Drogaria Rosario

What Drogaria Rosario does

Drogaria Rosario (legal entity CSB DROGARIA S.A.) is a Brazilian retail pharmacy chain operating primarily in the Centro-Oeste region. Founded in 1975 in Brasília and headquartered at Av. Ayrton Senna 2150, Barra da Tijuca, Rio de Janeiro, the company operates 130+ physical stores across Mato Grosso, Goiás, Tocantins and the Distrito Federal and employs approximately 1,142 people. It has been a subsidiary of Grupo Profarma — one of Brazil's largest healthcare conglomerates — since 2016 and shares infrastructure, including data protection functions, with the group's REDE d1000 network.

The company runs an omnichannel retail platform combining physical storefronts with a VTEX-powered e-commerce site, native iOS and Android applications, phone-based televendas, a dedicated WhatsApp ordering channel and a third-party partner-store marketplace. Product assortment spans prescription and OTC medications, dermocosmetics, vitamins and supplements, baby care, personal hygiene and household essentials, supplemented by an exclusive private-label portfolio (Nº21, GOnutri, Bem Básico, Polimix), a Farmácia Popular partnership and PBM (Programa de Benefício em Medicamentos) discounts negotiated with pharmaceutical laboratories. Service layers include the Dermaclub and Rosário Plus loyalty programs, subscription/recurring delivery, corporate pharmacy benefit plans (Sou + Saúde), in-store pharmaceutical services and click-and-collect within 30 minutes, with same-day and 2-hour express delivery in coverage areas.

Revenue is generated through transactional retail sales (one-time purchases across all channels), subscription/recurring orders, marketplace commissions on partner sales, corporate pharmacy benefit administration, in-store pharmaceutical services and loyalty-driven repeat purchasing. Customer segments include individual consumers, families with infants, chronic-care PBM members, corporate clients via Sou + Saúde and enrolled loyalty members.

Name

Drogaria Rosario

Legal name

CSB DROGARIA S.A. (ROSÁRIO)

Website

https://drogariarosario.com.br

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Drogaria Rosario is a 50-year-old Brazilian pharmacy chain operating 130+ stores across the Centro-Oeste region under Grupo Profarma, serving individual consumers through physical retail, e-commerce, mobile apps, televendas, WhatsApp and a partner-store marketplace.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Discount Drugstores (Value-Focused Chain Pharmacies) (CRAEAHAA)

akta.pro secondary industries

Health & Pharmacy Omnichannel (CRAFAEAK), Health, Wellness & Pharmacy Marketplaces (CRAFABAF)

Keywords

• Retail pharmacy services
• Pharmaceutical products
• Health and wellness retail
• Online pharmacy sales
• OTC medications

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Pharmaceutical Sales: Core revenue stream from selling pharmaceutical products, medications, dermocosmetics, personal hygiene items, baby care products, and health supplements through physical stores and e-commerce channels. Revenue generated through one-time transactional purchases with various payment methods including credit cards, PIX, and Apple Pay.
2. Subscription/Recurring Purchases (Rosário): Recurring purchase program allowing customers to schedule regular deliveries of medications and household products. Offers exclusive discounts for subscribers with no signup fees or contract requirements. Customers can customize frequency, add/remove products, and manage subscriptions through the mobile app.
3. Marketplace Commission: Third-party partner stores sell products through Drogaria Rosario's platform. The company earns commissions on sales from marketplace partners, with partners responsible for their own fulfillment and delivery.
4. Loyalty Program (Rosário Plus): Relationship program offering personalized benefits, exclusive discounts, early access to products, and event participation. Collects customer data for targeted marketing and personalized offers.
5. Pharmacy Services: Pharmaceutical services including medication consultations, health screenings, and application of pharmaceutical treatments at physical store locations.
6. Corporate/Voucher Sales (Convênio): Corporate pharmacy benefit programs offered to employers, providing employee discounts and benefits with no administrative fees for partner companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Drogaria Rosario is a retail pharmacy chain operating 130+ physical stores across Central-West Brazil combined with a VTEX-powered e-commerce website, native iOS/Android mobile apps, telefonal sales (Televendas), and WhatsApp ordering. The company sells prescription and OTC medications, dermocosmetics, personal care, baby care products, vitamins, supplements, and exclusive private-label brands (GOnutri, Bem Básico, Polimix, Nº21). It also offers supporting services such as recurring/subscription purchases, pharmacy consultations, corporate pharmacy benefit programs (Sou + Saúde), loyalty programs (Rosário Plus, Dermaclub), and a marketplace for third-party partner stores.

