What Don Simon does

Don Simón is a heritage Spanish beverage brand operating as a wholly-owned label within J. García Carrión, a privately held, family-owned food and beverage manufacturer headquartered in Jumilla, Spain. The brand offers a broad portfolio spanning pressed juices and nectars, sugar-free juice lines, plant-based beverages (soy, oat, almond), lemonades and fruit-milk drinks, iced teas, natural broths (caldos), table wines, sangrias (including non-alcoholic variants), and summer wines (tintos de verano). Products are sold across multiple packaging formats — PET bottles, bricks, jars, cans, and aluminum pouches — in volumes from 200ml single-serve to 1.5L family sizes.

J. García Carrión operates twelve wineries across Spain (including facilities in Jumilla, Villajoyosa, and Castillo de Locubín) and oversees a portfolio of wholly-owned subsidiary wine brands such as Pata Negra, Jaume Serra, Viña Arnáiz, Señoría de los Llanos, Marqués Carrión, Mayor de Castilla, Antaño, Mayoral, Bodega la Ermita, and 1ª Bodega de Europa. This winery footprint, combined with the parent company's broader beverage production capacity, provides the infrastructure underlying Don Simón's offerings. Don Simón itself does not disclose proprietary technology, R&D platforms, or software components; the product is a traditional consumer packaged goods (CPG) operation whose competitive position is driven by manufacturing scale, brand heritage, and retail distribution rather than technology differentiation.

The revenue model is straightforward CPG unit sales at retail and direct-to-consumer: pricing is per multi-unit case (e.g., €28 for 12x1L orange juice, €14 for 24x200ml tomato juice, €21–€24 per 1L wine, €9–€14 per 1.5L sangria) with pay-as-you-go billing. The go-to-market is predominantly mass-market retail (supermarkets across Spain), supplemented by the company's own e-commerce storefront at garciacarrion.com and a food-service/hospitality channel for bulk beverage supply. Customer segmentation is horizontal, with primary demand from Spanish households purchasing for daily consumption, plus secondary demand from restaurants, bars, hotels, and catering buyers.

Name

Don Simon

Legal name

J. García Carrión

Website

https://donsimon.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Don Simón is a Spanish heritage beverage brand under family-owned J. García Carrión, selling juices, plant-based drinks, wines, sangrias, and broths through mass-market retail and a direct e-commerce storefront across Spain and select export markets.

Ownership category

akta.pro rank

Product category

Packaged Beverages

NAICS

Soft Drink Manufacturing (312111)

SIC

Beverages (2080)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industries

Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB), Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)

Keywords

• Packaged fruit juices
• Bottled sangria wine
• Plant-based beverages
• Natural broth products
• Spanish table wines

Headquarters

HQ city

Jumilla

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Food and Beverage Product Sales: Don Simón generates revenue through the sale of packaged beverages and food products including juices, nectars, plant-based drinks, teas, wines, and sangrias through retail and direct-to-consumer channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Don Simón manufactures and sells a wide range of packaged beverages through retail supermarkets, food service channels, and direct-to-consumer e-commerce. The portfolio includes pressed juices, fruit juices, nectars, sugar-free juices, lemonades, fruit milk drinks, plant-based beverages (soy, oat, almond), iced teas, natural broths, table wines, sangrias, and summer wines, packaged in formats from 200ml individual servings to 1.5L family sizes.

Product overview

Don Simón is a comprehensive food and beverage brand under J. García Carrión, offering a diverse portfolio of juice-based and alcoholic products across multiple categories. The product line includes: pressed juices (Zumos Exprimidos) such as orange juice with/without pulp and pineapple-grape juice; fruit juices (Zumos de Frutas) including tomato, white grape must, red grape must, and apple; nectars (Néctares) in peach, pineapple, and orange varieties; a sugar-free line (Disfruta Sin Azúcar) featuring orange, pomegranate, and apple no-added-sugar juices; lemonades and orangeades (Limonadas y Naranjadas) including pressed lemon, lemon-lime sparkling, and light variants; fruit milk beverages (Fruta Leche) in Mediterranean, Tropical, and Watermelon-Melon flavors; plant-based drinks (Bebidas Vegetales) made from soy, oat, and almond; iced teas (Bebidas de Té) in lemon and peach flavors; natural broths (Caldos) including chicken, vegetable, paella/fideuá, and assorted varieties; wines (Vinos Don Simón) as rosé and red table wines; sangrías (Sangrías) in red, white, non-alcoholic, and canned formats; and summer wines (Tintos de Verano) in lemon-flavored and sugar-free/alcohol-free variants. The brand focuses on providing beverages in multiple packaging formats including PET bottles, bricks, jars, cans, and aluminum pouches, with volume options ranging from 200ml individual servings to 1.5L family sizes.

