Drago Indiana

What Drago Indiana does

Drago Indiana is a family-owned shortline farm equipment dealership founded in 2007 and headquartered at 6147 N Co Rd 500 W in Mulberry, Indiana. The company sells specialized agricultural equipment under four core franchises: Drago corn heads (manufactured by Olimac in Italy, including the GT and II models with Kernel Capture Technology and the chainless Endura Drive), Honey Bee draper headers (manufactured in Saskatchewan, Canada, including the AirFLEX SDX flexible cutterbar platform), the full Horsch equipment line from Germany (Maestro planters, Avatar SD seeders, Leeb VL sprayers, Joker RX disc harrows, Tiger MT tillage, Partner HT cover crop planter, and Transformer cultivator), and Revolution agricultural spray drones (R-32 and I-19). The dealership is operated by the Brown family, who have owned and operated a working farm known as 7 Gen Ag in Central Indiana since 1864, and the staff are themselves active farmers using the equipment they sell. This "farmer-to-farmer" positioning is the central commercial differentiator.

The business operates four revenue streams: new equipment sales, used equipment sales (including auctions via AuctionTime), parts, and on-farm service. Parts inventory exceeds $2 million on-site and is supplemented by a seasonal trailer network at six Indiana locations (Wolcott, Atlanta, Shelbyville, Huntington, Denver, and Coatesville) providing 24/7 digital-passcode access during the September–November harvest window. Fully-equipped mobile service trucks extend on-farm repair capability across the region. Equipment financing is facilitated through multiple third-party providers, and the company hosts an annual field day drawing over 400 attendees. Distribution channels include direct sales from headquarters, a named field sales team (Brent Michael, Kyle Need, Ty Brown, Dave Clark, Brandon Fearnow, Jon Bright), mobile service trucks, an online real-time inventory portal (dragoin-inventory.com), and auction channels.

The customer base is comprised of Midwest row-crop farmers — predominantly in Indiana and surrounding states — requiring reliable shortline equipment, parts availability, and service support during compressed planting and harvest windows. The company reports serving "hundreds of farmers annually across the United States." Drago Indiana has no external institutional ownership; the Brown family retains full control, with Ty Brown (Purdue agronomy graduate, 6th-generation farmer) and Hal and Sue Brown as owners, Sacha Brown leading HR and operations, and Brent Michael as sales manager since the company's founding in 2007. Headcount is reported at 20+ employees.

Name

Drago Indiana

Legal name

Drago Indiana

Website

https://dragoin.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Drago Indiana is a family-owned Midwest farm equipment dealership selling Drago corn heads, Honey Bee draper headers, Horsch tillage and planting equipment, and Revolution spray drones. It serves row crop farmers across Indiana with parts, on-farm service, and seasonal parts trailers.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI)

Keywords

• Farm equipment dealership
• Agricultural machinery sales
• Shortline farm equipment
• Farm parts inventory
• Agricultural spray drones

Headquarters

HQ city

Mulberry

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Equipment Sales: Sales of new Drago corn heads, Honey Bee draper headers, Horsch planters/tillage/sprayers, and Revolution spray drones to farmers. Equipment purchased outright or financed through third-party providers.
2. Used Equipment Sales: Trade-ins and used equipment sales, including equipment for auction through AuctionTime.
3. Parts Sales: Largest parts inventory in Indiana for supported brands. On-site inventory exceeding $2 million. Seasonal parts trailers provide inventory at 5 additional Midwest locations during harvest season (September-November).
4. Service & Maintenance: Expert service department with on-farm capability via fully-equipped service trucks. Maintenance and repair services for all supported equipment brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Drago Indiana is a Midwest shortline farm equipment dealership that sells, services, and supplies parts for specialized agricultural machinery. They are an authorized dealer for Drago corn heads (manufactured by Olimac in Italy), Honey Bee draper headers (manufactured in Canada), the full Horsch equipment line (planters, tillage, sprayers, cultivators from Germany), and Revolution agricultural spray drones. The dealership also provides the largest parts inventory in Indiana, on-farm mobile service, and equipment financing assistance through third-party providers.

