Creator.co
Creator.co is an AI-powered influencer marketing platform that connects brands with a 400M+ creator database and 270K+ registered creators, offering self-serve campaign management plus managed services for enterprise, SMB, agency, and DTC clients globally.
- Company typePrivate
- Founded2019
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Creator.co does
Creator.co, operated by Shop and Shout Ltd. and headquartered in Vancouver, Canada, is an AI-powered influencer marketing platform that connects brands with content creators across YouTube, Instagram, and TikTok. The platform combines a 400M+ influencer discovery database with a marketplace of 270K+ registered creators and a centralized campaign management dashboard that handles briefs, outreach, approvals, content rights, payouts, and performance analytics. Its core differentiator is London, an AI agent launched in 2025 that autonomously matches brands to creators, conducts outreach, and optimizes campaign performance through text and structured-data analysis.
The company operates a hybrid go-to-market combining self-serve SaaS (product-led growth targeting SMBs and startups) with a Managed Services offering for enterprise clients needing dedicated account teams. It serves four primary customer tiers: enterprise brands, SMB brands, agencies (via a Multi-Brand License offering), and creators, with verticals spanning e-commerce, retail, fashion/apparel, skincare/beauty, food and beverage, and consumer electronics. Notable enterprise customers include Groupon, Bellroy, COSMO Technologies, Luxottica (Oakley), Sun Chlorella, NEFT Vodka, think!, Mercedes-Benz HPC, Kay Jewelers, Eminence Organic Skin Care, and Maggie Sottero, with documented case studies showing outcomes such as 8.2x ROAS, 900% unit sales lift, and 3,823% affiliate ROI.
The business model combines recurring subscription fees (monthly, quarterly, or annual) with a 5% processing fee on creator compensation funded through a digital wallet, plus an emerging Performance Partnerships Program that introduces affiliate-style revenue sharing across creators, media partners, and storefronts. The platform integrates natively with Shopify, Google Analytics, Gmail, Outlook, and major affiliate networks, and is built on AWS infrastructure. The company is venture-backed, having raised approximately $3.8M across five disclosed rounds since 2019, with a September 2025 strategic investment from Shopnomix aimed at developing an agentic commerce marketplace.
Creator.co firmographics
Firmographics- Name
- Creator.co
- Legal name
- Shop and Shout Ltd.
- Website
- https://creator.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Creator.co is an AI-powered influencer marketing platform that connects brands with a 400M+ creator database and 270K+ registered creators, offering self-serve campaign management plus managed services for enterprise, SMB, agency, and DTC clients globally.
- Ownership category
- akta.pro rank
Creator.co industry classification
Industry- Product category
- Influencer Marketing Software
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Marketing & Creator Marketplaces (BPAMALAG)
Keywords
Where Creator.co is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Creator.co business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription Fees: Brands pay monthly, quarterly, or annual subscription fees for access to Creator platform features, creator database, and campaign management tools. Plan fees include onboarding fee.
- Processing Fees on Creator Compensation: 5% processing fee charged on total compensation payable to creators for campaigns. For deposits, 5% Deposit Processing Fee applies.
- Digital Wallet Deposits: Brands fund a digital wallet to pay creators for campaigns. Platform controls spend with 5% processing fee on deposits.
- Creator Affiliate Referrals: Creators can earn affiliate fees for customer purchases through their unique referral links, with platform taking a processing fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription-based platform with multiple billing frequencies |
| Transaction based/ take rate | Pay-as-you-go | Creator compensation processing fee |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Creator.co product offering
Product offeringCore offering
Creator.co operates an AI-powered influencer marketing platform that connects brands with a 400M+ influencer database and a 270K+ registered creator marketplace. Brands use the platform — driven by the "London" AI agent — to discover, recruit, and pay creators, run end-to-end campaign workflows (briefs, outreach, approvals, payouts, usage rights, performance tracking), and integrate with Shopify, Google Analytics, and major affiliate networks. Enterprise brands can additionally contract Managed Services where in-house influencer marketing experts plan and execute campaigns on their behalf.
Product overview
Creator.co is an AI-powered influencer marketing platform that combines a creator marketplace with campaign management tools. The core platform is powered by London, an AI agent that automates creator discovery, outreach, and campaign optimization. Brands access a database of 400M+ influencers and a marketplace of 270K+ registered creators to run campaigns. The platform supports end-to-end workflow management including brief creation, content approvals, and payout processing. Creator.space provides the creator-facing side where influencers manage partnerships. Managed Services adds strategic expert support for brands wanting hands-on assistance.
Differentiator
Problem solved
Functional benefit
Products and services
- Creator Platform Core AI-powered influencer marketing SaaS platform that lets brands discover creators from a 400M+ cross-platform database, run campaign workflows (briefs, outreach, approvals, payouts, content usage rights), and measure performance — built around the London AI agent and aimed at enterprise brands, SMBs, agencies, and DTC companies.
