Donna Vittori - Borgo Agricolo

What Donna Vittori - Borgo Agricolo does

Donna Vittori - Borgo Agricolo is a privately held family-operated agriturismo and estate winery founded in 2021 in Paliano, in the Alta Ciociaria area between the provinces of Frosinone and Rome, Italy. The company cultivates approximately 4 hectares of organic and biodynamic vineyards focused on native Ciociarian varieties — principally Cesanese del Piglio DOCG, alongside Passerina, Sangiovese, and Maturano — and roughly 5 hectares of ancient grain fields (Cappelli, Farro Spelta, Autonomia B) and Rosciola olive groves. The core technical platform is an end-to-end terroir-anchored production system: spontaneous fermentation with indigenous yeasts, aging in steel, terracotta amphorae, large oak casks, and regenerated barrique, plus single-variety pasta made from ancient grains.

Donna Vittori operates a multi-revenue DTC model with no third-party distribution. Revenue is generated through (i) direct online sales of six wines plus Vermouth del Borgo (€22–€40/0.75L bottle), (ii) farm-stay accommodation comprising three themed rooms and The Vineyard House apartment at €100–€200 per night booked through its own engine, (iii) paid culinary and harvest experiences (wine tastings, pasta/pizza classes using ancient-grain flours, vendemmia, olive picking, multi-day tours of Ciociaria), and (iv) artisan food and gift products including single-cultivar Rosciola extra virgin olive oil, preserves, herb patés, Za'atar, and 'Una Domenica Italiana' branded gift boxes. Per-bottle production is micro-scale (e.g., 300 bottles of Lettera in Anfora 2024) and operations are run with a team of approximately 5.

The go-to-market is experience-led and community-anchored: customers are primarily wine and culinary-tourism enthusiasts, agri-tourism guests, private event organizers, and DTC Italian food and wine buyers, reached through the company's own website, Instagram, Facebook, email/WhatsApp inquiry, earned media from the 'My Name is Maria' TV series featuring Jennie Kim (BLACKPINK), and member associations (FIVI, Ciociaria Naturale, Strada del Vino Cesanese). The business is led by Maria Vittori (vigneron, PR and events) and Claudia Bettiol (co-founder, business direction) as a mother–daughter venture, with no disclosed external funding.

Name

Donna Vittori - Borgo Agricolo

Legal name

Donna Vittori - Borgo Agricolo

Website

https://donnavittori.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Donna Vittori - Borgo Agricolo is a family-run, organic estate winery and agriturismo in Paliano, Lazio, producing Cesanese del Piglio DOCG wines, ancient-grain pasta, and Rosciola olive oil, and serving wine-tourism, culinary-experience, and DTC gifting customers through its own website and on-site hospitality.

Ownership category

akta.pro rank

Product category

Agritourism and Organic Winery

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Food And Kindred Products (2000), Agricultural Production-Crops (100)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Organic Vineyard & Wine Grape Farming (AFAGAKAI), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Organic wine production
• Agritourism hospitality
• Culinary tourism experiences
• Extra virgin olive oil
• Ancient grain pasta

