Dirty Soda Powder

Name

Dirty Soda Powder

Website

https://dirtysodapowder.com

Company type

Private

Operating status

Closed

Short description

Dirty Soda Powder is a consumer goods company whose name suggests it sold powdered flavoring mixes for the "dirty soda" beverage trend. Its website domain has expired and is parked with GoDaddy, indicating the business is no longer active online. No operational details are available.

Ownership category

akta.pro rank

Product category

Flavored Beverage Mixes

NAICS

Soft Drink Manufacturing (312111)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Powdered Beverage Bases & Concentrates (instant drink mixes, soluble concentrates) (AFAFAGAI)

akta.pro secondary industry

Powdered & Dry Beverage Mix Co-Packing (Instant Drinks, Sachets) (AFAFAIAH)

Keywords

• Flavored drink powders
• Soda mix powders
• Beverage flavoring mixes
• Dirty soda ingredients
• Cream soda enhancers

Headquarters

HQ city

Bay City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations

Core offering

Dirty Soda Powder was a consumer product brand implied by its name to sell flavored powder mixes used to prepare "dirty sodas" (carbonated soft drinks mixed with cream and flavor syrups/powders). No active website, product catalog, or operational details are available, as the dirtysodapowder.com domain has expired and is parked with GoDaddy.com, indicating the business is no longer operating or has not launched publicly.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Country Time: Country Time (Kraft Heinz) is a powdered lemonade/drink-mix brand with strong impulse-purchase presence at checkout. It is comparable as a powdered-format incumbent with similar grocery and convenience distribution mechanics.
• Kool-Aid: Kool-Aid (Kraft Heinz) is the iconic powdered soft-drink-mix brand with deep retail penetration and brand recognition. It defines the format 'Dirty Soda Powder' would compete in and represents the mass-market flavor-and-sugar profile the subject would need to differentiate against.
• Nesquik: Nesquik (Nestlé) is a global powdered drink-mix brand with strong co-branding (e.g., with milk). It is comparable as a multinational CPG powdered beverage incumbent with established co-packing, compliance, and distribution infrastructure the subject lacks.
• Crystal Light: Crystal Light (Kraft Heinz) is the dominant powdered drink-mix brand in U.S. retail. It is comparable as the incumbent a new powdered beverage brand must displace on shelf and in shopper mindshare, and Kraft Heinz could trivially extend it into a 'dirty soda' line.

Emerging players

• Stir Crazy: Stir Crazy is a direct-to-consumer dirty soda mix brand selling at-home flavor kits for the dirty soda occasion. It is one of the closest direct comparables in terms of product, occasion, and target customer, and indicates the category is already populated by similarly-positioned small brands.
• Olipop: Olipop is a better-for-you soda brand that has captured cultural and retail momentum in the same shelf set where a 'Dirty Soda Powder' brand would sit. It is comparable as a newer, trend-driven beverage brand that successfully scaled from a small base to national CPG distribution.
• Poppi: Poppi is a prebiotic soda brand that rode social-media virality into mass retail. It is comparable as a culturally-driven, founder-led beverage brand showing what a small team can achieve with the right trend and channel mix — relevant as a benchmark for the subject brand's potential trajectory.

Direct peers

• Torani: Torani is the leading flavored syrup brand used in dirty sodas at chains like Swig and in home DIY recipes. It is comparable because it sells the flavor-building blocks of the dirty soda occasion and represents the closest functional substitute for a powdered flavor mix.
• Monin: Monin is a global flavor-syrup brand widely used by cafes and home enthusiasts to build dirty-soda-style drinks. It is comparable as a branded flavor-system incumbent in the same DIY dirty soda occasion the subject brand targets.
• Swig: Swig is the original dirty soda drive-thru chain that created the category the subject brand is built around. It is the closest direct comparable because it owns the cultural and product definition of 'dirty soda' that 'Dirty Soda Powder' seeks to serve as an at-home format.

Market position

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dirty Soda Powder