Call me Drella

What Call me Drella does

Discobox is a single-location nightclub and private event venue operated by MJ1 GmbH at Max-Joseph-Str. 1 in central Munich, Germany. The company is led by Managing Director Martin Putz and has no external investors, parent entities, or subsidiaries. The venue runs three nights per week — Thursday from 21:00, Friday and Saturday from 22:00 — and monetizes through a mix of walk-in food and beverage sales, table and area reservations for small groups, and exclusive rental of two distinct rooms: the intimate Red Box (~30+ persons) and the larger Discobox Mainfloor (~100+ persons).

Its product surface is modular: beyond the physical spaces, Discobox packages add-on services including DJ booking (via integrated partner Love DJ), karaoke setup, customizable lighting design, professional staffing (bar, service, security, guest relations, coat check), catering (in-house pizza and partner-led catering from Jacob and Burger Lobster Bank), and seasonal outdoor terrace access. Bookings are handled manually via email ([email protected]) and WhatsApp, with no proprietary software, mobile app, or digital booking platform disclosed.

The go-to-market is direct-to-consumer and locally concentrated: marketing is limited to an Instagram presence (@discobox.munich), a WhatsApp community, and the discobox.de website. Customer segments are horizontal by use case — private party planners (primary), corporate event organizers, and casual nightlife patrons — and the venue derives no material revenue from named enterprise accounts or repeatable B2B contracts. The underlying technology is standard audio-visual club equipment with no AI, data, or software components disclosed.

Name

Call me Drella

Legal name

MJ1 GmbH

Website

https://drella.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Discobox is a single-location nightclub and private event venue in central Munich, operated by MJ1 GmbH, offering room rentals (Red Box, Mainfloor), table reservations, add-on event services, and walk-in nightlife three nights per week.

Ownership category

akta.pro rank

Product category

Nightclub & Event Venue

NAICS

Drinking Places (Alcoholic Beverages) (722410), Drinking Places (Alcoholic Beverages) (72241), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Nightclubs (Dance Clubs) (MPAGAIAA)

akta.pro secondary industries

Nightclubs & Dance Clubs (THAFAEAC), Nightclubs & Dance Clubs (CRANACAG)

Keywords

• Nightclub venue rental
• Private event venue
• Party venue booking
• DJ booking services
• Event catering services

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Table Reservations: Small group table reservations for up to 10 persons per table, available via email booking.
2. Area Reservations: Multiple tables combined for medium-sized groups requiring more space.
3. Room Rentals: Private room rentals including Red Box (intimate dancefloor for ~30+ persons) and Discobox Mainfloor (large venue for ~100+ persons). Revenue from exclusive venue hire plus optional add-ons.
4. Add-on Services: Supplementary revenue from DJ booking, Karaoke setup, lighting concepts, bar/service staff, security, guest relations, coat check, catering (pizza, partner restaurant catering), and terrace access.
5. Food & Beverage Sales: On-site food and beverage sales including drinks menu for events and regular nights.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Discobox operates as a nightclub and private event venue in Munich, offering two rentable spaces — the Discobox Mainfloor (large dancefloor for ~100+ persons) and the Red Box (intimate dancefloor for ~30+ persons) — for private parties, birthdays, corporate events, and graduations. The venue provides a full event package including DJ booking, karaoke, customizable lighting design, professional staffing (bar, service, security, guest relations, coat check), in-house pizza catering, partner restaurant catering, and a heated/seasonal terrace. Table and area reservations for smaller groups are also available via email booking, and regular nightclub nights operate Thursday through Saturday evenings.

Product overview

Discobox is a nightclub and event venue operated by MJ1 GmbH, located in Munich, Germany. The venue operates on a single unified venue model with multiple spaces available for rental. The core product consists of two distinct spaces: the Discobox Mainfloor (main club area accommodating 100+ persons) and the Red Box (intimate dancefloor for 30+ persons). Additional services include table and area reservations, comprehensive staffing, catering partnerships with local restaurants (Jacob, Burger Lobster Bank), entertainment options (DJ booking, karaoke, light design), and seasonal terrace access. The venue operates Thursday through Saturday evenings.