Product overview

Drogaria Rosario is a retail pharmacy chain operating as an omnichannel platform combining physical stores (90+ locations in Mato Grosso and Federal District), e-commerce website, mobile app, and televendas (phone/WhatsApp ordering). The company offers pharmaceuticals (prescription and OTC medications, including a gastro category with 649 products), personal care (hygiene, fragrances, contraceptives), dermocosmetics, vitamins and supplements, and infant care products (diapers, formula, baby care). The portfolio includes exclusive house brands GOnutri (supplements/nutraceuticals), Bem Básico (daily care essentials), Polimix (medical supplies and supplements), and Nº21 (beauty/wellness). Service offerings encompass loyalty programs (Dermaclub, Rosário Plus), subscription/recurring orders, corporate pharmacy benefit plans (Sou + Saúde), medical consultations, PBM discount programs, and Farmácia Popular partnership. The platform supports same-day express delivery (up to 2 hours), standard delivery (up to 3 business days), and in-store pickup (within 30 minutes).

Differentiator

Problem solved

Functional benefit

Brands

• Nº21: Beauty, health, and wellness brand targeting Rio de Janeiro consumers.
• GOnutri
• Bem Básico
• Polimix
• Dermaclub
• Rosário Plus
• Sou + Saúde
• Farmácia Popular

Products and services

• GOnutri A line of supplements and nutraceuticals developed for different types of needs, recommended for various ages and lifestyles. Sold exclusively through Drogaria Rosario.
• Bem Básico A private-label brand designed to facilitate daily routines across all phases of life, offering everyday essentials. Sold exclusively through Drogaria Rosario.
• Polimix A health-focused private-label brand offering high-performance products and technology including syringes, glucose strips, and supplements. Sold exclusively through Drogaria Rosario.
• Nº21 A beauty, health, and wellness private-label brand targeting Rio de Janeiro consumers. Sold exclusively through Drogaria Rosario.
• Sou + Saúde (Corporate Pharmacy Benefit Program) A pharmacy benefit program for companies to offer employees and clients discounts on pharmaceutical products with no administrative fees, extending benefits to dependents and including promotional campaigns.
• Serviços Farmacêuticos (Pharmacy Services) Pharmaceutical services provided at physical store locations, including medication consultations, health screenings, and application of pharmaceutical treatments.
• Consultas Médicas (Medical Consultations) Online medical consultation service offered through partnership with Conecta Médico platform, accessible via drogariarosario.conectamedico.com.br.
• Marketplace (Lojas Parceiras) Third-party partner stores sell products through the Drogaria Rosario platform, with partners responsible for their own fulfillment and delivery. Products are marked as 'Vendido e entregue por [Nome da loja]'.

