Drama Free Parenting

What Drama Free Parenting does

ClickFunnels is a cloud-based SaaS platform operated by Etison, LLC, headquartered in Canton, Georgia, that enables entrepreneurs and small businesses to build sales funnels, landing pages, e-commerce stores, email marketing campaigns, online courses, and membership sites through a drag-and-drop editor, without requiring technical or coding skills. The platform has been extended into a modular app ecosystem with adjacent capabilities including Landing Pages, Store, Email, Automations, CRM, Courses, Community, Survey Workflows, Countdown Funnels, Message Hub, Appointments, Opportunities, Analytics, Discounts, Payments AI, Site Builder, Short Links, and an Affiliate Center; the ClickFunnels 2.0 release (2023) represented a major architectural rebuild. The company also publishes free online small business tools (image resizer, QR code generator, invoice generator, sales tax calculator) as a top-of-funnel acquisition surface.

The business operates a self-serve, product-led model with a 14-day free trial and tiered subscription plans, primarily serving SMB customers including coaches, info-product creators, e-commerce sellers, network marketers, agencies, local small businesses, B2B lead-generation teams, and bloggers. The company has scaled a 30% recurring affiliate program (cumulative payouts above $136M) as a third acquisition channel alongside educational programs like the One Funnel Away Challenge and Affiliate Bootcamp. Reporting and integration surfaces include a public REST API with JavaScript SDK and webhooks (developers.myclickfunnels.com) and native iOS and Android applications; supported languages include English and Japanese. The FunnelHacker community, content library, and pre-built funnel templates constitute key supporting assets.

Customer evidence centers on individual creators and small businesses (Trent Shelton, Pace Morby, Eileen Wilder, Lamar Tyler, Josh Brown, Kristine Mirelle, Ted Harty) rather than named enterprise logos, consistent with a long-tail SMB base. Media features include Forbes, Entrepreneur, Inc. 5000, USA Today, Yahoo Finance, and Entrepreneur 360. No disclosed revenue, headcount, funding rounds, acquisitions, or management team information appears in the data supplied.

Name

Drama Free Parenting

Legal name

Etison, LLC

Website

https://dramafreeparenting.clickfunnels.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

ClickFunnels is a cloud-based SaaS platform, operated by Etison, LLC, that lets entrepreneurs and small businesses build sales funnels, landing pages, e-commerce stores, courses, and email campaigns without coding. It serves 100,000+ SMB and solopreneur customers globally through a self-serve, subscription-based model.

Ownership category

akta.pro rank

Product category

Sales Funnel Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM), Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Sales funnel software
• Landing page builder
• Email marketing platform
• E-commerce store builder
• Online course hosting

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Subscriptions: Monthly or annual subscription fees for access to the ClickFunnels platform, with different plan tiers offering varying features and capabilities. All ClickFunnels account levels are commissionable for affiliates.
2. Affiliate Commissions: 30% recurring monthly commission on all active accounts and price tiers that sign up through affiliate referral links. Affiliates can earn ongoing commissions as long as referred customers remain active subscribers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

The company operates a cloud-based SaaS platform that lets entrepreneurs and small businesses build, launch, and optimize sales funnels, landing pages, websites, e-commerce stores, online courses, membership sites, and email marketing campaigns through a drag-and-drop editor. It bundles CRM, marketing automation, A/B testing, smart checkout, community features, and AI-powered payment processing into a single integrated system, sold primarily via monthly and annual subscriptions with a 14-day free trial.

Product overview

ClickFunnels is a unified sales funnel building platform that provides an all-in-one ecosystem for entrepreneurs to build, launch, and scale their online businesses. The core ClickFunnels platform includes a drag-and-drop funnel editor, sales funnels, websites, e-commerce stores, and CRM capabilities. The platform operates as a modular system where the core product is enhanced by integrated apps including Landing Pages, Store, Email Marketing, Automations, Courses, Community, Survey Workflows, Countdown Funnels, Message Hub, Appointments, Opportunities, Analytics, Discounts, Payments AI, Site Builder, Short Links, and Affiliate Center. ClickFunnels 2.0 represents the major platform version with rebuilt architecture and enhanced capabilities. Additionally, ClickFunnels offers a suite of free business tools for users.

Differentiator

Problem solved

Functional benefit

Brands

• ClickFunnels 2.0: The latest version of the ClickFunnels platform featuring updated funnel builder and enhanced features.

Products and services

• ClickFunnels A cloud-based SaaS platform that enables entrepreneurs and small businesses to create, launch, and optimize sales funnels, landing pages, websites, online stores, online courses, membership sites, email marketing campaigns, and communities without coding knowledge. Sold via monthly and annual subscriptions with a 14-day free trial.
• ClickFunnels 2.0 The latest version of the ClickFunnels platform featuring a rebuilt funnel builder, enhanced CRM, Payments AI, and an expanded app ecosystem. Available in monthly and annual subscription plans.
• Free Business Tools A collection of free online business utilities including an image resizer, QR code generator, invoice generator, sales tax calculator, profit margin calculator, and other small business management tools.

Quantifiable outcome

• Users report 10x-30x business growth after implementing funnels
• +3 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature10 records

Partnerships

One partnership is on record.

• Etison LLCcoreStrategic or Co-development PartnerEtison LLC is the parent company and legal entity operating ClickFunnels. All intellectual property, operations, and business activities are conducted under the Etison LLC umbrella.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ActiveCampaign: Email marketing, CRM, and marketing automation platform serving SMBs with deep automation workflows — overlaps with ClickFunnels' Email and Automations modules and targets a similar buyer.
• Mailchimp: Established email marketing and basic automation platform now part of Intuit — competes with ClickFunnels on SMB email and simple funnel automation, with strong brand recognition and integration ecosystem.
• Shopify: Dominant e-commerce platform with checkout, payments, and emerging funnel/marketing features — competes with ClickFunnels' Store module and Smart Checkout for the e-commerce seller segment.
• HubSpot: Broad martech/CRM incumbent whose free CRM, Marketing Hub, and Sales Hub increasingly bundle funnel-style features, applying downward pricing pressure on SMB-focused platforms like ClickFunnels.

Direct peers

• Kartra: All-in-one SaaS platform combining funnel building, email marketing, courses, memberships, and CRM for digital marketers and entrepreneurs — the closest direct competitor to ClickFunnels' bundled positioning.
• ConvertKit (Kit): Email-first marketing platform for creators that has expanded into automations, commerce, and landing pages — overlapping directly with ClickFunnels' creator and email-marketing modules.
• Kajabi: Creator-economy platform offering courses, coaching programs, communities, and basic funnel/checkout functionality. Targets the same coaches and info-product creators that ClickFunnels serves as a primary segment.
• Unbounce: Landing page builder with Smart Traffic AI and A/B testing, focused on conversion optimization for SMB and mid-market lead generation — competes on the same funnel-entry-point use cases.
• Leadpages: Drag-and-drop landing page and lead-generation platform with built-in conversion tools and A/B testing — competing head-on with ClickFunnels' core funnel/landing-page use case for SMBs.
• ThriveCart: Checkout and funnel-builder SaaS popular with digital product sellers — directly competes with ClickFunnels on high-converting checkout pages, bumps, and upsells in the info-product/coaching segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ClickFunnels
• YouTubeyoutube.com/c/ClickFunnels
• Facebookfacebook.com/ClickFunnels
• LinkedInlinkedin.com/company/drama-free-parenting
• Instagraminstagram.com/clickfunnels

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drama Free Parenting