Product overview

Drago Indiana is a Midwest farm equipment dealership (shortline dealer) founded in 2007, offering a portfolio of specialized agricultural equipment brands. The company sells Drago GT and Drago II corn heads (manufactured by Olimac of Italy) for yield-loss prevention, Honey Bee AirFLEX SDX flexible draper heads from Saskatchewan, Canada, and a full range of Horsch equipment including Maestro planters, Avatar SD seeders, Leeb VL sprayers, Joker RX disc harrows, Tiger MT tillage tools, Partner HT cover crop planters, and Transformer cultivators. The company recently added agricultural spray drones (R-32 high-capacity and I-19 precision-focused) to its lineup. Beyond equipment sales, Drago Indiana provides parts inventory, expert service/maintenance (including on-farm service trucks), and financing options. The company positions itself as farmer-to-farmer dealers, using the equipment they sell on their own working farm (7 Gen Ag) since 1864.

Differentiator

Problem solved

Functional benefit

Products and services

• Drago GT Corn Head Corn header with Kernel Capture Technology engineered to minimize yield loss during harvest through deck plates, auger system, and Dynamic Delivery System. Features Endura Drive chainless design for maximum power transfer efficiency. Manufactured by Olimac in Italy.
• Drago II Corn Head Second-generation corn header from Olimac (Italian manufacturer) designed for yield-loss prevention and stalk variability management during harvest.
• Honey Bee AirFLEX SDX Fully flexible cutterbar draper head with air height suspension, nine inches of movement across the cutterbar width, high-performance reel with adjustable drapers, and self-aligning transport wheels. Designed for ground-following to capture low-hanging pods and reduce soil compaction. Manufactured by Honey Bee in Saskatchewan, Canada.
• Horsch Maestro Planter High-capacity Horsch planter with industry-leading seed and liquid capacity, revolutionary transport and planting design, and advanced seed meter options. Features lightest soil footprint in the industry with increased carrying capacity chassis system.
• Horsch Avatar SD Seeder Integral fill single disc drill system defining seeding precision with simplified design to minimize maintenance. Full concept integral single disc system maximizes planting efficacy.
• Horsch Leeb VL Sprayer Sprayer with Boom Control Plus maintaining exact lowest working height at high operational speed on hilly terrain. Boom stays within 10 inches of ground/crop for on-target chemical application with hydraulic lift capability for tall crops up to 80 inch row height.
• Horsch Joker RX Tillage Tool High-speed disc platform enhancing performance with superior working action and tillage quality. Pioneer of high-speed disc in North America, proven versatile tillage tool for adverse conditions.
• Horsch Tiger MT Soil Working Machine 4-bar frame soil working machine with heavy disk system for residue cutting and incorporation, TerraGrip III shanks for deep soil loosening, single-row leveling disk system, and 24-inch wheeled packer for effective seedbed preparation in high-residue fields.
• Horsch Partner HT Cover Crop Planter Double hopper cover crop planter mounting directly onto combine for immediate planting during harvest. 80-bushel capacity partitioned 40:60 ratio for metering two components or one component using full capacity. ISOBUS implement control for compatibility.
• Horsch Transformer Mechanical Weed Control Hoeing tool for mechanical weed control with section control capabilities. VF model designed for precision cultivation with variable spacing options for organic wheat and other crops.
• R-32 Agricultural Spray Drone High-capacity agricultural drone covering 1,200-1,600 acres daily with 32-gallon tank, 330 lbs payload, 43 MPH max speed, and 45-60 ft spray width. Features advanced radar + LiDAR, RTK ±4-inch accuracy for large-scale field operations with unmatched terrain following.
• I-19 Agricultural Spray Drone Precision-focused agricultural drone covering up to 600 acres daily with 20-gallon tank, 220 lbs payload, 31 MPH max speed, and 35-40 ft spray width. Features advanced radar and RTK ±4-inch accuracy for precision application and input control.
• Equipment Sales Sales of new and used farm equipment including harvesters, corn headers, combines, planting equipment, tillage, chemical applicators, and tractors from brands Drago, Honey Bee, Horsch, and Revolution Drones. Equipment available through online inventory system and AuctionTime auctions.
• Parts Inventory Largest parts inventory in Indiana for supported brands (over $2 million on-site) with five strategically located parts trailers during harvest season (September-November) across the Midwest region. Self-serve access via digital passcode at trailer locations.
• Service and Maintenance Expert farm equipment service with on-farm capability via fully-equipped service trucks. Service team consists of farmers who use the equipment they service daily, providing authentic mechanical knowledge for maintenance and repairs across all supported equipment brands.
• Equipment Financing Flexible payment options through multiple reputable third-party financing providers for farm equipment purchases, helping farmers acquire reliable machinery and innovative technology. Sales team walks customers through financing options.

Quantifiable outcome

• Over $2 million in parts inventory on-site ensures parts availability
• +3 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core, emerging and support.

