What Dorpsfeest Hoogland does

Dorpsfeest Hoogland, legally Stichting Dorpsfeest Hoogland, is a Dutch non-profit foundation that organizes a single annual 4-day community festival each September (next edition: September 17–20, 2026) at Stadspark Schothorst in Amersfoort-Noord. The event was founded in 1993 as a collaboration between JOHO! (Jong Hoogland, est. 1967) and Stichting Paardensportdag Hoogland (est. 1947), consolidating youth programming and equestrian sports into one weekend. Programming spans live Dutch pop music party evenings (€20–€25), youth events (Pre-Party €7.50, JOHO! Dome, Stille Disco), a seniors morning (Dreesfeest €17.50), accessible carnival (Zomercarnaval €12.50), sports tournaments (JOHO! Volley €30/team, Sterrenslag €70/team, Cycling Challenge), equestrian shows, and free weekend daytime activities. The organization has 6 paid employees, is run by approximately 1,000 volunteers identifiable by colored T-shirts, and explicitly states no profit motive — all revenue is reinvested into programming.

The underlying technology is minimal: a basic website platform supporting digital forms for volunteer registration and ticket/activity bookings, plus social media presence on Instagram, Facebook, and YouTube. There is no mobile app, no API, no proprietary software, and no AI component. On-site consumption is mediated through a token (munt) system at €3.00 each, used for all food, drinks, and activities; cash is not accepted (PIN only). Ticket distribution runs through two physical retail outlets — Eemruiters at Engweg 115 and Primera Brundel at Hamseweg 46 — with a 2-ticket-per-person-per-evening cap on paid evenings.

Revenue is generated through five streams: ticket sales across six tiered evening events, on-site token consumption (transaction-based), activity/team registration fees, Creative Street booth rentals (€30/day or €55/2 days, 40 stalls), and a tiered sponsorship stack (Platinum/Gold/Silver/Bronze) anchored by main sponsors Boels, Jumbo, Kreijne, Clean Cool, Renewi, M2 Vloeren, plus Platinum sponsor Heineken Nederland. The go-to-market motion is community-driven: word-of-mouth through local organizations (JOHO!, sports clubs, neighborhood associations), sponsor visibility, an email newsletter, an FSC-certified printed brochure, and digital channels. The customer base comprises local residents of Hoogland and Amersfoort neighborhoods — families, seniors, youth (12–35), and people with disabilities — with pricing deliberately kept low (free weekend daytime admission) to maintain accessibility.

Name

Dorpsfeest Hoogland

Legal name

Stichting Dorpsfeest Hoogland

Website

https://dorpsfeesthoogland.nl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Dorpsfeest Hoogland is a non-profit Dutch foundation that organizes an annual 4-day community festival each September at Stadspark Schothorst in Amersfoort, serving local residents of Hoogland and surrounding neighborhoods with affordable music, sports, equestrian, and family programming run by ~1,000 volunteers.

Ownership category

akta.pro rank

Product category

Community Festival Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Regional Multi-Sport Games & Festival Organizers (MPAKADAK)

akta.pro secondary industries

Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)

Keywords

• Community festival events
• Live music parties
• Youth sports tournaments
• Volunteer festival organization
• Local cultural events

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue generated from ticket sales for various event evenings and activities including Pre-Party, Zomercarnaval, Thursday/Friday/Saturday evening parties, and Dreesfeest. Tickets sold through physical locations (Eemruiters, Primera Brundel) with maximum 2 tickets per person per evening.
2. Consumption Tokens (Munten): All drinks, food, and activities are paid for with Dorpsfeest tokens (munten) at €3.00 per token. These tokens serve as the internal currency for the festival, generating revenue from all consumptions and activities on-site.
3. Activity Registration Fees: Revenue from team registrations for activities such as JOHO! Volley (€30 per team), Sterrenslag (€70 per team), Creatieve Straat booth rental (€30 per day or €55 for 2 days), and Zomercarnaval tickets (€12.50).
4. Sponsorships: Financial and in-kind support from local business sponsors including Boels, Jumbo, Kreijne, Renewi, and many others across Platinum, Gold, Silver, and Bronze tiers. Also includes donations from 'Vrienden van Dorpsfeest' supporters.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Dorpsfeest Hoogland organizes an annual four-day community festival held each September at Stadspark Schothorst in Amersfoort, Netherlands. The event combines evening party concerts featuring Dutch artists, youth sports tournaments (JOHO! Volley, Sterrenslag), equestrian shows, carnival events, children's activities, and a creative marketplace for residents of Hoogland and Amersfoort. Tickets, festival tokens, and activity registrations are sold through the website, physical retailers, and on-site, with the entire operation run by approximately 1,000 volunteers.

