DMVÖ

What DMVÖ does

DMVÖ (Dialog Marketing Verband Österreich) is a Vienna-based Austrian professional association (Verein) registered under Austrian law, serving B2B marketing professionals with knowledge exchange, networking, and industry orientation. Its core offerings are organized around five Expert Groups (B2B-Marketing, Data Compliance, Marketing Automation, Data Driven Customer Experience, and Social Influence), the IM DIALOG magazine, the Voice of B2B-Marketing podcast, annual studies (notably the 5th-edition B2B Leadgenerierung Studie), a youth affiliate (Marketing Natives), annual awards (Dialogmarketer:in of the Year and Dialogmarketing Rookie of the Year), events (Agentic Marketing Day, Customer Relationship Summit, Data Compliance Talks), and a GDPR-anchored Datenschutzgütesiegel data protection certification in cooperation with Austrian Standards.

The underlying technology stack is modest and association-typical: a WordPress-based website (dmvoe.at) serving as the primary digital surface, the droid Creator newsletter system from droid Marketing GmbH for email distribution, and no native mobile applications, public APIs, or proprietary AI/ML systems. The platform's value is informational and relational rather than software-driven, with content distributed across newsletter, podcast, magazine, and whitepapers.

DMVÖ's business model is a hybrid membership-association model. Revenue is generated through annual membership dues (pricing not publicly disclosed), event ticket sales (e.g., 249 EUR external for the Agentic Marketing Day), corporate sponsorships and partnerships (HORISEN, Magenta, valantic, Medianet, Herold, and others), and certification/seal revenue from the Datenschutzgütesiegel. The go-to-market is community-led and event-driven, with a regional Austrian focus (Vienna headquarters at Hebragasse 2/6, 1090 Wien), event acquisition funnels, and an academic partnership with the University of Applied Sciences St. Pölten feeding the junior talent pipeline.

Name

DMVÖ

Legal name

DMVÖ – Dialog Marketing Verband Österreich

Website

https://dmvoe.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

DMVÖ is a Vienna-based Austrian professional association for B2B marketing professionals, offering five Expert Groups, the IM DIALOG magazine, a podcast, annual studies, awards, and a GDPR-anchored data protection certification. It is funded by membership fees, event revenue, and corporate sponsorships.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees for marketing professionals and companies providing access to events, expert groups, studies, and networking opportunities
2. Event Revenue: Some events are free for members while others have paid attendance for non-members. Premium events like Agentic Marketing Day charge external participants 249 EUR
3. Event Sponsorships and Partnerships: Partner companies sponsor and collaborate on events, providing additional revenue and co-marketing opportunities

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

DMVÖ is a Vienna-based professional association (Verein) that provides membership-based knowledge exchange, networking, industry research, and professional development services for Austrian B2B marketing professionals. It operates five thematic Expert Groups, publishes the IM DIALOG magazine and Voice of B2B-Marketing podcast, produces annual studies (B2B Leadgenerierung Studie, Data Driven Marketing Studie), runs recurring events and workshops, and awards annual industry prizes. It also issues the Datenschutzgütesiegel data protection certification seal in cooperation with Austrian Standards.

Product overview

DMVÖ (Dialog Marketing Verband Österreich) is a professional marketing association (Verein) based in Vienna, Austria, not a software company. Its core offering is a membership-based community platform providing knowledge exchange, networking, events, studies, and certification services for marketing professionals. The portfolio consists of five Expert Groups (B2B-Marketing, Data Compliance, Marketing Automation, Data Driven Customer Experience, and Social Influence), the IM DIALOG magazine and Voice of B2B-Marketing podcast as content platforms, annual studies and whitepapers (including the B2B Leadgenerierung Studie), a Nachwuchsverband (youth division) called Marketing Natives, and recurring events including the annual Sommerfest, Agentic Marketing Day, Customer Relationship Summit, and Data Compliance Talks. The DMVÖ also awards the annual Dialogmarketer:in of the Year and Dialogmarketing Rookie of the Year prizes, and operates a Data Protection Seal (Datenschutzgütesiegel) for certified companies. All offerings are oriented toward the Austrian B2B marketing community.