Quantifiable outcome

• Free shipping on orders above R$199
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Pharmaceutical Laboratories (PBM Partners)coreGTM or Marketing PartnerPartnerships with pharmaceutical laboratories for Programa de Benefício em Medicamentos (PBM) - medication benefit programs. Laboratories provide discounts on select medications through the platform. Examples include various generic and branded medication manufacturers.
• Dermaclub Brand Partners (La Roche-Posay, Vichy, SkinCeuticals, CeraVe)coreGTM or Marketing PartnerExclusive loyalty program partnership with premium dermatological brands. Dermaclub offers points accumulation and redemption for products from La Roche-Posay, Vichy, SkinCeuticals, and CeraVe. Program drives customer engagement and brand loyalty.
• VTEXcoreTechnology or IntegrationE-commerce platform provider powering the online store. VTEX provides the storefront infrastructure, product management, and digital commerce capabilities for drogariarosario.com.br.
• Rede D1000coreTechnology or IntegrationTechnology and data platform shared with other Grupo Profarma pharmacy chains. The DPO (Data Protection Officer) function is managed through REDE d1000. Common infrastructure for privacy compliance and data management.
• Rosário Plus Partner BrandsminorGTM or Marketing PartnerExclusive private-label brands including Nº21 (beauty/health), GOnutri (supplements/nutraceuticals), Bem Básico (daily essentials), and Polimix (health/medical supplies). These brands offer differentiated products exclusively through Drogaria Rosario.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Extrafarma: Brazilian pharmacy chain focused on value pricing with 400+ stores primarily in the North and Northeast regions. Comparable regional chain strategy with emphasis on promotional pricing, loyalty programs, and omnichannel ordering including WhatsApp sales.
• Pague Menos: Brazilian pharmacy chain with 1,600+ stores concentrated in the Northeast and expanding nationally. Direct competitor in value-format pharmacy retail with similar omnichannel strategy, PBM partnerships, and exclusive private-label brands.
• Drogaria Pacheco: Rio de Janeiro / Minas Gerais-based pharmacy chain and sister-banner to Drogaria São Paulo within DPSP Group. Comparable mid-size regional chain with similar product mix, PBM partnerships, and corporate pharmacy benefit programs.
• Panvel: Regional pharmacy chain concentrated in Southern Brazil (Rio Grande do Sul, Paraná, Santa Catarina) with 500+ stores. Operates similar omnichannel model including exclusive private labels, dermocosmetics focus, and subscription programs — comparable business model in a different geography.
• RD (Raia Drogasil): Brazil's largest pharmacy chain operating 2,800+ stores nationwide with extensive omnichannel capabilities (e-commerce, apps, same-day delivery). Direct competitor in retail pharmacy with overlapping product categories (medications, dermocosmetics, baby care) and similar subscription/loyalty programs.
• Drogaria São Paulo (DPSP Group): Major Brazilian pharmacy chain (DPSP operates both Drogaria São Paulo and Drogaria Pacheco banners) with strong São Paulo / Southeast concentration and growing Central-West presence. Direct competitor offering similar pharmacy-plus-dermocosmetics assortment with proprietary brands.

Regional players

• Drogaria Venancio: Rio de Janeiro-based regional pharmacy chain with strong local presence. Operates comparable omnichannel model including physical stores, e-commerce, and corporate pharmacy benefit programs serving a different but adjacent regional market.

Emerging players

• Ultrafarma: Brazilian online-first pharmacy with strong e-commerce presence and limited physical footprint. Comparable direct-to-consumer pharmacy model with similar product breadth (medications, supplements, beauty) and aggressive promotional pricing via coupons.

Broad incumbents

• Grupo DPSP: Parent company of Drogaria São Paulo and Drogaria Pacheco, controlling 1,800+ stores across Brazil. Larger corporate parent structure similar to Rosário's relationship with Grupo Profarma, providing comparable supply chain and capital scale advantages.
• Grupo Profarma (REDE d1000): Parent company of Drogaria Rosário and listed Brazilian healthcare conglomerate operating REDE d1000 pharmacy banner plus pharmaceutical distribution. Provides direct comparability through shared corporate structure and integrated distribution-retail model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DrogariaRosario
• Instagraminstagram.com/drogariarosario.oficial
• TikToktiktok.com/@drogariarosario
• LinkedInlinkedin.com/company/drogaria-rosario

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drogaria Rosario