Differentiator

Problem solved

Functional benefit

Brands

• Don Simón Zumos y Néctares: Line of fruit juices and nectars including orange, pineapple, peach, apple, and tomato flavors
• Don Simón Bebidas Vegetales
• Don Simón Bebidas de Frutas
• Don Simón Gazpachos y Salmorejos
• Don Simón Caldos 100% Naturales
• Vinos Don Simón
• Sangrías Don Simón
• Tintos de Verano Don Simón

Products and services

• Pressed Juices (Zumos Exprimidos) 100% pressed orange juice with and without pulp, plus pineapple-grape blend, available in family-size 1L multi-packs and individual 200ml bricks. Sold to Spanish consumers for daily household consumption.
• Fruit Juices (Zumos de Frutas) Fruit juices including tomato, white grape must, red grape must, and apple varieties, packaged in 200ml jars and 1L bottles for Spanish consumers.
• Nectars (Néctares) Fruit nectars in peach, pineapple, and orange varieties, available in 200ml jars and 1L containers for Spanish consumers.
• Sugar-Free Juices (Disfruta Sin Azúcar) No-added-sugar orange, pomegranate, and apple juices in 1.5L family-size packaging, targeting health-conscious Spanish consumers.
• Lemonades and Orangeades (Limonadas y Naranjadas) Pressed lemon lemonade, light lemonade, and sparkling lemon-lime lemonade available in 330ml cans and 1.5L bottles for Spanish consumers.
• Fruit Milk Beverages (Fruta Leche) Fruit-milk beverages in Mediterranean, Tropical, and Watermelon-Melon flavors, available in 200ml and 330ml multi-packs for health-conscious consumers.
• Plant-Based Beverages (Bebidas Vegetales) 100% plant-based soy, oat, and almond beverages in 1L aluminum packaging, including a light soy variant, for health-conscious and dairy-free consumers.
• Iced Tea (Té Frío) Cold lemon-flavored and peach-flavored iced teas in 330ml multi-packs and 1.5L family-size packaging.
• Natural Broths (Caldos) 100% natural broths including chicken, vegetable, paella/fideuá, and assorted varieties in 1L brick packaging targeting Spanish consumers and food service.
• Don Simón Table Wines (Vinos Don Simón) Don Simón rosé and red table wines in 1L brick packaging and 187ml individual bricks, targeting Spanish consumers and food service establishments.
• Sangrias (Sangrías Don Simón) Traditional Spanish sangria in red, white, non-alcoholic, and canned formats, available in 1.5L bottles and 330ml multi-packs for consumers and food service.
• Summer Wines (Tintos de Verano) Lemon-flavored summer red and white wine coolers, including non-alcoholic and sugar-free/alcohol-free variants, in 1.5L PET packaging for Spanish consumers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Covap: Spanish dairy and beverage cooperative producing juices, plant-based drinks, and traditional broths (caldos) for the Spanish market. Overlaps with Don Simón in non-alcoholic beverages, plant-based drinks, and broth categories under a regional cooperative model.
• Grupo Pascual: Spanish family-owned food and beverage group producing juices, dairy, and packaged beverages under brands like Pascual and Bifrutas. Directly comparable as a Spanish heritage CPG beverage manufacturer with multi-category packaged drink portfolios competing for the same supermarket shelf space.
• Hero Group (Granini): European juice and baby food manufacturer whose Granini brand is a leading shelf-stable juice player in Spain. Comparable as a branded juice/nectar CPG manufacturer competing in the same Spanish retail channels as Don Simón.
• Tropicana (PepsiCo): Premium shelf-stable and refrigerated juice brand with distribution in European retail channels. Directly competes with Don Simón in the branded juice and nectar category across supermarkets.
• Alpro (Danone): Leading European plant-based beverage brand (soy, oat, almond) owned by Danone with strong Spanish retail distribution. Directly comparable to Don Simón's plant-based drinks line and competing for the same health-conscious consumer occasions.

Regional players

• Viñaoliva / Grandes Vinos y Viñedos: Spanish wine producer group based in Cariñena (Aragón), part of the Arco Bodegas cooperative network producing bulk and branded table wines. Comparable as a Spanish regional wine producer competing in the same domestic table-wine category as Don Simón's wine and sangria lines.

Broad incumbents

• Coca-Cola Europacific Partners (Iberia): Anchor bottler and distributor of Coca-Cola products in Spain and Portugal with a broad non-alcoholic beverage portfolio including juices (Minute Maid), waters, and lemonades. A scaled incumbent sharing the same retail shelf but with far broader distribution and category coverage.
• Freixenet: Historic Spanish sparkling wine (cava) producer with global export presence and broad alcoholic beverage portfolio. Comparable as a Spanish family-owned heritage wine producer with international reach, competing in adjacent beverage occasions.
• PepsiCo (Iberia): Global CPG major with significant presence in Spanish snacks and beverages (Lay's, Pepsi, Tropicana, Lipton Iced Tea). Comparable as a broad-based beverage and packaged food competitor with overlapping categories in juices, iced tea, and lemonades.

Others

• Hacendado (Mercadona private label): Private-label brand of Mercadona, Spain's largest grocery chain, which dominates value-tier juices, nectars, plant-based drinks, and table wines. Not a competitor in the traditional sense but the dominant pricing reference and substitute for Don Simón's mass-market SKUs in Spanish retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/GarciaCarrionESP
• Facebookfacebook.com/GarciaCarrionESP
• LinkedInlinkedin.com/company/don-simon
• Instagraminstagram.com/garciacarrionesp

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Don Simon