Dream Nannies - Nanny & Au Pair Agency

What Dream Nannies - Nanny & Au Pair Agency does

Dream Nannies Pty Ltd is a privately held Australian nanny and au pair recruitment agency founded in 2010 and headquartered in Brisbane, Queensland. The company matches families across Australia with screened in-home childcare providers spanning full-time, part-time, live-in, live-out, night, maternity, after-school, and household manager roles, as well as cultural-exchange au pair placements. It is led by Director Jackie Rylance with a 19-person team and operates under the registered business names Dream Nannies and Dream Nannies Au Pair.

The underlying technology is a low-stack website platform built on standard web forms (family registration, nanny application, au pair application) protected by reCAPTCHA, with Skype/Zoom used for remote interviews nationwide. There is no API, no native mobile application, and no disclosed AI components. Screening is manual and human-led, covering Working with Children Checks, police checks, references, and personal interviews, with a 30-day replacement guarantee underwriting placement quality.

The business model is primarily transaction-based: a non-refundable registration fee (~A$295) and a placement fee collected when a candidate commences, supplemented by A$295 DIY recruitment kits for self-hiring families, an A$950 overseas program fee for Australian candidates placed in the UK, and referral-style partnerships with payroll (Domestic Payroll, NannyPay), training (Sittertrain), insurance (NannySure), and visa (Restless World) providers. The customer base is individual families and individual caregivers, distributed across all Australian states and territories, with recent expansion into UK outbound placements and Canada/Europe markets planned for 2026.

Name

Dream Nannies - Nanny & Au Pair Agency

Legal name

Dream Nannies Pty Ltd

Website

https://dreamnannies.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Dream Nannies is a Brisbane-based Australian nanny and au pair placement agency that screens and matches families with in-home childcare providers across Australia, with UK outbound programs and Canada/Europe expansion planned.

Ownership category

akta.pro rank

Product category

Childcare Staffing Services

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro industry

PRIMARYHSAAABAN

Nanny Agency / Placement Services

Home & Personal Services/Childcare, Babysitting & Nanny Services/Full-Time & Part-Time Nanny Services

SECONDARYHSAAABAA

Live-In Nanny Services

Home & Personal Services/Childcare, Babysitting & Nanny Services/Full-Time & Part-Time Nanny Services

SECONDARYHSAAAEAE

Live-In Nanny Services

Home & Personal Services/Childcare, Babysitting & Nanny Services/Au Pair & Live-In Childcare Services

SECONDARYHSAAALAF

Night Nanny/Overnight Care Placement

Home & Personal Services/Childcare, Babysitting & Nanny Services/Babysitter/Nanny Placement & Agency Services

Keywords

• Nanny placement services
• Au pair recruitment
• Childcare staffing agency
• Live-in nanny services
• Household staffing solutions

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Placement Fees: Registration fee (non-refundable) upon application, plus placement fee upon confirmation of nanny/au pair placement. Placement fee is non-refundable once candidate has commenced.
2. Recruitment Kits: DIY Recruitment Kits sold to families who want to recruit independently. Includes guides, templates, contracts, and training materials.
3. Overseas Program Fees: Program fees for au pairs/nannies working overseas in UK, Canada, and Europe. Fee is only charged after successful placement with a host family.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Dream Nannies is a Brisbane-based nanny and au pair placement agency that recruits, screens, and matches in-home childcare professionals with Australian families. Founded in 2010, the agency places live-in nannies, maternity and night nannies, au pairs (domestic and overseas), after-school carers, household managers, and NDIS/In-Home Care support workers, and offers complementary training courses, recruitment kits, payroll services, and background checks.

Product overview

Dream Nannies is a childcare recruitment agency offering two core service lines: Nanny Placement Services (full-time, part-time, live-in, live-out, maternity, night, after school, and household manager nannies) and Au Pair Services (live-in cultural exchange placements in Australia and overseas programs to UK/Europe). The company operates on a platform model combining direct placement services with optional DIY recruitment kits for families who prefer self-directed hiring. Supporting offerings include online training courses (via Sittertrain partnership), background verification services, and partnered payroll administration. The agency also provides specialized services for NDIS support and government-subsidized In-Home Care recruitment.