Headquarters

HQ city

Paliano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Wine Production and Sales: Production and direct sale of certified organic wines: Lettera (Cesanese del Piglio DOCG), Lettera in Anfora, Lettera Riserva, Clea (Lazio Rosso IGT), Love is a Choice (Lazio Rosato IGT), Amore a Prima Vista (Lazio Bianco IGT), and Vermouth del Borgo. Sold via e-commerce shop on the company website.
2. Vermouth and Fortified Wine: Vermouth del Borgo — a fortified wine made from Cesanese Lettera infused with herbs and spices following a recipe from the early 1900s. Sold as a premium aromatized wine.
3. Agritourism Accommodation: Wine Country Stay offering rooms (Camera Restaino, Camera Zoboli, Camera Manca) and The Vineyard House (full apartment with 2 bedrooms). Room rates from €100–€200 per night. Booked via the company's own booking engine.
4. Experiences and Culinary Events: Paid experiences including wine tasting (2 hours), pasta/pizza cooking classes (5 hours), harvest experiences (vendemmia), multi-day tours of Ciociaria, corporate team building, private events (minimum 6–10 persons). Priced as experience packages (e.g., 'Una Domenica Italiana' from €50–€120).
5. Specialty Food Products: Artisan food products sold via the e-commerce shop: extra virgin olive oil (Rosciola cultivar), fruit preserves (confettura), herb patés, Za'atar spice blend, branded merchandise (aprons, t-shirts, fleeces, softshell jackets).
6. Agritourism (Agriturismo) - General: The Borgo Agricolo operates as an agriturismo, combining agricultural production (wine, olive oil, ancient grains) with hospitality. The estate hosts public and private events throughout the year, generating revenue from event bookings.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Donna Vittori - Borgo Agricolo is an organic agritourism estate in Paliano (Lazio, Italy) producing certified organic and biodynamic wines from native Ciociarian grape varieties (Cesanese del Piglio DOCG, Passerina, Sangiovese), Rosciola extra virgin olive oil, and monovarietal pasta from ancient grains (Cappelli, Farro Spelta, Autonomia B). The estate combines agricultural production with on-site hospitality (rooms, vineyard house), wine and food tasting experiences, cooking classes, harvest experiences, and private/corporate events in its Vineria decorated with equestrian art from the Horse Museum Foundation.

Product overview

Donna Vittori - Borgo Agricolo is an agritourism estate in Paliano, Lazio, producing organic wines and artisanal food products. The product portfolio centers on Maria Vittori wines (six wines including Cesanese del Piglio DOCG, amphora-aged, riserva, Sangiovese, rosé, and Passerina white) plus Vermouth del Borgo. Additional offerings include Rosciola extra virgin olive oil, preserves and patés from ancient grains and field herbs, Za'atar spice blend, and branded accessories. Experience products include accommodation (The Vineyard House plus three themed rooms), wine tastings, cooking classes (pasta and pizza using ancient grains), harvest experiences, multi-day tours, and event hosting. The company introduced the concept of 'terroir of grain' through its Una Domenica Italiana gift boxes featuring monovarietal pastas from ancient wheat varieties.

Differentiator

Problem solved

Functional benefit

Brands

• Maria Vittori: Wine brand producing organic natural wines including Cesanese del Piglio DOCG, Lazio Rosso IGT, Lazio Rosato IGT, and Lazio Bianco IGT from native grape varieties of Ciociaria.
• Una Domenica Italiana

