Dreams To Reality Cakes

What Dreams To Reality Cakes does

Dreams To Reality Cakes is a privately held custom cake bakery founded in 2013 by Sandra in Peru, Indiana after a career in luxury hotel pastry operations at the Conrad Indianapolis and The Peninsula Chicago. The business designs and produces made-to-order celebration cakes, including wedding cakes, birthday cakes, 3D sculpted cakes, baby shower cakes, and graduation cakes, alongside cupcakes, cake balls, cookies, puppy chow, breakfast pastries, and assorted baked goods. A proprietary catalog of more than 26 cake flavors is organized across Standard, Custom, and Premium pricing tiers, with buttercream or fondant finishing and vegan or gluten-free options available by pre-order.

The company's go-to-market is direct-to-consumer through a single physical retail storefront at 59 N Broadway, Peru, Indiana, with a second storefront in Kokomo, Indiana publicly announced as coming soon and a third location planned for the fall. Wedding cake tastings are conducted in person by appointment on weekday evenings and limited Saturdays. Pricing for wedding cakes ranges from $2.00 to $3.75 per serving plus separate charges for decoration, texturing, stand rentals, delivery, and setup; celebration cakes, pastries, and beverages are sold individually or as grab-and-go items. The bakery is co-located with Aroma Coffee Shop, a wholly owned companion business acquired in 2015 that sells coffee drinks, build-your-own frappes, and retail coffee beans, generating daily foot traffic and cross-selling opportunities.

The operating model is artisanal and founder-led. Marketing is conducted primarily through Instagram, Facebook, and a monthly email newsletter, with a categorized website gallery functioning as a visual portfolio. There is no disclosed external funding, no AI or technology platform beneath the product, and a headcount of approximately five employees. Revenue is not publicly disclosed, and the business operates within a regional radius in north-central Indiana.

Name

Dreams To Reality Cakes

Legal name

Dreams to Reality Cakes

Website

https://dreamstorealitycakes.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Dreams To Reality Cakes is a privately held custom cake bakery in Peru, Indiana that designs and produces made-to-order wedding, birthday, 3D sculpted, and celebration cakes for individual consumers, with a co-located Aroma Coffee Shop and a second Kokomo storefront planned.

Ownership category

akta.pro rank

Product category

Custom Bakery / Artisan Cakes

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811)

SIC

Bakery Products (2050)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

akta.pro secondary industries

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI)

Keywords

• Custom cake bakery
• Wedding cake design
• Celebration cake orders
• Artisan pastries
• Specialty coffee shop

Headquarters

HQ city

Peru

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Wedding Cakes: Wedding cakes priced per serving with three tiers (Standard, Custom, Premium) and two frosting options (buttercream or fondant). Pricing ranges from $2.50-$3.75 per serving. Additional costs for decoration, texturing, stand rentals, delivery and set up. Custom flavors available at premium pricing per cupcake.
2. Celebration Cakes: Birthday, graduation, baby shower, and other celebration cakes sold as custom orders or from grab-and-go case. One-time purchase model with pricing based on size and customization level.
3. Beverages and Coffee: Coffee drinks, lattes, cappuccinos, mochas, iced beverages, nitro cold brew, hot chocolate, chai lattes, and build-your-own frappe beverages. Also sells single origin coffee beans in 1/2 pound and 1 pound packages (ground or whole beans). 96 ounce Coffee To Go Containers and 3 gallon Coffee to go Crafts available by pre-order.
4. Pastries and Baked Goods: Croissants, turnovers, quiche, pound cake, donuts, bagels, muffins, cupcakes, cake balls, puppy chow, cookies, and brownies sold as individual items or pre-order.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Dreams To Reality Cakes designs and hand-crafts made-to-order custom cakes for weddings, birthdays, graduations, baby showers, and specialty occasions including elaborate 3D sculpted designs. The bakery also produces cupcakes, cake balls, cookies, puppy chow, breakfast pastries, and sweet extras, and operates Aroma Coffee Shop on-site for coffee and grab-and-go items. Products are sold through retail storefronts in Peru, Indiana, with a second Kokomo location coming soon.

Product overview

Dreams To Reality Cakes is a custom cake bakery offering made-to-order celebration cakes and pastries. The company operates as a single unified brand with multiple product categories including custom celebration cakes (birthday, wedding, baby shower, graduation, and 3D sculpted cakes), cupcakes, cake balls, cookies, puppy chow, sweet extras, breakfast pastries, and coffee/beverages. The company also owns Aroma Coffee Shop as a companion business. All products are made to order with a variety of flavor options across Standard, Custom, and Premium tiers, with special dietary accommodations (vegan and gluten-free) available upon pre-order.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Cakes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Baked by Melissa: Multi-location cupcake and mini-dessert retailer with strong social media and e-commerce presence. Comparable in D2C celebration cake/bakery retail model.
• Sweet & Saucy Shop: California-based custom cake studio specializing in elaborate wedding and celebration cakes with multiple retail locations. Closely comparable in custom wedding cake focus and multi-tier pricing model.
• Sprinkles Cupcakes: Multi-location cupcake and custom cake retailer combining in-store retail with adjacent coffee/ice cream offerings. Comparable bakery-plus-beverage D2C retail model.
• Carlo's Bake Shop: Iconic custom cake and pastry shop famous for elaborate sculpted cakes and wedding cakes, with direct-to-consumer retail storefronts. Most directly comparable in custom-cake artistry and wedding service model.
• Charm City Cakes: Baltimore-based custom cake shop known for 3D sculpted novelty cakes, mirroring Dreams To Reality's 3D custom cake capability. Direct peer in custom/specialty occasion cake design.
• Milk Bar: Multi-location custom cake and dessert retailer offering celebration cakes, cupcakes, and specialty items through D2C retail storefronts. Comparable product breadth and direct-to-consumer cake positioning.
• Magnolia Bakery: New York-rooted bakery famous for custom celebration cakes, cupcakes, and pastries sold through retail storefronts. Comparable in custom-cake + retail storefront D2C model with growing multi-location footprint.
• Georgetown Cupcake: Specialty cupcake and custom-cake retailer with multiple storefronts and strong social-media presence. Comparable in D2C retail cake model and visual-content marketing approach.

Broad incumbents

• Nothing Bundt Cakes: National franchise chain specializing in decorated bundt cakes for celebrations and weddings, with multi-location retail storefronts. Larger-scale incumbent operating in adjacent custom celebration cake category.
• Crumbs Bake Shop: National cupcake and dessert retail chain that has historically operated multiple storefronts. Larger-scale incumbent in adjacent specialty cake/dessert retail category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dreamstorealitycakes
• Instagraminstagram.com/dreamstorealitycakes
• LinkedInlinkedin.com/company/dreams-to-reality-cakes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dreams To Reality Cakes