Horizon Marketing

What Horizon Marketing does

Horizon Marketing is a sole-proprietor freelance web design and digital marketing agency based in Derby, United Kingdom, founded in 2020 by Judy. The firm serves small businesses, charities, sole traders, and individuals in the UK with custom WordPress-based websites, WooCommerce-powered e-commerce stores, and modular digital marketing support services including website maintenance, social media management, SEO, paid ads, and customer database management. Its core technology stack is conventional: WordPress CMS with WooCommerce for commerce, optionally Wix upon request, supported by standard integrations (Facebook, Instagram, LinkedIn, Google Search Console, Google My Business).

The business operates on a hybrid revenue model combining low-cost one-time project fees (£150 for showcase sites, £350 for the All-in-One package, £450 for e-commerce) with a small layer of recurring monthly subscriptions (£6/month hosting and email; £20/month maintenance; £100+/month for content updates, social media, and database management; £200+ for paid ads management). Go-to-market is direct-to-consumer: the company relies on its website contact form, phone, email, word-of-mouth, organic social media, and an SEO-focused blog/journal to generate inbound SMB leads. No external funding has been raised, no team has been hired beyond the founder, and the operating footprint is limited to the UK. Customer examples include Sophie's Bakery, 152 Cafe, AG Electrical, Prestige Landscaping, and Forever Granite — all micro-SMBs.

Name

Horizon Marketing

Legal name

Horizon Marketing

Website

https://horizon-marketing.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Horizon Marketing is a Derby, UK-based freelance web design and digital marketing agency, founded in 2020 by Judy, that builds WordPress and WooCommerce websites and offers monthly marketing support services to small businesses, charities, sole traders, and individuals across the United Kingdom.

Ownership category

akta.pro rank

Product category

Web Design Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

International / Market Entry & Expansion Marketing Strategy (MPAAAFAL)

Keywords

• Web design services
• Digital marketing
• SEO services
• Website hosting
• Social media management

Headquarters

HQ city

Derby

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Website Design Services: One-time project-based website design services including showcase websites starting from £150, e-commerce websites starting from £450, and all-in-one packages at £350.
2. Website Hosting and Business Email: Monthly recurring service providing dedicated domain name, specialised WordPress hosting with SSL certificate, and dedicated business email with 2GB storage starting from £6 per month.
3. Digital Marketing Support Services: Monthly recurring services including website maintenance (£20/month), content updates (£100/month starting), social media management (£100/month starting), SEO services, paid ads management (£200+), and customer database management (£100/month starting).
4. SEO Audit Reports: One-time SEO audit reports covering on-page, off-page and technical elements with action plan, priced from £80.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Horizon Marketing is a freelance web design and digital marketing service based in Derby, UK, operated by sole proprietor Judy. The company designs and builds WordPress and Wix websites for small businesses, charities, and individuals, and provides complementary digital marketing services including SEO, social media management, paid ads/PPC, website hosting, and ongoing website maintenance and content updates.

Product overview

Horizon Marketing is a freelance website design and digital marketing service provider for SMEs, charities, and individuals. The core offering consists of Website Design Services built on WordPress (including WooCommerce-powered e-commerce) and an All-in-One Website Design Package (£350), complemented by modular add-on services including Website Maintenance (£20/month), Website Content Updates (£100/month), Social Media Management (£100/month), Google SEO Services, Paid Ads and PPC campaigns, Customer Database Management, and Website Hosting with Business Email (£6/month). The product portfolio is organized as a modular system where customers can purchase standalone website design services or combine them with ongoing support and marketing services.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design Services
• All-in-One Website Design Package

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Buffer: Affordable social media scheduling and analytics platform popular with SMBs and freelancers. Competes with Horizon's social media management package on a self-serve, lower-cost basis.
• Webflow: No-code website builder favoured by designers and design-savvy SMBs. Represents a higher-end alternative that agencies and freelancers use, and is encroaching into the same SMB website market with templates and CMS features.
• GoDaddy: Domain, hosting, website builder, and digital marketing suite targeted at the same SMB and sole-trader segment. Competes both on WordPress hosting (£6/month at Horizon) and on bundled website + marketing packages.
• Automattic (WordPress.com): Commercial steward of the WordPress ecosystem, offering managed WordPress hosting, website builder, and commerce tools. Competes directly with Horizon's hosting and WooCommerce-based e-commerce builds.
• HubSpot: Full-stack marketing, CRM, and CMS platform with freemium tiers aimed at SMBs. Competes with Horizon's SEO, social media, email, and customer database management services as a self-serve alternative.
• Squarespace: Premium DIY website builder with strong design positioning targeting SMBs, creatives, and individuals. Direct substitute for Horizon's £150–£450 website design tier and increasingly expanding into email marketing and basic commerce.
• Hootsuite: Established social media management platform used by SMBs and agencies. Directly competes with Horizon's £100+/month social media management service offering a self-serve alternative.
• Semrush: Leading SEO and content marketing platform. Competes with Horizon's Google SEO audits and content update services, offering SMBs automated, self-serve alternatives to purchased SEO retainers.
• Wix: Largest DIY website builder targeting SMBs and individuals. Overlaps with Horizon's entry-level website design offering at the low price point, and increasingly bundles marketing, SEO, and e-commerce features that compete with Horizon's support services.

Emerging players

• Durable: AI-powered website builder that generates complete SMB websites in seconds with built-in marketing tools. An emerging threat specifically to Horizon's entry-level website design offering and a leading indicator of AI-driven commoditisation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/horizon-marketing
• Instagraminstagram.com/horizon_marketing_derby

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horizon Marketing