant urban professional lifestyles.
• Chemises et Hauts (Shirts and Tops) Sub-collection of shirts and tops including silk blouses, viscose tops, poplin shirts, and lace-trimmed styles, priced between €240 and €460.
• Vestes (Tailored Jackets and Blazers) Sub-collection of tailored jackets and blazers including saharian cuts and structured vests in tweed, linen, wool, and suede, priced between €790 and €890.
• Pantalons (Trousers) Sub-collection of trousers including flare cuts, wide-leg styles, and tailored trousers in various colors and fabrics, priced between €440 and €490.
• Manteaux (Coats) Sub-collection of short and straight, slightly structured coats with rounded shirt collars and cross-over double-breasted closure, priced at €990.
• Robes (Dresses) Sub-collection of dresses including shirt dresses, fluid long dresses, and ruffled styles in silk and cotton with optional leather belts, priced between €690 and €890.
• Jupes (Skirts) Sub-collection of midi and long skirts featuring integrated leather belts and pleated details.
• Pulls (Knitwear) Sub-collection of knitwear including polo-neck sweaters in cotton and silk blends, priced between €230 and €290.
• Private Salon - 49 rue du Four Paris In-person private salon and shopping experience at 49 rue du Four, 75006 Paris, telephone +33 (0)1 85 09 72 77, offering fittings and consultations for DMN clients.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• MICHA Concept Store (Paris)minorChannel Partner/ Reseller/ DistributorMulti-brand boutique located at 25 Rue Marbeuf, 75008 Paris, France. Part of DMN's French retail network.
• THE BANK 102 (London)minorChannel Partner/ Reseller/ DistributorMulti-brand boutique located at 102 St Johns Wood High Street, NW8SH London, UK. DMN's retail partner in the United Kingdom.
• FIVE STORY (New York)minorChannel Partner/ Reseller/ DistributorUpscale boutique located at 1020 Madison Avenue, New York, NY 10075. DMN's US retail partner.
• KION (Frankfurt)minorChannel Partner/ Reseller/ DistributorLuxury boutique located at Goethestrabe 29, D-60313 Frankfurt, Germany.
• ANITA HASS (Hamburg)minorChannel Partner/ Reseller/ DistributorBoutique located at Eppendorfer Landstrabe 60, 20249 Hamburg, Germany.
• STRIPEcoreTechnology or IntegrationPayment processing partner for credit card transactions on dmn.paris e-commerce platform. Handles secure payment processing via Terminal de Paiement Electronique.
• PayPalcoreTechnology or IntegrationPayment method partner enabling PayPal transactions on the e-commerce platform.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the dmn.paris online store.
• Thomas Mason (Italian Fabric Mill)minorStrategic or Co-development PartnerItalian luxury fabric mill whose materials are used in DMN products including Yvette and Sage dresses.
• Albini Group (Italian Fabric Mill)minorStrategic or Co-development PartnerItalian fabric manufacturer providing materials for DMN blouses including Julie and Solene chemisiers.
• Loro Piana (Italian Fabric Mill)minorStrategic or Co-development PartnerPremium Italian wool fabric supplier used for the Vera Marine jacket collection.
• French Retail Network (Various Boutiques)minorChannel Partner/ Reseller/ DistributorOver 50 French multi-brand boutiques including MARCIANO (Palais des Congrès), ANN TUIL (Paris), LA PETITE ROBE NOIRE (Nogent), WO-MAN CONCEPT (Rueil), LA GALLERY (Neuilly), L'ADRESS (Saint Tropez), VESTALE (Nice), POM (Marseille), BLUSH CONCEPT STORE (Lyon), and many more across France.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• IRO: Parisian contemporary luxury brand known for rock-chic tailored womenswear with global multi-brand retail and DTC e-commerce. Similar price points, Parisian positioning, and product breadth.
• Maje: French contemporary luxury womenswear brand (SMCP Group) with Parisian DNA, ready-to-wear collections, and global multi-brand wholesale distribution. Comparable positioning, price points, and product breadth to DMN.
• The Kooples: French contemporary luxury brand with Paris headquarters offering tailored ready-to-wear, jackets, and dresses globally. Comparable product mix, price positioning, and wholesale-to-DTC distribution to DMN.
• Sandro: Parisian contemporary luxury womenswear brand (part of SMCP Group) offering tailored ready-to-wear, dresses, and outerwear at similar price points. Directly comparable product category, target customer, and DTC-plus-wholesale distribution model.
• Ba&sh: Parisian contemporary luxury brand founded by Barbara Boccara and Sharon Krief, offering bohemian-luxe ready-to-wear with global multi-brand wholesale. Closely comparable Parisian aesthetic, customer profile, and price positioning.
• Equipment: French heritage brand specializing in silk blouses and shirting, with Parisian DNA and global wholesale. Overlaps with DMN's shirting/blouse focus (e.g., Julie, Solene chemisiers) and similar pricing.
• Vanessa Bruno: Independent Parisian designer brand offering elevated everyday womenswear with a Parisian tailoring aesthetic. Comparable in brand size, DTC-plus-wholesale model, and target customer.
• Joseph: British contemporary luxury brand founded in London with strong tailoring heritage, offering ready-to-wear at similar price points. Comparable product mix, premium positioning, and wholesale-plus-DTC distribution.

Emerging players

• Rouje: Parisian digital-native contemporary womenswear brand founded by Jeanne Damas with strong DTC focus and selective wholesale. Comparable Parisian feminine aesthetic but smaller scale and more DTC-skewed than DMN.

Broad incumbents

• Akris: Swiss luxury house with tailored womenswear and global flagship retail. Comparable tailoring DNA and luxury positioning, but operates at a larger scale and with stronger brand recognition than DMN.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sharer.php
• Pinterestpinterest.com/pin/create/button/?url=https://dmn.paris
• Xx.com/share
• LinkedInlinkedin.com/company/mdnbrand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dMN