Nomix Group

What Nomix Group does

Nomix Group is a privately held commerce technology holding company, formed in September 2025 to consolidate five operating divisions — Shopnomix (performance-based commerce and intent-driven CPA/CPC monetization), Appnomix (mobile app ecommerce monetization including the Agentic Commerce Development Kit), Fanomix (AI-powered generative video and UGC content production), Pronomix (programmatic CPC advertising with real-time bidding), and Creatornomix (creator-brand partnership platform managing sourcing, briefing, contracts, and payments). The company originated as Shopnomix, founded by Colin Jeavons in 2022, and now operates across publishers, brands, agencies, creators, and mobile app developers globally, with offices or regional leadership in Lewes (Delaware, headquarters), New York, London, and Sydney, plus regional expansion into Latin America (Brazil and Mexico) and APAC. The platform has facilitated over $4 billion in gross merchandise value from more than 100 million consumers and 50,000 brands, supported by a network of 400,000+ creators.

The underlying technology combines performance commerce infrastructure (Pronomix RTB programmatic, Shopnomix CPA/CPC engines) with generative and agentic AI capabilities. Fanomix produces campaign-ready video assets in approximately five minutes using structured AI templates and real creator likenesses; the Brambles.ai integration embeds AI-powered conversational product discovery directly into publisher websites; and Appnomix's ACDK enables autonomous shopping agents inside mobile applications. These AI layers are distributed through five channels to capture purchase intent across surfaces where traditional paid search and affiliate marketing lack reach — AI assistants, creator content, integrated search, mobile apps, and performance media.

Nomix generates revenue primarily through performance-based models: CPA and CPC transaction fees on Shopnomix and Pronomix, affiliate commissions and retail media inventory on publisher integrations, app monetization transaction fees on Appnomix, affiliate/referral fees on Creatornomix, and subscription-style AI content production on Fanomix. Pricing is quote-based and negotiated per partner rather than publicly disclosed. The go-to-market combines enterprise field sales targeting brands and agency holding groups, agency partnership teams (SVP/EVP Partnerships), regional heads for international expansion, and channel distribution through publisher networks and the 400,000+ creator ecosystem. Marketing is concentrated on industry events (Cannes Lions, POSSIBLE), thought leadership content, webinars, and earned media.

Name

Nomix Group

Legal name

Nomix Group LLC

Website

https://nomix.group

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Nomix Group is a private commerce technology holding company operating five divisions — Shopnomix, Appnomix, Fanomix, Pronomix, and Creatornomix — that connect publishers, brands, agencies, and creators through performance-based CPA/CPC commerce, generative AI video, agentic app monetization, programmatic advertising, and creator partnerships.

Ownership category

akta.pro rank

Product category

Performance Commerce Technology

NAICS

Media Buying Agencies (541830), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)

akta.pro secondary industry

Creator Marketplaces & Booking Platforms (MPACAGAB)

Keywords

• Performance commerce platform
• Affiliate marketing technology
• Programmatic advertising solutions
• AI video ad creation
• Creator commerce partnerships

Headquarters

HQ city

Lewes

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Performance-Based Commerce (CPA/CPC): Nomix Group generates revenue through performance-based models including Cost Per Acquisition (CPA) and Cost Per Click (CPC) strategies. Shopnomix serves as the performance commerce division driving intent-driven conversion for publishers and brands. Pronomix provides CPC-based programmatic advertising solutions with real-time bidding.
2. AI Content Production (Fanomix): Fanomix generates revenue by providing AI-powered video ad creation tools to brands and creators, enabling scalable social shopping experiences. The platform generates content assets that can be deployed across the Nomix Group commerce network.
3. App Monetization (Appnomix): Appnomix enables mobile app publishers to generate revenue from ecommerce, acting as an additional monetization layer that enhances user engagement, retention, and lifetime value for apps.
4. Creator Commerce (Creatornomix): Creatornomix enables top brands and trusted creators to partner through paid amplification, managing the full creator-brand partnership lifecycle including sourcing, briefing, contracts, and payments.
5. Publisher Revenue Monetization: Nomix Group helps publishers monetize product references through affiliate commissions, sponsored placements, and retail media inventory. The Brambles.ai partnership embeds AI conversational product discovery into publisher websites, enabling new revenue streams from declining programmatic display advertising.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Nomix Group operates an integrated performance commerce platform delivered through five divisions: Shopnomix provides intent-driven CPA and CPC commerce monetization for publishers and brands; Fanomix generates AI-produced UGC-style video ads in roughly five minutes; Appnomix monetizes mobile apps through ecommerce with an Agentic Commerce Development Kit; Pronomix delivers CPC-based programmatic advertising with real-time bidding; and Creatornomix manages brand-creator partnerships across a 400,000+ creator network. The portfolio helps brands, agencies, and publishers capture purchase intent across AI discovery surfaces, integrated search, creator ecosystems, social commerce, and mobile apps.