Differentiator

Problem solved

Functional benefit

Brands

• IM DIALOG Magazin: The association's magazine covering dialog marketing topics
• Voice of B2B-Marketing
• B2B Leadgenerierung Studie

Products and services

• DMVÖ Expert Groups Five thematic Expert Groups serving as peer communities for in-depth knowledge exchange, case studies, and networking among Austrian B2B marketing professionals across B2B Marketing, Data Compliance, Marketing Automation, Data Driven Customer Experience, and Social Influence specialties.
• IM DIALOG Magazin Member magazine covering dialog marketing topics, trends, and industry news distributed to DMVÖ members.
• Voice of B2B-Marketing Podcast Podcast series focused on B2B marketing trends, strategies, and expert insights for Austrian marketing professionals.
• B2B Leadgenerierung Studie Annual quantitative research study on B2B lead generation trends in Austria, based on surveys of marketing decision-makers. The 5th edition (2026) covers 187 respondents with five years of comparative data on channel effectiveness, budget development, AI adoption, and GEO.
• Data Driven Marketing Studie Annual study examining data-driven marketing practices, customer experience, and marketing automation adoption among Austrian companies.
• Marketing Natives Youth division of DMVÖ serving as a platform and networking hub for the next generation of marketing professionals, supporting junior marketers and students entering the field.
• Datenschutzgütesiegel (Data Protection Seal) Certification seal issued by DMVÖ in cooperation with Austrian Standards for publishers and direct marketing companies that comply with GDPR-compliant codes of conduct. Monitoring is performed by Austrian Standards as accredited monitoring body under Art. 41 DSGVO.
• Agentic Marketing Day Salzburg 2026 Full-day event in Salzburg focused on AI agents in marketing, covering content processes, reporting, campaign management, CRM tasks, and lead nurturing, including hands-on workshops to build a first marketing AI agent. Co-organized with valantic Austria.
• DMVÖ Customer Relationship Summit Annual event in Vienna (formerly Marketing Automation Day), rebranded to the DMVÖ Customer Relationship Summit on October 8, 2026, covering customer relationship management and expanded marketing topics.
• Corporate Influencer Roundtable Closed roundtable event in cooperation with Virtual Identity on strategic development of Corporate Influencer Programs, gathering approximately 20 senior decision-makers.
• DMVÖ Sommerfest Annual member-exclusive summer networking event held at Sperling im Augarten, Vienna, combining the Dialogmarketing Rookie of the Year award ceremony with informal networking.
• Dialogmarketer:in of the Year Award Annual member-voted award recognizing outstanding achievement in dialog marketing. The 2026 recipient was Melanie Schomann of OBI Österreich with 172 of 613 valid votes.
• Dialogmarketing Rookie of the Year Award Annual award recognizing outstanding junior talent in dialog marketing. The 12th edition is awarded at the DMVÖ Sommerfest, with student teams from University of Applied Sciences St. Pölten developing campaigns for real clients.
• DMVÖ Newsletter Newsletter providing members and subscribers with event updates, study highlights, and industry insights, delivered via the droid Creator newsletter platform.

Quantifiable outcome

• 68% of surveyed B2B professionals see AI tools as the most important future measure
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

21 partnerships are on record, tiered core and minor.

