Pizzaria Don Cappone
Pizzaria Don Cappone is a single-location, family-owned pizzeria and pizza bar in Santo André, São Paulo, Brazil, serving 40+ pizza varieties plus a full beverage program to dine-in guests, delivery customers (phone, WhatsApp, iFood), and private/corporate event clients, including its off-site "Pizza In Casa" mobile catering service.
- Company typePrivate
- Founded-
- HeadquartersSanto André, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Pizzaria Don Cappone does
Pizzaria Don Cappone is a privately held, single-location pizzeria operating as Don Cappone LTDA in Santo André, in the greater São Paulo metropolitan area, Brazil. Its core business is a full-service restaurant offering dine-in service with a 120-guest capacity split across two indoor areas and one outdoor area, alongside direct delivery via phone (4432-1222), WhatsApp ordering, and a listing on the iFood marketplace. The menu spans more than 40 pizza SKUs in four categories (Tradicionais, Especiais, Variedades, Doces), the signature "Volcano" calzone-burger line, sharing plates (Porções), salads, desserts, and a full beverage program covering imported beers, a curated wine list, caipirinhas, juices, and spirits.
The company supplements dine-in and delivery with two event-related revenue streams. "Eventos e Confraternizações" is in-restaurant private event hosting for corporate and social occasions, while "Pizza In Casa" is an off-site mobile catering service that dispatches pizzaiolos and waitstaff to customer locations for parties, weddings, graduations, and corporate events. Pricing is unit-based across menu categories, with published add-ons such as a R$10 whole-wheat dough upcharge and topping charges of R$5–R$8 per item; menu tier prices themselves are not publicly disclosed.
Commercially, the business is consumer-direct with no disclosed B2B contracts, no institutional investors, no funding rounds, and no parent company. Payment flexibility is a meaningful customer acquisition lever, with acceptance of major card networks (Visa, Mastercard, American Express, Diners) and Brazilian meal voucher schemes (Sodexo, Alelo, Ticket, VR). Technology usage is limited to a point-of-sale system, standard delivery marketplace integrations (iFood), WhatsApp ordering infrastructure, and a content marketing website with an email newsletter signup, with no AI/ML, proprietary platform, or external developer ecosystem disclosed.
Pizzaria Don Cappone firmographics
Firmographics- Name
- Pizzaria Don Cappone
- Legal name
- Don Cappone LTDA
- Website
- https://doncappone.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pizzaria Don Cappone is a single-location, family-owned pizzeria and pizza bar in Santo André, São Paulo, Brazil, serving 40+ pizza varieties plus a full beverage program to dine-in guests, delivery customers (phone, WhatsApp, iFood), and private/corporate event clients, including its off-site "Pizza In Casa" mobile catering service.
- Ownership category
- akta.pro rank
Pizzaria Don Cappone industry classification
Industry- Product category
- Full-service pizzeria and pizza bar
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Pizza Fast Casual (THAFABAB)
- akta.pro secondary industry
- Full-Service Catering (Off-Premise) (HSACAGAA)
Keywords
Where Pizzaria Don Cappone is headquartered
LocationHeadquarters
- HQ city
- Santo André
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Pizzaria Don Cappone business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-in Restaurant Sales: In-restaurant dining with capacity for 120 people across two indoor and one outdoor areas. Includes à la carte ordering, special event hosting, and holiday celebrations like Valentine's Day.
- Delivery Services: Phone-based delivery (4432-1222), WhatsApp ordering (11) 94184-6543, and third-party iFood marketplace integration. Covers local delivery area in Santo André.
- Pizza In Casa (Mobile Catering): Mobile pizza service where team of pizzaiolos and waiters travel to customer locations (homes or companies) to make and serve pizzas during events. Covers parties, birthdays, corporate events, weddings, and graduations.
- Corporate Events & Confraternization: Corporate event hosting including parties, meetings, celebrations, and company confraternizations with special packages for large groups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pizza menu with traditional, special, and variety options |
| Unit Pricing | Pay-as-you-go | Volcano calzone-style dishes |
| Unit Pricing | Pay-as-you-go | Drinks including cocktails, caipirinhas, and spirits |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Pizzaria Don Cappone product offering
Product offeringCore offering
Pizzaria Don Cappone operates a full-service pizzeria and pizza bar in Santo André, São Paulo, offering 40+ pizza varieties across traditional, special, variety, and sweet categories, plus calzone-style "Volcanos" with burger filling. The business serves customers through dine-in (120 seats), phone/WhatsApp delivery, third-party iFood marketplace, and a differentiated "Pizza In Casa" mobile catering service for private and corporate events.