Product overview

Nomix Group is an integrated performance commerce platform organized as a holding company with five specialized operating divisions. The portfolio consists of Shopnomix (intent-driven conversion and performance-based commerce), Appnomix (mobile app monetization), Fanomix (AI-powered video content generation), Pronomix (programmatic CPC advertising), and Creatorn omix (creator commerce and partnerships). These divisions operate under shared data and performance intelligence to help brands, agencies, and publishers capture purchase intent across channels that traditional paid search and affiliate marketing cannot reach, including AI surfaces, creator ecosystems, integrated search, mobile apps, and performance media.

Differentiator

Problem solved

Functional benefit

Brands

• Shopnomix: Performance-based commerce monetization engine driving sales growth for publishers and brands through effective CPA and CPC strategies
• Fanomix
• Appnomix
• Pronomix
• Creatornomix

Products and services

• Shopnomix Performance-based commerce monetization engine that drives sales growth for publishers and brands through effective CPA and CPC strategies, capturing user intent at the right moment across distributed digital surfaces.
• Fanomix AI-powered social shopping and content engine enabling creators and brands to produce scalable UGC-style video ad assets in approximately five minutes using structured AI templates and real creator likenesses.
• Appnomix App monetization solution enabling any app publisher to generate revenue from ecommerce, acting as a fifth dimension to app monetization that enhances user engagement, retention, and lifetime value.
• Pronomix Programmatic advertising platform offering CPC-based solutions with real-time bidding for targeted campaigns, ensuring brands reach their ideal consumers more effectively.
• Creatornomix Creator commerce platform enabling top brands and trusted creators to grow together through smarter partnerships and paid amplification, managing sourcing, briefing, contracts, and payments across a 400,000+ creator network.
• Agentic Commerce Development Kit (ACDK) Agentic Commerce Development Kit (ACDK) is a next-generation monetization framework within Appnomix that allows mobile app developers to earn guaranteed incremental ecommerce revenue through AI-driven shopping agents without altering their user experience.

Quantifiable outcome

• $4 billion in gross merchandise value facilitated in 2025
• +5 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Brambles.aicoreTechnology or Integration · 6 April 2026Brambles.ai and Shopnomix, the performance commerce division of Nomix Group, formed a partnership to embed AI-powered conversational product discovery into publisher websites. The integration surfaces purchase options from over 50,000 brands in real time without redirecting readers. Publishers can monetize product references through affiliate commissions, sponsored placements, and retail media inventory. Deployments with digital publishers are already live, with additional enterprise rollouts planned throughout 2026.
• Creator.cominorStrategic or Co-development PartnerShopnomix invested in Creator.co to power an agentic marketplace for content-to-commerce. This investment supports the development of AI-driven tools that connect creator content directly to commerce outcomes, enhancing the creator economy infrastructure within the Nomix Group portfolio.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Awin: Global affiliate network with strong publisher and brand relationships across Europe and North America. Awin's CPA-driven monetization model and publisher integration capabilities directly overlap Shopnomix's core offering.
• CreatorIQ: Enterprise influencer marketing platform managing creator sourcing, briefing, contracts, and performance measurement. CreatorIQ overlaps heavily with Creatornomix's creator partnership lifecycle management.
• LTK: Creator commerce platform connecting influencers with brands for performance-driven shopping content. LTK is the most established creator-to-commerce network and competes most directly with Creatornomix and Fanomix for brand-creator commerce budgets.
• PartnerStack: Partnership management platform handling affiliate, referral, and creator programs for B2B and B2C brands. PartnerStack competes with Creatornomix for partnership-driven commerce and Shopnomix for performance-based payouts.
• Impact: Partnership management and affiliate platform serving brands, agencies, and publishers with performance-based commerce tools. Impact competes directly with Shopnomix for affiliate/CPA budgets and Creatornomix's creator partnership workflows.
• IZEA: Influencer marketing platform offering creator marketplace, campaign management, and content amplification. IZEA's creator marketplace model is closely comparable to Creatornomix's creator-brand matching and paid amplification.
• CJ Affiliate (Commission Junction): Global affiliate and performance marketing network serving the same brands and publishers that Shopnomix targets with CPA/CPC strategies. CJ is the dominant legacy affiliate platform, making it the closest head-to-head competitor for Shopnomix's performance commerce engine.

Broad incumbents

• The Trade Desk: Programmatic advertising buying platform with demand-side capabilities overlapping Pronomix's CPC real-time bidding offering. While not focused on commerce outcomes specifically, The Trade Desk is the dominant independent programmatic incumbent competing for brand performance budgets.
• Shopify Collabs: Creator and affiliate tools built into the Shopify commerce platform, enabling brands to recruit creators and run performance programs natively. Shopify Collabs competes with Creatornomix for DTC brands' creator commerce spend, with the advantage of native commerce integration.

Emerging players

• Brambles.ai: AI-powered conversational product discovery platform recently partnered with Shopnomix. Brambles.ai operates in adjacent AI commerce territory and represents both a current partner and potential competitive threat as AI discovery surfaces proliferate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nomix-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nomix Group