Differentiator

Problem solved

Functional benefit

Products and services

• Nanny Placement Services

Quantifiable outcome

• 30-day free replacement guarantee if nanny or au pair leaves within first month
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Restless World (Visa Partner)coreStrategic or Co-development PartnerUK visa specialist partner that applies for UK Working Holiday visas on behalf of Dream Nannies candidates with 100% success rate guaranteed. Provides visa application support for Australian au pairs and nannies seeking UK placements.
• Domestic PayrollcoreImplementation/ SI/ Consulting PartnerPayroll services specialist for live-in and live-out nanny arrangements. Offers affordable and easy payroll services to ensure families meet employer obligations with ATO and Fair Work requirements. Provides employment contracts and administrative support.
• NannyPaycoreImplementation/ SI/ Consulting PartnerDedicated payroll solutions provider for hassle-free nanny payments. Handles wage transfers and tax obligations for live-out nanny arrangements. Ensures seamless and stress-free experience for families and nannies.
• Sitter TrainminorImplementation/ SI/ Consulting PartnerOnline training partner providing au pair and nanny training courses. Dream Nannies receives 10% discount code for candidates. Course covers childcare skills, first aid, safety, and professional development.
• UK Partner AgenciescoreChannel Partner/ Reseller/ DistributorCarefully selected nanny and au pair agencies in the UK that share Dream Nannies' values. Provide personal service, great support, social connections, and are established agencies with great track records with families. Based within London and surrounding countryside.
• Freckles' Nanny TrainingminorImplementation/ SI/ Consulting PartnerUK-based training provider offering 5-day residential nanny training courses. Specializes in exclusive opportunities including Festival Nannying, Ski Nannying, and Yacht Nannying. Recommended for those incorporating training into their gap year.
• Backpacker DealsminorGTM or Marketing PartnerTravel partner offering discounted travel and trips for au pairs placed through Dream Nannies. Provides exclusive travel deals and adventure opportunities for young people exploring Australia.
• Welcome to TravelminorGTM or Marketing PartnerTravel partner offering tailored travel experiences for au pairs. Organizes dream adventures regardless of travel style, timeframe, or budget. Can arrange solo travel, partner travel, or group experiences.
• NannySureminorGTM or Marketing PartnerPublic liability insurance provider for nannies and babysitters. Recommended by Dream Nannies for nannies to protect themselves. Cost approximately $486 per year or $35 per month.
• Australian Nanny Association (ANA)coreOthersIndustry association providing support, advice, and best outcomes for nannies and families. Dream Nannies is a member and recommends nannies join the growing community.

Scale indicators6 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Helping Hands Nanny Agency: UK-based nanny agency placing nannies, maternity nurses and night nannies — direct international peer as Dream Nannies expands into the UK, with overlapping product lines (live-in, temporary, specialist care).
• We Need a Nanny: Australian online nanny and babysitter matching platform that connects families with caregivers — competes with Dream Nannies for both supply (nannies/au pairs) and demand (families), with a more marketplace-style interface.
• The Nanny Company: Australia-based nanny and household staffing agency offering placement, live-in, and temporary nanny services across major Australian cities — direct competitor in the same domestic niche with overlapping screening, placement, and family-matching offerings.
• Imperial Nannies: UK-focused high-end nanny and domestic staffing agency — comparable in placement, screening, and live-in offerings, and a potential partner/competitor as Dream Nannies scales its UK program.
• Bamboo Nannies: London-based nanny agency offering permanent, temporary and emergency placements — overlapping business model and customer base, making it a relevant UK peer as Dream Nannies enters that market.
• Nannies & Domestics: Established Australian nanny and domestic staff agency with national coverage — comparable in service breadth (live-in, live-out, temporary) and serves the same Australian family segment.

Others

• Au Pair in America: US Department of State-designated sponsor organization for au pairs — operates a much larger, regulated au pair exchange program with comparable cultural-exchange and live-in childcare value proposition.

Emerging players

• Bubble (bubblecare.com): UK-based digital marketplace for nannies, sitters and cleaners — an emerging tech-enabled entrant with overlapping childcare placement offering, signaling the type of digital competition that could pressure traditional agencies like Dream Nannies.

Broad incumbents

• GreatAuPair: Long-running global au pair and nanny online marketplace — broader in geographic scope and more marketplace-driven than Dream Nannies, but competes for the same international au pair supply and host-family demand.
• Sitter.com: US-headquartered online marketplace for nannies, sitters and senior caregivers — comparable in connecting families to in-home caregivers, but operates at much larger scale and across multiple care verticals beyond childcare.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dreamnannies
• Facebookfacebook.com/dreamnannies
• LinkedInlinkedin.com/company/dreamnannies
• Instagraminstagram.com/dreamnannies

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dream Nannies - Nanny & Au Pair Agency