Dream Nannies - Nanny & Au Pair Agency
Dream Nannies is a Brisbane-based Australian nanny and au pair placement agency that screens and matches families with in-home childcare providers across Australia, with UK outbound programs and Canada/Europe expansion planned.
- Company typePrivate
- Founded2010
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Dream Nannies - Nanny & Au Pair Agency does
Dream Nannies Pty Ltd is a privately held Australian nanny and au pair recruitment agency founded in 2010 and headquartered in Brisbane, Queensland. The company matches families across Australia with screened in-home childcare providers spanning full-time, part-time, live-in, live-out, night, maternity, after-school, and household manager roles, as well as cultural-exchange au pair placements. It is led by Director Jackie Rylance with a 19-person team and operates under the registered business names Dream Nannies and Dream Nannies Au Pair.
The underlying technology is a low-stack website platform built on standard web forms (family registration, nanny application, au pair application) protected by reCAPTCHA, with Skype/Zoom used for remote interviews nationwide. There is no API, no native mobile application, and no disclosed AI components. Screening is manual and human-led, covering Working with Children Checks, police checks, references, and personal interviews, with a 30-day replacement guarantee underwriting placement quality.
The business model is primarily transaction-based: a non-refundable registration fee (~A$295) and a placement fee collected when a candidate commences, supplemented by A$295 DIY recruitment kits for self-hiring families, an A$950 overseas program fee for Australian candidates placed in the UK, and referral-style partnerships with payroll (Domestic Payroll, NannyPay), training (Sittertrain), insurance (NannySure), and visa (Restless World) providers. The customer base is individual families and individual caregivers, distributed across all Australian states and territories, with recent expansion into UK outbound placements and Canada/Europe markets planned for 2026.
Dream Nannies - Nanny & Au Pair Agency firmographics
Firmographics- Name
- Dream Nannies - Nanny & Au Pair Agency
- Legal name
- Dream Nannies Pty Ltd
- Website
- https://dreamnannies.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dream Nannies is a Brisbane-based Australian nanny and au pair placement agency that screens and matches families with in-home childcare providers across Australia, with UK outbound programs and Canada/Europe expansion planned.
- Ownership category
- akta.pro rank
Dream Nannies - Nanny & Au Pair Agency industry classification
Industry- Product category
- Childcare Staffing Services
- NAICS
- Child Care Services (62441)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Nanny Agency / Placement Services (HSAAABAN)
- akta.pro secondary industries
- Live-In Nanny Services (HSAAABAA), Live-In Nanny Services (HSAAAEAE), Night Nanny/Overnight Care Placement (HSAAALAF)
Keywords
Where Dream Nannies - Nanny & Au Pair Agency is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Dream Nannies - Nanny & Au Pair Agency business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Placement Fees: Registration fee (non-refundable) upon application, plus placement fee upon confirmation of nanny/au pair placement. Placement fee is non-refundable once candidate has commenced.
- Recruitment Kits: DIY Recruitment Kits sold to families who want to recruit independently. Includes guides, templates, contracts, and training materials.
- Overseas Program Fees: Program fees for au pairs/nannies working overseas in UK, Canada, and Europe. Fee is only charged after successful placement with a host family.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Family Registration Fee - Non-refundable upfront fee to initiate search |
| Transaction based/ take rate | Pay-as-you-go | Placement Fee - Charged upon successful placement |
| One time/ perpetual license | Pay-as-you-go | Nanny Recruitment Kit - DIY support package |
| One time/ perpetual license | Pay-as-you-go | Au Pair Recruitment Kit - DIY support package |
| Transaction based/ take rate | Pay-as-you-go | UK Au Pair Overseas Program Fee |
| Unit Pricing | Monthly | Nanny Hourly Rates |
| Unit Pricing | Monthly | Au Pair Pocket Money |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Dream Nannies - Nanny & Au Pair Agency product offering
Product offeringCore offering
Dream Nannies is a Brisbane-based nanny and au pair placement agency that recruits, screens, and matches in-home childcare professionals with Australian families. Founded in 2010, the agency places live-in nannies, maternity and night nannies, au pairs (domestic and overseas), after-school carers, household managers, and NDIS/In-Home Care support workers, and offers complementary training courses, recruitment kits, payroll services, and background checks.
