Tche

What Tche does

Tche (legal entity: Tche Corporation) is a privately-held, direct-to-consumer CPG company founded in 2022 and headquartered in San Clemente, California. The company sells a single product, Tchê, a plant-based energy drink mix positioned as a healthier alternative to coffee and traditional energy drinks. The formulation combines whole-plant caffeine sources (Yerba mate for fast-release and Guarana for slow-release) with clinical doses of taurine, collagen, probiotics, omega-3/6 fatty acids, plant-based fiber, and a multivitamin, designed by a board-certified cardiothoracic surgeon who is also the founder.

The product is offered in two flavors (Terra, a cocoa-cinnamon-açaí blend, and Verde, a peppermint-cupuaçu blend) and three caffeine tiers (Tchê-27 at 27mg, Tchê-73 at 73mg, and Tchê-140 at 140mg). Units are sold at $12 per container in 7-day (70g) and 30-day (300g) supply sizes, with a 30-day money-back satisfaction guarantee and free domestic shipping on orders over $50.

Tche generates revenue exclusively through its Shopify-powered e-commerce website (drinktche.com), with subscriptions managed via Loop Subscriptions and fulfillment/shipping supported by ShipStation. The company operates with approximately 7 employees, ships only within the United States, and has no disclosed venture funding. Its customer base is a horizontal mix of health-conscious adults, pregnant and nursing women seeking low-caffeine options, and fitness/wellness enthusiasts, acquired primarily through organic social media (Facebook, Instagram, TikTok), SEO-driven content marketing, and email newsletter.

Name

Tche

Legal name

Tche Corporation

Website

https://drinktche.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tche is a privately-held DTC CPG company founded in 2022 that sells Tchê, a plant-based energy drink mix formulated by a board-certified cardiothoracic surgeon. It serves health-conscious adults, pregnant women, and wellness enthusiasts in the US through a Shopify storefront with subscriptions.

Ownership category

akta.pro rank

Product category

Functional Energy Beverages

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

Keywords

• Plant-based energy drink
• Functional beverage mix
• Yerba mate supplement
• Caffeinated drink powder
• Wellness energy supplement

Headquarters

HQ city

San Clemente

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Product Sales: Direct-to-consumer sale of Tchê powder supplement through Shopify e-commerce platform. Products sold in 7-day and 30-day supply sizes with two flavor options (Terra and Verde) and three caffeine levels (27mg, 73mg, 140mg)
2. Subscription Revenue: Loop Subscriptions platform enables recurring monthly purchases with flexible subscription management for automatic replenishment

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Tche sells Tchê, a single plant-based powdered energy drink mix created by a board-certified cardiothoracic surgeon. It combines whole-plant caffeine (Yerba mate for fast release, Guaraná for slow release) with taurine, omega-3/6 fatty acids, a clinical dose of collagen, custom probiotics with prebiotic fiber, multivitamins, and antioxidants. Sold directly to consumers via a Shopify-powered e-commerce site in 7-day and 30-day supply sizes, two flavors (Terra and Verde), and three caffeine levels (27mg, 73mg, 140mg), with optional recurring subscriptions and a 30-day money-back guarantee.

Product overview

Tche's sole offering is Tchê, a single plant-based energy drink mix product. Tchê is positioned as the ultimate coffee and energy drink alternative, formulated with whole-plant caffeine sources (Yerba mate and Guaraná) combined with additional health-supporting ingredients including Taurine, Omega 3 & 6, multivitamins, plant fiber, collagen, and probiotics. The product is available in two flavor variants (Terra and Verde) and three caffeine strength tiers (27mg, 73mg, 140mg), and can be purchased as a 7-day or 30-day supply. The company also offers a subscription option for recurring deliveries.

Differentiator

Problem solved

Functional benefit

Brands

• Tchê-27: Low caffeine variant (27mg) - same as half a bar of dark chocolate
• Tchê-73
• Tchê-140
• Terra
• Verde

Products and services

• Tchê Tchê is a plant-based powdered energy drink mix that combines whole-plant caffeine sources (Yerba mate for fast release and Guaraná for slow release) with taurine for calm focus, omega-3 and omega-6 fatty acids for heart and brain health, a clinical dose of collagen, custom probiotics with prebiotic fiber, multivitamins, and antioxidants. It is sold as a 7-day or 30-day supply in two flavors (Terra cocoa-cinnamon-açaí and Verde peppermint-cupuacu) and three caffeine levels (27mg Low, 73mg Medium, 140mg High) for individual health-conscious adult consumers in the United States.

Quantifiable outcome

• 30-day money-back guarantee reduces consumer risk
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationE-commerce platform powering drinktche.com online store. Provides shopping cart functionality, secure payment processing, checkout, and store management capabilities.
• Loop SubscriptionscoreTechnology or IntegrationSubscription management platform enabling recurring billing, customer portal for managing subscriptions, and subscription lifecycle management for Tchê product subscriptions.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Ryze Superfoods: Ryze sells a mushroom coffee/functional beverage mix DTC. Same powdered functional beverage category, same direct-to-consumer distribution, and similar target persona of coffee-replacement seekers.
• OLIPOP: OLIPOP sells functional soda alternatives with prebiotics, botanicals, and vitamins through DTC and major retail. Comparable as a 'better-for-you' beverage brand targeting health-conscious consumers with functional ingredient narratives.
• Liquid IV: Liquid IV sells powdered hydration/functional beverage sticks DTC and in retail. Direct comparable on powdered drink-mix format, functional ingredient positioning (electrolytes, vitamins), and subscription model.
• Bloom Nutrition: Bloom sells functional greens, proteins, and beauty/energy powders through DTC and TikTok-led marketing. Closely comparable on all-in-one functional powder positioning, wellness-oriented female consumer, and social-led acquisition.
• Cirkul: Cirkul sells flavor and functional cartridges used to customize water, plus functional mixes, via DTC subscription. Comparable on subscription-driven DTC model and flavored functional beverage positioning.
• MUD\WTR: MUD\WTR markets a mushroom-based coffee alternative as a daily functional ritual via DTC subscriptions. Overlaps with Tche on coffee-replacement positioning, health-conscious consumer, and subscription-driven DTC business model.
• Alani Nu: Alani Nu sells energy drinks, protein, and supplements targeted at health-conscious women via DTC and retail. Comparable on functional energy positioning, female-skewing wellness consumer, and supplement-meets-beverage GTM.
• Four Sigmatic: Four Sigmatic sells mushroom-based functional coffee, cocoa, and elixirs through DTC and major retail. Comparable as a premium functional beverage brand using botanical ingredients and health-led positioning.
• AG1 (Athletic Greens): AG1 sells a once-daily all-in-one nutritional powder with vitamins, probiotics, and adaptogens via DTC subscription. It is the most direct comparably positioned peer to Tche's multi-functional powdered drink mix sold through Shopify subscriptions.

Broad incumbents

• Celsius: Celsius is a publicly traded, mass-distributed energy drink brand that competes with Tche at the energy-alternative end of the functional beverage market. It is a broader incumbent rather than a niche DTC peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/drinktche
• Instagraminstagram.com/drinktche
• TikToktiktok.com/@drinktche
• LinkedInlinkedin.com/company/drinktche

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tche