Product overview

Dorpsfeest Hoogland is a multi-day annual community festival event organized by Stichting Dorpsfeest Hoogland, held in September at Stadspark Schothorst in Amersfoort. The event is not a software product but a physical festival offering featuring diverse entertainment including live music party evenings with Dutch artists, sports activities such as JOHO! Volley beach volleyball and Sterrenslag games, equestrian shows, carnival events, children's attractions (Kunstlab art workshops, pony riding, bouncy castles), a Creative Street marketplace, and youth venues like the JOHO! Dome. The event operates on volunteer labor (approximately 1000 volunteers), uses token-based consumption system (€3 per token), and offers tiered ticketing from free daytime activities to €20-25 for evening party events. The festival has no technical product offerings—no API, integrations, or AI capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Dorpsfeest Hoogland Festival An annual four-day community festival held on the third weekend of September at Stadspark Schothorst in Amersfoort, featuring live music, sports, equestrian shows, carnival, children's entertainment, and a creative marketplace for local residents of Hoogland and Amersfoort.
• JOHO! Volley A beach volleyball tournament held on Thursday evening of the festival, with recreational and competitive divisions, teams of minimum 4 players including at least one woman, and a registration fee of €30 per team.
• Sterrenslag A competitive multi-team youth sports games event with obstacle courses and traditional Dutch games, teams of 6-10 participants with minimum age 16, and a registration fee of €70 per team.
• Creatieve Straat (Creative Street) A marketplace with 40 craft market stalls where creative entrepreneurs display and sell handmade products, and charitable organizations present their causes, taking place on Saturday and Sunday of the festival weekend. Booth rental is €30 per day or €55 for 2 days.
• Zomercarnaval A carnival event held on Thursday morning/afternoon in the festival tent, featuring live performances by look-alike entertainers, DJs, and carnival bands, accessible for people with disabilities; entry is €12.50 with free admission for accompanying supervisors.
• Pre-Party / JOHO! Party A youth-focused party event for ages 12-16 held the Friday before the main festival weekend at Concordia Hoogland, featuring DJs and entertainment with no alcohol policy (NIX); entry is €7.50.
• Feestavond (Party Evenings) Evening party events held in the festival tent featuring live music performances by Dutch artists and tribute bands, with tickets ranging from €20-25 per evening and minimum age requirements of 16 or 18.
• Dreesfeest A seniors-focused morning event on Friday featuring live Dutch music performances, complimentary food and drinks, and a lunch in the festival tent; ticket price is €17.50 per person.
• JOHO! Dome A youth entertainment venue located in a converted yellow schoolbus (or inflatable church in 2026), featuring music, games, and social activities for young people during the festival weekend.
• Stille Disco (Silent Disco) A headphone-based disco event held simultaneously with the main party evenings, allowing attendees to choose between different music channels including Dutch, heavy metal, and happy hardcore.
• Paardensport (Equestrian Sports) Equestrian sporting events held on the main field on Saturday featuring harness horse competitions, Hackney classes, Friesian carriage horses, and equestrian demonstrations including the Globe of Death motorcycle stunt show.
• Cycling Challenge Hoogland Organized cycling tours by Snel Verzet Hoogland cycling club, including race bike routes, gravel routes, and family-friendly paths, with rest stops and refreshments along the course.
• Afterparty A post-festival youth party for ages 12-16 held on Friday evening after the main weekend at Concordia Hoogland featuring DJs; entry via tickets purchased at Primera Hoogland.

Quantifiable outcome

• Highest rated annual recurring event in Amersfoort (7.8 rating in 2015)
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, minor and major.