Product overview
Dream Nannies is a childcare recruitment agency offering two core service lines: Nanny Placement Services (full-time, part-time, live-in, live-out, maternity, night, after school, and household manager nannies) and Au Pair Services (live-in cultural exchange placements in Australia and overseas programs to UK/Europe). The company operates on a platform model combining direct placement services with optional DIY recruitment kits for families who prefer self-directed hiring. Supporting offerings include online training courses (via Sittertrain partnership), background verification services, and partnered payroll administration. The agency also provides specialized services for NDIS support and government-subsidized In-Home Care recruitment.
Differentiator
Problem solved
Functional benefit
Products and services
- Nanny Placement Services
Quantifiable outcome
- 30-day free replacement guarantee if nanny or au pair leaves within first month
- +2 more outcomes
Companies that use Dream Nannies - Nanny & Au Pair Agency
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Dream Nannies - Nanny & Au Pair Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Dream Nannies - Nanny & Au Pair Agency partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Restless World (Visa Partner)coreUK visa specialist partner that applies for UK Working Holiday visas on behalf of Dream Nannies candidates with 100% success rate guaranteed. Provides visa application support for Australian au pairs and nannies seeking UK placements.
- Domestic PayrollcorePayroll services specialist for live-in and live-out nanny arrangements. Offers affordable and easy payroll services to ensure families meet employer obligations with ATO and Fair Work requirements. Provides employment contracts and administrative support.
- NannyPaycoreDedicated payroll solutions provider for hassle-free nanny payments. Handles wage transfers and tax obligations for live-out nanny arrangements. Ensures seamless and stress-free experience for families and nannies.
- Sitter TrainminorOnline training partner providing au pair and nanny training courses. Dream Nannies receives 10% discount code for candidates. Course covers childcare skills, first aid, safety, and professional development.
- UK Partner AgenciescoreCarefully selected nanny and au pair agencies in the UK that share Dream Nannies' values. Provide personal service, great support, social connections, and are established agencies with great track records with families. Based within London and surrounding countryside.
- Freckles' Nanny TrainingminorUK-based training provider offering 5-day residential nanny training courses. Specializes in exclusive opportunities including Festival Nannying, Ski Nannying, and Yacht Nannying. Recommended for those incorporating training into their gap year.
- Backpacker DealsminorTravel partner offering discounted travel and trips for au pairs placed through Dream Nannies. Provides exclusive travel deals and adventure opportunities for young people exploring Australia.
- Welcome to TravelminorTravel partner offering tailored travel experiences for au pairs. Organizes dream adventures regardless of travel style, timeframe, or budget. Can arrange solo travel, partner travel, or group experiences.
- NannySureminorPublic liability insurance provider for nannies and babysitters. Recommended by Dream Nannies for nannies to protect themselves. Cost approximately $486 per year or $35 per month.
- Australian Nanny Association (ANA)coreIndustry association providing support, advice, and best outcomes for nannies and families. Dream Nannies is a member and recommends nannies join the growing community.
Scale indicators6 records
Recent moves6 records
Expansion highlights10 records
Dream Nannies - Nanny & Au Pair Agency competitors and assessment
Company assessmentDirect peers
- Helping Hands Nanny Agency: UK-based nanny agency placing nannies, maternity nurses and night nannies — direct international peer as Dream Nannies expands into the UK, with overlapping product lines (live-in, temporary, specialist care).
- We Need a Nanny: Australian online nanny and babysitter matching platform that connects families with caregivers — competes with Dream Nannies for both supply (nannies/au pairs) and demand (families), with a more marketplace-style interface.
- The Nanny Company: Australia-based nanny and household staffing agency offering placement, live-in, and temporary nanny services across major Australian cities — direct competitor in the same domestic niche with overlapping screening, placement, and family-matching offerings.
