What Westrom does

Doon (formerly Westrom) is a Dutch social development company (mensontwikkelbedrijf) headquartered in Roermond, Limburg, Netherlands, wholly owned by the municipality of Gemeente Roermond through the legal entity Doon Roermond BV. The organization supports residents who receive a social assistance benefit under the Participatiewet (Participation Act), with the stated goal of moving participants toward paid employment and, where that is not achievable, social participation. Service lines fall into three integrated tracks: (1) municipal employment development programs including Arbeidsontwikkeltraject, Module Arbeid & Participatie (MAP), the Z-route and B1-route, jobcoaching, loonwaardebepaling, monitoring of loonkostensubsidie, and Beschut Werk (sheltered employment) contracts; (2) industrial and commercial services to businesses — Industriële dienstverlening, Industriële bedrijfsprocessen, and Value Added Logistics — delivered at the De Hanze 1 facility and via detachering to client sites; and (3) an in-house Wasserij (laundry) processing approximately 40,000 kg per year for more than 50 clients with own pickup-and-delivery logistics. Named commercial customers include Sekisui Eslon (over 20 years of partnership), Sligro, and Botex wasserij.

The core technology is human service delivery rather than a software platform: there is no proprietary AI/ML system, no public API, and no documented integrations. Operational differentiation rests on the regulatory mandate, the embedded regional referral network (UWV, Werkgevers Servicepunt, IGOM, Konnekt'Os, Actief Roermond, Gilde Opleidingen, Bibliorura, and multiple special-education schools), and on physical production assets (assembly, packaging, bicycle assembly, wheelchair disassembly, pet-food packaging, hospitality laundry).

Revenue is generated through three streams: (a) municipal funding — a 70% loonkostensubsidie plus a dekkingsbijdrage per Beschut Werker from the woongemeente; (b) detachering fees, where Doon acts as legal employer and bills clients the labor cost plus an employer-relationship markup; and (c) commercial service fees negotiated individually with enterprise clients. The go-to-market is sales-led for commercial accounts, direct-to-consumer (participant recruitment) for residents, and public-procurement contracting for municipal services. The organization underwent a major rebrand from Westrom to Doon effective January 1, 2025, received its first ISO certification in August 2025, appointed a new Supervisory Board in September 2025, and installed a permanent CEO (René Fontijn) in February 2026.

Name

Westrom

Legal name

Doon Roermond BV

Website

https://doon-roermond.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Doon (formerly Westrom) is a Roermond, Netherlands-based social development company wholly owned by the municipality of Roermond, providing Participatiewet employment services, sheltered work (Beschut Werk), industrial assembly, value-added logistics, and an in-house laundry serving 50+ commercial clients.

Ownership category

akta.pro rank

Product category

Social Employment and Vocational Rehabilitation Services

NAICS

Employment Services (5613), Vocational Rehabilitation Services (6243), Temporary Help Services (56132)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Employment & Job Readiness Support Services (BPAGAEAJ)

akta.pro secondary industry

Workforce & Job-Seeker Services (Community-Based) (EDAAAFAM)

Keywords

• Sheltered employment services
• Vocational rehabilitation programs
• Industrial packaging services
• Social enterprise employment
• Labor activation services

Headquarters

HQ city

Roermond

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Municipal funding for Beschut Werk: Woongemeente provides 70% loonkostensubsidie (wage cost subsidy). A dekkingsbijdrage (coverage contribution) is charged per Beschut Werker to the woongemeente. For externally placed Beschut Werk employees, a loonwaardebepaling (wage value determination) sets the client fee plus a charge for legal employer status.
2. Industrial and logistics services to businesses: Doon provides industrial labor, assembly, packaging, logistics, and laundry services to commercial clients on a contractual basis. Revenue is generated through service fees charged to businesses (opdrachtgevers) such as Sekisui Eslon, Botex, and Sligro.
3. Detachment/detachering fees: When Beschut Werk employees are externally placed (detached) at client organizations, Doon charges the client for the employee's labor plus a fee for the legal employer relationship (juridisch werkgeverschap).