• JOHO! (Jong Hoogland)coreStrategic or Co-development PartnerJOHO! (Jong Hoogland) has been organizing youth activities in Hoogland since 1967 and is the largest youth organization in the area. They are an integral part of Dorpsfeest Hoogland, organizing Sterrenslag, JOHO! Dome, Pre-Party, youth volleyball (JOHO! Volley), and other youth activities during the festival. JOHO! has members aged 16-35 and organizes various events throughout the year including Summer, Land, Race, Jump, Proef, and Fest.
• Stichting Paardensport HooglandcoreStrategic or Co-development PartnerStichting Paardensport Hoogland has organized the Paardensportdag (horse sports day) since 1947 in cooperation with De Eemruiters. They organize the horse sports activities on the main terrain during Dorpsfeest on Saturday, featuring harness horse sports, Hackneys, and Friesian horses with shows and demonstrations on Sunday.
• Snel Verzet Hoogland (SVH)minorStrategic or Co-development PartnerSnel Verzet Hoogland is a cycling association with approximately 400 members in Amersfoort, Hoogland and surroundings. They are a member of the Nederlandse Toer Fiets Unie (NTFU) and since 2019 organize cycling activities during Dorpsfeest Hoogland including various cycling routes and family cycling puzzle tours.
• Boels Traffic Service B.V.majorGTM or Marketing PartnerMain sponsor (hoofdsponsor) providing traffic management and equipment services. Located in Hoevelaken.
• Jumbo SupermarktenmajorGTM or Marketing PartnerMain sponsor (hoofdsponsor). Local Jumbo store in Amersfoort Den Blanken-Nieuwland serving as community partner and sponsor of the festival.
• KreijnemajorGTM or Marketing PartnerMain sponsor (hoofdsponsor). Local business in Hoogland area providing sponsorship support.
• Clean Cool (Airconditioning en klimaatbeheersing)majorGTM or Marketing PartnerMain sponsor (hoofdsponsor) providing air conditioning and climate control services. Located in Amersfoort.
• Renewi Smink B.V.majorGTM or Marketing PartnerMain sponsor (hoofdsponsor). Waste management and recycling company providing environmental services.
• M2 VloerenmajorGTM or Marketing PartnerMain sponsor (hoofdsponsor). Flooring company in Hoogland providing sponsorship support.
• De Eemruiters (Rijvereniging)coreStrategic or Co-development PartnerLocal riding association at Engweg 115 providing the venue for ticket sales and visitor parking. Cooperates with Stichting Paardensport Hoogland for horse sports events.
• Primera BrundelmajorChannel Partner/ Reseller/ DistributorLocal newsagent at Hamseweg 46, Hoogland serving as secondary ticket sales point for Dreesfeest, JOHO! Pre-Party, Zomercarnaval, and remaining festival tickets.
• Heineken NederlandmajorGTM or Marketing PartnerPlatinum sponsor providing beverage supply for the festival.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Paaspop: A large Dutch multi-day music-and-entertainment festival held in Schijndel, organized by a foundation with volunteer involvement. Comparable in the festival/foundation structure and Dutch regional event DNA, but with significantly larger commercial scale and music-led programming.
• Mysteryland: A flagship Dutch multi-day music and arts festival with token-based on-site consumption. Useful comparable for the token monetization mechanic and Dutch festival operational model, though much larger scale and commercially oriented.
• Zwarte Cross: A large Dutch multi-day festival in Lichtenvoorde that similarly fuses live music, amateur sport tournaments, and community programming under a non-profit/association-style organization model. Operates at materially larger scale but with directly comparable activity mix to Dorpsfeest Hoogland.

Regional players

• Koningsdag (national celebrations): National Dutch King's Day celebrations organized municipally in towns across the Netherlands. Adjacent reference point for free community programming and local sponsor activation, though not a single comparable operator.
• Tilburgse Kermis: The largest fun fair in the Benelux held annually in Tilburg, combining rides, live entertainment, and community programming. Comparable as a regional Dutch mass-participation entertainment event but organized municipally rather than via a volunteer foundation.

Direct peers

• Sint Maarten Optocht Amersfoort: A traditional Dutch lantern parade in Amersfoort organized by community volunteers with local sponsorship. Most directly comparable as a non-profit, volunteer-run, community-rooted annual event in the same city as Dorpsfeest Hoogland.
• Bloemencorso Bollenstreek: A regional Dutch flower parade festival organized by a foundation, dependent on large volunteer contingents and local sponsorship. Highly comparable operating model and community-festival positioning to Dorpsfeest Hoogland, although narrower programmatic scope (parade-focused).
• Bevrijdingsfestival Amersfoort: A liberation-day community festival held in Amersfoort with free admission, local sponsors, volunteer organization, and multi-activity programming. Directly comparable geographic catchment, non-profit structure, and event-based community-entertainment positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/dfhoogland
• Facebookfacebook.com/dfhoogland
• Instagraminstagram.com/dorpsfeesthoogland
• LinkedInlinkedin.com/company/dorpsfeest-hoogland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dorpsfeest Hoogland