• HORISENcoreStrategic or Co-development Partner · 25 August 2026Technology partner for RCS Business Messaging program. HORISEN provides the platform for the 10 agencies program to bring RCS to the Austrian market. Workshop partner for hands-on RCS campaign training.
• Magenta (T-Mobile Austria)coreTechnology or Integration · 25 August 2026Telecommunications partner supporting RCS Business Messaging initiative. Magenta has supported RCS since 2019 and provides test quotas for participating agencies.
• Herold Business Data GmbHminorStrategic or Co-development PartnerPartner of DMVÖ providing business data services and directory solutions for Austrian businesses
• OekiminorStrategic or Co-development PartnerPartner organization supporting DMVÖ initiatives and events
• MedianetminorStrategic or Co-development PartnerAustrian business media partner for DMVÖ events and communications
• GoesslerminorStrategic or Co-development PartnerPartner organization for DMVÖ initiatives
• Eversheds SutherlandminorStrategic or Co-development PartnerInternational law firm partnership for legal compliance and data protection guidance
• DomicomminorStrategic or Co-development PartnerPartner for digital communication solutions supporting DMVÖ events
• ViralhouseminorStrategic or Co-development PartnerContent marketing agency partner for viral and social media campaigns; collaborated on Employer Branding webinar
• MedienmanagerminorStrategic or Co-development PartnerMedia partner for marketing industry coverage
• VENDOminorStrategic or Co-development PartnerPrint and media partner for DMVÖ communications
• valantic AustriacoreStrategic or Co-development PartnerCo-organizer of Agentic Marketing Day Salzburg 2026. Provides venue and expert speakers including Clemens Wasner (AI Austria/enliteAI), Georg Koch (CMO), Christian Reinthaler (CMO), and Ines Kriebernig (Dynatrace).
• LiechteneckercoreStrategic or Co-development PartnerUX Design studio partner for B2B Website Workshop. Susanne Holzer (CEO) serves as workshop expert on user-centered B2B website design.
• Virtual IdentitycoreStrategic or Co-development PartnerDigital agency partner for Corporate Influencer Roundtable and Social Influence events. Michael Schmidt (Creative Director) provides expert insights on CIP and GenAI topics.
• PremediacoreStrategic or Co-development PartnerCo-organizer of KI kauft event focusing on Agentic Commerce and AI visibility for Austrian retail sector.
• University of Applied Sciences St. PöltencoreStrategic or Co-development PartnerAcademic partner for Dialogmarketing Rookie of the Year award. Students develop campaigns for real clients as part of the annual competition.
• Austrian StandardscoreStrategic or Co-development PartnerMonitoring body for Datenschutzgütesiegel (data protection seal) in accordance with Art. 41 GDPR, accredited by the Data Protection Authority
• KSV1870 Information GmbHminorStrategic or Co-development PartnerAddress publisher for B2B postal direct marketing under § 151 GewO 1994 for B2B Marketing Forum event promotion
• Gisi PhotographyminorStrategic or Co-development PartnerPhotography partner for DMVÖ Sommerfest event documentation
• LinkedIn Local ViennaminorGTM or Marketing PartnerCo-marketing partner for LinkedIn Local Vienna events focusing on B2B topics like Intent Data Revolution
• WKW (Wirtschaftskammer Wien)minorStrategic or Co-development PartnerVienna Chamber of Commerce partnership for Data Compliance Talk events

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Deutscher Dialogmarketing Verband (DDV): The German dialog marketing trade association — the closest international analogue to DMVÖ, covering direct marketing, data, and digital channels with expert communities, awards, and member services in a German-speaking market.
• Data & Marketing Association (DMA UK): UK trade body for data-driven and direct marketing, offering member services, events, awards, and compliance frameworks — closely comparable structure to DMVÖ in a more mature English-speaking market.
• IAB Austria: Austrian trade body for digital advertising and marketing — operates in the same Vienna-based ecosystem and overlaps heavily with DMVÖ on digital marketing, ad-tech, and member-education topics.

Broad incumbents

• Chartered Institute of Marketing (CIM): UK-based chartered professional body for marketers, offering qualifications, memberships, and events. A larger, more established peer providing similar member-education and certification services across a broader marketing remit.
• 4A's (American Association of Advertising Agencies): US trade association for advertising agencies — broader incumbent offering member services, events, and industry standards comparable in form to DMVÖ's association function, but at much larger scale.
• Association of National Advertisers (ANA): US trade association representing the marketing ecosystem with education, events, and benchmarking — a much larger incumbent offering similar association services across advertising and marketing.

Regional players

• Canadian Marketing Association (CMA): Canada's national voice for the marketing industry, providing member services, events, awards, and ethics/compliance codes — directly comparable membership-association model in a different geography.
• Swiss Marketing: Switzerland's leading marketing professional association, providing member education, events, and certification across German- and French-speaking regions — overlapping membership use cases in a neighboring DACH market.
• Fédération de la Vente Directe et de la Relation Client (FVD): French federation for direct selling and customer-relationship marketing — comparable association model focused on direct/dialog marketing in a neighboring European market.

Others

• WKO Fachverband Werbung & Marktkommunikation: Austrian Chamber of Commerce's specialized trade body for advertising and market communication — provides chamber-affiliated services, training, and policy representation that overlap with DMVÖ's professional development mission in Austria.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dmv%C3%B6

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DMVÖ