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Westrom (now Doon) is a municipal social development company (mensontwikkelbedrijf) owned by the municipality of Roermond that provides employment services under the Dutch Participatiewet. Its three service lines are: (1) industrial outsourcing for businesses — assembly, packaging, value-added logistics, and a commercial laundry (Wasserij) processing ~40,000 kg/year for 50+ clients; (2) sheltered employment (Beschut Werk) and labor development trajectories for residents with barriers to work, with options for external detachment; and (3) municipal employment programs — MAP, Z-route, B1-route, job coaching, loonwaardebepaling, and Leerwerklijn vocational training leading to MBO certificates.

Product overview

Westrom (now rebranded to Doon) is a social development company owned by the municipality of Roermond that provides a comprehensive range of employment and development services. The organization operates as a platform of integrated services including industrial labor services (assembly, packaging, logistics), a professional laundry service processing 40,000+ kg annually, and extensive employment support programs. These include sheltered employment (Beschut Werk), labor development trajectories, job coaching, wage value assessments, and vocational training programs (Leerwerklijn) across logistics, cleaning, and hospitality sectors. The services are designed to support residents with employment barriers in developing skills and finding sustainable positions in the labor market.

Differentiator

Problem solved

Functional benefit

Products and services

• Industriële dienstverlening Industrial services providing flexible and customized technical work — including assembly, packaging, and barcoding — for business clients. Long-tenured engagements include 20+ years of work for Sekisui Eslon (gutters, RWA pipes, roof gutter sets, roof ventilation).
• Value added logistics Logistics services including bulk-to-piece conversion, repackaging, and active packaging solutions. Used for seasonal/contract work such as folding, filling, and sealing thousands of Christmas packages for Sligro.
• Industriële bedrijfsprocessen Taking over complete industrial business processes for clients with service-oriented and dedicated personnel — including bicycle assembly, wheelchair disassembly, and dog/cat food packaging.
• Wasserij (Laundry Services) In-house laundry service processing approximately 40,000 kg of laundry annually for over 50 clients across hospitality, education, and commercial sectors, including workwear, table linens, textiles, towels and tea towels. Several staff have 25–50 years of tenure.
• Beschut Werk (Sheltered Employment) Paid employment under the Participation Act for residents with a sheltered-work indication. Doon acts as legal employer; clients include the woongemeente (covered by loonkostensubsidie and dekkingsbijdrage) and external hosts such as Speeltuin Kitskensberg, MSG, Fysio Fincken, and Moskee Tawhied.
• Arbeidsontwikkeltraject (Labor Development Trajectory) Employment development programs delivered to municipalities for residents receiving social assistance, supporting personal development and reintegration into the labor market.
• Module Arbeid & Participatie (MAP) An eight-session labor market participation module covering CV writing, networking, and Dutch workplace culture. Used by consulenten at Gemeente Roermond to support participants such as Khasan (who progressed to self-employment).
• Jobcoaching On-the-job coaching services to support employees (including those placed externally from Beschut Werk) in their work development and retention at host employers.
• Loonwaardebepaling Wage value assessment (loonwaardemeting) used to determine the productivity-based wage subsidy for an externally placed Beschut Werk employee, setting the client fee plus a charge for legal-employer status.
• Leerwerklijn (Learning-Working Lines) Vocational training pathways — including the Leerwerklijn Horeca — combining classroom learning with workplace experience and leading to MBO certificates for participants.
• Basisvaardigheden (Basic Skills Course) Basic-skills training covering computer skills, DigiD, fake-news recognition, CV writing, labor contracts, literacy, and numeracy, including library excursions with Bibliorura.