Differentiator

Problem solved

Functional benefit

Products and services

• Discobox Mainfloor (venue rental) Exclusive rental of the main club floor of Discobox, a large dancefloor venue designed for large events such as birthdays, company parties, Christmas parties, anniversaries, and special occasions. Accommodates approximately 100+ persons.
• Red Box (venue rental) Exclusive rental of an intimate dancefloor space within Discobox, featured with dimmed lighting, powerful sound, and an immersive club atmosphere. Ideal for private parties, birthdays, pre-parties, and afterhours. Accommodates approximately 30+ persons.
• Table Reservation Reservation service for tables at Discobox, with a maximum of 10 persons per table, suitable for small groups.
• Area Reservation Reservation service for multiple tables combined for larger groups requiring more space.
• Event Catering Services Flexible catering solutions for events at Discobox, including in-house pizza prepared by their own pizzaiolo, partner catering from Jacob and Burger Lobster Bank, with formats including flying dinner, finger food, and buffet options.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• 089 BarminorGTM or Marketing PartnerNearby nightclub/bar partner located nearby for post-event continuation. Mentioned as recommendation: 'Ihr wollt noch weitertanzen, statt nach Hause zu gehen? Dann ab ums Eck in die 089 Bar!'
• Jacob (Restaurant)coreGTM or Marketing PartnerRestaurant partner for pre-event dining recommendations and catering services. Located 3 minutes walking distance. Recommended for 'Dinner & Drinks' before club. Also provides catering for private events at Discobox.
• Burger Lobster BankcoreGTM or Marketing PartnerRestaurant partner for pre-event dining recommendations and catering services. Located 3 minutes walking distance. Recommended for 'Dinner & Drinks' before club. Also provides catering for private events at Discobox.
• Bar am See / HausminorGTM or Marketing PartnerRestaurant/bar partner recommended for summer dining. Located 3 minutes walking distance. Seasonal partner (summer operation) for pre-event dining experience.
• Love DJminorGTM or Marketing PartnerDJ/Entertainment partner with booking link on homepage. Customers can request DJ booking through the lovedj.de portal for private events at Discobox.
• no.brand WerbeagenturminorImplementation/ SI/ Consulting PartnerWebsite design and programming agency credited in footer: 'Made with ♡ by no.brand Werbeagentur'. Provides web design and development services for Discobox's digital presence.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• P1 München: Long-established Munich nightclub at the Eisbach with table reservations, weekend operating hours, and a premium city-center positioning. Comparable to Discobox in serving nightlife patrons seeking bottle-service table bookings in central Munich.
• 089 Bar: Adjacent Munich nightclub and bar referenced by Discobox as a continuation partner. Directly comparable in product (weekend club/bar with dancefloor), customer segment (Munich nightlife patrons), and immediate geographic proximity.
• Bayer 39 München: Club and event space in central Munich with multiple rooms, DJ programming, and private-event hire. Comparable in operating model (Thu–Sat club nights plus room rentals) and target audience to Discobox.
• 8 Seasons München: Munich nightclub operating weekend nights and offering event/table bookings in the city center. Directly comparable in product (nightclub + table reservations), customer segment (nightlife patrons, private party groups), and operating cadence.
• Pure Nightclub München: Munich nightclub offering weekend club nights and VIP/table reservations in a central location. Comparable to Discobox on operating model (weekend-only nightclub), customer profile (party groups, table bookings), and event-hire positioning.
• Nachtgalerie München: Munich nightclub and event venue offering large-format private events and weekend club nights. Directly competes with Discobox for corporate and private event hire on comparable capacity and central-Munich access.
• Neuraum München: Large Munich nightclub and event venue operating in the same city with comparable multi-room private-event rental and weekend nightclub operations. Direct overlap with Discobox on target customers (private party planners, corporate event organizers) and product offering (full venue hire with DJ, bar, and catering).

Regional players

• Berghain (Berlin): Iconic Berlin nightclub and event venue with multi-room club nights and large-format event hire. Comparable in product architecture (multi-room venue, DJ programming, large private events) but operates in a different German city and does not directly compete in Munich.

Broad incumbents

• Pacha München: Branch of the global Pacha nightclub brand operating in Munich. Comparable to Discobox as a premium weekend nightclub with table reservations and DJ programming, but with the advantage of an established international brand and broader portfolio.

Emerging players

• SkyBar München: Munich rooftop bar/nightlife venue focused on drinks and DJ nights with a smaller-scale, premium positioning. Partial overlap with Discobox in serving nightlife patrons seeking a curated bar/club experience in central Munich.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/discobox.munich
• LinkedInlinkedin.com/company/call-me-drella

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Call me Drella