Product overview
Pizzaria Don Cappone is a traditional pizzeria and pizza bar located in Santo André, São Paulo, offering a comprehensive portfolio of food and beverage products centered around pizza. The core offerings include four main pizza categories (Tradicionais, Especiais, Variedades, and Doces), specialty Volcanos (calzone-style pizzas with burger filling), plus a full bar with beers, cocktails, wines, and non-alcoholic beverages. The dine-in experience includes appetizers, portions/sharing plates, salads, and desserts. The business operates across three channels: dine-in restaurant service (seating 120 guests), delivery/takeout via phone, WhatsApp, and iFood, and the Pizza In Casa catering service for off-site events. Private event hosting (Eventos e Confraternizações) for up to 120 guests with special packages is also offered.
Differentiator
Problem solved
Functional benefit
Products and services
- Pizzaria Don Cappone - Delivery Service Pizza delivery service allowing customers to order pizzas and other menu items for home or office delivery in Santo André, São Paulo. Orders can be placed via phone (4432-1222), WhatsApp, or iFood platform.
- Pizzas Tradicionais Classic pizza varieties including Portuguesa, Marguerita, Napolitana, Calabresa, Baiana, Catupiry, Frango, and Mussarela, available for dine-in and delivery customers.
- Pizzas Especiais Premium specialty pizzas including Parma I & II, Caprese, Funghi I & II, Alho Poró, Camarão, Vesúvio, Pepperoni I & II, Picanha, Romana, À Moda do Cheffe, Nordestina, Peruana, Quatro Queijos, Vegetariana, and Atum and Peito de Peru options.
- Pizzas Variedades Variety pizzas including Don Cappone (frango with catupiry and bacon), Rúcula, Baiacatú, Lombo I & II, Canadense, Dois Queijos, Namorados, Brócolis, Cheddar, Siciliana, and Bacon.
- Pizzas Doces Sweet dessert pizzas including Sedução (chocolate and strawberry), Banana, Brigadeiro, Romeu e Julieta, Prestígio, and Abacaxi, available in small and medium sizes.
- Volcanos Calzone-style volcanic pizzas with burger filling. Options include Stromboli, Etna, Volcano, Vesúvio, and Cheddar Crispy. Each comes with fries.
- Drinks e Caipirinhas Cocktails and caipirinhas including Gin Tônica, Mojito, Caipirinha (Velho Barreiro), Caipiroska (Smirnoff or Absolut), Caipiriba, Caipiríssima, Caipirinha Special, and Saqueirinha with fruit options orange, strawberry, pineapple, mango, kiwi, lemon, and passion fruit.
- Cervejas Beer selection including Heineken (long neck and 600ml), Malzebier, Amstel (600ml and lata), non-alcoholic Brahma, and Paulaner Naturtrub.
- Carta de Vinhos Wine selection including carafe and glass options for Don Cappone smooth wine and Spanish wine, with Casa Flora brand featured.
- Sucos e Bebidas Natural juices (pineapple, pineapple with mint, orange, lemon), Swiss lemonade, and bottled beverages including water, tonic, H2O, soft drinks (Coca-Cola, Guaraná, Sprite, Fanta), cachaças (Seleta, Salinas), and spirits (Vodka, Whisky).
- Porções Sharing portions including Picanha no Rechaud, Filet Mignon na Chapa, Calabresa Acebolada, Frango Crocante, Batatas Fritas, Fritas Completa, Mandioca, Provolone à Milanesa, and pasteizinhos (meat, cheese, and palmito filled pastries).
- Entradas e Saladas Starters and salads including Bruschetta Cappone, Bruschetta Capponata, Crostinni Premium, Crostinni Cappone, and Saladinha Cappone with mixed greens, buffalo mozzarella, sun-dried tomato, and parmesan.
- Sobremesas Desserts including Petit Gateau with ice cream and chocolate sauce, Sundae with whipped cream and peanut crumble, and Mini Calzone Chocolate varieties with banana or strawberry.
- Eventos e Confraternizações Private event hosting service for up to 120 guests in two indoor areas and one outdoor area. Suitable for corporate events, birthday parties, baby showers, holiday gatherings, and company celebrations with special packages and reservations available.
- Pizza In Casa - Catering Service Off-site mobile catering service where a team of pizzaiolos and waiters come to the customer's location to prepare and serve pizzas fresh. Available for children's parties, birthday parties, debutante balls, university events, corporate events, weddings, and graduations.