Quantifiable outcome

• Doon helped participant Evi transition from uncertain, high-absenteeism employee to a detachment as courier at MSG with significantly improved self-confidence and independence.
• +6 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Konnekt'OscoreStrategic or Co-development PartnerKonnekt'Os is a collaborative partner in the regional ecosystem supporting employment and development of residents with barriers to the labor market.
• Actief RoermondcoreStrategic or Co-development PartnerActief Roermond is part of the regional network supporting employment and social participation in the Roermond area.
• UWVcoreStrategic or Co-development PartnerUWV (Uitvoeringsinstituut Werknemersverzekeringen) is the national institute that administers employee insurances and providesindications for Beschut Werk. Doon collaborates with UWV for placement of Beschut Werk participants.
• Werkgevers ServicepuntcoreChannel Partner/ Reseller/ DistributorWerkgevers Servicepunt connects employers with potential employees from target groups. Doon uses this channel to place participants with disabilities at regular employers.
• Regionaal WerkcentrumcoreStrategic or Co-development PartnerRegional employment center bringing together employment services, municipalities, and social enterprises to coordinate labor market integration.
• Gilde OpleidingencoreStrategic or Co-development PartnerGilde Opleidingen provides vocational training and education. Doon collaborates with Gilde for the Leerwerklijn Horeca and other training programs, including MBO certifications for participants.
• Digitaalhuis / BiblioruraminorStrategic or Co-development PartnerBibliorura (the public library of Roermond) operates the Digitaalhuis providing digital literacy support. Doon collaborates with Bibliorura on the Basisvaardigheden (basic skills) course, including library excursions for participants.
• IGOMcoreGTM or Marketing PartnerIGOM is a collaboration of 35 semi-governmental organizations in South and Central Limburg. Doon publishes its vacancies and internship positions through the IGOM platform, which also coordinates internship opportunities.
• Herman Broerenschool RoermondcoreStrategic or Co-development PartnerThe Herman Broerenschool provides special practical education. Doon collaborates on internship programs for students, with some progressing to Beschut Werk contracts at Doon.
• Aloysius StichtingminorStrategic or Co-development PartnerAloysius Stichting provides special secondary education. A group of students from this foundation has been undertaking group internships at Doon since summer 2025.
• Praktijkonderwijs RoermondminorStrategic or Co-development PartnerDoon receives regular visits from Praktijkonderwijs Roermond students to introduce them to the organization as a potential future workplace or internship location.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Diamant Groep: South-Limburg social enterprise providing work development trajectories, sheltered employment and industrial/cleaning services to municipalities including Heerlen. Same regional and regulatory context as Doon, with overlapping customer segments (municipalities and regional businesses) and similar service portfolio.
• Pantar: Amsterdam-area municipal social development company (mensontwikkelbedrijf) offering sheltered employment, reintegration and industrial services for residents with a distance to the labor market. Directly comparable model to Doon, operating under the same Dutch Participatiewet framework with municipal ownership.
• Tomingroep: Municipal social enterprise in Hardenberg/Overijssel delivering work development, sheltered employment and industrial services including packaging and assembly. Comparable business model combining Participatiewet execution with B2B industrial work.
• WSD Groep: Social development company in West-Brabant (Boxtel) operating Beschut Werk, work trajectories and commercial business lines under municipal ownership. Closely comparable structure, funding model and mix of subsidized employment plus commercial services.

Broad incumbents

• Tempo-Team: Dutch staffing subsidiary of Randstad providing temporary and flexible workforce solutions to enterprises across logistics, industry and services. Competes with Doon's industrial labor and detachment lines but from a purely commercial cost structure.
• ManpowerGroup Nederland: Global staffing group with a Dutch operation supplying temporary and permanent workforce across logistics, industry and services, including inclusion initiatives. Broad incumbent competing for the same commercial labor pool that Doon services in Roermond.
• Randstad: Largest staffing and HR services company in the Netherlands, offering temporary help, outplacement and inclusion services through sub-brands. Overlaps with Doon on detachment and labor supply to commercial clients but operates at far greater scale across all sectors.
• Adecco Nederland: Major Dutch staffing provider with dedicated Adecco Inclusion programs supporting employment of people with barriers to work. Comparable in serving both employers and reintegration candidates but as part of a global commercial staffing portfolio.

Emerging players

• Driessen: Specialist Dutch staffing and HR services provider focused on the government, education and healthcare sectors. Comparable in serving subsidized and semi-public clients, including payroll/employer-of-record arrangements similar to Doon's legal-employer role.
• USG Restart: Specialist division of USG People focused on reintegration of people with a distance to the labor market via job coaching, training and placement. Comparable end-customer (employers seeking inclusive hiring) but operates commercially rather than as a municipally-owned entity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/doonroermond

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westrom