Products and services

• Lettera Cesanese del Piglio DOCG 2024 Flagship red wine made from Cesanese grapes (the only DOCG red wine of Lazio), fermented with indigenous yeasts and aged 10 months in large barrels, barrique, and steel, plus 6 months in bottle.
• Lettera in Anfora Cesanese del Piglio DOCG 2024 Cesanese del Piglio DOCG aged approximately 11 months in porous terracotta amphorae for natural micro-oxygenation, then 6 months in bottle, preserving fruity and floral aromas without woody notes.
• Lettera Riserva - Cesanese del Piglio DOCG Premium reserve Cesanese aged 12 months in third-passage regenerated barriques plus 9 months in bottle, for over 20 months total aging.
• Clea Lazio Rosso IGT 2023 100% Sangiovese red wine named after the estate's German Shepherd, aged 10 months in barrique and steel, plus 6 months in bottle.
• Love is a Choice Lazio Rosato IGT 2024 Rosé wine from recovered abandoned vineyards of native Ciociaria grapes including Cesanese, Passerina, and Ottonese.
• Amore a Prima Vista Lazio Bianco IGT White wine from native Passerina grapes, half fermented in steel and half in amphora for combined freshness and depth.
• Vermouth del Borgo 2024 Fortified wine aromatized with spices using a recipe inspired by early 1900s tradition, featuring China, Absinthe, and orange peel.
• Olio EVO di Rosciola 2024 Extra virgin olive oil from Rosciola olives, a native cultivar of Paliano, cold-pressed in 100ml, 500ml, and 750ml bottles.
• Paté 100% Broccoletti con Olio EVO Rosciola Artisan spread made from broccoletti greens with Rosciola extra virgin olive oil, garlic, and chili.
• Paté 100% Cicoria di Campo con Olio EVO Rosciola Artisan spread from wild field chicory with Rosciola olive oil, featuring characteristic bitter notes.
• Paté di Bieta e Ramoracce di Campo con Olio EVO Rosciola Artisan spread combining chard and wild ramoracce greens with Rosciola olive oil, balancing bitter and sweet flavors.
• Confettura 100% Cesanese Artisan jam made exclusively from Cesanese grapes without added sugars, intended for cheese pairing.
• Confettura di Uva Cesanese e Pere Cotogne Artisan jam combining Cesanese grapes and quinces, without added sugars.
• Confettura di Prugne Artisan jam from yellow plums harvested at optimal ripeness.
• Za'atar Spice Blend Middle Eastern spice blend of marjoram, oregano, sesame, and thyme.
• Una Domenica Italiana - Esperienze di pasta (Gift Box) Gift box with three monovarietal pastas from ancient grains (Cappelli, Farro Spelta, Autonomia B) plus Rosciola olive oil for a grain tasting experience.
• Una Domenica Italiana - Pranzo Completo (Gift Box) Complete Sunday lunch gift box with three monovarietal pastas, Rosciola oil, Lettera Cesanese DOCG wine, paté, branded tasting plates, and tasting guide.
• Una Domenica Italiana - Pranzo Completo con Grano e Olio Novello (Gift Box) Limited edition gift box with freshly harvested and immediately processed 'novello' grain pasta and first-press Rosciola olive oil.
• Una Domenica Italiana - Piattini per Degustazione Pasta Set of three ceramic tasting plates made in Saturnia, Italy, branded with the Donna Vittori logo for serving monovarietal pasta.
• The Vineyard House Accommodation Country house apartment with panoramic vineyard views, two bedrooms, two bathrooms, living room with sofa bed, fully equipped kitchen, and two terraces; €200/night.
• Camera Restaino Accommodation Spacious king-size room featuring 11 works by artist Mario Restaino depicting trotting horse racing, with views over vineyards and the Sacco valley; €100–€130/night.
• Camera Manca Accommodation Double room named after artist Raffaella Manca featuring six paintings of horses, with windows overlooking Rosciola olive groves; €100/night.
• Camera Zoboli Accommodation Room featuring works by artist Zoboli, with hand-painted ceramics from the Amalfi Coast in the bathroom; €100/night.
• Wine and Olive Oil Tasting Experience Guided 2-hour tasting experience in the Vineria or on terraces overlooking vineyards, featuring three to five wines with local cheese and charcuterie boards.
• Pasta Experience with Ancient Grains 5-hour Italian cooking class teaching fresh pasta making using ancient grain flours, including wine tasting, vineyard walk, and communal lunch.
• Pizza Experience with Ancient Grains 5-hour pizza-making experience with resident pizzaiolo using a blend of three ancient grain flours, including wine tasting and outdoor walk.
• Harvest Experience (Vendemmia) September–October grape harvest participation including vineyard work, cellar tour, and communal snack; available as daily (4 hours) or overnight experience with dinner.
• Olive Harvest Experience October–November olive picking of Rosciola variety followed by mill visit and novello oil tasting on bruschetta.
• Grain Tasting with Lunch and Box 3-hour guided tasting of three pasta types made from different ancient grains paired with estate wines, including branded tasting box by Edoardo Bernardi.
• Private and Corporate Events Private and corporate events (minimum 6–10 persons) including weddings, bachelorette parties, and team building, with meeting rooms, projector, seasonal cuisine, and team activities.
• Multi-Day Cultural Tours Multi-day tour packages based at Donna Vittori exploring Alta Ciociaria, Bassa Ciociaria, coast, mountains, UNESCO sites, and local villages, with a minimum two-night stay.