• Honey Bee ManufacturingcoreChannel Partner/ Reseller/ Distributor · 1 January 2017Honey Bee approached Drago Indiana with their draper head product line. Ty Brown tried it for one harvest and was impressed by its performance. Honey Bee has manufactured equipment from their family farm and production warehouse in Saskatchewan, Canada for over 40 years. Products include AirFLEX SDX flexible cutterbar platform.
• HorschcoreChannel Partner/ Reseller/ Distributor · 1 January 2013Added to balance seasonal workload (heavy fall season for corn heads, spring revenue opportunity with planters). Horsch is a German manufacturer with over 40 years building reliable farming equipment for hybrid farming, seeding, tilling, spraying, and planting. Products include Maestro planters, Avatar seeders, Leeb sprayers, Joker tillage, Tiger MT residue management, and Transformer cultivators.
• Drago (Olimac)coreChannel Partner/ Reseller/ Distributor · 1 January 2007Drago Indiana became the first working Indiana farm to become a Drago dealer in 2007, after the Brown family received a sales DVD from Dragotec USA and convinced them that farmers could succeed as equipment dealers. They sold 7 heads in the first year including one to their own farm. Drago corn heads are manufactured by Olimac, a family-owned global manufacturer headquartered in Italy, known for yield-loss prevention expertise.
• Revolution DronesemergingChannel Partner/ Reseller/ DistributorRevolution Drones manufactures agricultural spray drones (R-32 and I-19 models) for spraying, spreading, and seeding applications. Products are manufactured in North Carolina (later in 2026), with mostly American-made parts and US-based support. John Deere Operations Center compatibility expected.
• John Deere Operations CenteremergingTechnology or IntegrationRevolution spray drones sold by Drago Indiana are expected to have John Deere Operations Center compatibility, enabling integration with John Deere equipment ecosystem.
• Drago Parts Lookup PortalsupportTechnology or IntegrationOnline parts lookup portal (documoto.digabit.com) enables customers to find specific Drago part numbers directly, simplifying parts ordering process.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cervus Equipment: Multi-brand farm equipment dealer network (John Deere, Clark Equipment, Bobcat) operating primarily in Western Canada with full parts, service, and equipment operations. Closely comparable multi-brand shortline/longline dealer model, though in a different geographic market.
• RDO Equipment Co. One of the largest John Deere dealer networks in North America with full parts, service, and equipment operations across multiple states. Closely comparable business model and customer base, though at significantly larger scale than Drago Indiana.
• Rocky Mountain Equipment: Canadian multi-location Case IH and other shortline farm equipment dealer network with parts, service, and equipment operations across Western Canada. Operates with a comparable multi-brand farm equipment dealer model serving row-crop producers.
• Stotz Equipment: Large multi-location John Deere dealer network across the Western and Midwestern U.S. with the same business model (new/used equipment, parts, service, financing) and similar customer segment (Midwest/agricultural row-crop farmers), making it the most directly comparable dealer-scale peer.
• Heritage Tractor: Multi-location John Deere dealer serving Kansas, Missouri, and surrounding Midwest states with new/used equipment, parts, and service. Operates with a similar relationship-driven sales culture in the same row-crop farmer segment.
• Greenway Equipment: Multi-location John Deere dealer group serving Arkansas, Missouri, and surrounding agricultural markets with full parts, service, and equipment operations. Comparable in dealer model and row-crop farmer customer base.
• Ag-Pro Companies: Multi-location John Deere dealer group operating across the Midwest and Southeast with equipment, parts, and service operations targeting row-crop farmers. Directly comparable in customer segment, multi-store model, and full-line retail dealer scope.
• Butler Ag Equipment: Multi-location shortline farm equipment dealer in the upper Midwest (Minnesota, Iowa, Dakotas) carrying a mix of ag equipment brands with full parts and service operations. Directly comparable as a regional multi-brand dealer in the row-crop belt.

Others

• Trimble Agriculture: Precision agriculture technology provider (GPS guidance, variable-rate application, farm management software) with documented integration partnership with Horsch (Drago Indiana's planter line). Ecosystem-adjacent player — not a direct dealer competitor, but the precision-ag technology backbone increasingly bundled with the equipment Drago Indiana sells.

Broad incumbents

• Brandt Agricultural Products: Canadian manufacturer and dealer network offering tillage, seeding, and spraying equipment alongside John Deere construction/agriculture products. Adjacent comparable as both a manufacturer and multi-location dealer with overlapping product categories (tillage, spraying).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DragoIndiana
• Facebookfacebook.com/DragoIndiana
• LinkedInlinkedin.com/company/dragoindiana

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drago Indiana