Companies that use Pizzaria Don Cappone
Customer profileSegments4 records
Ideal customer profiles4 records
Pizzaria Don Cappone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Pizzaria Don Cappone partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and supporting.
- iFoodcoreiFood is Brazil's leading food delivery marketplace. Don Cappone maintains a listing on iFood for online ordering, enabling customers to place delivery orders through the platform. This partnership extends the restaurant's reach to iFood's customer base.
- Payment Card PartnerssupportingAccepts multiple payment methods including major credit cards (Visa, Mastercard, American Express, Diners Club), meal voucher programs (Sodexo, Alelo, Ticket, VR), and debit cards. These partnerships enable customer payment flexibility.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Pizzaria Don Cappone competitors and assessment
Company assessmentDirect peers
- Domino's Pizza Brasil: Brazil's largest pizza delivery chain, offering dine-in and delivery pizza in Greater São Paulo. Directly comparable as a mass-market pizza operator with delivery and marketplace integrations.
- Patroni Pizzaria: Brazilian pizza chain offering casual dine-in and delivery. Directly comparable as a mass-market pizza restaurant operator with multi-format presence.
- Pizza Hut Brasil: International pizza chain operating dine-in, delivery, and event catering in Brazil. Overlaps with Don Cappone on pizza-centric full-service dining and event/group packages.
- Habbib's: Large Brazilian pizza-focused casual restaurant chain. Directly comparable in pizza-led casual dining with table service and broad menu including beverages.
- Braz Pizzaria: Brazilian casual pizzeria chain with broad menu and event focus. Directly comparable as an independent-style pizza restaurant chain emphasizing variety and group dining.
- Spoleto: Italian fast-casual chain in Brazil focused on pasta and pizza. Comparable as a pizza-adjacent casual restaurant brand operating dine-in and delivery in São Paulo.
- Famiglia Menu: Brazilian pizza and casual dining brand. Comparable as a multi-format pizza operator (dine-in, delivery, events) competing for similar family and group occasions.
Others
- iFood: Brazil's dominant food delivery marketplace and a core channel partner for Don Cappone. Included as an ecosystem/infrastructure participant that materially shapes the restaurant's customer acquisition and delivery economics.
Broad incumbents
- Outback Steakhouse Brasil: Large Brazilian casual dining chain. Comparable as a broader full-service casual restaurant operator with bar programs and event/group offerings, but not pizza-focused.
- Coco Bambu: Brazilian casual dining chain known for event and group hosting. Comparable in terms of large-group event packages and full-service bar, though not pizza-centric.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Pizzaria Don Cappone social profiles
Digital presencePizzaria Don Cappone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pizzaria Don Cappone leadership team
Management profileNumber of profiles
Pizzaria Don Cappone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pizzaria Don Cappone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pizzaria Don Cappone
What does Pizzaria Don Cappone do?
Pizzaria Don Cappone operates a full-service pizzeria and pizza bar in Santo André, São Paulo, offering 40+ pizza varieties across traditional, special, variety, and sweet categories, plus calzone-style "Volcanos" with burger filling. The business serves customers through dine-in (120 seats), phone/WhatsApp delivery, third-party iFood marketplace, and a differentiated "Pizza In Casa" mobile catering service for private and corporate events.
Is Pizzaria Don Cappone a public or private company?
Pizzaria Don Cappone is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pizzaria Don Cappone founded?
Pizzaria Don Cappone was founded in -1. It employs 1 to 10 people.
Where is Pizzaria Don Cappone based?
Pizzaria Don Cappone is headquartered in Santo André, Brazil, in the Latin America region.
How does Pizzaria Don Cappone make money?
Four revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are delivery Services, pizza In Casa (Mobile Catering) and corporate Events & Confraternization.
Who are Pizzaria Don Cappone's main competitors?
Direct peers on record are Domino's Pizza Brasil, Patroni Pizzaria, Pizza Hut Brasil, Habbib's, Braz Pizzaria, Spoleto and Famiglia Menu. iFood is listed as an others. Broad incumbents are Outback Steakhouse Brasil and Coco Bambu.
Does Pizzaria Don Cappone have an API?
No public API is recorded for Pizzaria Don Cappone.
What industry is Pizzaria Don Cappone in?
Pizzaria Don Cappone's product category is Full-service pizzeria and pizza bar. Its primary akta.pro industry code is THAFABAB, Pizza Fast Casual, with a secondary code of HSACAGAA, Full-Service Catering (Off-Premise). Its NAICS code is 722511 and its SIC code is 5810.