Quantifiable outcome

• First 4 hectares of vineyards planted in 2021; full organic certification obtained in 2025 for all agricultural products.
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Fondazione Horse MuseumcoreStrategic or Co-development Partner · 1 January 2024Since 2024, Borgo Agricolo Donna Vittori and the Fondazione Horse Museum (Horse Museum Foundation) have partnered to welcome guests and showcase the beauty of Alta Ciociaria. The Foundation's permanent equestrian art collection is displayed throughout the Vineria and guest rooms (The Vineyard House). Monthly rotating art exhibitions are hosted in the Vineria, featuring equestrian themes. The collaboration also produced the 'Love at First Sight' exhibition in partnership with Paard Verzameld Collective for the World Eventing and Driving Championship.
• Paard Verzameld CollectiveminorStrategic or Co-development PartnerPaard Verzameld Collective collaborated with the Horse Museum Foundation and Donna Vittori to produce the 'Love at First Sight' art exhibition featuring equestrian art, presented at the World Eventing and Driving Championship. The exhibition was also displayed in the Donna Vittori Vineria.
• FIVI – Federazione Italiana Vignaioli IndipendenticoreGTM or Marketing PartnerDonna Vittori is a member of FIVI (Federazione Italiana Vignaioli Indipendenti), an association of independent Italian winemakers dedicated to protecting and promoting the territory, quality, and authenticity of Italian wine. FIVI membership provides marketing, networking, and promotional benefits within the Italian wine industry.
• Ciociaria NaturalecoreGTM or Marketing PartnerDonna Vittori is part of Ciociaria Naturale, a local association committed to sustainable and natural agriculture in the Ciociaria region. The partnership aligns with the estate's organic and biodynamic farming philosophy.
• Strada del Vino CesanesecoreGTM or Marketing PartnerDonna Vittori is a member of the Strada del Vino Cesanese (Cesanese Wine Route), a wine tourism route promoting the wines and producers of the Cesanese del Piglio DOCG territory in Lazio. This membership drives local wine tourism traffic to the estate.
• Edoardo Bernardi (Artist and Graphic Designer)coreStrategic or Co-development PartnerEdoardo Bernardi is the artist and graphic designer who creates all Donna Vittori wine labels (Lettera, Clea, Love is a Choice, Amore a Prima Vista, Vermouth del Borgo), the 'Una Domenica Italiana' gift box design, and branded merchandise. He also created the 'Una domenica italiana' box featured in the shop. His artwork transforms each bottle into a visual masterpiece connected to the estate's story.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Castello di Volpaia: Tuscan organic winery operating as an agriturismo with on-site accommodations, dining, and wine experiences. Closely parallels Donna Vittori's combined vineyard + hospitality + culinary experience model, though at greater scale.
• Borgo Condé Wine Resort: Italian wine resort/agriturismo combining winery, accommodation, and curated experiences. Comparable business model of monetizing wine estate through layered hospitality offerings.
• Tenuta di Fessina: Sicilian natural wine estate with on-site hospitality and curated tasting experiences. Mirrors Donna Vittori's terroir-driven, low-intervention winemaking combined with destination experiences.
• Sergio Mottura: Lazio (Umbria border) biodynamic and organic winemaker focused on native Italian varieties. Directly comparable on certification posture, native grape focus, and small-batch premium winemaking.
• Marco Carpineti: Lazio natural wine producer using native grapes and organic/biodynamic viticulture. Highly comparable on production philosophy (spontaneous fermentation, minimal intervention) and terroir-driven branding within the same regional context.
• Casale del Giglio: Lazio-based premium winery producing IGT wines from native and experimental grape varieties. Closest geographic and product parallel to Donna Vittori, operating in the same regional wine ecosystem with comparable positioning toward quality and experimentation.

Broad incumbents

• Planeta: Sicilian premium wine producer with multiple estates, accommodations, and culinary experiences. Much larger scale, but operates on a similar logic of building a destination brand around regional terroir and hospitality.
• Famiglia Cotarella (Falesco): Established Lazio/Umbria wine producer with hospitality offerings and a premium positioning. Broader portfolio and larger scale than Donna Vittori, but operates in the same regional premium-wine category and shares the agritourism/hospitality DNA.
• Arnaldo Caprai: Umbrian premium wine producer with agriturismo hospitality. Broader scale and brand recognition than Donna Vittori, but comparable in combining high-end native-varietal wine with agritourism experiences.

Emerging players

• Valle Reale: Abruzzo organic/biodynamic winery focused on native Montepulciano and Trebbiano varieties. Comparable on organic certification, native grape focus, and small-batch premium positioning, though without the hospitality layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/donnavittoriborgoagricolo
• Instagraminstagram.com/donnavittori_borgoagricolo
• LinkedInlinkedin.com/company/donna-vittori-borgo-agricolo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Donna Vittori - Borgo Agricolo