- London (AI Agent) Autonomous AI agent launched as a core capability of the Creator Platform that helps brands describe their ideal creator, discover matches across YouTube, Instagram, and TikTok, run outreach, optimize campaigns, and measure performance. Marketed on its own product page as a flagship AI feature.
- Creator.space Creator-facing monetization platform where influencers can join brand campaigns, manage partnerships, and receive compensation. The supply-side complement to the Creator Platform that powers the 270K+ registered creator marketplace.
- Managed Services In-house influencer marketing experts who act as an extension of a brand's internal team, planning, executing, and optimizing creator programs alongside the AI automation. Sold as an enterprise-tier add-on for large brands and agencies.
- Performance Partnerships Program Performance-based affiliate-style program that enables creators, media partners, and storefronts to drive sales for brands through revenue sharing, with tracking and performance reporting built into the Creator Platform.
Quantifiable outcome
- 8.2x ROAS for COSMO campaign in 3 weeks
- +7 more outcomes
Companies that use Creator.co
Customer profileNamed customers11 records
Segments10 records
Ideal customer profiles3 records
Creator.co technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature6 records
Creator.co partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreNative integration with Shopify for product seeding, tracking, payments, and sales attribution. Enables seamless e-commerce workflow for DTC brands.
Scale indicators10 records
Recent moves6 records
Expansion highlights3 records
Creator.co competitors and assessment
Company assessmentDirect peers
- Aspire (formerly AspireIQ): AI-powered influencer marketing platform serving enterprise and SMB brands with creator discovery, campaign management, and managed services — directly comparable in product scope and customer base to Creator.co.
- CreatorIQ: Enterprise influencer marketing platform with creator discovery, workflow, and analytics. Closest direct competitor in the upmarket/enterprise segment that Creator.co is targeting with its multi-brand license and managed services.
- Grin: Creator management platform built for DTC and e-commerce brands with Shopify-style workflows, gifting, and affiliate — overlapping closely with Creator.co's DTC and Shopify integration positioning.
- Upfluence: Influencer marketing software combining a creator database, outreach, and campaign analytics with e-commerce integrations. Comparable offering across SMB and enterprise tiers.
- Tagger by Sprout Social: Influencer marketing platform with global creator discovery, social listening, and campaign analytics, now part of Sprout Social — competes head-to-head on discovery scale and analytics depth.
- Traackr: Influencer marketing platform focused on brand safety, creator discovery, and performance analytics for enterprise brands. Comparable in customer profile and analytics-led positioning.
Broad incumbents
- impact.com: Broader partner and affiliate marketing platform that has expanded into creator and influencer workflows. Larger incumbent with deeper enterprise penetration and broader revenue-share economics.
- IZEA: Long-standing publicly traded influencer marketing company offering managed services plus software. Overlaps with Creator.co's managed services plus marketplace positioning at a much larger scale.
- LTK (formerly LIKEtoKNOW.it): Creator monetization platform and marketplace serving fashion, beauty, and lifestyle. Operates a creator-side app (Creator) and brand-side platform, competing for the same creator supply as Creator.space.
- Later (Later Influence): Social media and influencer marketing platform offering creator discovery, link-in-bio, and analytics. Broader social marketing incumbent with overlapping SMB and mid-market creator tools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Creator.co social profiles
Digital presenceCreator.co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Creator.co leadership team
Management profileNumber of profiles
Profiles5 records
Creator.co funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Creator.co M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Creator.co
What does Creator.co do?
Creator.co operates an AI-powered influencer marketing platform that connects brands with a 400M+ influencer database and a 270K+ registered creator marketplace. Brands use the platform — driven by the "London" AI agent — to discover, recruit, and pay creators, run end-to-end campaign workflows (briefs, outreach, approvals, payouts, usage rights, performance tracking), and integrate with Shopify, Google Analytics, and major affiliate networks. Enterprise brands can additionally contract Managed Services where in-house influencer marketing experts plan and execute campaigns on their behalf.
Is Creator.co a public or private company?
Creator.co is a private company. It is classified as venture growth investor backed and is currently operating.
When was Creator.co founded?
Creator.co was founded in 2019. It employs 11 to 50 people.
Where is Creator.co based?
Creator.co is headquartered in Vancouver, Canada, in the North America region.
How does Creator.co make money?
Four revenue lines are on record. Platform Subscription Fees are the primary driver. The others are processing Fees on Creator Compensation, digital Wallet Deposits and creator Affiliate Referrals.
Who are Creator.co's main competitors?
Direct peers on record are Aspire (formerly AspireIQ), CreatorIQ, Grin, Upfluence, Tagger by Sprout Social and Traackr. Broad incumbents are impact.com, IZEA, LTK (formerly LIKEtoKNOW.it) and Later (Later Influence).
Does Creator.co have an API?
No public API is recorded for Creator.co.
What industry is Creator.co in?
Creator.co's product category is Influencer Marketing Software. Its primary akta.pro industry code is BPAMALAG, Influencer Marketing & Creator Marketplaces. Its NAICS code is 54181 and its SIC code is 7311.