- Imperial Nannies: UK-focused high-end nanny and domestic staffing agency — comparable in placement, screening, and live-in offerings, and a potential partner/competitor as Dream Nannies scales its UK program.
- Bamboo Nannies: London-based nanny agency offering permanent, temporary and emergency placements — overlapping business model and customer base, making it a relevant UK peer as Dream Nannies enters that market.
- Nannies & Domestics: Established Australian nanny and domestic staff agency with national coverage — comparable in service breadth (live-in, live-out, temporary) and serves the same Australian family segment.
Others
- Au Pair in America: US Department of State-designated sponsor organization for au pairs — operates a much larger, regulated au pair exchange program with comparable cultural-exchange and live-in childcare value proposition.
Emerging players
- Bubble (bubblecare.com): UK-based digital marketplace for nannies, sitters and cleaners — an emerging tech-enabled entrant with overlapping childcare placement offering, signaling the type of digital competition that could pressure traditional agencies like Dream Nannies.
Broad incumbents
- GreatAuPair: Long-running global au pair and nanny online marketplace — broader in geographic scope and more marketplace-driven than Dream Nannies, but competes for the same international au pair supply and host-family demand.
- Sitter.com: US-headquartered online marketplace for nannies, sitters and senior caregivers — comparable in connecting families to in-home caregivers, but operates at much larger scale and across multiple care verticals beyond childcare.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dream Nannies - Nanny & Au Pair Agency social profiles
Digital presenceDream Nannies - Nanny & Au Pair Agency compliance and trust
Trust signalCompliance2 records
Dream Nannies - Nanny & Au Pair Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dream Nannies - Nanny & Au Pair Agency leadership team
Management profileNumber of profiles
Profiles1 record
Dream Nannies - Nanny & Au Pair Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dream Nannies - Nanny & Au Pair Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dream Nannies - Nanny & Au Pair Agency
What does Dream Nannies - Nanny & Au Pair Agency do?
Dream Nannies is a Brisbane-based nanny and au pair placement agency that recruits, screens, and matches in-home childcare professionals with Australian families. Founded in 2010, the agency places live-in nannies, maternity and night nannies, au pairs (domestic and overseas), after-school carers, household managers, and NDIS/In-Home Care support workers, and offers complementary training courses, recruitment kits, payroll services, and background checks.
Is Dream Nannies - Nanny & Au Pair Agency a public or private company?
Dream Nannies - Nanny & Au Pair Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dream Nannies - Nanny & Au Pair Agency founded?
Dream Nannies - Nanny & Au Pair Agency was founded in 2010. It employs 11 to 50 people.
Where is Dream Nannies - Nanny & Au Pair Agency based?
Dream Nannies - Nanny & Au Pair Agency is headquartered in Brisbane, Australia, in the Oceania region.
How does Dream Nannies - Nanny & Au Pair Agency make money?
Three revenue lines are on record. Placement Fees are the primary driver. The others are recruitment Kits and overseas Program Fees.
Who are Dream Nannies - Nanny & Au Pair Agency's main competitors?
Direct peers on record are Helping Hands Nanny Agency, We Need a Nanny, The Nanny Company, Imperial Nannies, Bamboo Nannies and Nannies & Domestics. Au Pair in America is listed as an others. Bubble (bubblecare.com) is listed as an emerging player. Broad incumbents are GreatAuPair and Sitter.com.
Does Dream Nannies - Nanny & Au Pair Agency have an API?
No public API is recorded for Dream Nannies - Nanny & Au Pair Agency.
What industry is Dream Nannies - Nanny & Au Pair Agency in?
Dream Nannies - Nanny & Au Pair Agency's product category is Childcare Staffing Services. Its primary akta.pro industry code is HSAAABAN, Nanny Agency / Placement Services, with a secondary code of HSAAABAA, Live-In Nanny Services. Its NAICS code is 62441 and its SIC code is 8351.